2015 Fort Bliss Sponsorship & Advertising

2015 FORT BLISS

SPONSORSHIP & ADVERTISING

TOGETHER WE ARE STRONGER Through our partnership WE will continue to provide quality programs and services for the Fort Bliss Community

RELATIONSHIPS SUPPORT ADVERTISING BRANDING MARKETING TEAM

PAGE

1

“A dream you dream alone is only a dream. A dream you dream together is reality.”

-Yoko Ono

WHAT IS

?

FAMILY & MWR

Fort Bliss’s Directorate of Family and Morale, Welfare and Recreation (MWR) provides high quality programs for the Army family, ranging from child care, financial counseling, deployment assistance, entertainment, to recreational and leisure activities. Fort Bliss MWR’s mission is to enhance and improve the quality of life for our customers. MWR is the first choice for Soldiers, Family Members, Retirees, Department of Defense (DoD) Civilians and other eligible participants.

Family and MWR contributes to the Army’s strength and readiness by offering services that reduce stress, build skills and self-confidence and foster strong esprit de corps. Family and MWR services also help the Army attract and retain talented people. Family and MWR is proof of the Army’s commitment to caring for the people who serve and stand ready to defend the nation.

THE APPEARANCE OF ADVERTISING DOES NOT CONSTITUTE AN ENDORSEMENT

BY THE U.S. ARMY, DEPARTMENT OF DEFENSE, OR FEDERAL GOVERNMENT. THE INFORMATION IN THIS ISSUE IS CURRENT AT THE TIME OF PUBLICATION; ACTIVITIES AND EVENTS ARE SUBJECT TO CHANGE WITHOUT NOTICE. FOR MORE INFORMATION PLEASE CONTACT THE SPONSORSHIP AND ADVERTISING DEPARTMENT, FAMILY AND MWR MARKETING, BUILDING 12, PERSHING RD, FORT BLISS, TX 79916. PHONE: (915) 568-3415 or (915) 568-6078.

PAGE

2

TABLE OF

CONTENTS 2015

SPONSORSHIP & ADVERTISING

INTRODUCTION | page 4

GUIDE

CONSUMER DATA | page 5 WHAT IS COMMERCIAL SPONSORSHIP | page 6 WHAT IS COMMERCIAL ADVERTISING | page 7 SOLICITATION GUIDELINES | page 8 2015 CALENDAR OF EVENTS | page 10 PHOTO GALLERY for EVENTS | page 12 DIGITAL ADVERTISING OPPORTUNITIES | page 14 PRINT / AUTOMOBILE ADVERTISING OPPORTUNITIES | page 16 MAGAZINE ADVERTISING OPPORTUNITIES | page 18

Alone we can do so little; together we can do so much.

- Helen Keller

PAGE

3

STAY ON TARGET.

GENERATE GROWTH THROUGH STRATEGIC PLANNING AND KEEN BRAND POSITIONING.

DEAR FRIEND,

George MacDonald once wrote, “Few delights can equal the presence of the one whom we trust utterly.”

Our troops sacrifice themselves each and every day, and doing that requires an inner strength and fortitude that most Americans will never understand. Honoring our troops with special activities and events is one small way we can thank and show appreciation for the sacrifice they have made for us. We are very proud to serve our military community, and we hope you will share our sense of pride.

STRATEGY + PLANNING + MANAGEMENT

By partnering with the Fort Bliss Family and MWR Commercial Sponsorship and Advertising Program, you help provide events that educate and instill confidence in our youth, entertain active-duty service members and their families and promote a sense of community.

Please take a moment to review this opportunity for you to make a difference in the lives of those dedicated to the freedom of the United States of America.

“We are stronger together than we are alone” -Walter Payton

PAGE

4

YOUR SPONSORSHIP CONTACT:

YOUR ADVERTISING CONTACT:

Rosalinda Herrera

Commercial Sponsorship Coordinator

Directorate of Family and MWR

Bldg.12, Pershing Rd.

Fort Bliss, Texas 79916 915-568-3415 rosalinda.a.herrera.naf@mail.mil

Marlo Brestar

Advertising Coordinator

Directorate of Family and MWR

Bldg.12, Pershing Rd.

