Dealer Expo Sales Brochure by Bob Haro Design

EXHIBITOR BROCHURE

Your best opportunity all year to meet face to face with 5,500 Powersports Retailers

December 5-7, 2014

CONFERENCE : DECEMBER 4 McCormick Place West, Chicago, IL

We Built a Dealer Expo that is in line with your Business Needs—to reach new retailers, build new leads, connect with your current customers, and sell more product. Since 1966, Dealer Expo has been the largest event dedicated to the powersports retailer community. This December kicks off the year-long 50th Anniversary Celebration—starting with a brand new Dealer Expo experience for 2014. So, what is changing? To start, a traditional tradeshow just doesn’t cut it anymore. Powersports retailers want to discover new products, learn retail business skills to improve their bottom line and meet other like-minded retailers— during a time of year that fits their schedule and at a place easy to get to. They also want to have fun while doing it. Exhibitors, quite simply, want to meet with as many buyers as possible in an environment that is business-minded and convenient. So, what did we do? We spoke to our community, both buyers and sellers, and even our critics to ensure every decision on the “new” Dealer Expo was actually a good one. By focusing on the needs of the retailers, the 2014 Dealer Expo delivers the experience your buyers requested: Moving to a destination city, but staying within 1,000 miles of 60% of the nation’s retailers at a peak time they are looking to buy, and when they have the staff in place so they can leave their stores. By exhibiting, you will have access to thousands of decision-makers from around the world. And we’ve created more opportunities than ever for buyers to see your product well before they even get to your booth.

I know the 2014 Dealer Expo will exceed your expectations. Let us show you how. Tracy Harris Senior Vice President, Dealer Expo

RETAILERS YOU WILL MEET AT DEALER EXPO ATTENDANCE BY THE NUMBERS

5,500

QUALIFIED RETAILERS ATTEND DEALER EXPO < 60% have buying approval < 74% are management

RETAILER TYPE

44% 30% 12% 11% 3%

INDEPENDENT RETAILER FRANCHISED DEALER PARTS/ ACCESSORIES/ GEAR RETAILER SPECIALTY SERVICE/ PERFORMANCE SHOP/ INSTALLATION CUSTOM BUILDER

from 50 STATES and OVER

35 COUNTRIES

MARKETS SERVED 71% ATV/Off Road 59% Touring 44% Scooter/Moped 43% Metric 40% American Big Twin 22% Sport Bike 21% Snowmobile 13% Go Kart

Numbers based on current pre-registration projections.

Top Reasons Retailers Attend Tradeshows…

Number 1 :

SEE NEW PRODUCTS

…AND HOW DEALER EXPO DELIVERS

NEW PRODUCT

SHOWCASE

your new product displayed at the entrance of the show

OVER 100

15-MINUTE

PRODUCT DEMOS present your new product to retailers

Top Reasons Retailers Attend Tradeshows… GET ADVANCED BUSINESS TRAINING

Number 2 : …AND HOW DEALER EXPO DELIVERS

> The National Retail Conference presented by Dealernews: An entire day (before the expo even opens) dedicated to exclusive, in-depth content developed specifically for Powersports retailers. Management workshops presented by The Retail Owners Institute (ROI) Marketing workshops presented by Dealership University Service Workshop presented by the Motorcycle Mechanics Institute “Accsellerate Your Sales” Workshop presented by Mark Rodgers

> Dealer Program Meeting presented by the Motorcycle Industry Council > Lunch and Learns:

Mark Rodgers

Author of the best-selling McGraw-Hill book: Accelerate the Sale.

Retailers connecting over lunch to discuss the specific challenges facing today’s powersports retailer.

> Model Store and Model Storeroom:

Interactive learning displays including the “model store for millennials, by millennials” – designed specifically to attract the 18-28 customers and the Model Storeroom on how to optimize parts storage space.

> Kawasaki Presents: REVIVE, REFRESH, RECHARGE, REACH-OUT

Kawasaki is creating an oasis in the center of the expo floor with an H2O Bar, charging stations, comfy chairs & more. Best of all, Kawasaki's marketing team will lead sessions on how to effectively utilize digital media.

Top Reasons Retailers Attend Tradeshows…

Number 3 : HANG OUT AND HAVE FUN! …AND HOW DEALER EXPO DELIVERS

Reconnect and kick back with retailers, exhibitors and friends at the evening parties. > Pie in the Sky Party: What better way to welcome you to Dealer Expo than classic Chicago deep dish pizza served up in one of the most iconic buildings in the world: The Willis Tower. Participation is limited.

> 23rd annual Top 100 Awards Gala: Celebrating the best retailers of 2014. Winners receive complimentary seating; additional paid seating available, on sale in October. Sponsorships available.

> Secret Party: Millennium Park is heating up the first Friday in December. Don’t miss what we have in store. Details released that day via social media.

