Yoshimura Sponsorship Opportunities

SPONSORSHIP OPPORTUNITIES The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

RACING SPONSORSHIPS

“It used to be that America’s business was conducted on the golf course, nowadays it’s at the race track!”

Racing sponsorship, correctly packaged and orchestrated can be one of the most impactful tools available today. Team Yoshimura/Suzuki Racing is pleased to offer three premier teams in one sponsorship package.

With the general public’s interest in racing increasing with every season, Team Yoshimura/Suzuki Racing feels that a competitive team will provide sponsors with high value media material, a broad range of corporate exposure and other corporate benefits.

Well coordinated efforts have consistently demonstrated market share gains far exceeding what one might expect from a misconception that racing sponsorship yields nothing more than a high speed billboard.

This quote by renowned car team owner, Roger Penske, brings this corporate interest more sharply into focus**:

One example of this comes from Norton Industries*. According to Charles Baron, Racing Coordinator for his company: “Norton chose the racing theme because racing is aggressive, competitive, pioneering, responsive, tough, and efficient... projecting the same qualities that describe Norton. The promotion of our racing sponsorship is an excellent way to portray this image to Norton customers. It is also a means of capturing the attention of key industrial buying influences throughout the country.”

“In racing, as in business, those who cover their bases and plan for success are usually the same ones who achieve it. We use our racing program as a tool for building our business. Racing is a key element in our intra-company morale and employee entertainment. Equally important, it provides us with an opportunity to entertain prospective customers.” *Norton Industries Inc. is a leading manufacturer of adhesives products. ** The Robb Report, November 2002

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

2

WHAT IS YOSHIMURA?

Arguably the name “Yoshimura“ is the most heavily branded name in the Powersports Industry.

Yoshimura Racing LLC, is a California-based corporation involved in the over one hundred year old sport of Motorcycle Racing.

Yoshimura is an iconic name in Powersports both in the United States- but also around the world.

Yoshimura has been in business over 55 years and entered seriously into the highly visible world of American AMA Motorcycle competition over thirty years ago. Yoshimura has enjoyed a great relationship with American Suzuki Motor Corporation that has seen racing and winning in all categories of motorcycle and ATV racing.

Through the imagery and legend of Yoshimura, we are able to deliver not only the at venue general audience, television audience, and world press; but also the weight of American Suzuki advertising and collateral. In addition, our racing efforts offer up access to the 1200 Suzuki Dealerships across the country. 91% of Suzuki dealerships are multi-line which means virtually every major motorcycle/ATV in the United States can be directly reached by Team Yoshimura/Suzuki program partners.

Yoshimura has also been managing various racing efforts for American Suzuki for a very long time. Our team has won many titles since its inception and is – without doubt – THE premier team in Road Racing, ATV, and one of the elite teams in the Supercross/ Motocross racing category. In fact, Yoshimura helped define the sport of Superbike Racing, the premier class of motorcycle racing in the United States; and re-defined Professional ATV racing as well.

Yoshimura brings a heavy bat to this game. Arguably the name “Yoshimura“ is the most heavily branded name in the Powersports Industry.

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

3

POWERSPORTS, WHAT IS IT? You have all seen these events on television and playing to major crowds in major sports stadiums and venues across the country.

Brightly colored motorcycles racing at speed, jumping through the air – rounding corners at Daytona at incredible speed, and charging into the first turn in a rush of plastic, aluminum, and carbon fiber. Powersports is loosely defined as non-automotive terrestrial motorized racing, or – the really exciting sports that you can’t stop watching.

Individually these are the most exciting sports on planet earth today.

Collectively, these four elements are what every 12-35 year old in the United States lives and breathes. Yoshimura is in the unique position of running elite teams in all three categories of Powersports and Yoshimura is equally in a unique position to offer some real value and bang for the buck by offering up an all-encompassing “Umbrella” program. Program Partners can hop on board individually or can realize tremendous savings by getting involved in all three categories.

The choice is yours.

Simply stated – Powersports is the key to a huge demographic of active buyers!

The main categories

AMA Supercross/Motocross

AMA Pro Road Racing

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

AMA Pro ATV Nationals

4

THE SPORT - SUPERCROSS/MOTOCROSS

This spectacular sport has grown from the early seventies inauguration, to the sell out, multi-million dollar extravaganza it is today.

Supercross is racing inside closed stadiums on a smaller track comprised of multiple jumps, rough “Whoop” sections, and switchback 180 degree corners. Outdoor Motocross is made up of natural terrain tracks with much higher speeds (70mph plus). Outdoor Motocross tracks usually feature many jumps, elevation changes, and high speed rough straight-a-ways.

America loves Supercross. In the tight confines of the stadium, the racing machines reach speeds of up to seventy miles per hour, and jump obstacles of over 100 feet! This spectacular sport has grown from the early seventies inauguration, to the sell out, multi-million dollar extravaganza it is today.

The races themselves consist of a series of qualifying heat races that cull the field down to only the top competitors. These top racers engage in a final “Main Event” at the end of the night.

There are two categories of racing machine in Supercross based on the class of bike. They are “Supercross” and “Supercross Lites”. The Supercross class is made up of the larger 450cc machines while the Supercross Lites is 250cc machines.

What comes between the racer and victory isn’t just the other competitors though, there is also the track itself. Tons of dirt are trucked into the stadiums and diabolical tracks are constructed featuring sections so difficult to traverse they seem impossible. In fact many of the obstacles can’t be walked... they have to be ridden at speed...not for the feint of heart.

By far the most popular obstacles are the jumps. Double, triple, and even quad jumps, pitch riders into the night air in a most spectacular fashion. The fans let out an audible gasp as the athletes soar. There are lots of spills and definitely a lot of thrills, but statistically, this is one of the safest of all motorsports.

When the stadium series winds down the Outdoor National Championship series starts up. Also know as the “Nationals” this series features racing over natural terrain outdoor racetracks.

The Nationals are truly a test between man and machine. Brutally fast, rough and usually hot; the Nationals separate the men from the boys.

These events are also televised on Speed Channel and although the VPH numbers aren’t up there with Supercross, they still hammer out a ton of exposure.

The Nationals format is a little bit different from Supercross. The two classes, feature two races each per day. These races are called “motos”. The lowest aggregate score of the combined motos wins.

First place yields one point, second two points, so it is a pretty simple formula.

Between Supercross and Motocross, the season runs the better part of the year. The exposure is non-stop as is the action.

The racers themselves are mostly 18-30 years old, superbly conditioned athletes. In fact stadium motorcycle racers have been the focus of much study by sports medicine researchers. The incredible pounding, combined with the aerobic fitness required, create racers of impressive physical characteristics.

The sanctioning body or “rules makers and enforcers in this category is AMA Pro Racing. AMA Pro Racing is the leading sanctioning body for motorcycle sport racing in the United States.

The weight of some rather large corporations involvement also keeps the sport healthy and attractive. Chevy Trucks, Rockstar, Sobe’s, Monster Energy Drinks, Samsung, T-Mobile, Red Bull, these are just a few of the corporations involved in this sport. A wide range of corporate sponsors are found on the machines and transporters.

Yamaha, Suzuki, Honda, and Kawasaki all field factory teams.

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

5

RYAN DUNGEY

AMA Supercross and AMA Motocross #5 Rockstar Makita Suzuki RM-Z450

Ryan Dungey was born on December 4, 1989. His hometown is Belle Plaine, Minnesota, although these days he lives in Tallahassee, Florida, so he can take advantage of good weather for testing and train with 15-time AMA Champion Ricky Carmichael.

Personal Info: Height: 5’10” - Weight: 148

Racing Biography Dungey initially got into racing because his dad, Troy, raced as an amateur and instilled his passion for the sport into his sons. His rise to the pro ranks in the summer of 2006 surprised some, but Ryan Dungey’s performance since turning pro has validated the decision to move him up. Dungey begins his fourth year with the Rockstar Makita Suzuki Factory Racing team in 2010. His outlook has moved from awe at the opportunity to expectations of championships. The 20-year-old racer from Minnesota has become one of the most talked about racers in both Supercross and Motocross competition.

Racing Info Dungey is considered by many in the motocross industry to be at the top of the next crop of talented riders, so it was no surprise that Ryan was named AMA Rookie of the Year for Supercross/Motocross in 2007. He went straight from the amateur ranks to the factory Suzuki rig. He is only the second rider from his home state of Minnesota to ever win a major AMA National Championship (the late Donny Schmidt is the other).

“The 2009 season was a great one for me,” said Dungey. “I had a great time.”

Dungey was crowned AMA West Coast SX Lites Champion as well as AMA 250 Motocross Champion. Dungey also placed first in the MX1/Open class at the Motocross of Nations in Italy, and helped Team USA place first in the event. For 2010, Dungey will move up to race the Suzuki RM-Z450 in the AMA Supercross series, as well as the AMA Outdoor Nationals in the summer session.

