Selling Travel Magazine- November/December 2021

Page 28

Globe hopping

28 / Japan

Best of

both worlds Japan is known for its futuristic cities, temples and traditions, but why not pair a visit with one of the country’s islands to create the perfect twin-centre trip, says Jessica Pook

D

uring those dark days in January – midway through the third and most laborious lockdown – I started digging deep into my archive of travel memories as a form of escapism. Whilst I would often find myself daydreaming about dipping my toes in creamy-coloured sand, listening to the imaginary waves crashing, I also imagined standing at the lights of the Shibuya Crossing in Tokyo, thought to be the busiest intersection in the world, waiting for the lights to change and the organised chaos to unfold. Pre-lockdown I would have described the neon signs, flashing billboards and darting bodies to be an assault on the senses, but after a long travel slumber it’s exactly what I’ve been craving. Of course, not everyone is ready to be confronted with the mass of people that a city attracts. The more cautious traveller may still be seeking out rural and remote locations, but the good news is that

Japan caters to both. And once borders reopen it’s set to reclaim its rightful place as a top bucket-list destination. Thanks to this year’s Olympic Games, Japan has managed to stay firmly in the spotlight throughout the pandemic, with plans to highlight both its cities and regional attractions in 2022. “The Tokyo Olympic and Paralympic Games has helped to rekindle interest in Japan, and the Japan National Tourism Organization’s (JNTO) task is to promote the country’s many attractive travel destinations and its accessibility,” said Kyoji Kuramochi, Executive Director and spokesperson of JNTO. “We are committed to seizing this opportunity to showcase Japan and its lesser-known regional attractions and encourage people to dream.”

City charm Next spring could be the first time in three years that international visitors are able to see the famous cherry

Snorkelling around the Okinawa islands

blossom, most commonly found in the country’s cities, and the iconic Mt. Fuji. For city-lovers, there’s no better buzz than walking the bustling streets of Tokyo, full of shiny high-end stores and food halls selling the famous Wagyu and Kobe beef. Of course, if clients are visiting during spring they should embrace sake-fuelled cherry blossom viewing parties called hanami, held in Tokyo’s green spaces and there’s plenty of neighbourhoods offering an insight into Japanese culture, whether that’s watching performing geisha in Asakusa, or browsing anime merchandise in Akihabar. “Interest in Tokyo is high,” said a representative from Tokyo Convention & Visitors Bureau (TCVB). “We are happy that we were able to carry out the highly anticipated Olympic Games despite the difficulties, and we believe that many people are paying attention to Tokyo because of this. For example, Tokyo was recently voted by readers of Condé Nast

Snowy peaks of Niseko Village, Hokkaido

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