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18 / SUSTAINABILITY GETS PERSONAL
Are you doing enough? Pockets of positive thinking and good work around onboard sustainability are emerging across our sector but significant and frustrating blocks to progress remain, Julie Baxter asks – are you doing enough?
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ustainability has become the buzz word of our times. Growing engagement across the travel sector is of course to be welcomed but as global leaders up the ante with COP26 climate change pledges, what are the meaningful implications of the topic for our industry? Can the onboard hospitality sector ever really become sustainable when it is often powerless to act and much of the decision-making process is totally out of its hands? In conversations around the sector it is clear that good work is in hand and intentions are positive, but some hard, possibly irreconcilable truths remain. Let’s consider a few and as you read
ask yourself: “What am I doing to remove these potentially fatal flaws from the onboard sector's sustainability credentials?”
Are you: Working in a sustainability silo? Where once airlines shied away from the sustainability topic conscious of, and even a little embarrassed of, their polluting reputation and in fear of eco scrutiny, now they compete for coverage of their biofuel initiatives, plasticfree flights, carbon off-set programmes and sustainability strategies. Airlines may have come late to the sustainability issue but now many have truly engaged sustainability departments
onboardhospitality.com
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