Accomplishments 2010 AMA Supercross Champion 2009

AMA Supercross Lites West Champion

2009

AMA 250 Class Motocross Champion

2009

Motocross of Nations MX1/Open class first-place finish

2008

Entered two races in the premier Supercross Class, and earned one second-place finish

2008

Second place overall in the Motocross Lites class, with three wins and five second-place finishes

2008

Second place overall with three series wins in the Supercross Lites West Coast Series

2007

Fifth overall with four wins and one additional podium, AMA Supercross Lites East

2007

Fifth overall with four podiums and two top-five finishes, AMA Motocross Lites

2007

Awarded AMA Rookie of the Year for Supercross/Motocross

2006

Seventh overall, the Makita Suzuki RM-Z250 (8-8 moto finish) in professional debut at Millville MX

2006

Second place on the Makita Suzuki RM-Z250, Amp’d Mobile World Supercross GP at Vancouver, B.C., Canada

2006

Won the Lites main event on the Makita Suzuki RM-Z250 in the Saturday night program at the Fresno BooKoo Arenacross

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

5 6

RYAN DUNGEY MATT MOSS

AMA Supercross and AMA Motocross #5 Rockstar #712 Suzuki RM-Z450 Makita Suzuki RM-Z450

Matt Moss was born June 1, 1988, in Sussex Inlet and now lives in N.S.W, Australia, and he likes to surf, ride BMX, and wake board in his spare time.

Racing Biography Moss started riding at the age of three and racing at the age of four in Nowra (NSW), and since then has climbed toward the top level of the sport. Moss was a regular front-runner in New South Wales competition, finishing third in the 1995 State titles before taking the crown the following year. He added further state titles to his resume in 1997 and 1999, before tasting National success in 2000 in the 85cc ranks, cementing himself as a future star of the sport. Throughout his racing career, Moss attracted attention with solid results and a talent for racing.

Racing Info In the lead-up to his 2008 Pro Lites championship campaigns, Moss won the Stroke Supercross Summer Nationals and the Stadium Motocross Series aboard a Suzuki.

In seven rounds, Moss recorded three wins and three seconds, enough to claim the championship at the penultimate round. Moss’ Australasian Supercross Championship resulted in an invitation to the 26th annual Dortmund Supercross.

Moss had the pace to match it with the Europeans taking out the first race of the SX1 Class. A DNF in race two and ninth is race three resulted in fifth place overall. In 2009, Moss, one of the fastest stars of the Australian off-road racing scene, spearheaded Team Shift Motul Suzuki’s Pro Lites campaign and took the Australian Pro Lites Championship as well as the Australasian Pro Lites Championship.

Accomplishments: 2009

Australian National Motocross Pro Lites Champion

2009

Australasian Supercross Pro Lites Champion

2008

Austalian Pro Lites Super X Champion

712 The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

7

AUSTIN STROUPE

AMA Supercross Lites East and AMA Motocross Lites #45 Rockstar Makita Suzuki RM-Z250

Austin Stroupe was born on December 19, 1990 and lives in Lincolnton, North Carolina.

He likes to spend his free time playing golf or mountain biking on the local trails to keep him in race shape.

Personal Info: Height: 5’8” - Weight: 152

Racing Biography Stroupe is the proud owner of a stellar amateur track record, racking up over 30 amateur motocross national titles before turning pro, including four National Championships at Loretta Lynn’s. In 2006 he took a total of eleven amateur championships (including four championships at the Lake Whitney Spring National, four championships at the GNC Final, and two championships at the NMA World Mini GP in Las Vegas). In 2007 there was more of the same, including two more championships at the GNC Finals at Oak Hill, and another championship at the NMA World Mini GP. Racing Info Stroupe raced in the AMA Supercross Lites West Region Series in 2008, earning a win at Houston, Texas, and took two additional podium finishes. He raced a limited AMA Motocross Lites Championship, but won the San Bernardino, California, race and earned a podium finish at the Wortham, Texas round. In 2009, Stroupe competed in the Supercross Lites East Series, finishing a very strong second overall. In 2010 he hopes to clinch the title in the series.

Accomplishments 2009

Finished second overall in the Supercross Lites East Region Series

2008

Finished third overall in the Supercross Lites West Region Series

2007

Raced a limited AMA Motocross Lites Championship season, but earned a fourth-place overall finish at Delmont, Pennsylvania

2006

Won 11 amateur championships

45 The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

8

2010 Schedule - AMA supercross

15

10

16

4

7

14

17 1* 5

2

8 11

12 13 0

300 miles

9

600 miles

Round 1 January 9 Angel Stadium Anaheim CA

Round 7 February 20 Lucas Oil Stadium Indianapolis IN

Round 13 April 10 Reliant Stadium Houston TX

Round 2 January 16 Chase Field Phoenix AZ

Round 8 February 27 Georgia Dome Atlanta GA

Round 14 April 17 Edward Jones Dome St. Louis MO

Round 3 January 23 Angel Stadium Anaheim CA

Round 9 March 6 Daytona International Speedway Daytona FL

Round 15 April 24 Quest Field Seattle WA

Round 10 March 13 Rogers Centre Toronto, ON, CAN

Round 16 May 1 Rice-Eccles Salt Lake City UT

Round 5 February 6 Qualcomm Stadium San Diego CA

Round 11 March 20 Cowboy Stadium Arlington TX

Round 17 May 8 Sam Boyd Stadium Las Vegas NV

Round 6 February 13 Angel Stadium Anaheim CA

Round 12 March 27 Jacksonville Municipal Stadium Jacksonville FL

Round 4 January 30 AT&T Park San Francisco CA

3

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

9

STRATEGIC PARTNERS – SUPERCROSS SERIES SPONSOR Monster Energy Drink FEATURE Thor • Parts Unlimited • Toyota Trucks ASSOCIATE Alpinestars • Dunlop • Ogio • Jagermeister • Rockstar Energy Drink • FMF • EBC Brakes • MasterCraft • U.S. Air Force • Makita • Scott • Acerbis PRO TEAMS Monster Energy Kawasaki • Rockstar Makita Suzuki • San Manuel Band of Mission Indians Yamaha Team Yamaha • Honda Red Bull Racing • Atomic Racing/Cernic’s Kawasaki Spike Hardcore Energy/Toyota/Yamaha Team • Star Racing Yamaha • Geico Powersports Honda Monster Energy/Pro Circuit Kawasaki • Rockstar Canidae Suzuki• Jagermeister KTM DNA Energy/BTO Sports/BBMX • Brawndo/Solitaire Honda • Suzuki City • MotoConcepts/ RXR Honda • Hart & Huntington Honda • Team Riley Racing • TM Racing PRINT MEDIA Racer X • Motocross Action • Transworld Motocross • Dirt Rider • Cycle News • Local Print Media Websites www.supercrossonline.com • www.supercross.com • www.vitalmx.com www.motorcycle-usa.com www.racerxonline.com • http://motocross.transworld.net • www.dirtrider.com www.cyclenews.com

SUPERCROSS/MOTOCROSS TELEVISION AMA Supercross Racing is covered on television by both CBS and the SPEED Channel in High Definition. In 2009 there were a total of 37-plus hours of original Supercross programming including preview shows, live action, same weekend and repeat airings.

“Partnering with CBS Sports and SPEED once again gives Supercross strong network and cable coverage to new and existing Monster Energy® Supercross fans. CBS Sports kicked off the year off with its annual Monster Energy® Supercross preview show that foreshadowed what could be one of the greatest seasons ever. Eight more hours of network coverage on CBS Sports will follow. SPEED will dedicate original and repeat airings of the AMA Supercross class and the AMA Supercross Lites class. Additionally, 2009 will be the first year that AMA Supercross Lites class racing will be next-day aired.”

–Todd Jendro, senior director of supercross, Feld Motor Sports, Inc. “We are looking forward to another season of Supercross with our new partners at Feld Motor Sports “Our new long-term deal will ensure the continuing process of developing exciting and innovative coverage of some of the network’s most popular motorcycle racing.”

– Rick Miner, SPEED SVP of Production & Network Operations.

SPEED is the nation’s first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED.

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

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Media Buy Recap

Media Buy Recap‌ Television

GRP's # of Spots Media Value # of Spots Men 18-34 Men 18-49 * Anaheim I Phoenix 955.0 1176.7 2,365 $153,519.00 1,999 * Anaheim II Houston 1,468 $417,338.00 1365.7 1386.1 600 San Francisco 523.3 518.2 3,262 $332,845.00 233 * Anaheim III 18,645 $1,004,914.00 18556.6 18538.9 1,043 San Diego 1,600 $193,980.00 915.6 903.7 1,833 Atlanta 1,009 $293,836.00 1486.0 1504.4 1,921 Indianapolis 1,070 $222,500.00 1558.6 1720.5 1,324 New Orleans 1,484 $252,670.00 1545.2 1802.5 1,266 St. Louis 1,764 $369,595.00 1141.0 1110.0 767 Toronto 523 $291,089.00 240.3 244.2 411 Jacksonville 3311 $295,102.00 2641.5 2674.46 3913 Seattle 1,475 $164,809.00 862.0 836.0 1,092 Salt Lake City 1,002 $110,527.00 933.2 947.2 1,548 Las Vegas 1,509 $131,860.00 1278.1 1315.5 1,537 * Media for all three Anaheims purchased together

Media Type Television Radio TOTALS

Radio Media Value $566,091.00 $140,000.00 $33,875.00 $369,985.00 $207,450.00 $350,955.00 $56,818.00 $104,400.00 $110,096.00 $89,068.00 $220,942.00 $157,535.00 $94,782.00 $118,915.00

GRP's Men 18-34 Men 18-49 3156.3 2410.3 1002.0 864.0 149.3 114.5 804.0 787.8 1530.8 1194.2 1425.8 1335.2 914.0 791.7 1241.2 1277.4 844.8 861.1 433.1 380.6 2477.4 2719.2 967.8 903.6 824.4 731.2 1065.9 1024.8