Fort Bliss, Texas 79916 915-568-6078 marlo.j.brestar.naf@mail.mil

CONSUMER DATA ON FORT BLISS

The Institute for Policy and Economic Development at the University of Texas at El Paso Conducted a study that showed Fort Bliss and William Beaumont Army Medical Center has an annual economic impact of $6 billion in El Paso.

TOTAL POPULATION SERVICED BY FORT BLISS

Single or geographically separated Soldiers make up

167,416

35,035

87,917

of the Army

32,321

12,143 Civilian Employees

40 %

Active Duty

Fort Bliss has a rich history and tradition in El Paso and has been a significant contributor to the local economy for over 160 years. Fort Bliss is the second-largest installation in the U.S. Army and since 2005, has been undergoing a significant transformation based on the recommendations made by the Base Closure and Realignment Commission

Retired Military

Family Members

(BRAC). Essentially, this transformation re-located several Brigade Combat Teams, the 1st Armored Division, as well as numerous supporting units, to Fort Bliss. Accordingly, the Army has been investing a significant amount of money in construction for new facilities to accommodate incoming soldiers and their families.

51 %

Of the total Military population are female

To be able to sustain this growth, we share strong bonds and working relationships with the communities surrounding our installation, and that includes El Paso, as well as Las Cruces, Alamogordo and other New Mexico communities. This can mean advertising opportunities in several different surrounding cities across two states.

ONE IN

60 %

Of the Military community is married

5

1 of every 5 people in El Paso is a Soldier or the family member of a Soldier.

PAGE

5

WHAT IS

?

COMMERCIAL SPONSORSHIP

Commercial sponsorship is a monetary and/or in-kind fee paid to an event manager/producer. In return, sponsors receive access to the exploitable commercial potential, such as public recognition or advertising promotions associated with the property and event. The goal of a company or brand is to build a link in the target audiences’ minds between the sponsor and a valued organization or event.

SPONSORSHIP BENEFITS • Direct exposure to a large military community • Display your company name/logo on promotional material • Event recognition: “Sponsored in part by…”

• On-site signage, product displays, sampling and demonstrations • On-site presence, table and chairs • Pre-event publicity and advertising • Knowledge that all money goes toward programs and events for Soldiers and their Families

?

HOW MUCH DO I NEED TO INVEST

The amount and kind of support you provide, as well as the opportunities offered to you are negotiable and are based on a fair and equitable exchange of value. Sponsorship investment varies by events, as does the amount and type of exposure you receive. Your sponsorship may be in the form of cash, products or services, or a combination of all three. Sponsorship is NOT a charitable donation. We will do our part to ensure you receive the value you desire from your investment in MWR. Our goal in every sponsor relationship is win-win!

PAGE

6

SPONSORSHIP & ADVERTISING ON FORT BLISS

WHAT IS

?

COMMERCIAL ADVERTISING

The Commercial Advertising Program offers the opportunity to display your company’s information in a variety of print publications and materials, as well as within the facilities. Advertising gives you the opportunity to target our community. Brand awareness is powerful; by partnering with MWR you will quickly see the return on your investment.

WHY SHOULD YOUR COMPANY BE INTERESTED IN

?

ARMY MWR SPONSORSHIP & ADVERTISING

Sponsorship and Advertising with Army MWR offers significant opportunities for distinct marketing and competitive advantages, as well as showing support for our troops.

ENHANCING IMAGE/SHAPING ARMY ATTITUDES Often companies are looking to improve how they are perceived by their target audience. Sponsoring Army MWR events that appeal to their market are likely to shape buying attitudes and help generate a positive reaction.

DRIVING SALES Army MWR Sponsorship is geared towards driving sales. This can be an extremely potent promotional tool. This objective allows sponsors to showcase their product attributes to our Army community by creating positive publicity and heightening visibility. Every Army MWR sponsor is seeking wide exposure and positive publicity. Army MWR event sponsorships can often generate media coverage that might otherwise not have been available.

DIFFERENTIATING FROM COMPETITORS The mere act of sponsoring an Army MWR event, especially an exclusive Army MWR sponsorship, is a significant way to create competitor differentiation. Your company name has the opportunity to stand out head and shoulders above the competition.

