RVCA S3 2017 MENS LOOKBOOK

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M E N ’S

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T H E B A L A N C E O F O P P O S I T E S



h a t: L O C A L T I M E S NA P B A C K , p a n t s : S PA NK Y C H I NO


SOLITAIRE

DESERT

Just outside of Desert Hot Springs, California and back in the desolate, rock covered hills that surround it, lies the Nude Bowl. An abandoned kidney bean shaped swimming pool that once was part of a nudist resort named “Desert Gardens Ranch.� The Nude Bowl was a popular spot for skaters from the late 1970s to the early 1990s, often sessioned by iconic pros at the time and featured in several videos and magazines, but after numerous complaints about guns, fighting and partying the local law enforcement had it filled in with dirt. In recent years it was dug out and repaired and has once again become a destination for skaters of all generations. Taking advantage of cooler weather this time of year, the RVCA team decided to make a mission out there and enjoy the desert solitude and a piece of skateboard history.


tee: PTC FADE


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1) tee: BRAND STACK, denim: DAGGERS DENIM | 2) tee: MACHINERY OF BEHAVIOR, denim: DAGGERS DENIM, plaid shirt: THAT’LL WORK FLANNEL, tee: PTC 2 PIGMENT, denim: STAY RVCA DENIM, polo shirt: PTC PIGMENT POLO, denim: DAGGERS DENIM | 3) shirt: CURREN L/S, denim: STAY RVCA DENIM, tee: MACHINERY OF BEHAVIOR, denim: DAGGERS DENIM


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1) fleece: CAPO CREW, denim: STAY RVCA DENIM | 2) shirt: ARROW L/S, denim: HEXED DENIM | 3) shirt: THAT’LL DO FLORAL L/S, denim: DAGGERS DENIM | 4) tee: KABUKI | 5) jacket: PROFOUND ANORAK


KEVIN “SPANKY” LONG C

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With his his unique and stylish approach to skating as well as his creative and artistic endeavors, Kevin “Spanky” Long embodies the original spirit of the RVCA skate team. Riding for Baker Skateboards and Emerica Shoes, he has had several parts in some of the most influential skate videos in the industry, including Baker 3, which received the “Best Video” award at the 8th Annual TWS Awards. As one of the longest running advocates on the RVCA skate team and contributing artists, Kevin continues to pave the way as a representation of what it means to be a RVCA advocate.

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1) jacket: SPANKY TRUCKER| 2) shirt: LONG L/S | 3) h a t: LOCAL T IME S N AP B AC K , jacket: SPANKY TRUCKER, p a n ts : S PAN K Y C HI N O | 4) p a n ts : S PAN K Y C HI N O | 5) te e: D I G I T S | 6) t e e : shirt: LONG L/S


ROAD TO

SOMEWHERE With the transition from summer into winter reminds us of season change. When the arrival of night becomes noticeably earlier while the arrival of day becomes noticeably later. During the Fall season, it’s the layers that count the most.


jacket: H O O D E D B O M B E R , denim: HEXED DENIM


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1) plaid shirt: THAT’LL WORK FLANNEL, denim: DAGGERS DENIM | 2) shirt: CONVERSION 2 L/S | 3) fleece: SEVEN STRIPE FLEECE, shorts: DAYSHIFT ELASTIC | 4) jacket: PACKAWAY ANORAK, denim: HITCHER DENIM



(left) tee: PRIGUS SPORT TEAM L/S, denim: HEXED DENIM | (middle) jacket: SPANKY TRUCKER, tee: PTC 2, denim: DAGGERS DENIM | (right) jacket: OFFICERS SHIRT JACKET


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“In a time when gender lines are more blurred than ever and the need to be defined as either male or female is dissipating, we are inspired to explore the idea of the undefined. Clothing is used as a form of self-expression, with this collection we intend to bridge the gap and provide a Neutral platform for people to do just that. We have taken a minimalistic approach, with comfort and wearability at the forefront. Using soft hand fabrics, heavy laundering and indigo dyes to create worn in timeless pieces. With subtle hints of workwear and utilitarian styling, each piece is designed for versatility, to look good and wear well on anyone and allow the wearer to style their own way.�


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1) top: NEUTRAL THERMAL L/S, denim: FLOOD DENIM NEUTRAL | 2) plaid top: NEUTRAL PLAID L/S, jacket: ALL CITY BOMBER, tee: NEUTRAL TEE | 3) denim: FLOOD DENIM NEUTRAL, 4) tee: NEUTRAL TEE, denim: FLOOD DENIM NEUTRAL 5) top: NEUTRAL THERMAL L/S, denim: FLOOD DENIM NEUTRAL, fleece: NEUTRAL PULLOVER, denim: FLOOD DENIM NEUTRAL | 6) top: NEUTRAL THERMAL L/S, denim: FLOOD DENIM NEUTRAL


STEVE POWERS Stephen Powers was born and raised in Philadelphia. Known by his graffiti name ESPO, he moved to New York City in 1994, working as a magazine publisher and graffiti writer before opening his studio in 1999. That year, Powers stopped writing graffiti and tending bar to dedicate himself to being a full-time artist. His work has been shown at Venice and Liverpool Biennials, as well as numerous shows (TO BE FAIR: 2.75 shows) at Deitch Projects. Powers was a Fulbright scholar in 2007. He used the grant to paint in the streets of Dublin and Belfast. His work in Belfast’s Lower Shankill area was inspired by the area’s political murals; Powers told the New York Times that he was “taking the form of the murals, which are powerful for all the wrong reasons, and trying to retain some of the power and use it in a really good way.”


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3. 1) trunks: ESPO TRUNK | 2) dress: ESPO POLO | 3) jacket: ESPO HOODED TRENCH, denim: FLOOD DENIM NEUTRAL


No Wave is a compilation of creative design input and this season, we worked closely with Ellis Ericson. His experimental approach to surfing makes him unique, as does his sense of style. He hand picked pieces as inspiration for the line and shot the campaign in VHS‌the result is a rough but wearable look that fits perfectly into the unique No Wave collection.


plaid shirt: ELLIS CHECK L/S | long sleeve tee: MINCED | ringer tee: NO WAVE RINGER | denim: FLOOD DENIM NO WAVE | hat: ELLIS HAT


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Though we are all on different paths, we start our day and put our pants on one leg at a time. Rich or poor, young or old, we are here to make the best of it. One Leg at a Time gives you a look at a day in the life of our advocates. What makes them progress, how they move forward and how they live their lives.

2. 1) plaid shirt: ARROW CREW, denim: STAY RVCA DENIM | 1) tee: KABUKI , denim: STAY RVCA DENIM


K N E E O P E N I N G 16 1/ 4”

R I S E 10

K N E E O P E N I N G 16 1/ 4”

R I S E 10”

K N E E O P E N I N G 15 1/ 2”

R I S E 10 1/ 2”

I N S E A M 32”

I N S E A M 32”

I N S E A M 32”

L EG OP E NI NG 14 ”

L EG OP E NI NG 14 ”

L EG OP E NI NG 13 1/ 2 ”

D AGGE RS DE N IM SLIM F IT / ME DIUM RISE / SLIGHT LY TAPE RE D L E G HEXED DEN IM CIGARETTE FIT / MEDIUM RISE / STRAIGHT SLIGHTLY TAPERED LEG R V C A R O C K ER S D ENIM S K I N N Y F IT / M ED IU M R IS E / S L I G H T LY TA P ER ED LEG


MEN’S DENIM FIT GUIDE

K N E E O P E N I N G 16 1/ 2”

R I S E 10 1/ 2”

K N E E O P E N I N G 16 3/ 8”

R I S E 10 1/ 2”

K N E E O P E N I N G 16 1/ 2”

R I S E 10 1/ 2”

I N S E A M 27”

I N S E A M 26”

I N S E A M 32 1/ 2”