GRP's # of Spots Media Value Men 18-34 Men 18-49 40,487 $4,234,584 34002.1 34678.4 19,487 $2,620,912 16836.8 15395.6 59,974 $6,855,496 50,838.9 50,074.0

Source: Monster Energy Supercross

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

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2010 Fast Facts Total Pit Attendance

225,628

Average Pit Attendance

19,046

Total Live Event attendance

739,585

Average Live Event attendance

47,033

Total Number of CBS Broadcasts

9

Average CBS Rating

0.73

Total Number of Households per CBS Broadcast

7,141,000

Average Number of Householdsper CBS Broadcast

793,444

Total Number of Speed Broadcasts

80

Average Speed Rating

0.11

Total Numebr of Households per Speed Broadcast

7,434,000

Average Number of Households per Speed Broadcast

92,925

Total Number of Marketing Materials Produced

-

Total Number os SX Ads with in Industry publications

25

Total Number of Television and Radio Spots Purchased

59,974

Total Media Value of Television and Radio Spots

6,855,496

Total Number of Television Spots Purchased

40,487

Total Media Value of Television Spots

4,234,584

Total Number of Radio Spots Purchased

19,487

Total Media Value of Radio Spots

2,620,912

Source: Monster Energy Supercross

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

12

2009 Event and pit party attendance

2009 Event and Pit Party Attendance‌ 2009 AMA MONSTER ENERGY SUPERCROSS SERIES ATTENDANCE DATE

Jan. 3, 2009 Jan. 10, 2009 Jan. 17, 2009 Jan. 24, 2009 Jan. 31, 2009 Feb. 7, 2009 Feb. 14, 2009 Feb. 21, 2009 Feb. 28, 2009 Mar. 14, 2009 Mar. 21, 2009 Mar. 28, 2009 Apr. 4, 2009 Apr. 18, 2009 Apr. 25, 2009 May 2, 2009

CITY Anaheim, CA Phoenix, AZ Anaheim, CA Houston, TX San Francisco, CA Anaheim, CA San Diego, CA Atlanta, GA Indianapolis, IN New Orleans, LA St. Louis, MO Toronto, ON Jacksonville, FL Seattle, WA Salt Lake City, UT Las Vegas, NV

VENUE

42,309 46,566 43,009 48,277 39,414 43,812 54,343 68,977 61,538 36,754 55,815 36,984 31,653 50,016 40,612 39,506

PIT PARTY ATTENDANCE 21,980 11,786 15,530 14,174 13,787 17,621 18,123 22,869 CLOSED CLOSED 25,039 CLOSED 10,484 24,093 14,621 15,521

739,585 46,289

225,628 17,356

2009 ATTENDANCE

Angel Stadium Chase Field Angel Stadium Reliant Stadium AT&T Park Angel Stadium Qualcomm Stadium Georgia Dome Lucas Oil Stadium Super Dome Edward Jones Arena Rogers Centre Alltel Stadium Qwest Field Rice-Eccles Stadium Sam Boyd Stadium

Totals Averages

Source: Monster Energy Supercross

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

13

supercross market locations

SEATTLE, WA

TORONTO, ON

SALT LAKE CITY, UT

SANFRANCISCO, CA

LAS VEGAS, NV

INDIANAPOLIS, IN

ST. LOUIS, MO

ANAHEIM, CA SAN DIEGO, CA PHOENIX, AZ

ATLANTA, GA

NEW ORLEANS, LA

JACKSONVILLE, FL

HOUSTON, TX 0

300 miles

600 miles

WEST COAST MARKETS

EAST COAST MARKETS

Anaheim, CA - I, II, III

Houston, TX

Phoenix, AZ

Atlanta, GA

San Francisco, CA

Indianapolis, IN

San Diego, CA

3

Toronto, ON

Seattle, WA

St. Louis, MO

Salt Lake City, UT

New Orleans, LA

Las Vegas, NV

Jacksonville, FL

Source: Monster Energy Supercross

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

14

CBS TELEVISION ENTITLEMENTS CBS Television Entitlements‌ Class SX SX SX SX SX SX SX SX

Day Sat. Sun. Sun. Sun. Sun. Sun. Sun. Sun. Sun.

Air Date 12/27/2008 1/18/2009 1/25/2009 2/1/2009 2/15/2009 3/29/2009 4/19/2009 4/26/2009 5/3/2009

Channel CBS CBS CBS CBS CBS CBS CBS CBS CBS

City Preview Show Anaheim (II) Houston San Francisco San Diego Toronto Seattle Salt Lake City Wrap Up

Time 3pm ET 12pm ET 12pm ET 2pm ET 12pm ET 12pm ET 2pm ET 12pm ET 1pm ET

Episode Original Original Original Original Original Original Original Original Original

Hsld Ave. 512,000 1,172,000 958,000 625,000 847,000 915,000 670,000 805,000 637,000

7,141,000

Rtgs.

0.5 1 0.8 0.6 0.8 1 0.6 0.7 0.6

0.73

Source: Monster Energy Supercross

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

15

SPEED TELEVISON ENTITLEMENTS

Speed Television Entitlements‌

Class Lites SX SX Lites Lites SX SX Lites Lites Lites Lites SX Lites SX Lites Lites SX Lites SX Lites SX Lites SX SX Lites SX SX SX Lites Lites Lites Lites Lites SX SX Lites SX SX Lites SX

Day Sat. Sun. Sun. Tues.

Tues.

Sun. Sun. Tues.

Tues.

Sun. Tues.

Tues.

Fri. Sun. Tues.

Tues.

Thurs.

Fri. Sun. Tues.

Tues.

Tues.

Wed. Fri. Sun. Sun. Tues.

Tues.

Wed. Sun. Tues.

Tues.

Wed. Wed. Sat. Sat. Sun. Sun. Tues.

Tues.

Tues.

Wed.

Air Date 1/3/2009 1/4/2009 1/4/2009 1/6/2009 1/6/2009 1/11/2009 1/11/2009 1/13/2009 1/13/2009 1/18/2009 1/20/2009 1/20/2009 1/23/2009 1/25/2009 1/27/2009 1/27/2009 1/29/2009 1/30/2009 2/1/2009 2/3/2009 2/3/2009 2/4/2009 2/4/2009 2/6/2009 2/8/2009 2/8/2009 2/10/2009 2/10/2009 2/11/2009 2/15/2009 2/17/2009 2/17/2009 2/18/2009 2/18/2009 2/21/2009 2/21/2009 2/22/2009 2/22/2009 2/24/2009 2/24/2009 2/24/2009 2/25/2009

Channel Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed

City Anaheim - LIVE Anaheim (I) Anaheim (I) Anaheim (I) Anaheim (I) Phoenix Phoenix Phoenix Phoenix Anaheim (II) Phoenix Anaheim (II) Anaheim (II) Houston Anaheim (II) Houston Houston Houston San Francisco Houston San Francisco Houston San Francisco San Francisco Anaheim (III) Anaheim (III) San Francisco Anaheim (III) San Francisco San Diego Anaheim (III) San Diego Anaheim (III) San Diego San Diego Atlanta - LIVE Atlanta Atlanta San Diego Atlanta Atlanta San Diego

Time 10pm ET 5pm ET 6pm ET 12pm ET 1pm ET 5pm ET 6pm ET 12pm ET 1pm ET 6pm ET 12pm ET 1pm ET 12pm ET 6pm ET 12pm ET 1pm ET 4am ET 12pm ET 12pm ET 12pm ET 1pm ET 3am ET 4am ET 12pm ET 2:30pm 3:30pm 12pm ET 1pm ET 3am ET 6pm ET 12pm ET 1pm ET 3am ET 4am ET 2am ET 7:30pm ET 12pm ET 1pm ET 12pm ET 1pm ET 2pm ET 3am ET

Episode Original Original Original Repeat Repeat Original Original Repeat Repeat Original Repeat Repeat Original Original Repeat Repeat Repeat Original Original Repeat Repeat Repeat Repeat Original Original Original Repeat Repeat Repeat Original Repeat Repeat Repeat Repeat Original Original Original Original Repeat Repeat Repeat Repeat

Hsld Ave. 220,000 143,000 155,000 58,000 102,000 108,000 185,000 17,000 29,000 192,000 20,000 47,000 100,000 218,000 47,000 67,000 28,000 48,000 177,000 42,000 78,000 50,000 46,000 60,000 133,000 137,000 55,000 59,000 36,000 121,000 34,000 48,000 40,000 19,000 137,000 315,000 224,000 290,000 44,000 56,000 35,000 9,000

Rtgs.

0.3 0.19 0.21 0.08 0.14 0.15 0.25 0.02 0.04 0.26 0.03 0.06 0.14 0.3 0.06 0.09 0.04 0.07 0.24 0.06 0.11 0.07 0.06 0.08 0.18 0.19 0.07 0.08 0.05 0.17 0.05 0.06 0.05 0.03 0.19 0.43 0.31 0.4 0.06 0.08 0.05 0.01

Source: Monster Energy Supercross

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

16

SPEED TELEVISION ENTITLEMENTS...

SX Lites SX SX Lites Lites SX SX SX Lites Lites SX SX Lites Lites SX Lites SX Lites SX SX Lites Lites Lites Lites Lites SX Lites SX SX Lites Lites SX Lites SX SX Lites LIVE Lites SX SX Lites

Tues.

Tues.

Wed. Wed. Thurs.

Sun. Sun. Wed. Thurs.

Thurs.

Sun. Sun. Wed. Wed. Wed. Wed. Sun. Sun. Tues.

Tues.

Wed. Wed. Sun. Tues.

