Globe hopping
16 / How to sell...
Venture outside in
British Columbia British Columbia is packed with breathtaking scenery and wildlife, but also packs a punch with its heritage and apres ski offerings, says Charlotte Flach Why sell it With its vast landscapes dotted with verdant greenery, imposing mountain ranges and fringed by the dramatic Pacific coastline, British Columbia, Canada’s westernmost province, champions the concept of the great outdoors year-round. With a growing trend for open spaces and peace and quiet on holiday, travellers will be drawn to the region’s unrivalled nature escapes. But those who enjoy dipping their toes into a destination’s rich history and culture scene, won’t be left disappointed either. Not only is British Columbia very safe for tourists, it offers a transformational experience, says Lisa Cooper, Account Director at Destination British Columbia. “Visitors will experience The ‘BC Effect’; that is what we call what happens to us when we experience the awe-inspiring power of British Columbia’s nature and unique culture.”
Who to sell to Cooper recommends the destination for couples, especially those who are in the over-45 age group. “It’s also ideal for families with older children, for example, as a last family holiday before children move out of home
Whistler in bloom
Paddling in the Kootenay Rockies
or go away to university,” she says. Whilst outdoor enthusiasts looking for adventure will love the range of hikes, water activities and wintersport options. Cooper advises agents to work with specialist tour operators for these kinds of trips as they will have a variety of sample itineraries and can pre-book activities and wildlife tours. “Play the long game – it may take time to convert a booking with itinerary changes, but it will be worth it.”
Mount Assiniboine Provincial Park
What to sell With its ten distinct mountain ranges, over 25,000km of rugged Pacific coastline and with close to 25% of the world’s temperate rainforest, Mother Nature is in full force in British Columbia. “Mountain experiences range from the Coastal Mountains, where the Pacific is overlooked by towering cliffs, to the eastern alpine playgrounds of the Canadian Rockies and beyond,” says Cooper. “Even urban areas are flanked by snow-capped mountains, providing a sublime backdrop to a city break.” Chic boutique hotel The Larix recently opened in downtown Kimberley, between the Purcell and Rocky mountains, and with easy access to craft brewery Grist & Mash, it makes for a great base. Travellers can visit the Great Bear Rainforest or explore a multitude of rare and unique wildlife experiences and encounters. Orca, whales, seals, sea lions, and porpoises call the oceans home here,
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