NEVER TASTED SO GOOD
by:
We work with the farmers, the producers, the ingredients makers and bread bakers. We help foodservice firms reach chefs’ kitchens, present ingredients to food manufacturers, and we put retail brands in the consumer spotlight. We even work with the makers of catering equipment … and the chefs who use it.
We’re really proud of our work, which is why we’ve put together this brochure to show you a variety of projects, using our full range of marketing disciplines. We hope that, like the best amuse-bouche, it tempts you to discover more.
At Bluestorm, we’re specialists in food marketing. We’ve been cooking up fresh ideas for the food sector for more than 20 years. There’s nothing more simple than the human need to eat. Yet the food industry has never been more complex and challenging. Long-term plans must adapt to fast-moving trends, and products need to shine in a crowded marketplace, while facing targets for less sugar, more fibre, lower fat, higher protein… and is it all environmentally sustainable? We have all the creative flair and digital skills you might want. But it’s our industry knowledge and experience that make Bluestorm the agency you need.
Marketing works best when it’s aligned with your business objectives … and driven by measurable results. Every piece of work we do begins with a question: Why? By understanding a client’s objectives we can create projects that truly add value and provide a return on investment.
ONE FOR ALL … Why use an integrated agency like Bluestorm? Well, with all marketing disciplines in one place, there’s no need to brief multiple agencies. Every client has a dedicated account handler to manage all activity and make your budget work harder. • Efficient budget control • Communication – tell us once • Cross-discipline idea creation • Consistency and focus • Deeper understanding of your business
Working with one agency makes it simpler to stick to timelines and budgets, tell us what you want, and track progress. With any client, we appoint a cross-discipline team, comprising colleagues with skills and experience best suited to your project. Working in one agency enables us to ensure everyone on your project team is fully briefed, has a deep understanding of your business and objectives, and is “up to speed” with all relevant background information. You don’t have to keep repeating yourself – and your account handler is there to drive every aspect of the project.
Would you like to know more? Email julie@bluestormdesign.co.uk or visit www.bluestormdesign.co.uk
Branding is about emotions. It’s about influencing people’s impressions, expectations and feelings about you or your product. Creating a brand identity means getting to the heart of your business, its values and the promises it makes to those who interact with it.
CONNECTIONS A successful brand is brought to life by imagery, messaging and by the interactions you have with your customers. We can help you to define your brand and develop: • Mission, values and ethics • Tone of voice, language and messaging • Logos, colours and images
At Bluestorm, we have built brands for a variety of food businesses, each with its own unique character, ambitions and selling points. The art of branding is to pull together these qualities into a coherent personality – and to ensure every colour, word, picture and activity is deliberately and carefully chosen to support it. Is your product playful, cool, reliable, indulgent? Does your business stand for authority, quality, innovation or empowerment? Who is your dream customer – and why?
• Website and marketing materials • Package types and shapes • Interactions and alliances
So many questions. So many possibilities.
Successful branding involves identifying what your audience wants from a product or business like yours. Then, we set about showing them we have what they’re looking for – even if they didn’t know it! A retail brand may be created differently from a foodservice or manufacturing brand, but the methodology is the same. Sometimes it means a bit of sweet-talking and negotiation with our clients. After all, if the big cheese loves the colour blue, but our research finds red tempts your target customers, then we need to have a conversation. It’s all part of what we do, to make sure you get the best possible results from the branding exercise.
BRANDING TOOLS • Public relations and news • Stakeholder engagement • Creative publications • Pack design and format • Websites, e-marketing, social media
It’s one thing to design and produce packaging that looks great. But really understanding how to make it work in a crowded marketplace is a whole other ball game, and with Bluestorm, that’s the level of expertise you can expect. Our food industry experience and insights put our clients at a genuine advantage.
SHELF APPEAL Great packaging is an ambassador. It brings together the colours, images, words and materials that tell a story about who you are and why your product is the one to choose. This means considering a variety of aspects:
• Colour and images • Typefaces • Tone of voice
Our packaging team brings together designers, food marketing experts, writers, photographers and digital specialists. We carry out sector and competitor research, customer profiling, and trend and forecast research. Our designers use this knowledge to shape and inspire their work. Meanwhile, our writers can work with you to develop (or follow!) the personality and attitude of your on-pack text, and we can also conduct focus group testing to compare designs. We work closely with our customers, suppliers and printers to ensure that practical matters are taken care of. We understand how important it is, for example, that the detail on ingredients and nutritional information is accurate, relevant and meets legal requirements. Sustainability is a challenge we help clients face head-on, with guidance on materials and formats that minimise a product’s environmental impact. Our sustainability consultants can also advise you with on-pack messaging.
