Colours

PRIMARY COLOURS

The Benchmark® primary colour palette consists of five colours. Use the primary colours where possible to ensure consistency and maintain a strong recognisable presence

Global colours

Black is our brand colour, which should be applied to any core elements such as text on printed and digital applications and small block elements to highlight core messaging. Navy is our background colour, which should be used when black becomes too prominent on solid block content or looks too heavy to an international audience.

Accent colours

Our accent colours should be applied to business area materials across the Group — Vivid Orange, Lime Green and Ocean Blue.

Vivid Orange 75%

Black: Brand colour

CMYK: 0, 0, 0, 100 RGB: 0, 0, 0 HEX: #000000 RAL: 9005

PANTONE®: 540 CMYK: 100, 80, 50, 30 RGB: 21, 53, 79 HEX: #18354E RAL: 5013

Navy: Background colour 75%

50%

25%

75%

50%

25%

PANTONE®: 144 CMYK: 0, 55, 100, 0 RGB: 241, 135, 0 HEX: #F18700 RAL: 1037

Lime Green

PANTONE®: 7744 CMYK: 20, 0, 81, 20 RGB: 133, 169, 41 HEX: #85A929 RAL: 1016

Ocean Blue

PANTONE®: 640 CMYK: 100, 20, 10, 0 RGB: 0, 139, 197 HEX: #008AC4 RAL: 5012

50%

25%

75%

50%

25%

75%

50%

25%

SECONDARY COLOURS

The secondary colour palette consists of three colours. Only use these colours in a supporting role for illustration, data, diagrams and maps when the primary colours are not relevant

Our secondary colour palette has been devised to complement the primary Benchmark® colours. They are predominantly taken from the product brands illustrated below.

Purple

PANTONE®: 248 CMYK: 50, 100, 0, 0 RGB: 149, 27, 129 HEX: #951B81 RAL: 4006

PANTONE®: 7738 CMYK: 75, 0, 90, 0 RGB: 55, 171, 73 HEX: #36AA48 RAL: 6037

Green

Coral

PANTONE®: 198 CMYK: 0, 85, 60, 0 RGB: 232, 66, 80 HEX: #E8424F RAL: 3018

75%

50%

25%

75%

50%

25%

75%

50%

25%

COLOUR COMBINATIONS

As a general rule the navy in the primary colour palette is used as a global colour in combination with all the vibrant accent colours

Primary

Secondary

Benchmark® at a glance

Our mission is to enable aquaculture producers to improve their sustainability and profitability

We deliver solutions in genetics, health and advanced nutrition that improve yield, quality and animal welfare, and reduce environmental impact.

GLOBAL PRESENCE

Genetics

Improved genetics provide a crucial starting point for production efficiencies and health resilience.

Advanced Nutrition

High performance nutritional solutions for shrimp and marine fin fish enhancing fish health and production efficiency.

Health

Solutions for some of the most persistent disease and fish welfare challenges.

Manufacturing and production R&D facilities Commercial services

Example of colour application in a Benchmark® brochure