70 / THINK TWICE
Think twice about pricing As onboard buyers haggle with suppliers over contract prices Ariane van Mancius, of Now New Next, talks us through the True Pricing concept which she believes should now drive all negotiations and debate around sustainability… Every product and ingredient used onboard has taken its own, unique journey. It's a trip that rarely makes a positive impact on the planet but the negative effects are rarely reflected in its price. If you want to get serious about sustainability this needs to change and you need to focus on true pricing, a concept developed by the Impact Institute over the past six years. True Price (trueprice.org) is an organisation based in The Netherlands which considers the costs of the CO2 emissions, water, soil and energy use, possible malpractices such as child labour or other exploitation, as well as underpayment for the labour and small farmers in the chain.
Think impact
rather than handing these on. If we start to pay the real price this contribution can be used for remediation, so damage caused by the production Purchasing something process is restored or compensated for. which appears cheap Another part of the means passing on the revenue can be used to real costs to others prevent future damage.
This thinking shows that the actual costs of a product are not elsewhere in the world or hypothetical; the costs to future generations exist but are paid or Think practically absorbed by other The True Price mission people, usually somewhere else in the is already being used in practice in the De world, or by future generations. Aanzet supermarket in Amsterdam, which Purchasing something which not only displays a product’s market price, appears cheap means passing but also the other hidden costs. This show on the real costs to others. the consumer in a clear and precise manner By working with a true pricing which are the most sustainable options and system, we can pay ‘nature’s gives them the opportunity immediately to invoice’ as well as the social costs pay the true price for a given product. involved in our buying behaviour, At the end of 2021, I also opened the first
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5/26/22 12:07 PM