> Saturday Night Industry Party: Honoring the LEGENDS – the veterans responsible for building the aftermarket industry, dealer networks and the dealerships themselves.

> FULL THROTTLE LOUNGE: Full-service VIP experience for dealers who sell more than $10M in annual sales. > 50 Years of Motorcycle Exhibit: This special exhibit will take attendees back in time to highlight the top news and showcase a vehicle model from each year.

INDUSTRY PARTY HONORING THE LEGENDS

PIE IN THE SKY PARTY

23 RD ANNUAL AWARDS GALA

50 YEARS OF MOTORCYCLE EXHIBIT

The Best Time of Year to Hold Dealer Expo DATES THAT MEET THE INDUSTRY’S STANDARD

DECEMBER JAN-FEB MAR-OCT NOVEMBER

With a crowded powersports calendar, Dealer Expo is at THE peak time in early December when stores are fully staffed and eager to get their hands on new products for the 2015 Sales Season.

SLOW WINTER MONTHS

Powersports retailers are hunkered down for winter —running on lean budgets and skeleton staff. They are focused on finishing their ordering in time for the start of the selling season.

SELL SELL SELL

For 37 weeks a year, retailers are concentrating on one thing: SALES. From their shops, racing events, rallies and other outdoor consumer opportunities, this is the busy selling season with no time for anything else.

CROWDED EVENT MONTH

Manufacturers, distributors and importers are busy with international shows such as EICMA, Intermot, and SEMA.

The Best Location A RETAILER’S KIND OF TOWN — CHICAGO F RO

S IA

FR O M

SEATTLE Within 4 Hours

BOISE Within 3.5 Hours

E UR O P

MINNEAPOLIS Within 1 Hour NEW YORK Within 2 Hours

SAN FRANCISCO Within 4 Hours

CHICAGO

DENVER Within 2 Hours

WASHINGTON D.C. Within 2 Hours

INDIANAPOLIS Within 1 Hour

LOS ANGELES Within 4 Hours

FR OM M & S EXIC OU O TH , CE AM NTR ER A ICA L,

PHOENIX Within 3 Hours

ATLANTA Within 3 Hours

DALLAS/FT. WORTH Within 3 Hours

CONVENIENT LOCATION FOR THE INTERNATIONAL CROWD

NEW ORLEANS Within 3 Hours

60% of all U.S. powersports

retailers are within

1000 mi. of Chicago

TAMPA Within 4 Hours

Chicago’s TWO international airports offer over 120 daily direct flights to 60 international destinations.

Invaluable face-to-face NETWORKING MEET NEW BUYERS

Dealer Expo delivers

REINFORCE CURRENT RELATIONSHIPS

OVER 5,500

YOUR CURRENT BUYERS

RETAILERS

ARE AT THE SHOW Gain the competitive edge of knowing your customers personally and take advantage of making the deal in-person.

creating endless opportunities for new buyer lead generation

IN-PERSON SAVINGS AVERAGE COSTâ&#x20AC;Ś

AT A SHOW OTHER MEANS

YOU SAVE

to identify a prospect

$96

$443

$347

for the first face-to-face contact

$96

$1,039

$943

$2,188

$3,102

$914

to close a sale Source: The Center for Exposition Industry Research

87% 86%

of decision-makers say national shows are an extremely useful source for buying information. of attendees use face-to-face time at a show to learn about new products, evaluate vendors for future buying and narrow their choices.

Beyond the Booth – $2,500 for a 10x10 and SO MUCH MORE

YOUR NEW PRODUCTS RIGHT IN THE RETAILER’S HANDS This year, the price of your booth includes these opportunities to keep your products in front of retailers throughout their event experience:

15 MINUTE

PRODUCT DEMO

Present the features, functionality and how to sell your new product at the New Product Demo Stages located right on the expo floor. Space is limited so reserve today.

Your Product

included in the

NEW PRODUCT

SHOWCASE Located at the show’s entrance, retailers will engage with your product on their way to the expo floor.

Your Product in the NEW PRODUCT CATALOG Available starting in September, the online new product catalog is the resource where buyers can do their 2015 planning. Include your product to reach the entire Dealerexpo.com audience.

The VALUE of YOUR EXHIBITOR INVESTMENT > Meet Face-to-Face with over 5,500 Retailers

BOOTH PRICES START AT JUST

> Your product displayed at the New Product Showcase > 15 min. presentation on the New Product Demo Stage

$2500

(limited number of timeslots available)

> Four Evening Networking Events

(limited seating for Wednesday and Thursday events)

> Your product included in the Digital New Product Catalog > Your logo included on the Dealer Expo homepage > Booth on the expo floorâ&#x20AC;Ś OF COURSE!

3 FULL DAYS OF

EXHIBITING

PLUS :

MORE AFFORDABLE RATES & RELAXED LABOR RULES

Our partner, the City of Chicago, secured more affordable rates and relaxed labor rules for booth setup, maintenance and tear down.