HELPING WITH GOOD “Corporate Citizenship” Role Another powerful Army MWR sponsorship objective allows companies to be viewed as an “Army Supporter”. Supporting the Army community and contributing to its morale, welfare and recreational development is extremely powerful and creates enormous goodwill.

ENHANCING BUSINESS, CONSUMER and VIP RELATIONS Army MWR Sponsorships offer hospitality opportunities that are always very attractive to companies. Perks may include special exclusive networking events, such as VIP receptions or golf tournaments - opportunities to meet key Senior Army Leaders and solidify business relationships with our Army community.

PAGE

7

SPONSORSHIP ON FORT BLISS

Our success is measured on the impact we have in driving your business forward.

ARMY MWR SPONSORSHIP MISSION The mission of the Army Commercial Sponsorship program is to support vital Military Family and MWR programs by obtaining private sector funding, services, or supplies in exchange for advertising and promotional opportunities within the Army community.

SOLICITATION GUIDELINES • The Army Commercial Sponsorship Program provides sponsor recognition in accordance with AR 215-1. Ch. 11, section i, ii 11-6 through 11-1.

• In accordance with AR 215-1, Commercial Sponsors are not authorized to obtain personal contact information from attendees at MWR-programs or events without the written consent of the attendee. Data collection is permissible only if the data collection and/or entry form include an opt-out clause. Such forms have to be reviewed by the Staff Judge Advocate.

• At the end of each event, all data forms, where the opt-out box is checked, must be turned into the Sponsorship Coordinator.

• Sponsor placement at all events is subject to change based on the logistics of the event.

• Sponsors must be on time for set up at all events.

• Commercial sponsorship is an “exchange of values” and is considered to be a business deal, therefore, a commercial sponsorship agreement/contract is used to clarify both parties’ responsibilities to one another.

• All proceeds from DFMWR sponsorship and Advertising are solely used for the entire installation population and are guaranteed to be used in support of quality of life program for Soldiers, Families and Department of Defense (DoD) ID card holders.

PAGE

8

STAY ON TARGET.

GENERATE GROWTH THROUGH STRATEGIC PLANNING AND KEEN BRAND POSITIONING.

“All for one and one for all, united we stand; divided we fall.”

-Three Musketeers, Alexandre Dumas

SPONSORSHIP OPTIONS • Monetary Support • In-Kind products (foods, beverage, cups, plates, cutlery, napkins, etc.)

• Prizes (home electronics, overnight accommodations, resort stays, etc.)

• Presenting sponsors of event or main attraction (fireworks, stage, carnival, etc.)

• Transportation services or equipment • Exclusive sponsorship for a single event based largely upon the budgetary needs for underwriting the event.

SPONSORSHIP PACKAGE DESCRIPTIONS

GOLD PACKAGE • Verbal recognition • Prime table location • Optional booth or display at the event, to include table for informational materials, giveaways, and/or drawing items provided by sponsor.

• Noted as primary sponsor on all publicity, to include all ads, posters, & flyers, upon signing of the sponsorship agreement.

• Logo inclusion on event t-shirt (if applicable) • FREE banner placement on MWR fence day of the event (if sponsor provides banner).

• Four free admissions and meal passes (if applicable) * Auto Dealers are limited to 6 automobiles.

SILVER PACKAGE • Verbal Recognition during the event.

• Optional booth or display at event, to include table for informational materials, giveaways, and/or drawing items provided by sponsor.

• Three free admissions and meal passes (if applicable) * Auto Dealers are limited to 4 automobiles.

BRONZE PACKAGE • Optional booth or display at event, to include table for informational materials, giveaways, and/or drawing items provided by sponsor. * Auto Dealers are limited to 2 automobiles.

PAGE

9

2015

EVENTS CALENDAR EASTER EGGSTRAVAGANZA A wonderful family event with activities that include live entertainment, train rides, face painting, games, bounce houses at Biggs Park. The fun does not stop there, popcorn, snow cones, balloons, information booths with giveaways and more.

Packages Starting at $850 Date: April 4, 2015 Estimated Attendance: 2,000-3,000 FORT BLISS RUN SERIES Become an annual sponsor for the Fort Bliss Run Series and join us as we help inspire a healthy lifestyle for Soldier, families and civilians. Our sports program is gearing up for a busy year. There will be twelve runs through the year as a part of the 2015 run series.

