Edited, Designed and Produced by bloomscape. All images from photographic collection of bloomscape unless otherwise indicated. All other graphic and illustrated material is by bloomscape. All rights reserved. Š 2013 bloomscape
WHO WE ARE ABOUT US WHAT WE BELIEVE IN WHAT WE DO WHY US SERVICES RETAIL ARCHITECTURE PROJECTS CONTACTS
WHO WE ARE
WHO WE ARE bloomscape is an office for architecture, interiors and corporate design based in Bergamo. Rosario Distaso and Katrin Wichelhaus set up their joint practice in 2004 when they were commissioned by the trademark ESPRIT for their store rollout across Italy. The international couple met in 1999 during their architecture studies at the Politecnico di Milano and both gained experience and inspiration through their studies abroad and from working in a number of architecture firms in Europe and Australia. Since the establishment the office has completed over 150 projects in Italy, Germany, Spain and Switzerland, taking responsibility for all aspects of the planning process from planning to preparation and actual construction.
ABOUT US
ABOUT US We are a young and creative planning team with strong project management skills and profound know-how in corporate design application. Our staff is fluent in English, Italian and German and familiar with CAD application, graphics & image editing softwares and 3D visualisation. Rosario Distaso (born 1973 in Milan, Italy) graduated from the Politecnico di Milano with a Degree in Architecture in 1999. He has collaborated with offices in Germany, Italy and the internationally acclaimed Australian firm Donovan Hill Architects. Returning to Europe in 2004 he founded bloomscape. Rosario is a registered architect (Ordine degli Architetti di Milano) since 2001. http://it.linkedin.com/pub/rosario-distaso/11/256/196
Katrin Wichelhaus (born 1976 in Muenster, Germany) graduated from the Universitaet-GH Wuppertal (Germany) in 2000 and worked for different offices in Italy. After receiving a scholarship from the German government in 2002 she attended the University of Queensland in Brisbane (Australia) finishing with a Masters Degree in Sustainable Architecture in 2003. Having worked for international offices such as Cox Rayner Architects in Australia, she set up bloomscape in 2004. Katrin is a registered architect (Architektenkammer NW) since 2005. https://www.xing.com/profile/Katrin_Wichelhaus
WHAT WE BELIEVE IN
WHAT WE BELIEVE IN
WHAT WE BELIEVE IN More brains, better design. “bloom-scape� was founded with the idea that innovative design solutions can bloom if you bring together people with different skills, such as architects, graphic & product designers and engineers. We believe that design is moving away from the traditional idea that architects are all-compassing master builders and that it is the successful interplay of disciplines and collaborations that will drive new ideas and originate outstanding projects. Our role is that of a guiding coordinator and communicator, assuming the responsibility for organising the variety of professionals and for the quality of the overall result.
WHAT WE DO
WHAT WE DO
WHAT WE DO bloomscape is specialised in retail architecture, primarily for corporate brands entering the Italian market. We develop and realise innovative shop concepts, creating retail environments that successfully represent brand and customer. Building about 20 points of sale per year for ESPRIT, we offer extensive know-how in all project phases for shop and store rollouts. We understand that international clients face a series of challenges when expanding into Italy such as language, local regulations and cultural differences. Our mission is to solve these problems at the interface, providing an overall service in “brand architecture� with well-trained collaborators and an efficient network of consultants across Italy.
WHY US
WHY US bloomscape provides the bridge for international brands entering Italy. We help to reduce your business risk and deal with the chaos to make your life easier, because we - know how to apply corporate design standards - have experience with in-house approval procedures - are competent in client management cultivating contacts to potential cooperation partners - are reliable in respecting time schedules and predefined budgets - are an international team capable to communicate in English, Italian and German - know how to face Italian bureaucracy and how to resolve problems with building authorities - have the understanding of local building costs - dispose of a wide network of consultants and contractors across Italy - are proficient in valuating commercial space that ranges from historical to shopping mall locations - have mediation & conflict management skills and the cultural flexibility to supervise the team members involved in a store realisation
SERVICES FROM RETAIL CONCEPT TO STORE ROLLOUT
Briefing & Guidelines for Corporate Design
Branding & Development of communication instruments
Prototyping & Production management
Corporate Identity Manual
Analysis of the product and selling strategy Idea for general look (mood board) Space consulting Furniture design Lighting strategy Color scheme & Finishes Use of graphics and logo Material research Feasibility studies Production drawings and detailing Application of standards for visual continuity and brand recognition Manual updating with regard to new trends and requirements Guidelines for the use of visual merchandise material and graphics
SERVICES FROM RETAIL CONCEPT TO STORE ROLLOUT
Preliminary planning
Store site and building verification Feasibility studies Remodel consulting Interior space planning New store design and layout Budgeting and time schedule
Building application Consultation with building authorities for construction approval Design documentation Interior store design and 3D renderings Lighting design Construction plan documentation Tender process Construction management Supervision and coordination on site Prototype store development Store fixture planning, selection, pricing and purchasing Custom furnishings and production management
RETAIL ARCHITECTURE 170 PROJECTS 21.000 sqm RETAIL AREA 12.000.000 Euro BUDGET 70 FRANCHISE PARTNERS170 PROJECTS 21.000 sqm RETAIL AREA 10 PLANNERS
12.000.000 Euro BUDGET 70 FRANCHISE PARTNERS 10 PLANNERS
PROJECTS
RETAIL DESIGN PHARMACY DESIGN
PROJECTS
RETAIL DESIGN PHARMACY DESIGN
CONTACTS
Via San Lazzaro 26/b 24122 Bergamo Italy tel +39 035 244409 fax +39 035 281669 arch@bloomscape.org www.bloomscape.org
www.bloomscape.org