62 / KIDS BRANDING
The are alright After lockdown days spent glued to screens, April Waterston explores how suppliers are engaging children onboard as they take to the skies once more
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any toddlers and young children are now more proficient with an iPad than I am. Their short time on earth has been plagued by not just COVID-19, but by screens – which for many became lifelines to family and friends and education during lockdown. Pandemic aside, screens and technology are increasingly a part of childhood, replacing time spent drawing or playing with toys with apps and cartoons on demand. So as we edge deeper into the digital age, how are suppliers keeping kids
engaged onboard? For the most part it seems the focus is on using time travelling to come away from the screens and engage in the real world.
Time to learn Fiji Airways and Air Astana (with its partner Kaelis) are using the onboard opportunity to raise awareness around the environment with kits focused on entertaining and educating at the same time. Fiji Airways’ Our Ocean, Our Life kit highlights the animals and eco hazards hitting the ocean through a child-friendly story book, and Air Astana’s Eco Future In The Skies concept aims to highlight ways the airline industry can be more sustainable with backpacks made of recycled PET bottles and no added plastic packaging. Inclusions are traditional games, puzzles and colouring as well as a travel pillow and anti-skid socks. For older kids (7-11) a smartphone protector case recognises kids’ tech obsessions and a QR code links them to the story of the anti-skid socks.
onboardhospitality.com
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5/26/22 02:18 PM