Packages Starting at $1,000 Date: Throughout the Year Estimated Attendance : 2,000-3,000 Annually AQUAPOLOOZA Celebrate the start of summer and get soaked with more water than you can imagine. The event includes games,water activities, water slides, a live DJ, concessions and more.

Packages Starting at $500 Date: June 20, 2015 Estimated Attendance : 1,500 Pop Goes the Fort Fort Bliss teams up with the El Paso Symphony Orchestra to celebrate Independence Day in style with a concert and fireworks spectacular. The El Paso community joins the Soldiers and families of Fort Bliss in a patriotic 4th of July celebration at Biggs Park. This event is a great opportunity to get a huge crowd that is a mixture of both military and civilians.

Packages Starting at $3,500 Date: July 4, 2015 Estimated Attendance : 20,000 Rock the Fort Fort Bliss Family and MWR will host a live premier concert this summer open to Fort Bliss and the El Paso community. Activities include food and beverage vendors, a beer garden and of course, live music!

Packages Starting at $2,500 Date: August 8, 2015 Estimated Attendance : 5,000 PAGE

10

Bienvenidos a Bliss Relocation Fair Hosted by Army Community Service, this event showcases the resources from ACS, Family and MWR and various support agencies within the Fort Bliss community.

Incoming Soldiers’ and their Families have the opportunity to meet both on-post agencies and off-post businesses.

All sponsors are strongly encouraged to attend this event.

Packages Starting at $500 Date: August Estimated Attendance : 1,500 Mega Bingo The winner gets a CAR! The Centennial Banquet and Conference Center will, once again, host the very popular Mega Bingo. With over $50,000 in cash and prizes, sponsors should expect a premium opportunity to interact with an excited and enthusiastic crowd. The event is open to military ID card holders and their guests.

Packages Starting at $250 Date: TBD Estimated Attendance: 500 German American Night Run The Annual Fort Bliss German American Oktoberfest Night Run takes place every September at Freedom Crossing. This run has established itself as one of the most recognized running events in El Paso. The event is open to all community members, not just military personnel. Activities include Oktoberfest music and German bratwurst, pastries and other refreshments.

Packages Starting at $850 Date: September 12, 2015 Estimated Attendance : 2,000 BOSS bash The Fort Bliss Better Opportunities for Single Soldiers (BOSS) program hosts BOSS Bash. This event recognizes single and unaccompanied Soldiers for their dedication and contribution to the Army mission. The day is free of charge and includes various sporting events, a meal and entertainment. Single Soldiers make up 34 percent of the Army and the BOSS program supports the overall quality of single Soldiers’ lives. This is a great way for sponsors to get in touch and reach out to our single Soldiers on Fort Bliss.

Packages Starting at $1,000 Date: TBD Estimated Attendance : 2,000-3,000

Monster Bash + Haunted House Family and MWR, with the help of volunteers, get together in their costumes to provided 13 nights of Terror at the Massacre on Marshall Road. The holiday celebration culminates with Monster Bash; a fun-filled event that provides live music, entertainment, haunted houses, dancing and much more.

Packages Starting at $1,000 Date: October 2, 2015 Estimated Attendance : 3,000 Holiday Festival Our Holiday festival provides a festive atmosphere that includes photos with Santa, arts and crafts, games, holiday movies and refreshments. The event allows all of our sponsors to join in the holiday spirit and meet our Soldiers and their Families. The event is open to Fort Bliss and the El Paso community.

Packages Starting at $1,000 Date: December 4, 2015 Estimated Attendance : 3,000 Soldier Show The Soldier Show showcases talented Soldiers from across the nation performing some of the year’s biggest radio hits. Fort Bliss offers this show free of charge to Fort Bliss Soldiers, their Families and the surrounding El Paso community.

Packages Starting at $250 Date: TBD Estimated Attendance : 1,200 GREAT OUTDOOR EXPO Celebrate National Get Outdoors Day with the Fort Bliss Outdoor Recreation experts. This outdoor event caters to all outdoor enthusiast with rock climbing demonstrations, information booths and national park agencies.

Packages Starting at $250 Date: TBD Estimated Attendance : 500 Martini and a Manicure + Military SPouse Appreciation Day This event pays tribute to the unsung heroes of Fort Bliss – the thousands of spouses who support their Soldiers every day.