Wed. Sun. Sun. Wed. Tues.

Wed. Sun. Wed. Fri. Sun. Wed. Fri. Sat. Sat Sun. Sun. Wed. Wed.

2/24/2009 2/24/2009 2/25/2009 2/25/2009 2/26/2009 3/1/2009 3/1/2009 3/4/2009 3/5/2009 3/5/2009 3/15/2009 3/15/2009 3/18/2009 3/18/2009 3/18/2009 3/18/2009 3/22/2009 3/22/2009 3/24/2009 3/24/2009 3/25/2009 3/25/2009 3/29/2009 3/31/2009 4/1/2009 4/5/2009 4/5/2009 4/7/2009 4/14/2009 4/15/2009 4/19/2009 4/22/2009 4/24/2009 4/26/2009 4/29/2009 5/1/2009 5/2/2009 5/2/2009 5/3/2009 5/3/2009 5/6/2009 5/6/2009

Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed Speed

Atlanta Atlanta San Diego Atlanta Atlanta Indianapolis Indianapolis Indianapolis Indianapolis Indianapolis New Orleans New Orleans New Orleans New Orleans New Orleans New Orleans St. Louis St. Louis St. Louis St. Louis St. Louis St. Louis Toronto Toronto Toronto Jacksonville Jacksonville Jacksonville Jacksonville Jacksonville Seattle Seattle Seattle Salt Lake City Seattle Salt Lake City Salt Lake City Las Vegas - LIVE Las Vegas Las Vegas Las Vegas Las Vegas

1pm ET 2pm ET 3am ET 4am ET 3am ET 5pm ET 6pm ET 2pm ET 3am ET 4am ET 5pm ET 6pm ET 3am ET 4am ET 1pm ET 2pm ET 5pm ET 6pm ET 1pm ET 2pm ET 3am ET 4am ET 3pm ET 12pm ET 3am ET 5pm ET 6pm ET 4am ET 12pm ET 3am ET 10am ET 3am ET 2am ET 2pm ET 3am ET 7pm ET 8pm ET 10pm ET 12pm ET 4pm ET 3am ET 4am ET

Repeat Repeat Repeat Repeat Repeat Original Original Repeat Repeat Repeat Original Original Repeat Repeat Repeat Repeat Original Original Repeat Repeat Repeat Repeat Original Repeat Repeat Original Original Repeat Repeat Repeat Original Repeat Original Original Repeat Original Repeat Original Original Original Repeat Repeat

56,000 35,000 9,000 9,000 84,000 116,000 147,000 74,000 35,000 46,000 174,000 203,000 14,000 24,000 42,000 60,000 133,000 228,000 43,000 84,000 36,000 23,000 155,000 34,000 44,000 106,000 171,000 18,000 34,000 11,000 168,000 30,000 86,000 82,000 38,000 198,000 82,000 226,000 150,000 141,000 31,000 25,000 7,434,000

0.08 0.05 0.01 0.01 0.11 0.16 0.2 0.1 0.05 0.06 0.24 0.28 0.02 0.03 0.06 0.08 0.18 0.31 0.06 0.12 0.05 0.03 0.21 0.05 0.06 0.14 0.23 0.02 0.05 0.02 0.23 0.04 0.12 0.11 0.05 0.27 0.11 0.31 0.2 0.19 0.04 0.03 0.11

Source: Monster Energy Supercross

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

17

Supercross Demographics PROFILE Gender Male............................97.6% Female..........................2.4% Age 12 & under ....................3.6% 13-17 ..........................21.9% 18-24 ............................8.0% 25-34 ..........................17.3% 35-44 ..........................26.3% 45-54 ..........................15.7% 50+................................7.2% 46.3% are married What is your total yearly household income? $150k+..........................5.2% $120k-$150k ................8.5% $90k-$120k ................15.1% $70k-$90k ..................19.2% $50k-$70k ..................18.4% $30k-$50k ..................17.3% Under $30k.................16.2% If you are over 18, what is your level of education?

High school grad........42.5% Attending college .......13.4% Collage grad...............28.4% Other...........................15.7% 64% compete in sanctioned motorcycle races If yes, what class?

Mini ...............................3.5% 80cc..............................6.0% 125cc..........................10.2% 250cc..........................22.5% 450cc..........................13.7% +25................................3.9% +30..............................14.4% +40..............................16.2% +50................................8.5% pro.................................1.1% What type of racing do you compete in?

Motocross ..................95.6% Cross country.............16.0% Desert ...........................8.3% Supercross ...................7.3% Arenacross....................4.9% Supermoto....................1.9% Other...........................27.7% How often do you compete

per year?

50+ times......................1.8% 40-50 times ..................2.5% 30-40 times ..................3.3% 20-30 times ................14.2% 10-20 times ................30.5% Less than 10...............47.6% 22.7% have another family member that races How often do you ride?

3 or more/week ..........22.1% 2 times/week..............24.5% Once a week ..............24.5% 2-3 times/month.........20.8% Once a month or less ..8.0% How much of the maintenance/ repairs/hopups on your motorcycle is done by you?

100%..........................36.6% 75-100%.....................32.9% 50-75%.......................16.4% 25-50%.........................5.8% Less than 25%.............8.2% What brand of pickup do you own?

Ford ............................31.3% Chevrolet ....................25.8% Dodge.........................13.6% Toyota .........................11.6% GMC .............................7.2% Nissan...........................5.5% Honda...........................0.6% Other.............................4.4% 17.4% plan to buy a new truck in the next 18 months What other vehicles do you own?

Mountain bike.............47.1% Motorcycle trailer .......33.9% SUV.............................26.3% BMX bike....................25.0% R/C Car.......................19.2% RV/Camper.................17.1% Road bicycle...............16.1% Snowmobile..................9.2% Personal watercraft ......8.9% How do you transport your motorcycle?

Pick up truck ..............68.7% Trailer ..........................36.8% Hitch type carrier..........7.4% Van................................5.0%

What other sports/activites do you participate in?

Camping.....................46.3% Fishing ........................45.0% Weight lifting...............37.1% Hunting .......................32.9% Mountain biking..........32.4% Boating .......................27.6% Running ......................23.9% Snowboarding............22.6% Street motorcycle riding........................22.4% Truck off roading ........17.4% Snow skiiing ...............14.5% road bicycle riding......13.9% 70.7% own a video game system What type do you own?

Playstation 2...............39.2% Use computer.............24.5% 360 X Box ..................18.2% Nintendo Wii...............12.1% Playstation 1...............10.5% X-Box..........................10.0% playstation 3.................6.3% How many video games do you buy a year?

10+................................7.2% 6-9...............................10.3% 3-5...............................31.6% 1-2...............................50.9% How many hours per week are you on the internet?

1-5...............................65.4% 5-10 ............................24.0% 10-20 ............................7.1% 20+................................3.5% Where do you get your race coverage? monthly magazine......62.1% TV................................54.7% internet........................43.9% MOTORCYCLE OWNERSHIP 4 readers per copy How often do you buy motocross action magazine?

1-4 issues .....................8.4% 5-8 issues ...................12.8% 9-12 issues.................19.6% Subscribe ...................59.3%

Source: 2009 Hi-Torque Publishing

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

18

Supercross Demographics How many people besides yourself look through your copy of motocross action?

1..................................33.0% 2..................................30.3% 3..................................19.8% 4 ....................................4.2% 5+................................12.7% 93% own a dirt/motocross bike How many bikes do you own?

1..................................29.3% 2..................................33.4% 3..................................17.9% 4+................................19.3% What brand is you newest bike?

Honda.........................32.6% Yamaha.......................28.5% Kawasaki ....................13.5% Suzuki .........................10.9% KTM..............................9.4% Husqvarna ....................1.3% ATK ...............................0.5% BMW.............................0.5% Husaberg ......................0.3% Other.............................2.5% What size is it?

50cc-60cc.....................3.1% 80cc-85cc.....................7.9% 125cc..........................13.3% 200cc-220cc ................4.1% 250cc..........................36.3% 300cc-380cc ................3.3% 400cc-490cc ..............27.9% 500cc-520cc ................1.3% 600cc+..........................2.8% What year is it?

2008............................15.7% 2007............................16.8% 2006............................18.1% 2005............................15.4% 2004..............................8.1% 2003..............................4.9% 2002 or earlier ............21.1%

How many strokes?

2-stroke ......................32.4% 4-stroke ......................67.6% What type is it?

Motocross ..................72.8% Enduro ........................13.5% Dual Sport ....................5.5% Supermoto....................0.3% Other.............................7.9% Which of these factors influenced you most when you bought your dirt bike?

Previous exp...............43.7% Magazine tests...........30.5% Price............................26.1% Friend’s recommend.............14.5% Dealer support............12.1% Parent’s recommend...............5.8% Showroom avail............5.5% Factory cont program.....................5.3% Dealership recommend...............4.2% Factory race results .....2.9%

What size will it be?

50-60cc.........................2.2% 80-85cc.........................6.4% 125cc..........................16.1% 200-220cc ....................1.1% 250cc..........................34.5% 300-380cc ....................2.6% 400-490cc ..................30.0% 500-520cc ....................3.4% 600cc+..........................3.7% What year will it be?

Brand new..................54.2% Used ...........................21.1% Not sure......................24.7% How many strokes?

4-stroke ......................73.9% 2-stroke ......................26.1% What type will it be?

Motocross ..................74.9% Enduro ........................13.5% Dual Sport ....................5.4% Other.............................6.2%

32.7% own an ATV MOTORCYCLE PURCHASE PLANS Do you plan to buy a new bike in the next 12months?

