VIRTUAL OPEN EVENT MICROSITE PACKAGE
VIRTUAL OPEN EVENTS Virtual Open Event microsites built by Bluestorm provide an online platform for prospective students to take a tour of your campus, hear from department heads and answer FAQs around applications, finance and accommodation.
The coronavirus (Covid-19) crisis has resulted in uncertain and challenging times, especially for education organisations which is why we are working closely with our Further Education clients to keep their student recruitment campaigns active. With school closures in place, many students face uncertainty with regards to their next steps. For those looking at Further Education, they have questions to ask. With colleges closed and open events cancelled, we need to look at new ways to reach them, provide them with the information they need and help them make an informed decision about where to go from September.
At Bluestorm, we’re specialists in education marketing. Our experience in this sector has been built over 20 years and we’ve worked with schools, colleges and universities right across the UK. We’ve delivered strategic, successful student recruitment campaigns, developed cutting edge digital platforms and websites, and designed and produced engaging prospectuses and informative marketing materials. At a time when you need support, we hope that we can provide a cost-effective and timely solution to the challenges you are facing.
OUR SOLUTION Our ‘off the shelf’ microsite solution is both cost-effective and quick to build, meaning it can be live within 1 week. Your microsite will sit as a subdomain of your existing website e.g. events. YOURNAME.ac.uk and has been designed with a mobile-first approach, which can be seen on page on the links provided on pages 4, 5 & 6.
Additional considerations ...
CUSTOMISATION:
• Social media integration
The platform is a templated layout that can be updated with your branding and content, such as:
• Live event stream
• Your logo
• SMS reminders
• Your brand colour scheme • Your content & imagery
• 6-month support package (including bug fixes)
• Videos/360 tours
• Website content population
• Your prospectus • A choice of Google fonts *Any additional changes/customisation will be charged at £70 per hour.
• Live chat • Email reminders
We recommend partnering with Click Meeting (clickmeeting.com) for the delivery of any live streaming of open events. Their platform allows you to not only host a live event but also directly stream to Facebook Live & YouTube Live. *Fees for live streaming platform not included in packages.
HOMEPAGE: Mobile visuals are hard for us to include on a document, however you can browse these using the below links: DESKTOP - https://invis.io/SAWKEGFD5NE#/410756124_Home_-2MOBILE - https://invis.io/7BWKEG55HDP
Build your own navigation and pages to what you need.
Data capture form to register for live event (if
no ‘live event’ then this can be updated to a prospectus download form).
Overview of content on the microsite and CTA to contact if they have any questions. Driving students to department pages where video content is hosted.
Campus tour/ facilities. Linking through to 360 tours, videos or photographs of campuses.
Supporting content for fees and finance, accommodation, the local area and any other content areas you add to the micrositeany questions.
DEPARTMENT PAGE: Mobile visuals are hard for us to include on a document, however you can browse these using the below links: DESKTOP - https://invis.io/SAWKEGFD5NE#/410807427_Department MOBILE - https://invis.io/7BWKEG55HDP#/410792205_Department
Department head video - we recommend getting each department head to record a video (from home) discussing their departments courses, a day in the life of a student, the facilities, FAQs and career opportunities. Content area for you to add custom content.
Department facilities overview - allowing you to showcase department facilities either through imagery, videos or 360s.
Enquiry form for any questions that aren’t answered in the video.
Call to actions - to view courses on your website, download department specific prospectus or full prospectus.
GENERAL CONTENT PAGE: Mobile visuals are hard for us to include on a document, however you can browse these using the below links: DESKTOP - https://invis.io/SAWKEGFD5NE#/410807431_Page_Column MOBILE - https://invis.io/7BWKEG55HDP#/410792218_Page_Column
Call to action.
General content area - full text editor for you to add custom content.
Testimonial/quote area.
FAQs - click and reveal content area.
Table content to showcase any finance tables.