• Usability • Sustainability • Accurate, legally-sound labelling
It’s a holistic approach that really works.
As with branding, packaging is about connecting with people on an emotional level, offering the promise of something they want and need in their lives. With food, we also need to stir a more fundamental longing: not just to satisfy hunger, but to enjoy a sensual experience involving a variety of sensations.
We’re storytellers at heart. The best food packaging invites the customer into a world of possibilities and experiences – all in one glimpse of the pack, bottle or tub.
WHAT’S THE STORY? • Nutritious and healthy • Fun and adventurous • Premium and indulgent • On-trend or ahead of the curve • Natural and wholesome
Your product might be the gateway to a healthy lifestyle or offer flavour sensations from around the world. It might represent a customer’s fun-loving values, sense of adventure, social conscience or environmental awareness. Perhaps it brings a touch of prestige or glamour to an Instagram shot, or enhances the character of a rustic, homespun kitchen.
Whatever your story, we tell it with images, photography, words and materials.
Food photography has evolved, rapidly. On pack, in sell sheets, on posters or websites, today’s food images have to look so good you can almost taste them. At Bluestorm, we have our own in-house specialist food photographer, experienced in everything from styling mouth-watering lifestyle shots, to capturing the simple beauty of natural, raw ingredients.
Our food photography spans the whole spectrum of sectors. We produce clear and detailed technical images for manufacturing clients, bright and characterful pack shots for retail brands, and in-use photography to illustrate recipes, case studies, usage suggestions, and manufacturing stages.
PICTURE THIS • On-pack photography
• Posters and brochures • Website photography • Technical images • Lifestyle and PR shots
And then we have lifestyle shots: those enticing, tantalising pictures that have found favour across social and mainstream media alike. Images that crackle with crispness and crunch, sizzle with spice, burst with freshness, or ooze with richness and decadence. Every client has a different photography need. That’s why we have our own photographer who works as part of our integrated marketing team, to understand every aspect of the client’s products, brand and objectives.
Whatever image you want to convey, PR is one of the most effective and persuasive ways to do so. We share our clients’ messages in print, online, through seminars and podcasts, in white papers and direct mail, to build a picture of who they are and what they offer their audiences. It’s all about communication with credibility.
Successful promotion involves sharing messages through a variety of channels, such as advertising, brochures, websites and events. When properly aligned to your business objectives, public relations can support all your marketing activities to convey your values, purpose and USPs.
READ ALL ABOUT IT • Media relations • Direct mail • Publications • Digital content
From being quoted as a street food guru, to detailing a new process for specialist ingredients, your business’s position as an authority in your sector is bolstered by appearances in the media your customers read. Our PR team includes former journalists, so we relish a writing challenge. We work with clients to produce relevant and informative insight papers, content for websites and social media, speeches, presentations, news releases and magazine features. We can even produce your own newspaper.
We’ll put you in the public eye. We take care of every aspect of your promotions, including advertising, exhibitions, direct mail and promotional items, as well as corporate banners, signs, façades and clothing that instantly show who you are. With all disciplines in-house, we can offer packages that best suit your campaign and your business activities.
If you want to be seen, we’re the team you need. Our advertising specialists have the clout to find you the best deals and the experience to research the most effective places to spend your money. Our design studio and production team are the go-to experts for posters, brochures, presentations and creative promotional materials. As direct mail enjoys a renaissance, we’re here to dream up something different to reach your prospective customers – with a refreshing change from a saturated inbox! Event banners, interactive screens and data capture tools are just a few of our specialisms. And, we offer full exhibition packages, from stand concept, design and build, to a full marketing campaign to drive visitors to your stand.
PERFECT PROMO • Exhibitions
• Posters, signs, banners • Advertising • Marketing materials
by:
To find out more
Call: 07850 315176 Email julie@bluestormdesign.co.uk or visit www.bluestormdesign.co.uk