RFM Analysis

Takeaways

Key points summarized in easily digestible bullets at the end of each chapter.

Companion Website

Visit the companion website, www.bloomsbury.pub/marketing-analytics or https://samsinstitute.com/resources/marketing-analytics-based-on-firstprinciples, for additional learning and teaching tools, professional video features outlining each of the Four Principles from the authors, datasets, Microsoft PowerPoint slides for lecturers and students, and instructor-only access to sample syllabi for marketing analytics courses, and test bank.