Brand Guidelines
ENRICHING LIVES AND STRENGTHENING COMMUNITIES.
language (pg 1)
logo (pg 5)
mark (pg 11)
typography (pg 15)
color palette (pg 29)
language ...
Our language helps to define the brand, sets it apart from others, and ensures consistency with use.
LANGUAGE
tagline ENRICHING LIVES AND STRENGTHENING COMMUNITIES
MISSION STATEMENT
A clear message about our broader impact on society at-large. This will appear on internal and external-facing marketing material – from the Brand Book and Office Portfolios, to our website, brochures, SOQs, proposals, event sponsorships, advertisements, and more.
As a holistic, multidisciplinary firm, our responsibility is to enhance the economic, aesthetic, social, and environmental contexts of the communities we shape and design.
150 Characters
(ALT) MISSION STATEMENT
A clear message about our broader impact on society at-large; shortened to accommodate char count.
We enhance the economic, aesthetic, social, and environmental contexts of the communities we shape and design.
120 Characters
BRAND PROMISE
A colleague and client-centric statement that describes our firm as an ideas organization that is committed to delivery and performance. This will appear mainly in internal-facing material and select client-facing instances.
The collaborative and holistic foundation of BKV Group leads to innovative design and one-of-a-kind solutions as we work hand-in-hand with our clients.
PR BOILERPLATE
A blanket statement for formal marketing purposes including publication submissions, awards submissions, directory submissions, job postings, and more.
BKV Group is a holistic design firm providing a full complement of architecture, interior design, engineering, landscape architecture, and construction administration services. Our core belief is that regardless of project type, design has a profound impact on the community, and our responsibility as a multidisciplinary firm is to enhance the economic, aesthetic, social, and environmental context of the communities we shape and design. Since 1978, BKV Group has grown from a sole proprietorship into a diverse partnership with 200+ employees sharing knowledge across practice sites in Chicago, Dallas, Minneapolis, and Washington, DC, creating relevant and meaningful design solutions that allow our clients’ dreams to become a reality.
For more information, visit: www.bkvgroup.com
(ALT) PR BOILERPLATE
A blanket statement for formal marketing purposes; shortened to accommodate char count.
BKV Group is a holistic design firm providing a full complement of architecture, interior design, engineering, landscape architecture, and construction administration services. Our core belief is that regardless of project type, design has a profound impact on the community, and our responsibility as a multidisciplinary firm is to enhance the economic, aesthetic, social, and environmental context of the communities we shape and design.
Our logo is an essential part of our brand and has the power to communicate what we stand for and sets us apart from our competition.
LOGO
Our logo is the official mark of BKV Group, and is a firmwide representation of our brand internally and externally. We have select versions to flexibly work with any type of deliverable. To the right are the approved logo versions.
In the instances where the four primary logos do not meet an aesthetic expectation, select from the two alternate logos: an all-gray, and an all-white. For mailing labels, memos, name tags, and more, use the office logos, available in the three primary logo versions, in addition to a vertical format. To showcase our firmwide practice sites and services, use the firmwide logos. Both sets are available in a vertical format too.
logo versions
primary logos
alternate logos
office editions
firmwide editions
LOGO USAGE
The logo is the only graphic approved to represent the brand. In rare and special circumstances, secondary marks are allowed upon approval of the Graphic Standards Committee. To ensure brand standards are upheld, the creation of additional logos is restricted.
Clear Space
Whenever you use the logo, it should be surrounded with 1/2x clear space to ensure it’s visibility and impact. No graphic elements of any kind should interrupt this zone.
To determine the clear space, take the height of the logo and divide it in half.
Computation
logo usage
ON A BACKGROUND
When placing the logo on backgrounds other than white, there are three logo options to choose from. The preferred two options to use for backgrounds that have color are the all black and the all white logos. These are the most versatile options from our collection, and serve the desired aesthetic of the brand.
As a general rule, always ensure that the logo is clearly visible on all designated backgrounds. Refrain from using like colors together, and never use black on black, or gray on gray. The white over red logo should only ever be used on a black background.
Minimum Size Logos
The designated minimum sizes for the logo was developed to ensure clear visibility of the logo. These examples on the right are most commonly used in stationary and marketing materials.
Primary Logo at 33 mm
Most commonly used on covers of brochures, proposals, and presentations.
Primary logo at 18 mm
Most commonly used within brochures, proposals, presentations, and on stationary materials such as letterheads.
Primary logo at 9 mm
Most commonly used accompanying the footer of brochures, proposals, and presentations.
mark ...
