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How to...
...build in sustainability As air travel begins to pick up, sustainability consultant Sarah Klatt-Walsh, of the Hayward Partnership, urges new thinking and smart solutions onboard act now
Airlines and suppliers are re-starting and re-shaping their businesses. At the same time, climate change is intensifying and the call to action on sustainability has never been louder. Smart solutions are key for financial feasibility and green returns.
review your service
Start by re-thinking the overall service, re-evaluating the supply chain, re-defining metrics, and collaborating for impact. View onboard services in terms of the circular economy, which includes lowering material consumption to reduce environmental pressures.
tap into tools
USE
R0 Refuse R1 Rethink
This is avoided in a circular economy
R2 Reduce R4 Repair R5 Refurbish
USE
Re-thinks demand unconventional thinking and some risk-taking. Ask: What do our customers really want and how do we make it happen? The industry is shifting to an on-demand mode enabled by digitilization. Preorder offers more choice, less waste, better returns. What will be next?
question everything
Reduce is all about optimization – lowering weight, eliminating meat
R6 Remanufacture R7 Repurpose
R9 Recover energy
Landfill
A key sustainability decision-making tool is the 'R Ladder of Circularity' with nine steps: Refuse, Re-think, Reduce, Re-use, Repair, Refurbish, Remanufacture, Repurpose, Recycle and Recover Energy. Focus on those most relevant to onboard service...
be uncoNventional
R3 Reuse
R8 Recycle options, and minimizing waste - to cut CO2 output. Question everything you put onboard! What do you need to operate and deliver your service? What does the passenger really want?
think life-cycles
think twice... Try offloading the onboard products on a full wide-bodied aircraft into one room. You’ll be shocked at what you find. Regularly review your onboard loading manifest
to ensure you’re flying with the minimum needed. Go for Bold! Aim high on the 'R ladder of sustainability'. Mother Nature demands it. Future generations depend on it.
Re-use extends product lifecycles. Design with circularity to ensure longevity and/or recyclingcomposting. High quality, multipleuse products, smart logistics and supportive regulations are key. Short term investments may be needed to reap longer term rewards.
find positive partners
Refurbish can be complex. Consider upcycling options and find the right partners – NGO’s, start-ups, retail and manufacturers. Associations such as the Aviation Sustainability Forum (ASF) and the IAWMA support recycling and work to standardise materials and challenging global regulations. •
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How to SKW v5.indd 21
11/11/21 04:27 PM
