RVCA S4 2017 MENS LOOKBOOK

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M E N ’S

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S E A S O N

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T H E B A L A N C E O F O P P O S I T E S



c o v e r: KL RUGBY | th i s p a g e : C L I F T ON B E AN I E , I S L AND S P U B L I C WO R K S J A C K E T, D AY S H I F T I I C H I NO


WINTER WANDERLAND It’s that time of year when some extra clothes are needed to brave the elements. When the streets are wet and the mountains are covered in snow. These cold conditions bring out base layers and jackets to keep the body warm when the air is brisk.

( l e ft) W OL F MAN B I K E R , DAGGE R S P I GME N T DE N I M | ( ri g h t) L UC K Y 4 U S N AP B AC K , S HI B U YA C R E W, M I D WE E K J A C K E T, D A G G E R S T WI L L




( l e ft) T R AC E R J AC K E T, GAV I | ( ri g h t) C L I F T ON B E AN I E , I S L AN DS P U B L I C WO R K S J A C K E T, D AY S H I F T I I C H I NO


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Though we are all on different paths, we start our day and put our pants on one leg at a time. Rich or poor, young or old, we are here to make the best of it. One Leg at a Time gives you a look at a day in the life of our advocates. What makes them progress, how they move forward and how they live their lives. 2. 1 ) W OL F MAN B I K E R , D A G G E R S P I G M E NT D E NI M | 2 ) F L O O D D E NI M NE U T R A L


K N E E O P E N I N G 16 1/ 4”

R I S E 10

K N E E O P E N I N G 16 1/ 4”

R I S E 10”

K N E E O P E N I N G 15 1/ 2”

R I S E 10 1/ 2”

I N S E A M 32”

I N S E A M 32”

I N S E A M 32”

L EG OP E NI NG 14 ”

L EG OP E NI NG 14 ”

L EG OP E NI NG 13 1/ 2 ”

D AGGE RS DE N IM SLIM F IT / ME DIUM RISE / SLIGHT LY TAPE RE D L E G HEXED DEN IM CIGARETTE FIT / MEDIUM RISE / STRAIGHT SLIGHTLY TAPERED LEG R V C A R O C K ER S D ENIM S K I N N Y F IT / M ED IU M R IS E / S L I G H T LY TA P ER ED LEG


MEN’S DENIM FIT GUIDE

K N E E O P E N I N G 16 1/ 2”

R I S E 10 1/ 2”

K N E E O P E N I N G 16 3/ 8”

R I S E 10 1/ 2”

K N E E O P E N I N G 16 1/ 2”

R I S E 10 1/ 2”

I N S E A M 27”

I N S E A M 26”

I N S E A M 32 1/ 2”

L EG OP E NI NG 15”

L EG OP E NI NG 13”

L EG OP E NI NG 16”

F L OOD DE N IM SLIM F IT / ME DIUM RISE / STRAIGHT SL IGHT LY TAPE RE D L E G HITCHER DEN IM SLIM FIT / MEDIUM RISE / CROP–TAPERED LEG S TAY R V C A D ENIM S L I M – S TR A IG H T FIT / M E D I U M RIS E / S TR A IG H T LEG


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The RVCA x Toy Machine collab was a no-brainer. Both companies place importance on authenticity in their teams, artwork, and ways we approach our business. Since I have been doing Toy Machine since 1993 and been working with RVCA since 2003 what would be more organic and authentic than for both companies to work together to offer a line of clothes that is the love-child of us coming together? The spawn of our union will include t-shirts, flannell, hats, socks, vest, and even a womens swimsuit! These items reflect both the surf and skate cultures we participate in. – Ed Templeton 1.