Our mark is a graphical shape that strengthens our brand’s visual identity.
BKV GROUP + BRAND GUIDELINES
MARK
Our mark is subordinate to the logo and can be paired with the logo for emphasis, yet also stand alone to graphically call-out information, and be leveraged as a subdued layer.
The mark’s origins pay homage to the architectural scale, while also symbolizing the “ever upwards” ethos our firm aspires to in our work by enriching lives and strengthening communities.
The mark is a malleable graphic asset that can accentuate or highlight specific pieces of information, and better emphasize our logo when paired to the left of it. It is a subtle exclamation mark which reinforces our brand’s look and feel, but in varying degrees of opacity can also be layered on to images and content to create visual dynamism within our firmwide collateral, watermarking it in a way that says, “This is BKV Group.”
CMYK 0 0 0 0
RGB 255 255 255 Hex #ffffff CMYK 2 100 92 0
mark usage PLACEMENT
Clear Space
Whenever you use the mark, it should be surrounded with 1/3x clear space to ensure it’s visibility and impact. No graphic elements of any kind should interrupt this zone.
Computation
To determine the clear space take the height of the mark and divide it into in thirds.
1/3 X 1/3 X 1/3 X
typography ...
BKV Group’s primary typefaces are Lora and Lato. Our secondary typefaces are Arial and Book Antiqua – to be used when a system doesn’t include Lora and Lato, and in e-communications if a recipient does not have Lora and Lato installed.
BKV Group also uses Gellatio and Modernline script for an added graphic touch.
BKV GROUP + BRAND GUIDELINES
TYPOGRAPHY
Primary Font LATO
An elegant font that mixes semi-rounded, classical proportions with clean lines and a modern aesthetic. An exceptionally able font that comes in various weights and pairs well with the Lora font.
AaBb
Sans-Serif
Lato Regular
AaBaCc
Bold
AaBaCc
Italic
AaBaCc
Bold italic
AaBaCc
Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
!?@#&% 0123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
!?@#&% 0123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
!?@#&% 0123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
!?@#&% 0123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
!?@#&% 0123456789
Primary
Font LORA
Serif
AaBb TYPOGRAPHY
A well-balanced, sophisticated font that is incredibly versatile and well-suited to a range of applications. Pairs beautifully with the Lato font.
Lora
AaBaCc
Bold
AaBaCc
Italic
AaBaCc
Bold italic AaBaCc
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ !?@#&% 0123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ !?@#&% 0123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ !?@#&% 0123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ !?@#&% 0123456789
Primary
Font
AaBb TYPOGRAPHY
ARIAL
Sans-Serif
A versatile, sans-serif typeface known for its clean, modern look and readability.
Arial Regular
AaBaCc
Bold
AaBaCc
Italic AaBaCc
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ !?@#&% 0123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ !?@#&% 0123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ !?@#&% 0123456789
Bold italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ !?@#&% 0123456789
Primary
Font BOOK ANTIQUA
AaBb TYPOGRAPHY
Serif
A serif typeface known for its classic and elegant appearance.
Book Antiqua
Regular AaBaCc
Bold
AaBaCc
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ !?@#&% 0123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ !?@#&% 0123456789
Italic
AaBaCc
Bold italic AaBaCc
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
!?@#&% 0123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
!?@#&% 0123456789
TYPOGRAPHY
Brush
Font Gellatio
A chic brush font that resembles the natural hand brush, Gellatio adds a fun graphic touch to designs.
AaBbCcDd
Brush
Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
AaBbCcDd
TYPOGRAPHY
Script
A stylish, chic script that adds a touch of luxe and elegance.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
M odernlin e tai l
a b c d e f g
h i j k l m n
o p q r s t u v w x y z
color palette ...
BKV Group uses a strong, vivid red in contrasts with black, white, and shades of gray. Colors in the secondary palette complement our primary colors. When used with the primary palette, they add energy and suggest movement.
Utilized conservatively, the secondary colors accent and highlight significant or specific information.
BKV GROUP + BRAND GUIDELINES
OUR COLOR PALETTE
BKV Group uses a strong, vivid red in contrasts with black, white, and shades of gray. Colors in the secondary palette complement our primary colors.
Utilized conservatively, the secondary colors accent and highlight significant or specific information.
BKV Group
BKV Mark
LOGO COLOR PALETTE
The BKV Group logos consist of a black and white, with a strong vivid red for the mark.
bkv red black white
PRIMARY COLOR PALETTE
R239 G216 B55