Packages Starting at $250 Date: May Estimated Attendance: 300

Bow and Gun Club Events Many family events are hosted throughout the year from themed shoot-outs, chili cook-offs, Halloween Trunk-orTreat, Easter Flashlight Egg Hunt and Member Apprecation Nights.

Packages Starting at $250 Date: Throughout the year Estimated Attendance : 250-2,500 Old Fort Bliss Replica Events Many family events are hosted throughout the year from themed family friendly events, Harvest Festival, Period Reenactments, Mother’s Day Victorian Tea, Garden Day, Farmers Market and Haunted Pumpkin Patch.

Packages Starting at $250 Date: Throughout the year Estimated Attendance : 250-1000 RIGHT ARM NIGHT Held monthly at the Pershing Pub, Right Arm Night is attended by Soldiers for the purposes of camaraderie, unit cohesion and to “let loose”! This old Army tradition encourages leaders to come together and build relationship with the ones helping get through their daily mission.

Packages Starting at $100 Date: Monthly Estimated Attendance : 100 Fort Bliss Orientation & WELCOME (FBOW) FBOW is a weekly orientation intended to help assist in the transition of newcomers to the Fort Bliss community.

It is a way to provide Soldiers and their Families with access to trusted resources. Sponsors will have the opportunity to attend these orientations to distribute valuable and relevant information to Soldiers and their Families.

Subject to approval. *Limited to 5 Thursdays per sponsor.

Packages Starting at $1,000 Date: Every Thursday Estimated Attendance : 100-150 Underwood Golf Complex Many events are hosted throughout the year including the MWR Commander’s Open and Quarterly Night Golf Scrambles. Clinics are also availible to include The First Tee for kids, monthly Hook a Spouse on Golf and Hook a Soldier on Golf Clinics.

Packages Starting at $250 Date: Throughout the Year Estimated Attendance : 50-200 PAGE

11

EVENT

PHOTO GALLEY A SERIES OF PHOTOS FEATURING SOME OF OUR FINE FAMILY AND MWR EVENTS.

blissmwr.com Sponsorship does not imply Army endorsement

SPORTS, FITNESS AND AQUATICS

blissmwr.com

WHERE

2014 German American

THE WILD THI N GS

night run

Freedom Crossing 1611 Haan Road

October 24•6-10pm•Trading Post 1717 Marshall Rd.•Info: 588-8247

SEPTEMBER 13//6PM

ARE

Carnival Rides, Games & DJ, Food & Beverage Vendors

Pre-register through September 11 at Soto PFC, Stout PFC, Milam PFC or active.com $20 per individual // $150 per unit or corporate team Pre-register at Freedom Crossing Food Court: September 8 - 12 between 10am-2pm Late Registration: September 13 // 3-5:30pm Freedom Crossing ($5 late registration fee)

3 Haunted Houses

Barely Scary, Pretty Scary & Very Scary

Info: 744-5794

sponored by: FORD LINCOLN NISSAN

sponsored by

* Sponsorship does not imply Army endorsement

+ Monster Bash

SPONSORED BY:

+ German American Night Run

Will not shoot your eye out!

Sponsorship does not imply Army endorsement

Guaranteed!

blissmwr.com

AL HOLIDAY FESTIV

FREE

Saturday, August 23 Doors open at 12pm Games start at 2pm Tickets on sale July 5 during Super Saturday Bingo

Three ways to buy in - purchase paper pack, electronic or both Advance purchase (July 5-August 15): $60 paper pack $125 electronic/36 faces $175 electronic/72 faces

Admission, Pictures with Santa on the Giant Outdoor Slide, Cookies, Donut s & Warm and Cocoa Cider (while supplie s last), Indoor Roller Skating Rink, SKATES & Train Rides safety equipment) and more!

Holiday Craft Projects (Proceeds Benefit

(bring your

INFORMATION

FRGs)

Date: Friday, December 5 • 5-9pm Place: Trading Post, Bldg. 1717 Marshall Road • Main Post Call 915-588-8247 for more information.

