DASHBOARD
CUPRA UNVEILS TRIO OF NEW MODELS AS SPANISH FIRM LOOKS TO DRIVE INCREASED SALES • Cupra reveals two new SUVs and an electric city car • Terramar, Tavascan and UrbanRebel will be released by 2025 • Firm hopes models will help push global sales to 500,000 by James Batchelor @JRRBatchelor
C
upra has unveiled a trio of new models as it looks to build brand awareness in a bid to increase sales. The Spanish brand hosted a special event in its native country on June 7 at which it showed off two new SUVs and a small EV. The three new additions will arrive by 2025 and will help push Cupra to a planned 500,000 sales worldwide. First up is the Terramar SUV, which will sit above the existing Formentor to rival the Kia Sportage, It will be powered by a range of petrol engines along with a new plug-in hybrid system. The latter, badged e-HYBRID, now delivers a longer electric range than previous systems fitted to the Formentor, at 62 miles. It will be the first model to wear Cupra’s new design language of a shark-like front end as well as triangular-shaped LED dayrunning lights. Arriving in 2024, the Terramar will be built alongside the Audi Q3 Sportback at Volkswagen Group’s Gyor factory in Hungary, and will be Cupra’s last combustion-engined car. Launching at around the same time as the Terramar will be the Tavascan. It’s an all-electric SUV and is set to become Cupra’s second EV when it launches in 2024. It will use Volkswagen Group’s MEB electric car platform, and with its sloping roofline it’ll rival sportier electric SUVs such as the Ford Mustang Mach-E and in-house offerings such as the VW ID.5 and Skoda Enyaq Coupe iV. The Tavascan was 08 | CarDealerMag.co.uk
We know exactly where we want to go, and I promise you it will not be boring. Every single model we will bring to the market will be a step ahead on our journey. Wayne Griffiths Cupra CEO