Yes ..............................36.3% Maybe.........................25.2% What brand do you plan to buy?

Honda.........................25.9% Yamaha.......................23.4% KTM............................15.8% Kawasaki ....................12.6% Suzuki .........................12.6% Falcon...........................2.9% Husqvarna ....................2.2% Husaberg ......................0.4% Other.............................4.3%

Source: 2009 Hi-Torque Publishing

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

19

2010 Schedule - AMA MOTOCROSS

9

8

10 7

1

11

12 4

6

5

2

3

0

300 miles

Round 1 Hangtown Motocross Classic Rancho Cordova, Calif.

May 22

600 miles

Round 9 Washougal Motocross Washougal, Wash.

July 24

Round 2 Glen Helen Raceway San Bernardino, Calif.

May 29

Round 5 Budds Creek Motocross Mechanicsville, Md. June 19

Round 6 Thunder Valley Motocross Lakewood, Colo.

June 26

Round 3 Freestone Raceway Wortham, Texas June 5

Round 7 RedBud Buchanan, Mich.

July 3

Round 11 Moto-X 338 Southwick, Mass.

Aug 28

Round 8 Spring Creek Motocross Millville, Minn.

July 17

Round 12 Steel City Raceway Delmont, Pa. Sept 4

Round 4 High Point Raceway Mt. Morris, Pa. June 12

3

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

Round 10 Unadilla Valley Sports Center New Berlin, N.Y. Aug 14

20

The Sport - AMA Superbike Road Racing Youth, daring, speed, competition, color, these are but a few of the words that can be used to describe Motorcycle Road Racing. Modern day gladiators take to venues across the U.S.A, doing battle on high tech machines of carbon fiber and exotic alloys.

The races themselves consist of a series of timed practice sessions, qualifying through a SuperPole system, and then lining up for the race.

Many races are double headers featuring two separate races – one on Saturday and one on Sunday. At most of the Road Racing events there is also a huge turn-out of support class riders who race in support of the AMA Superbikes. But the AMA Superbike Road Racing class is the “big-one”, the premier Motorcycle Road Racing series in the United States. It has been this way for almost 30 years.

The AMA Superbikes are powered by 1000cc (mostly) four-stroke racing engines; making upwards of 215hp. The machines only weigh around 400 pounds giving them a power to weight ratio that is downright intimidating. Superbikes are truly the “E” ticket ride in American motorcycle racing – nothing else even comes close to the thunder of a pack of these snarling machines; racing Pall-Mall towards the green flag on the opening lap of a race. It takes your breath away.

There are lots of spills and definitely a lot of thrills, but statistically, this is one of the safest of all motorsports. Modern track designs have removed obstacles that used to cause serious injury, now- when a rider falls he/she typically slides off the track slowly to a stop. The racers themselves are mostly 22-35 years old, superbly conditioned athletes. Road Racers are typically super fit.

The incredible strength needed to man-handle these machines, combined with the aerobic fitness required to endure the race itself, create racers of impressive physical abilities. The training and discipline the riders exhibit is an inspiration to youngsters looking for role models.

The sanctioning body in this category is AMA Pro Racing. AMA Pro Racing is the leading sanctioning body for Motorcycle Road Racing in the United States. The promoting group is the Daytona Motorsports Group also known as the DMG. The DMG is owned by the same people that promote the NASCAR series. Average participation has grown considerably over the last twenty years.

The weight of some rather large corporations involvement also keeps the sport healthy and attractive. Rockstar Energy Drinks, Makita Power Tools and Monster Energy Drinks are just a few of the corporations involved in this sport. It’s an old saying but: “What wins on Sunday sells on Monday”. Yamaha, Suzuki, Honda, Ducati, Aprilia and Kawasaki all field factory efforts. The National Championship series, also known as the “Nationals”, has venues at all of the famous racetracks across the country: Laguna Seca, Road America, Virginia International Raceway to mention a few. The Nationals are truly a test between man and machine – A spectacle of performance.

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

21

Tommy “Tommy Gun” Hayden AMA Superbike #22 Rockstar/Makita Suzuki GSX-R1000

Born July 14, 1978. Married. Tommy Hayden lives in Owensboro, Ky., where he was born and raised. Hayden and wife Christie have two young daughters, Olivia and Klaudia. He enjoys bicycling and golf when not racing.

Hayden is part of a big racing family that includes his parents, Earl and Rose, his brothers, 2006 MotoGP Champion Nick and AMA Superbike racer Roger Lee, as well as his sisters, Jenny and Kathleen. Although Hayden spends a good portion of his year testing in Southern California, the Kentucky native prefers to be home with his family.

Racing Biography: Tommy finished 3rd in the 2009 AMA Pro Superbike Series, and was on the podium in half of the races in the season. The two-time Supersport Champion, Hayden and his No. 22 Rockstar/Makita/Suzuki GSX-R1000 will be running at the front of the pack in the 2010 AMA Pro Superbike series, which will mark his fourth year riding a Suzuki. He’s the oldest of three brothers from one of the nation’s bestknown racing families. Hayden turned pro when he was 16 and got his first factory ride two years later.

Tommy and his crew chief, Daisuke Hashimoto, have the GSX-R1000 dialed in and are carrying momentum into 2010. “2009 was a good season,” Tommy said, “but I definitely feel like we left room for improvement. I’m expecting big things, so I’m excited for the 2010 season to get here and to make it happen.”

“It’s a different bike this year, but not a drastic change. There are several small changes here and there that we’ve made, and hopefully they’ll add up to a big improvement once we get closer to the start of the season. The horsepower is improved; I can definitely feel the difference.”

Accomplishments: 2009

3rd place – AMA Superbike, with multiple podium finishes

2008

8th place – AMA Superbike, with several podium finishes

2007

5th place – AMA Superbike, with one podium finish

2007

5th place – AMA Supersport, with one podium finish

2006

6th place – AMA Superbike, with one podium

2005

Champion – AMA Supersport, with three wins and five additional podiums

2005

10th place – AMA Superstock, with one win and one podium

2004

Champion – AMA Supersport, with four wins and five additional podiums

2004

3rd place – AMA Superstock, with two wins and three additional podiums

2003

3rd place – AMA Supersport, with two wins and two additional podiums

2003

2nd place – AMA Superstock, with five wins and one additional podium

22 The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

22

Blake Young

AMA Pro American Superbike Series #79 Rockstar Makita Suzuki GSX-R1000

Born September 20, 1987. Single. Blake Young has been racing motorcycles for most of his life. When not racing sportbikes, Young spends time on the road riding his bicycle, or off-road on a mountain bike or MX motorcycle. He enjoys hanging out with friends as well. The 22-year-old Madison,Wisconsin, native is set to start his sophomore year on the Rockstar Makita Suzuki Racing team and will again be competing in the AMA Pro American Superbike class.

Racing Biography: Young started his racing career as a child in dirt track and then became a full-time road racer at age 15. He competed in the Superstock and Supersport classes as well as Formula Xtreme before moving to the Superbike class in 2009. He finished sixth overall in his rookie Superbike year and was on the podium four times. He missed one race after being injured at the Birmingham, Alabama, round of the series, in which he needed surgery to repair his pinkie finger. He returned in time for the Road America stop in Elkhart Lake, Wis., which is close to his hometown.

For 2010, Young will be working with legendary crew chief Peter Doyle. “I’m looking forward to working with him and to getting that first race win under my belt,” Young said. “Hopefully after that the wins keep coming and a championship will follow.”

Accomplishments: 2009

6th place overall – AMA Pro Superbike, with four podiums

2008

4th place overall - AMA Superstock, with 1 victory and four additional podiums

2008

4th place overall - AMA Supersport, with 1 victory

2007

8th place overall - AMA Superstock

2007

6th place overall - AMA Supersport

2006

7th overall - AMA Supersport

2006

9th overall - AMA Formula Xtreme

2005

11th overall - AMA Supersport

2005

15th overall - AMA Superstock

79 The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

23

AMA SuperBike Strategic Partners Series Sponsors Amsoil • National Guard • Buell • Dunlop • Parts Unlimited • Shoei • Speedcom • Sunoco • Suntrust Pro Teams 37 Riders and 10 Pro Teams Rockstar Makita Suzuki • Michael Jordan Motorsports • Pat Clark Yamaha Racing • Team Hooters • Team Suzuki Blackfoot Picotte Racing • Foremost Insurance Pegram Racing • Moto Garage Racing • Four Feathers Racing • RoadracingWorld.com Suzuki Print Media Motorcyclist • Sport Rider • Road Racer X • Road Racing World • Cycle News Local Print Media Both advertisements and newspaper articles published in over 40 different local newspapers.

Websites •www.amaproracing.com • www.roadracerx.com • www.superbikeplanet.com • www.roadracingworld.com • www.motorcycle-usa.com • www.cyclenews.com • www.sportrider.com • www.motorcyclistonline.com

Television AMA Motorcycle Road Racing is shown on television through the SPEED Channel, which showcases AMA races live on Sundays. SPEED is the number one motorsports satellite and digital cable channel that is included in most networks basic cable packages. It is also available in Canada, parts of Europe, and in Brazil.