3. Photos by Ed Templeton


4. 1 ) T OY MACHI N E T UR T L E | 2 ) T OY MAC HI N E T R OOP E R HAT | 3 ) T OY MAC HI N E T HI C K N E S S L / S | 4 ) C L I F T ON B E A NI E , T O Y M A C H I NE V E S T, T O Y M A C H I NE H O O D I E


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3. 1 ) T OY MAC HI N E S UR F E R S E C T | 2 ) T OY MAC HI N E S N AP B AC K , T OY MAC HI N E T HI C K N E S S L / S , T O Y M A C H I NE T U R T L E | 3 ) T O Y M A C H I NE S O C K S


“In a time when gender lines are more blurred than ever and the need to be defined as either male or female is dissipating, we are inspired to explore the idea of the undefined. Clothing is used as a form of self-expression, with this collection we intend to bridge the gap and provide a Neutral platform for people to do just that. We have taken a minimalistic approach, with comfort and wearability at the forefront. Using soft hand fabrics, heavy laundering and indigo dyes to create worn in timeless pieces. With subtle hints of workwear and utilitarian styling, each piece is designed for versatility, to look good and wear well on anyone and allow the wearer to style their own way.�

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1) left: NEUTRAL CREW, right: NEUTRAL HENLEY | 2) left: NEUTRAL JUMPSUIT L/S, right: NEUTRAL SPLASH S/S | 3) jacket: ALL CITY BOMBER, 4) left: NEUTRAL CREW, FLOOD DENIM NEUTRAL, right: NEUTRAL HENLEY


Wh e n R V C A b e g a n , t h e a ction sports brands of the day employed an “off - t h e s h e l f ” t e e s h i r t b l a n k...your basic A A A or Beefy-T. It retailed for $20 a n d w a s a h o m o g e n i z e d o ffering—same fits, colors,and qualities.

R V C A i n t r o d u c e s t h e m a rket to a premium product. The Vintage Dye and Vin t a g e Wa s h t e e s a r e b orne. The fabrics are much softer, with a custom f it , a n d f e a t u r e a c o l o r p alette that had yet to be seen by the market—the t e e s t o p p e d o f f w i t h t h e RVCA Red Stitch, which PM Tenore first devel o p e d a s a t r a d e m a r k t o t he new offering. These tees enter the market at $ 2 7 – $ 3 2 , u n h e a r d o f a t t h e time. A nd a risk that only a few would take.

B u t t h e R V C A t e e q u i c k l y became a favorite with retailers and consumers w h o a p p r e c i a t e t h e s o f t h and feel and quality not found with othe r acti on s p o r t s b r a n d s . A n i n d u s t ry standard is set.

We a r e p r o u d t o s h o w c a se the RVCA Red Stitch tee as the standard that R V C A s e t a n d t h e o n e t h a t others strive to achieve.


this page: FINISH LINE


KEVIN “SPANKY” LONG C

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With his his unique and stylish approach to skating as well as his creative and artistic endeavors, Kevin “Spanky” Long embodies the original spirit of the RVCA skate team. Riding for Baker Skateboards and Emerica Shoes, he has had several parts in some of the most influential skate videos in the industry, including Baker 3, which received the “Best Video” award at the 8th Annual TWS Awards. As one of the longest running advocates on the RVCA skate team and contributing artists, Kevin continues to pave the way as a representation of what it means to be a RVCA advocate.


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1) KL HUMMINGBIRD S/S | 2) SPANKY JACKET


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1) KL PLAID L/S | 2) BROS | 3) KL RUGBY


MAKUA ROTHMAN Makua Rothman grew up on the north Shore of Oahu, Hawaii and started surfing at the age of two. At just the age of 18, he caught the world’s biggest wave (66’) and took the surfing world by storm by winning the Billabong XXL Global Big Wave Award. In 2014, Makua was crowned the WSL Big Wave World Champ. In addition to surfing, this champ is pursuing another passion in music as an accomplished ukulele player and singer. He has been taught by the likes of legendary musician Iz Kamakawiwo’ole , Ledward Kaapana and John Cruz. Makua is very passionate about being the ambassador of aloha to the world through his music – playing to crowds around the globe. His music is a good-vibe, Hawaiian infused sound to get you smiling and enjoying your day no matter where you are! Aloha


M A K U A R O T H M A N S I G N AT U R E T R U N K


BRUCE IRONS Bruce Irons was born and raised on the island of Kauai, side by side with his brother Andy Irons. Traveling the world in search of perfection is what keeps Bruce inspired and motivated. He is in search of the next best set up on every adventure he encounters. He is an icon of the sport, and an inspiration to the next generation.