OUR VIRTUAL EVENTS PACKAGES: BRONZE
SILVER
GOLD
Branding customisation (logo, colours, font & content)
✓
✓
✓
Homepage
✓
✓
✓
General content page
✓
✓
✓
Department page
✓
✓
✓
CMS editable pages (Craft CMS)
✓
✓
✓
Google Analytics installation
✓
✓
✓
General contact form
✓
✓
✓
Prospectus download data capture form (or register form if live event stream)
✓
✓
✓
Hosting
✓
✓
✓
Live chat functionality
✓
✓
Social media integration (Facebook, Instagram & Twitter)
✓
✓
WHAT’S INCLUDED
Live event stream (managed through 3rd party webinar platform, costs paid to Click Meeting)
✓
Website content population
✓
Email reminders
✓
SMS reminders
✓
6 months’ support & bug fixes
✓
£2,200 BRONZE
£2,900 SILVER
£5,000 GOLD
SOCIAL MEDIA ADVERTISING: Need a hand promoting your Virtual Open Events? If you’re hosting a Virtual Open Event, you’ll need to tell people about it. At Bluestorm, we also offer wider marketing and communications support and can help you shout about your events and drive online ‘attendees’ via Facebook and Instagram advertising and Google AdWords campaigns. Given the current circumstances we expect social media usage to increase even further during school closures so now provides a strong opportunity to reach an engaged audience.
FACEBOOK & INSTAGRAM ADVERTISING CAMPAIGN - £800 2 - 3 week campaign
SNAPCHAT FACEBOOK & INSTAGRAM
£800
Campaign creation, set up, management & reporting - £400 Facebook & Instagram advertising spend £400 (20k estimated reach) We can reach approximately 20,000 people within your target area with campaigns targeting students and parents across the two platforms. Messaging can be tailored for each audience to maximise effectiveness. Media format options include video, image, carousel and slideshow but we will recommend formats based on your available assets.
ADVERTISING CAMPAIGN - £800 2 - 3 week campaign
SNAPCHAT
£800
Campaign creation, set up, management & reporting - £400 Snapchat advertising spend - £400 (20k estimated reach) We can reach approximately 20,000 students within your target area. Snapchat offers a great platform to reach younger demographics with nearly 69% of 13-17 year olds regularly using the platform. Media format options include video and image snap ads or story ads.
SPOTIFY
ADVERTISING CAMPAIGN - £800
YOUTUBE
ADVERTISING CAMPAIGN - £850 2 - 3 week campaign
YOUTUBE
£850
Campaign creation, set up, management & reporting - £350 YouTube advertising spend - £500 (40k reach) We can provide upto 40,000 video views through skippable Youtube adverts with nearly 90,000 impressions. Videos can be targeted based on location, interests and age demographs so offer a targeted approach to brand awareness. Media format option is video ad.
2 - 3 week campaign
SPOTIFY
£800
Campaign creation, set up, management & reporting - £500 Spotify - £300 (20k estimated reach) Spotify offers a targeted approach to media buying and brand awareness that we estimate will reach approximately 20,000 students. As with similar channels we expect the usage of digital streaming platforms to increase sharply with school closures. Spotify will record an ad from a supplied script to play in between streaming for free users.
TERMS & FAQS: Terms Our virtual event solution is an “off the shelf” solution and is provided as is. Our virtual event solution is powered by Craft CMS with software licences included in each package. Our software provides 3 page-type templates for page creation, form builder software for data capture and Google Analytics installation. Customisation is limited to logo, theme colour and fonts. Additional customisation, feature requests or page templates outside the scope of our Bronze, Silver and Gold packages will be quoted separately at our hourly rate *. If you choose our Gold package, we will content populate your site. This includes text copy and other digital assets such as images and files. Content population is restricted to up to 6 content pages and up to 20 department pages. Additional content and department pages will be quoted separately at our hourly rate *. All our packages provide hosting for one year. Should you require to extend beyond one year we will send you a hosting renewal reminded nearer the time. Our Bronze and Silver packages provide 0 – 20gb bandwidth usage whilst our Gold package provides 20gb – 100gb. Should you exceed your allocated bandwidth usage consistently over a three-month period we will contact you to suggest moving into another bandwidth bracket and you will be charged accordingly **. Our Gold package gives you 6 months support and bug fixes. This covers you for 2 hours phone support per month to assist you with your CMS and any issues relating to any third-party services. We will fix any bugs with your software that may occur for the first 6 months. This does not cover cosmetic changes to the layout, look or feel and does not cover new feature requests. Should any third party make changes to their API or halt their service resulting in a feature not operating as it should we will quote you for additional time at out hourly rate *. Our Gold package uses a selection of third-party services who charge per month for their services. It is understood that you will assist us in creating accounts for these services so that you can be charged directly by the third parties. We are not responsible for the operational failure of any of your third-party services should you fail to make payment to those third parties. Training for your CMS or third-party integrations is included in all our packages. Training is limited to two hours online at a time that suits you. Additional time or further training can be requested at our hourly rate *. Payment for your chosen package to be paid in full before customisation or any other service included in your chosen package can begin. * Our hourly rate is £70 per hour. ** Our bandwidth brackets are available on request