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

24

2010 Schedule - AMA Superbike

5

6

4

8

7 2 3 9

1 0

300 miles

600 miles

Round 1 March 3 - 5 Daytona International Speedway Daytona Beach, FL

Round 4 May 14 - 16 Infineon Raceway Sonoma, CA

Round 7 August 13 - 15 Virginia International Raceway Alton, VA

Round 2 March 26 - 28 Auto Club Speedway Fontana, CA

Round 5 June 4 - 6 Road America Elkhart Lake, WI

Round 8 September 3 - 5 New Jersey Motorsports Park Millville, NJ

Round 6 July 16 - 18 Mid-Ohio Sports Car Course Lexington, OH

Round 9 September 24 - 26 Barber Motorsports Park Birmingham, AL

Round 3 April 16 - 18 Road Atlanta Braselton, GA

3

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

25

Road Racing Demographics

Road Racing male audience buying habits: As the index will show, the audience buys considerably more than the average U.S. household.

PRODUCT/CATEGORY INDEX TO TOTAL U.S. AUTOMOTIVE Bought new domestic car last year Bought new imported car last year Leased car BANKING Auto loan past year Home improvement loan past year

CAMERAS Bought new 35mm camera past year

CREDIT CARDS Bought bank card last year

HOME ELECTRONIC EQUIPMENT Frequent buyer of VCR tapes Own camcorder

FAST FOOD RESTAURANT Frequent user

INSURANCE Own over $100,000

SPORTING GOODS BOUGHT LAST YEAR Golf Balls Tennis Balls

STOCK MARKET Have account with broker

114 123 105

127 115

121

118

114 117

114

119

137 118

106

Source: 2009 Hi-Torque Publishing

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

26

Road Racing Demographics EVENT SPECTATORS

GENDER: Males Females

75% 25%

AGE GROUPS: Under 17 18-20 21-24 25-29 30-34 35-49 50 & Over MEAN AGE:

11% 9% 17% 22% 21% 18% 4% 29

INCOME: Under $10,000 $10,000- $20,000 $20,000- $30,000 $30,000- $40,000 $40,000- $50,000 $50,000-$75,000 $75,000-$100,00 Over $100,000 MEAN INCOME:

2% 11% 16% 24% 23% 15% 5% 4% $43,427

PROVISION OF HOUSEHOLD INCOME: 41.6 % SOLE INCOME PRODUCER 40.8% PARTIAL INCOME PRODUCER PARTICIPATED IN LAST YEAR: 82.5% SWIMMING 54.5% BOATING 49.0% TENNIS 56.6% BICYCLING 0.3% FISHING 39.5% WATER SKIING 46.2% MOTORCYCLING 34.5% SNOW SKIING 26.3% BACK PACKING

DONE IN PAST THREE MONTHS: AVG. # OF TIMES: 93.5% HAD DINNER IN RESTAURANT 13.9 85.5% ATTENDED A MOVIE 4.1 65.5% BOUGHT RECORDS ,CD, OR TAPE 4.8 52.9% BOUGHT PAPERBACK BOOKS 4.0 42.6% ATTENDED A CONCERT 2.3 33.2% BOUGHT HARDCOVER BOOKS 2.1 NUMBER IN HOUSEHOLD: ONE TWO THREE FOUR OR MORE

13.2% 32.9% 20.4% 23.5%

CREDIT CARD USE: T&E BANK CARD GASOLINE DEPT. STORE

39.2% 31.7% 55.6% 49.2%

OCCUPATION: MANAGER/EXEC MEDICAL/LEGAL ENGINEER TECHNICIAN ENtrepreneur SALES MECHANIC/CRAFTSMAN BUILDING/TRADES STUDENT/RETIRED OTHER

21.6% 4.7% 14.5% 7.6% 7.8% 7.2% 9.3% 15.5% 8.1% 3.7%

BEVERAGE PREFERENCES: DOMESTIC BEER ENERGY DRINKS DOMESTIC WINE IMPORTED WINE REG. SOFT DRINKS

52.2% 31.7% 40.7% 26.3% 52.5%

Source: 2009 Hi-Torque Publishing

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

27

The Sport - AMA Pro ATV Racing The AMA Pro ATVs are 450cc four-stroke ATVs making upwards of 65 hp and capable of speeds in excess of 80 mph.

The machines weigh close to 400 pounds giving them a power to weight ratio that is downright explosive.

The races themselves consist of a series of timed practice sessions, qualifying, and then two heat races called “Motos”. For points, each Moto is scored individually, but to determine the overall winner the aggregate lowest score between the two motos is the winner. The best score would be a 1-1 placing for a total of two points… and so on.

At most of the Pro ATV events there is also a huge turn-out of amateur riders who race in support of the Pro Class. But the AMA Pro ATV class is the “big-one”, the premier ATV racing series in the world today.

The most popular obstacles are the jumps. Double, triple, and even quad jumps, pitch riders into the air in a most spectacular fashion.

The racers themselves are mostly 22-35 years old, superbly conditioned athletes. In fact Pro ATV racers have been the focus of much study by sports medicine researchers. The incredible pounding, combined with the aerobic fitness required, create racers of impressive physical characteristics. Pro ATV racers have consistently out performed other professional athletes in treadmill, and other

overall fitness tests. The fitness aspect of the sport virtually precludes any drug/alcohol use by the participants, resulting in one of the most ”squeaky” clean images in sport. The training and discipline the riders exhibit is an inspiration to youngsters looking for role models.

The sanctioning body in this category is AMA Pro Racing. AMA Pro Racing is the leading sanctioning body for ATV sport racing in the United States. Racer Productions and the iconic Coombs family run the day-to-day races and make things happen.

Launched in 1985, the series grew almost overnight due to the popularity of three and four wheel ATVs. Average participation grew over 200% between the early eighties and 2007. Although the series has always offered a Pro class, it was not until 2007 that it gained official AMA Pro Racing recognition, adding just another notch of prestige to the series.

The weight of some rather large corporations involvement also keeps the sport healthy and attractive. Rockstar Energy Drinks, Makita Power Tools, Monster Energy Drinks, are just a few of the corporations involved in this sport. It’s an old saying but, “What wins on Sunday sells on Monday”. Yamaha, Suzuki, Honda, CanAm, Polaris and Kawasaki all field factory teams.

The National Championship series, also known as the “Nationals”, features racing over natural terrain outdoor racetracks. The Nationals are truly a test between man and machine. Fast, rough and usually hot; the Nationals are a true test of both rider and machine.

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

28

The Sport - AMA Pro ATV Racing Rider Entries

Live Timing and Scoring

Total Entries: 6,822

Thanks to transponder scoring, the ATVMX Series was able provide for the first time, live timing and scoring for all 34 classes on the internet viewable by those unable to attend the events. In addition, riders at the track were able to view the same at the timing tower on a large flat screen television. For the Pro teams, this feature was also networked to the Mechanic’s Area.

Unique Riders: 4,544 Average entries/event: 682 Percent Increase: 56% increase in total entries over 2007 Historical comparisons YEAR

TOTAL ENTRIES

UNIQUE RIDERS

AVERAGE ENTRIES PER EVENT

TOTAL EVENTS

2008

6,822

4544

682

10

2007

4,580

3108

382

12

2006

7,884

5553

556

14

2005

8,085

5688

674

12

2004

6,461

na

538

12

2003

5,109

na

511

10

2002

4,449

na

494

9

2001

2,863

na

477

6

2000

2,066

na

344

6

1999

1,799

na

300

6

Note: In 2006 and 2007, a competing series was able to attract a significant amount of team and participant support. The competing series was cancelled in 2008.

FAN ATTENDANCE (Estimated Not Actual) Total

Average

Average

Live Weekend Attendance

60,009

5,455

Unique Live Attendance

24,321

2,211

Multimedia National TV Broadcasting: Fifteen (15) 30-minute ATVMX episodes aired on the Versus Network via Racer TV Local TV Broadcasting: News clips featured at several events throughout the series.

Radio: Each event promoter purchased radio spots advertising events in each region, along with several stations providing live interviews with Pro riders to promote the upcoming event.

www.atvmotocross.com

2008 (thru 10/13)

PAGE VIEWS

494,581

UNIQUE USERS

67,247

VISITS

134,047

DVD Collection: Full library of all events available on DVD Webisodes: The official website, www.atvmotocross.com, features regular installments during race season. Guest videos include www. racerxfilms.com and www.gopamx.com. Other websites featuring video content include: www.atvriders.com, www.atvscene.com, www.quadmagazine.com, www.atvsport.com and www.kawasaki.com.

The Premier Team in American Professional Supercross/Motocross, ATV and Road Racing

29

Dustin Wimmer

AMA ATV National Championship #1 Rockstar Makita Suzuki QuadRacer R450 Born February 21, 1987. Single. Dustin Wimmer was born in Doylestown, Pennsylvania, and now resides in Center Valley. One of the youngest ATV Pro MX champions, Wimmer’s success is due to equal parts riding skills and intense fitness.

The 6-foot 3-inch tall Wimmer spends a good deal of time riding his road and mountain bicycles, both near his home and while on the road. And he relaxes with a not-so-physical round of golf.

Racing Biography: Dustin Wimmer began his ATV racing career at age 9, moving up to a Suzuki LT80, and graduating through the race classes with unmatched success. He joined the National Tour in 2000 midway through the season. In 2001, Wimmer earned his first National Championship in the Open B class. The next season, Wimmer raced three different classes in both the MX series and the Tourist Trophy (TT) series, earning the Open A Championship in Motocross. Wimmer continued his championship run in 2003, earning National Titles in both the 250A and the 250 Pro Am classes. This level of success proved that Wimmer was ready to turn pro, and he did in 2004. One of the youngest pros on the circuit, Wimmer was still able to compete near the top and finish 4th overall for the season. The 2005 season was more difficult for Wimmer, and he finished ninth overall in the Pro class. In 2006, 19-year-old Wimmer was runner-up to Doug Gust in the WPSA ATV MX series, and Suzuki quickly signed him to the factory team. He earned secondplace overall again in 2007 in his first year aboard the Suzuki QuadRacer R450.

