Perceptual and Preference Mapping

Tables and Figures

Summarizing important information, illustrating key concepts visually, and offering checklists.

Key Terms

Key technical terms are marked in bold text throughout.

Learning Objectives

What you will learn in each chapter. Helps organize your study and track your progress.

Highlighted throughout the text are key sections, crucial points for learning.

References

Full details are provided at the end of each chapter of important articles, books, and research that are cited within the chapters. These references help identify key publications for further understanding.