Purchase price August 16-23: $75 paper pack $150 electronic/36 faces $200 electronic/72 faces Additional paper pack prices at door: 1 for $20 2 for $35 and 3 for $45

10 chances to win $1,000 or more All games pay out at least $500

+ Holiday Festival

Your choice of vehicle Simulated advertisement. Actual prize color and options may vary

+ MEGA Bingo

2014 Chevy Spark -or-

2014 Nissan Versa Sedan courtesy of

blissmwr.com

Bldg. 11199 Sgt. E. Churchill St. East Fort Bliss - 744-1171

*Sponsorship does not imply Army endorsement

**Must have a minimum of 50 participants ages 18+ to play or game will be canceled with full refund.

EASTER

EGG STRAVAGANZA

BINGO PAGE

12

+Easter Eggstravaganza

Fireworks sponsored by:

El Paso Ram Dealers

blissmwr.com

+ Pop Goes the Fort

+ Rock the Fort

THE FOURTH ANNUAL

Independence DAY

Celebration

FRIDAY, JULY 4 BIGGS PARK • 11388 SERGEANT MAJOR BLVD.

Gates open at 4pm • Cannon Salute to the Union 5:30pm 1st AD Band 6:30pm • El Paso Symphony Orchestra 8pm Fireworks Immediately Following Performance

Featuring

THE EL PASO SYMPHONY ORCHESTRA sponsored by:

II

A fireworks Spectacular Games and crafts to raise money for FRGs Bring a picnic or enjoy our food truck food court

NO

OUTSIDE ALCOHOLIC BEVERAGES, GLASS CONTAINERS, OR PETS - NO ATM ON SITE

CALL 915-568-6741 OR BLISSMWR.COM FOR MORE INFORMATION

FORD LINCOLN NISSAN

blissmwr.com

sponsored by

+ Fort Bliss’ Got Talent

IT’S YOUR NIGHT TO SHINE!

BIGGS

526-4 INFO:

PARK

6 SEAMP.2 -5PM

OD FREE FO ENTS R $2 BEE TOURNAM

T TING NMEN D RIDES SPOR TERTAI AN LIVE EN LE GAMES MES AB GA INFLAT TO WIN IT E MINUT 264

You help choose the winner!

OPEN

9 L SINGLE SOLITLDARIERYS,&

TO AL

GEOGRA

6pm every Wednesday in February at the Centennial

MI DUAL TTES HELORE

February 5, February 12, February 19 , & February 26 ∙ Info: 915.588.8247 or visit blissmwr.com

RS/BAC

CHELO

L BA PHICA

FORD LINCOLN NISSAN

* Sponsorship does not imply Army endorsement

The Centennial 11199 Sergeant E. Churchill St. East Fort Bliss · 915-744-1171

blissmwr.com Sponsorship does not imply Army endorsement

+ BOSS Bash

+ Underwood Golf Complex blissmwr.com

$50 PERSON PER

, cart feesi fees, hett green , spag Includes glow geardessert prizes, er and dinn

Underwood Golf Complex Saturday, December 6 • 5pm Registration Deadline: COB December 5 Register inside the ProShop, 3200 Coe Ave. or by calling 915-568-1059

Dinner begins at 6pm 9-Hole Tournament begins with a 7pm Shotgun Start Awards immediately following the Tournament

PAGE

13

DIGITAL

ADVERTISING OPPORTUNITIES

ADVERTISING ON DIGITAL SIGNS

Throughout Fort Bliss, Family and MWR maintains digital display color monitors that constantly rotate Family and MWR classes and events.

These monitors are open to a limited number of advertisers to ensure maximum exposure. Based on the locations alone you can expect your advertisement to be seen by hundreds to thousands of patrons on a daily basis.

Screen Size: 40” - 48” Size: 1280 (Width) x 720 (Height) Pixels File Type: JPEG, PNG or PDF 1 Month 6 Months 1 Year

$500 $1,500 $2,500

Digital Sign Locations Global Reach Shoppette, Soto and Stout Fitness Centers, Mickelsen Library, Army Community Service, Family Resilency Center, Soldier Family Assistance Center, Survivor Outreach Center, Underwood Golf Complex, Garrison Headquarters, MWR Headquarters and Marketing.

OUTDOOR DIGITAL MARQUEE

A full-color, double-sided LED digital display at the high-traffic intersection of Sergeant Major Boulevard and Constitution can display your graphics.