In 2008, Wimmer returned to his title-winning form, as he captured the ATV MX Pro championship. His racing talent and hard work in the off-season led him to back-to-back championships, again clinching the title in 2009 in the AMA ATV MX Championship series. Dustin’s 2010 campaign will be his fourth year on the Rockstar Makita Suzuki team.

Accomplishments: 2009

AMA ATV Pro Motocross Champion

2008

AMA ATV Pro Motocross Champion

2007

WPSA ATV Tour - Second place

2006

AMA ATV Pro Motocross – Sixth place

2006

WPSA ATV Tour – Second place

2005

ATVA Pro Motocross – Ninth place

2004

ATV Pro Motocross – Sixth place

2003

Sweeper Award GNC Series

2003

AMA Amateur Sports Rider of the Year

2003

ATVA Pro-Am 250 Motocross Champion

2003

ATVA GNC Amateur Rider of the Year

2003

ATVA 250 A Class Motocross Champion

2002

ATVA Four-Stroke A Class Motocross – Second place

2002

ATVA TT Four-Stroke Pro-Am – Fifth place

2002

ATVA 250 A Class Motocross – Third place

2002

ATVA TT Open Pro-Am – Sixth

2002

ATVA Open A Motocross National Champion

2002

ATVA TT 250 A Class – Third place

2001

ATVA MX/TT Open B Class National Champion

2001

ATVA MX/TT 0-200 Air-Cooled Class National Champion

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Josh Creamer AMA ATV MX Series #9 Suzuki QuadRacer R450

Born August 30, 1985, in New London, Connecticut. Single. Currently resides in North Stonington, Connecticut.

Racing Biography: The 2010 season will be the 24-year-old Creamer’s first season aboard the Rockstar Makita Suzuki QuadRacer R450. In 2009, Josh Creamer whipped up a lot of attention in the AMA ATV Pro class by putting the pressure on all the other racers in the series. By the end of the season, he won two of the 11 races that make up the series, including the notoriously tough Loretta Lynn’s final round in Tennessee. He earned fifth place overall in 2009 and has the potential to take charge and be at the top of the podium in 2010. He earned fourth overall in the AMA ATV National Motocross Series in 2008 with four podium finishes and two additional top-five finishes, and has a number of amateur titles under his belt.

Accomplishments: 2009

AMA ATV MX Series – 5th overall

2008

AMA ATV MX Series – 4th overall

2007

WPSA series – 6th overall

2006

WPSA series – ninth overall.

2005

AMA ATV MX Pro-Am Champion

2005

New England ATV series Pro and Pro-Am Champion

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Strategic Partners - ATV SERIES SPONSORS Co-Title ITP Tires and Moose Racing Presenting Parts Unlimited OEM Can-Am Feature Amsoil • ATV Sport • Quad Magazine • Maxxis Tires • FMF • Moto Tees Associate Fox Racing Shox • Gatorade • Hinson Racing • Custom Axis Elka Suspension • H Bomb Films • ATV Insider • ATVriders.com Pro Teams American Suzuki • Yamaha Motor Corp • Polaris Can-Am Joe Byrd Riding School Baldwin Motorsports • HGR Kawasaki • East Coast ATV • K&K ATV • Media All-Stars Amateur Teams Media All-Stars • Tittle Brothers Racing • Hetrick Racing Print Media ATV Rider • ATV Insider • ATV Exposed • Racer X Illustrated ATV Source • The Racing Paper • Dirt Wheels • 4-Wheel ATV Action • ATV Racin’ Extra • Cycle News Local Print Media Both advertisements and newspaper articles published in over 40 different local newspapers.

Websites • www.atvmotocross.com • www.atvriders.com • www.racerxill.com • www.atvrider.com • www.atvamateurracing.com • www.atvscene.com • www.amamotocross.com • www.atvnews.com • www.speedtv.com • www.cyclenews.com • www.4wheelatv.com • www.atvsport.com • www.atvexposed.com • www.atvyoungguns.com • www.atvre.com • www.atvproracing.com CONTINGENCY OEM Nearly $650,000 of OEM contingency was posted for the 2008 series.

Specialty Pro Class Contingency Awards MotorcycleUSA.com Moto 1 Holeshot Award $250 per event/$5,000 total MotorcycleUSA.com Moto 2 Holeshot Award $250 per event/$5,000 total ATVRiders.com Fast Qualifier Award $100 per event/ $1,100 total

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2010 Schedule - ATV RACING

6

9 10

5

8

4

3

2

7

11 1

0

300 miles

600 miles

Round 1 March 27-28 Millcreek Raceway Pell City AL

Round 5 May 29-30 Steel City Raceway Delmont PA

Round 9 July 17-18 Unadilla New Berlin NY

Round 2 April 17-18 Ballance Moto X Bowling Green KY

Round 6 June 12-13 Spring Creek Motocross Park Millville MN

Round 10 July 31-Aug 1 RedBud Buchanan MI

Round 7 June 19-20 Muddy Creek Blountville TN

Round 11 August 14-15 Loretta Lynn Ranch Hurricane Mills TN

Round 3 May 1-2 Birch Creek Danville VA Round 4 May 15-16 Sunset Ridge MX Walnut IL

3

Round 8 July 3-4 Pleasure Valley Armagh PA

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ATV Demographics PROFILE Gender Male ............................93% Female ..........................7% Age Breakdown Under 12.......................1% 12-15...........................12% 16-20...........................12% 21-24.............................9% 25-29...........................13% 30-39...........................29% 40-49...........................15% 50+................................8%

VEHICLE OWNERSHIP Avg enthusiast ATV ownership 1 ..................................34% 2 ..................................30% 3 ..................................21% 4+................................16% Year model breakdown 2008............................12% 2007............................23% 2006............................20% 2005............................15% 2004............................11% 2003..............................5% 2002 or earlier ............13%

45% of ATV Enthusiasts are married Yearly Household Income Under $30k.................21% $30k-$50k...................29% $50k-$70k...................21% $70k-$90k...................14% $90k-$120k...................6% $120k-$150k ................4% $150k+..........................4% Education Level High school grad........61% Attending college .........6% College grad...............16% Other ...........................17% Lifestyle Camping .....................61% Fishing ........................55% Hunting .......................46% Truck off roading ........32% Boating .......................32% Off-road Moto riding ..27% Mountain biking..........18% Snowboarding............16% Running ......................15% personal watercraft ....11% Snow skiing ..................9% 77% own a video game system. Usage habits Playstatio 1 or 2 .........52% Use computer.............20% X Box 360...................16% Nintendo Wii ...............15% X Box .........................14% Other ...........................13% Palystation 3...............10% Dreamcast ....................2%

Brand owned Yamaha.......................32% Honda .........................24% Suzuki .........................15% Polaris.........................14% Kawasaki ......................8% Can-Am ........................5% Arctic Cat......................2% KTM..............................1% Xtreme...........................1% Other .............................3% ATV type Sport 2-wheel.............57% Utility 4x4....................22% Sport 4x4......................8% Youth.............................5% Utility 2-wheel...............4% Side by Side .................2% Entry level .....................2% ATV Usage Off-road fun riding.......86% Racing.........................35% Hunt/fish/camp............27% Farm vehicle ...............12%

How many family members ride in typical enthusiast household?

1 ..................................21% 2 ..................................22% 3 ..................................18% 4+................................30% None .............................9% 82% of enthusiasts own a pickup truck. Truck brand owned Chevrolet ....................32% Ford.............................32% Dodge .........................15% Toyota ...........................9% GMC .............................5% Nissan...........................3% Mazda...........................2% Other .............................3% Other vehicle ownership Car ..............................50% SUV.............................37% Mountain bike.............29% Motorcycle trailer........24% Off road motorcycle ...16% Travel trailer ................16% BMX bike ....................15% Street Motorcycle.......15% R/C Car.......................15% RV/Camper.................12% Snowmobile................12% Personal watercraft ......8% Monthly spent on parts & accs. $400+............................7% $300-$400 ....................8% $100-$200 ..................29% Less than $100...........56%

Type of terrain Trails/forests ...............78% Mud/swamp ...............41% Farmland.....................40% Snow/ice.....................38% Sand dunes ................37% Desert .........................20%

Source: 2009 Hi-Torque Publishing

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ATV Demographics HOUSEHOLD INCOME, OCCUPATION, FAMILY SIZE AND EDUCATION Recent full year ratings show that the AMA Pro ATV Racing delivers a high quality demographic profile in terms of upper income, occupation, and education level.

TV AUDIENCE DEMOGRAPHIC INDEX Team Yoshimura/Suzuki male audience buying habits: As the index will show, the Team Yoshimura/Suzuki racing audience buys considerably more than the average U.S. household.

TELEVISION VIEWERS

PRODUCT/CATEGORY INDEX TO TOTAL U.S. AUTOMOTIVE Bought new domestic car last year 114 Bought new imported car last year 123 Leased car 105

AMA Pro ATV reaches upscale men who have large families: A crucial factor in product purchasing is the role played by income, household size, and education. This is where Team Yoshimura/Suzuki TV coverage works for you.

