Communications and Marketing

WHAT WE DO

The Department of Communications and Marketing is responsible for planning and conducting community relations programs for the City of Weatherford. Activities include production of the annual report, website development, internal communications, video production and social media citizen engagement. Communications and Marketing also responds to media requests and assists with special events to promote local tourism while working with other departments to promote education and outreach initiatives.

SERVICES WE PROVIDE

• Deliver accurate information that informs the public, citizens and employees.

• Utilize and discover ways to better communicate within the scope of new technological advances that can improve overall city communication and create conversations with the public.

• Promote the Experience Weatherford tourism brand.

• Engage and maintain better relationships with news media, both locally and regionally.

• Ensure citizens, public, businesses, employees and elected officials are notified in the case of an emergency or crisis.

PROJECTS COMPLETED

• Designed a new Weatherford van for advertising and marketing job opportunities.

• Council Chamber podium with technological capabilities as part of the chamber renovations/upgrades.

• 125 video productions.

• CivicPlus main city website redesign.

• Updated the Communications and Marketing strategic plan.

PROJECTS IN PROGRESS

• Creating the next round of #StrongCommunity employee highlight videos. (on-going)

• Facebook Live weekly updates on city business each Tuesday at 11 a.m. (on-going)

• Internal communications software (e.g. First Arriving, The Marlin Company, etc.). (ongoing)

• City Council Chamber lighting upgrades.

• City Council Chamber acoustic treatment installation.

VALUE OF COMMUNICATION AND MARKETING EFFORTS:

These are the impressions for our main city Facebook page for the FY 2020-21.

These are the total unique pageviews for the city website and top 7 pages.

These are the impressions for our Experience Weatherford Facebook page for the FY 20-21.