Display Size: 13.8’ (Width) x 4’ (Height) File Size: 430 (Width) x 130 (Height) Pixels File Type: JPEG, 60kb or less 1 Month 6 Months 1 Year

$250 $750 $1,200

*Space is limited with all advertising mediums, please inquire.

PAGE

14

BOWLING CENTER MONITORS

Your ad is above it all at Desert Strike Lanes, the Army’s largest bowling facility. This 52-lane mega-bowling center is equipped with fifty-two 42� flat-panel monitors. Your advertisments rotate on the monitors that are not in play, providing coverage across the entire bowling center.

Size: 1280 (Width) x 720 (Height) Pixels File Type: JPEG, PNG or PDF 1 Month 6 Months 1 Year

$200 $600 $1,000

FORT BLISS MWR WEBSITE

An ad on the MWR Website is a site link to your website from ours, directly connecting our visitors to your website. Your ad will be visible throughout the entire website which receives an average of 100,000 visitors per month. It is linked throughout the Army and the world. Our new user-friendly website will launch March 2015 at www.bliss.armymwr. com.

Tile Size: 300 (Width) x 250 (Height) Pixels File Type: JPEG, PNG or PDF 1 Month 6 Months 1 Year

$200 $800 $1,200

Banner Size: 728 (Width) x 90 (Height) Pixels File Type: JPEG, PNG or PDF 1 Month 6 Months 1 Year

$150 $550 $900

Specifications: For digital ad artwork,1280w X 720h pixel JPEG or PNG saved for web and other devices is preferred. We recommend current version of Adobe Illustrator for files saved in EPS format. All type in each file should be converted to curves (paths, outlines). PDF and TIFF are acceptable if sent in high resolution (min. 300 dpi).

PAGE

15

PRINT / AUTOMOBILE

ADVERTISING OPPORTUNITIES

NOTICE: The following disclaimer must be added to all print media upon submission: “No official U.S. Army endorsement is implied.”

BANNER PLACEMENT

If you’re looking for longevity, we offer numerous high-traffic banner locations throughout Fort Bliss allowing for maximum consumer exposure.

Indoor Placement Area Stout Physical Fitness Center Soto Physical Fitness Center

Milam Physical Fitness Center Biggs Physical Fitness Center Logan Physical Fitness Center Aquatics Training Facility Soldier Activity Center

1 month $300 $400 Gym Floor $500 Entrance $200 $200 $350 $200 $300

Specifications: 3ft (Height) x 6ft (Width) banners must be equipped with grommets for hanging.

Outdoor Placement Area 1 month Biggs Park $200 Omar Bradley Sports Complex $200 Stout Track and Field Complex $200 Specifications: 3ft (Height) x 6ft (Width) banners must be weather resistant and equipped with wind slits and grommets for hanging. *The Commercial Sponsorship and Advertising Department is not responsible for lost or damaged banners due to inclement weather.

PREMIUM POSTER PLACEMENT

Make your mark with a 22”w X 28”h poster with your company’s logo, website and more. Premium poster advertising puts your information in just the right place. Our state-of-theart physical fitness facilities and bowling center garner huge amounts of foot traffic daily, by a wide-range demographic that includes Soldiers, Civilians and Family members of all ages.

Poster Locations Stout PFC, Milam PFC, Biggs PFC, Aquatics Training Facility, Tennis Club and Fitness Zone, Soldier Activity Center, Bowling Center, Centennial Banquet and Conference Center, Auto Crafts and Replica Aquatic Center.

1 Month

$75

Poster Locations Soto PFC and Logan PFC. 1 Month PAGE

16

$100

STAY ON TARGET. GENERATE GROWTH THROUGH STRATEGIC PLANNING AND KEEN BRAND POSITIONING.

FOLD-OUT INSTALLATION MAP

Fort Bliss covers an area the size of Rhode Island making maps the number one request of visitors and newcomers to the installation. In response, we have created a highly illustrated map printed on innovative, pocket-sized media that people are sure to keep.

Maps remain in existence for up to 5 years and because people refer to maps over and over again, there is an added benefit to advertisers. Our bright, easy-touse map will enable you to reach a massive, strictly targeted, year round audience consisting of everyday patrons, visitors and newcomers.

