Introduction

Founded in 2000, Benchmark® is still a ‘young’ company

This means we need to make an extra effort to ensure Benchmark® becomes well known in a clear and consistent way, wherever we are in the world.

Branding has the ability to drive awareness, perception and loyalty. We want every reader of this Brand Guidelines to become a brand ambassador of Benchmark® — enhancing our visibility and adding value to our brand.

The name Benchmark® stands for our philosophy of changing the way we produce aquaculture-sourced protein. It means raising the bar and doing things differently by seeing the issues in a wider perspective.