BRUCE IRONS CAPSULE

BRUCE IRONS S/S, BRUCE WARP TRUNK


STEVE POWERS Stephen Powers was born and raised in Philadelphia. Known by his graffiti name ESPO, he moved to New York City in 1994, working as a magazine publisher and graffiti writer before opening his studio in 1999. That year, Powers stopped writing graffiti and tending bar to dedicate himself to being a full-time artist. His work has been shown at Venice and Liverpool Biennials, as well as numerous shows (TO BE FAIR: 2.75 shows) at Deitch Projects. Powers was a Fulbright scholar in 2007. He used the grant to paint in the streets of Dublin and Belfast. His work in Belfast’s Lower Shankill area was inspired by the area’s political murals; Powers told the New York Times that he was “taking the form of the murals, which are powerful for all the wrong reasons, and trying to retain some of the power and use it in a really good way.”


ESPO CAPSULE

ESPO HOTEL SANDAL, ESPO ROBE, ESPO II TRUNK



Based out of Oahu, Hawaii, surf photographer Zak Noyle spends countless hours in the water creating dramatic imagery and artful interpretations of the magnificent ocean environment. From the crystal clarity of a breaking wave to the play of sunlight on a deep-ocean swell, Noyle brings a unique insider’s view to the colors, shapes and textures of the sea. Zak also has a great respect for the people that protect people from the waters of the North Shore of Hawaii, the North Shore Lifeguard Association. RVCA is proud to sponsor the NSLA and support their efforts. One of Zak’s sponsors is Da Fin Hawaii, who also sponsors the NSLA…so collectively, RVCA and Da Fin have produced a collaborative pack where a portion of the proceeds will go to support the NSLA.


WITH OUR ROOTS IN ART, WE ARE INCORPORATING ARTIST NET WORK PROGRAM ART WITH HIGH-TECH MATERIALS AND FABRICATIONS. WE WORKED WITH ADVOCATES BJ PENN, JASON PARILLO AND RAFA AND GUI MENDES TO CREATE A PRODUCT LINE THAT WILL WORK IN THE GYM, THE RING OR ON THE MAT.

MOISTURE WICKING

FAST DRYING

BAC OUT ANTI-MICROBIAL

DWR


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4. 1) BJ HOOD | 2) STEEP SPORT JACKET, LAYERS II 19”SHORT, VA SPORT COMP PANT | 3) HEXSTOP II JACKET, STAFF III DUAL LAYER | 4) RUNNER MESH S/S, STAFF III DUAL LAYER, VA SPORT COMP PANT


NEVER GROW UP That time in your life for nothing else matters, no responsibility with no place to be. Everyday life’s a different adventure, making discoveries that will be the imprint of our lives

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1) PICK UP HOOD, DAGGERS DENIM, VA ALL THE WAY TRUCKER BOYS, CAPO 3 HOOD, DAGGERS TWILL | 2) VA ALL THE WAY TRUCKER BOYS, THAT’LL WORK FLANNEL, WHAT SHAKIN, DAGGERS TWILL | 3) THAT’LL WORK FLANNEL, DAGGERS DENIM | 4) THAT’LL WORK FLANNEL, DAGGERS DENIM



(left) BIG RVCA | (right) PUFFER ZIPS, DAGGERS DENIM, VA ALL THE WAY TRUCKER BOYS PACKAWAY ANORAK


T R A C E R J A C K E T, G AV I



RVCA.COM


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