RVCA MEN'S SEASON 2 - 2017 LOOK BOOK

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T H E B A L A N C E O F O P P O S I T E S


INDUSTRY

BALANCE

The Industry trunk line features RVCA’s more performance and technical pieces—ideal for the active wearer.

RVCA’s Balance line features everywear trunks—easy to wear in every environment.


D U A L L AY E R Relaxed outer short layer over a form-fitting compression inner short.

4 W AY Flexible yet durable 4-way stretch fabrication made of a modern polyester x elastane blend for reduced water retention, exterior water repellency, and maximum ease of movement.

2 W AY Flexible yet durable 2-way stretch for ease and movement.

REPEL Fiber-based moisture management properties that can withstand repeated washings. Transports moisture away from the body, keeping you cool and dry.

MOISTURE WICKING This garment is constructed of wicking material designed to pull moisture away from the skin, and out to the exterior of the fabric, allowing it to evaporate quickly and keep you dry.

TRIPLE LOCK Triple lock front closureand pocket.

ANTIMICROBIAL This garment has an antimicrobial treatment. It inhibits the growth of microorganisms and prevents the formation of odor and fungus.

DRYING This garment is constructed of quick drying fabric, which allow moisture to evaporate quickly.

N AT U R E The Nature line highlights lifestyle trunks for the discernible wearer—featuring throwback fits and elevated artwork.

DUAL PURPOSE TRUNK Easily transition fromthe street to the beach.



t e e : A S T R O D E C K | t r u n k s : WAV E WA R R I O R T R U N K


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1 ) t e e : A S T R O D E C K | t r u n k s : WAV E WA R R I O R T R U N K | 2 ) t e e : A S T R O D E C K | t r u n k s : WAV E WA R R I O R T R U N K | 3 ) A S T R O D E C K S A N D A L | 4 ) b a c k p a c k : A S T R O D E C K S U R F PA C K


SUMMERTIME ROLLS

There is no better time for hanging at the beach. Summer is the hottest of the four temperate seasons, falling between spring and autumn. At the summer solstice, the days are longest and the nights are shortest, with day-length decreasing as the season progresses after the solstice. Good food, cold drinks and good company.


tee: BARRY 1 | trunks: BARRY III TRUNK


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1) tee: RVCALOHA, trunks: FADE ELASTIC | 2) trunks: SPECKLED ELASTIC | 3) trunks: CURREN TRUNK 4 ) t e e : S T AY A B S T R A C T L / S , t r u n k s : F A D E E L A S T I C , t e e : B A R R Y 1 , t r u n k s : B A R R Y I I I T R U N K



( l e f t ) t e e : B A R R Y 2 , s h o r t s : D AY S H I F T E L A S T I C | ( m i d d l e ) t e e : P T C 2 P I G M E N T, t r u n k s : S A G E T R U N K | ( r i g h t ) t e e : P T C 2 P I G M E N T, t r u n k s : S A G E T R U N K , t e e : S C R I P T S T R I P E , t r u n k s : C U R R E N T R U N K



tee: SAGE STRIPE, trunks: LINE O SIGHT TRUNK | tee: NUMSKULL, trunks: CURREN TRUNK


LA LA AND

Hidden back among the trees and vast green lawns of Griffith Park lies what seems an ordinary drainage ditch winding through the park. The ditch has long been a favorite spot for skateboarders of all types and generations. As the hot Summer sun began to burn straight down, the RVCA team decided to head to the park to enjoy a session and escape the heat under the shade of the various trees surrounding the ditch. As the day went on the crew was reminded of why this spot has been reveled by skaters for so many years; remaining one of the few spots in Los Angeles where you can skate, relax and just kickback with no hassles whatsoever.


( l e f t ) s h i r t : P O R C E L A I N S / S | ( r i g h t ) t e e : VA TA P E L / S , p a n t s : T H E W E E K - E N D PA N T


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1 ) s h i r t : N I C E D AY S / S | 2 ) t e e : R E R E D S | 3 ) h a t : C A S E R M A T R U C K E R , t e e : P T C 2 P I G M E N T | 4 ) s h i r t : F R O N T L A W N S / S , p a n t s : T H E W E E K - E N D P A N T, t e e : P T C 2 P I G M E N T, p a n t s : A L L T I M E C H I N O P A N T | 5 ) t e e : P T C F A D E S / S , p a n t s : T H E W E E K - E N D P A N T



( l e f t ) f l e e c e : S U N WA S H , p a n t s : S TA P L E R T W I L L | ( m i d d l e ) t e e : R E R E D S , p a n t s : T H E W E E K - E N D PA N T | ( r i g h t ) t e e : C R A D L E , p a n t s : S TA P L E R T W I L L



( l e f t ) f l e e c e : B A R R Y S T R I P E S / S | ( m i d d l e ) s h i r t : S W I T C H U P, p a n t s : S T A P L E R T W I L L | ( r i g h t ) t e e : B A R R Y, p a n t s : T H E W E E K - E N D P A N T


W h e n R V C A b e g a n , the action sports brands of the day employed an “off -t h e s h e l f ” t e e s h i r t blank...your basic A A A or Beefy-T. It retai l ed for $20 a n d w a s a h o m o g e n iz ed offering—same fits, colors,and qual i ti es.

R V C A i n t r o d u c e s t h e market to a premium product. The Vintage Dye and Vi n t a g e Wa s h t e e s are borne. The fabrics are much softer, w i th a custom fi t , a n d f e a t u r e a c o lor palette that had yet to be seen by the market—the te e s t o p p e d o f f w i t h the RVCA Red Stitch, which PM Tenore fi rst devel o p e d a s a t r a d e m a r k to the new offering. These tees enter the m arket at $ 2 7 – $ 3 2 , u n h e a r d o f at the time. A nd a risk that only a few w oul d take.

B u t t h e R V C A t e e q uickly became a favorite with retailers and consum ers wh o a p p r e c i a t e t h e soft hand feel and quality not found with other acti on sp o r t s b r a n d s . A n i ndustry standard is set.

We a r e p r o u d t o s h o wcase the RVCA Red Stitch tee as the standard that R V C A s e t a n d t h e o n e that others strive to achieve.



OUR PLAY GROUND

T h e d a y s w i t h no r esponsi bi l i t y ot her t h a n h a vi ng f un. C ount i ng dow n t he mo n t h s t i l l sum m er, t o w ast e t he days a wa y a t t he beach. H angi ng w i t h your f r ie n d s al l day & ni ght , w i t h no pl ace t o b e . S um m er t i m e r ol l s on!


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( l e f t p a g e ) t r u n k s : V I T A L T R U N K | 1 ) t r u n k s : E A S T E R N T R U N K , M A N D A L A T R U N K | 2 ) h a t : V A A L L T H E W AY T R U C K E R B O Y S , s h i r t : P O R C E L A I N S / S , s h o r t s : T H AT ’ L L W A L K O X F O R D | 3 ) t r u n k s : E A S T E R N T R U N K | 4 ) s h i r t : S I M O N S / S


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