L EG OP E NI NG 15”

L EG OP E NI NG 13”

L EG OP E NI NG 16”

F L OOD DE N IM SLIM F IT / ME DIUM RISE / STRAIGHT SL IGHT LY TAPE RE D L E G HITCHER DEN IM SLIM FIT / MEDIUM RISE / CROP–TAPERED LEG S TAY R V C A D ENIM S L I M – S TR A IG H T FIT / M E D I U M RIS E / S TR A IG H T LEG


W h e n R V C A b e g a n , the action sports brands of the day employed an “off -t h e s h e l f ” t e e s h i r t blank...your basic A A A or Beefy-T. It retai l ed for $20 a n d w a s a h o m o g e n iz ed offering—same fits, colors,and qual i ti es.

R V C A i n t r o d u c e s t h e market to a premium product. The Vintage Dye and

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Vi n t a g e Wa s h t e e s are borne. The fabrics are much softer, w i th a custom fi t , a n d f e a t u r e a c o lor palette that had yet to be seen by the market—the te e s t o p p e d o f f w i t h the RVCA Red Stitch, which PM Tenore fi rst devel o p e d a s a t r a d e m a r k to the new offering. These tees enter the m arket at $ 2 7 – $ 3 2 , u n h e a r d o f at the time. A nd a risk that only a few w oul d take.

B u t t h e R V C A t e e q uickly became a favorite with retailers and consum ers wh o a p p r e c i a t e t h e soft hand feel and quality not found with other acti on sp o r t s b r a n d s . A n i ndustry standard is set.

We a r e p r o u d t o s h o wcase the RVCA Red Stitch tee as the standard that R V C A s e t a n d t h e o n e that others strive to achieve. 2.


3. 1) tee: PRIGUS SPORT TIGER | 2) tee: HOT ROD RVCA, denim: HEXED DENIM | 3) tee: MACHINERY OF BEHAVIOR


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WITH OUR ROOTS IN ART, WE ARE INCORPORATING ARTIST NET WORK PROGRAM ART WITH HIGH-TECH MATERIALS AND FABRICATIONS. WE WORKED WITH ADVOCATES BJ PENN, JASON PARILLO AND RAFA AND GUI MENDES TO CREATE A PRODUCT LINE THAT WILL WORK IN THE GYM, THE RING OR ON THE MAT.

MOISTURE WICKING 1.

FAST DRYING

BAC OUT ANTI-MICROBIAL

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1) hoodie: BJ HOOD, shorts: VA SPORT SHORT II 20” | 2) jacket: STEEP SPORT JACKET, shorts: LAYERS II 19”SHORT, compression pant: VA SPORT COMP PANT | 3) jacket: SHERMIN HOOD, pants: BIG RVCA SWEAT PANT


compression shirt: VA SPORT COMP S/S, shorts: BJ PENN SCRAPPER SHORT, compression pant: VA SPORT COMP PANT


ENDLESS FUN One of the best things about skating is the friendships it creates. Skateboarding, at it’s best, is a creative expression of how you view the environment around you and adapt to it. There’s no rules, no coaches, no scores and no right or wrong way to do it. You don’t need a brand new board, a perfect ramp or a top tier skatepark. Sometimes all you need is an empty parking lot and a couple of friends for endless fun. It’s this unique perspective of the world that creates a bond between friends and skaters of all types and generations that can last a lifetime.

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1) jacket: VA ALL THE WAY COACHES JACKET, beanie: SLATE BEANIE, fleece: PUFFER ZIP, shirt: SPLASH S/S, denim: DAGGERS DENIM | 2) fleece: CAPO 3, fleece: REVERSAL HOOD, denim: DAGGERS DENIM 3) plaid shirt: DIFFUSION L/S | 4) trunks: VA ALL THE WAY TRUCKER BOYS, shirt: THAT’LL DO S/S, denim: DAGGERS DENIM


tee: PRIGUS SPORT PYRAMID, shorts: WEEKEND HYBRID II



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