Specifications: (width x height) 1.75” x 1.75” JPEGs or press optimized PDF file with all fonts embedded or converted to curves/outlines. High resolution (300dpi or better). NO bleeds. All ads print in full process color (CMYK).

VEHICLE DISPLAY

If more bang for your buck is what you’re after, put your automobiles on display at one of our high-traffic facilities.

Locations Centennial Club: (Fits up to 4 Vehicles)

One Vehicle: $750

Each Additional Vehicle: $500 Stout Gym: (Fits up to 3 Vehicles)

One Vehicle: $750

Each Additional Vehicle: $500

Circulation: 20,000 Per Year Deadline: Space reservation and ad copy deadline is February 20, 2015.

Cost: Single ad space: Back cover ad:

$325 $1,500

*Discounts are available for multiple space purchases. All rates are PER YEAR. Space availability is limited. All advertising is sold on a first come, first served basis. Ad placement is determined upon signed agreement.

Soto Gym: (Fits up to 4 Vehicles)

One Vehicle: $1,000

Each Additional Vehicle: $750 *Vehicle upkeep (washing, detailing, etc.) is required and the responsibility of the Dealership. *Details regarding logistics and certain guidelines will apply.

PAGE

17

MAGAZINE

ADVERTISING OPORTUNITIES BLISSNOW MAGAZINE

MWR BlissNow Magazine is a free, full color, 60 page quarterly publication. It highlights ongoing activities and seasonal events, encompassing the social and recreational life of the Fort Bliss and El Paso community.

Ad Specifications: All ads are in full color. For ad artwork, high-resolution PDF files are preferred. Vector files may be accepted, providing that all images are embedded and file is converted to curves (paths, outlines). JPG and TIFF files can be accepted, only if sent in high resolution (minimum of 300 dpi).

OTION

M LIFE IN g movin

and family on with oving M R.CO out | m SSMW oving up | m W.BLI

mwr

4 | 1

ER 201

SUMM

W 14 路 W

20 MER SUMlissmwr.com www.b

Circulation: 35,000 quarterly / 140,000 annually Distribution: BlissNow Magazine is mailed to ALL Fort Bliss homes and distributed to the Fort Bliss Commissary and PX, Fort Bliss Lodging, Welcome Center, William Beaumont Army Medical Center, the VA Clinic and all Family and MWR facilities.

CAMERA READY GRAPHICS DUE SPRING: Apr, May & Jun

Due: February 13, 2015 SUMMER: Jul, Aug & Sep

Due: May 15, 2015 FALL: Oct, Nov & Dec

Due: August 14, 2015

BLISS

be fe stive | be

FAL

www.

L 20 14

blissm

wr.co m

FUL LI

thankf

VING

ul | b 路 WW elieve W.B in fam LISS ily MWR .COM and mwr

FALL

PRICING

Per Issue Cover Ads: Half page back cover $2,000 Full page inside cover $2,500 Inside Ads: Full page Half page 1/3 page 1/4 page 1/8 page

$2,100 $1,300 $900 $800 $400

2014

| 1

Yearly $7,000 $9,000

$7,500 $4,400 $2,900 $2,500 $1,200

WINTER: Jan, Feb & Mar

Due: November 13, 2015

*Disclaimer: Fort Bliss Family and MWR adheres to the standard industry definition of reproducible art and reserves the right to accept or reject art depending on the application. Fort Bliss Family and MWR reserves the right to reject advertising based on content not meeting traditional values.

PAGE

18

FULL PAGE

HALF PAGE

Bleed: W: 8.625” H: 11.125”

Horizontal: W: 7” H: 4.875”

Live Area: W: 7” H: 10”

1/3 PAGE Horizontal: W: 7” H: 3.125”

HALF PAGE Vertical: W: 3.375” H: 10”

1/3 PAGE Vertical: W: 2.125” H: 10” h

1/4 PAGE Vertical: W: 3.375” H: 4.875”

1/8 PAGE Horizontal: W: 3.375” H: 2.375”

PAGE

19

12 Pershing Road Fort Bliss, Texas 79916 915.568.3415 915.568. 6078 www.blissmwr.com

PAGE

20

FORT BLISS FAMILY & MWR MARKETING