BANKING Auto loan past year Home improvement loan past year

127 115

CAMERAS Bought new 35mm camera past year

121

CREDIT CARDS Bought bank card last year

118

HOME ELECTRONIC EQUIPMENT Frequent buyer of DVD’s Own Digi-Camera Own I-Pod Own Laptop

114 117 118 117

FAST FOOD RESTAURANT Frequent user

114

INSURANCE Own over $100,000

119

SPORTING GOODS BOUGHT LAST YEAR Golf Balls Tennis Balls

137 118

AMA PRO ATV RACING DEMOGRAPHICS

Team Yoshimura/Suzuki delivers upper income consumers and professionals- the best prospects for most goods and services.

Although at this writing- the exact TV coverage is not finalized, At minimum there will be significant major market Television coverage though Versus and Speed. In addition to numerous SPOT TV and Sports News Coverage.

• Team Yoshimura/Suzuki delivers large family audience: 58% of the Pro ATV viewing audience have three or more members. The nationwide base is just 44%! Team Yoshimura/Suzuki’s audience is a proven performer in heavy consuming households.

• Team Yoshimura/Suzuki offers educated consumers: Team Yoshimura/Suzuki’s television audience has more college educated viewers than the U.S. average, 50% vs. 40%.

Source: 2008 Versus

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ATV Demographics Ama pro atv racing demographics Gender

Participated in last year

Credit card use

Males 75%

82.5% Swimming

T&e 39.2%

Females 25%

54.5% Boating

Bank card 31.7%

Age groups

49.0% Tennis

Gasoline 55.6%

Under 17 11%

56.6% Bicycling

Dept. Store 49.2%

18-20 19%

40.3% Fishing

21-24 21%

39.5% Water skiing

Occupation

25-29 22%

46.2% Motorcycling

Manager/exec 21.6%

30-34 15%

34.5% Snow skiing

Medical/legal 4.7%

35-49 8%

26.3% Back packing

Engineer 14.5%

50 & Over 4%

Technician 7.6% Done in past three months:

Entrepreneur 7.8%

Mean age: 26

Avg. # Of times

Sales 7.2%

Income

93.5% Had dinner in restaurant 13.9

Mechanic/craftsman 9.3%

Under $10,000 2%

85.5% Attended a movie 4.1

Building/trades 15.5%

$10,000- $20,000 11%

65.5% Downloaded music, bought dvd’s 4.8

Student/retired 8.1%

$20,000- $30,000 16%

52.9% Bought paperback books 4.0

Other 3.7%

$30,000- $40,000 24%

42.6% Attended a concert 2.3

$40,000- $50,000 23%

33.2% Bought hardcover books 2.1

$50,000-$75,000 15%

Beverage preferences Energy drinks: 52.3%

$75,000-$100,00 5%

Number in household

Domestic beer 52.2%

Over $100,000 4%

One 23.2%

Imported beer 31.7%

Two 32.9%

Domestic wine 40.7%

Mean income: $43,427

Three 20.4%

Imported wine 26.3%

Provision of household income

Four or more 23.5%

Reg soft drinks 52.5%

41.6 % Sole income producer 40.8% Partial income producer

Source: 2007 ama pro racing

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SPONSORSHIP OPPORTUNITIES For 2010 Yoshimura Racing is offering umbrella sponsorships to include all three race teams - Road Racing, Supercross/Motocross and ATV. For potential program partners, we have four basic programs for the following season. They are: • • • •

Primary Sponsorship Co-Sponsorship Associate Sponsorship Industry Sponsors

Involvement in racing teams is almost always specialized and recognizing that, the Yoshimura/Suzuki Racing Team is very flexible.

We will listen to whatever Program Partners needs are and construct a program that fits. The following describe the basic levels to be used as your point of reference.

Primary Sponsor (One Availability) Also known as the “Major Sponsor” This level gives the Primary Sponsor the right to determine the color and graphics treatment of the entire team. Also predominant or “Level 1” positioning on Racing Machines, Racer Riding Suit, Team Personnel Uniforms, Transporter and Team vehicles, and all other branded materials including collateral.

The Primary sponsor will also get top billing in all communications, press release, advertising, and branding. The team would be referred to as the “Primary Sponsor Name here/ Co Sponsor/ Suzuki/ Yoshimura Racing Team”

Co-Sponsor (Two Availabilities) This level gives the Co-Sponsor(s) the second choice or “Level 2” positioning on Racing Machines, Racer Riding Suit, Transporter and Team vehicles, and all other branded materials including collateral.

Co-sponsors do not have the rights to choose colors or main graphics.

Yoshimura/Suzuki racing efforts are at the highest level of the sport. Simply stated, we are the premier team in performance and presence. There is no higher level.

The Co-sponsor(s) will also get second level billing in all communications, press release, advertising and branding efforts.

Associate Sponsor (Four Availabilities) This level gives the Associate Sponsor(s) the third choice or “Level 3” positioning on Racing Machines, Racer riding suit, Transporter and Team vehicles, and all other branded materials including collateral.

Associate sponsors do not have the rights to choose colors or main graphics. The Associate Sponsor(s) will also get third level billing in all communications, press release, advertising, and branding efforts.

Industry Sponsor This level gives the Industry Sponsor the ability to have signage on the Racing Machines, Racer Riding Suit, Transporter and Team vehicles, and all other branded materials including collateral.

Activating your Investment.

Return ratios vary in different types of promotions and there is no sure way to calculate the proper amount of investment to properly activate the initial funding.

It is always best to promote internally at a ratio of 1.5 to 2.0. In other words - if you spend 500k on a sponsorship - it is most effective when backed up by 250k ~ another 500k in advertising and promotional dollars. This of course will vary from company to company depending on the situations, but in general terms, we have found these ratios to be fairly accurate.

The Industry sponsor will also get third level billing in all internal communications, press release, advertising, and branding efforts.

Industry Sponsors will get mainstream media coverage and mentions wherever and whenever it is possible. We cannot control what the media will allow us to plug on any given day- but we will put in full effort always to plug ALL program partners.

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RACE BIKES AND GEAR: MX/SX primary sponsor package

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RACE BIKES AND GEAR: MX/SX co-sponsor package

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RACE BIKES AND transporters: MX/SX

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RACE BIKES AND GEAR: ROAD RACING primary sponsor package

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RACE BIKES AND GEAR: ROAD RACING Co-sponsor package

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RACE BIKES AND transporters: ROAD RACING

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RACE BIKES AND GEAR: ATV primary sponsor package

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RACE BIKES AND GEAR: atv co-sponsor package

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RACE BIKES AND transporters: atv moto

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RACE BIKES AND GEAR: SEMI TRUCKS

Road Racing Semi Truck

SUPER CROSS/ MOTOCROSS Racing Semi Truck

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MAGAZINE AND OTHER COLLATERAL Advertising Team Suzuki/Yoshimura program partners run tons of advertising in the enthusiast press every month. Suzuki, Yoshimura, Motorex, RK Chain, Dunlop and Galfer all have impressive ad budgets that feature the Team Yoshimura/Suzuki team members.

Publicity Through the weight of Team Yoshimura/Suzuki’s PR agency & directives, the imagery of Team Yoshimura/Suzuki is transmitted to the general public. In addition to shows, special events, demonstrations, charity events, and industry editorial coverage Team Yoshimura/Suzuki also receives PR from all of our industry co-sponsors.

Event organizers are much more apt to use the imagery of the premier teams such as Team Yoshimura/Suzuki, for pre-event publicity and general PR. Plus, as one of the most respected teams in road racing, the press is always seeking us out for interviews and news stories.

Cross-Rough Program partners traditionally sponsors/co-sponsors many of the actual events featuring Team Yoshimura/Suzuki team riders and imagery, thus further increasing Team Yoshimura/Suzuki’s impressions.

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PROMOTIONAL IDEAS Team Suzuki/Yoshimura has a complete in-house PR/ Promotional department. Some of the ideas we have implemented in the past have been: • In-store salesperson contests- ie: ”sell the most product and win a day at the races with Team Yoshimura/Suzuki.

•

Trackside hospitality/VIP credentials: Team Yoshimura/Suzuki can provide an up close, private environment for your valued customers or employees to enjoy this exciting sport. Meet the racers in person before they go out and win a major event in front of 60,000 spectators.

• Consumer sweepstakes programs - winners can spend a ”day at the races” win a poster, autographed photo of the racers, etc.

• Cross promotions with local radio & TV Stations.

• Cross promotions with series sponsors: Many of the overall series sponsors are amenable to involvement of non-conflicting entities with the goal of enhancing image and sales.

• Cross-promotions with local business • Trackside banners, (where possible).

•

Racing machine/product displays: Display a Team Yoshimura/ Suzuki racing machine at your business, a trade show, etc. Racers are available for promotional appearances whenever schedules don’t conflict.

• Remote Radio & TV broadcasts. (Remote Radio, Podcast and Live Website broadcasts) • Autograph sessions: Arrange for Team Yoshimura/Suzuki to put on an exhibition and sign autographs.

• Giveaway items: Caps, T-shirts, whatever. All featuring your company’s logo • Image interspersed with the Team Yoshimura/Suzuki imagery.

• Media events: Press luncheons, dinners, exhibitions.

• Team Yoshimura/Suzuki Fan Club • These are just a few of the programs that could be of interest to your company.

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w ww.y o s himu r a-r d.c o m 5420 Daniels Street, Chino, CA 91710

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Phone: (909) 628-4722

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Fax: (909) 591-2198