design unlikely futures
Summer 2013
Ye s, ac tu a l skate w he els are us e d in t h is pro cess to s of ten and f a d e t he f abr i c . T he s e skate w he els are us e d as a subst itu i on for stone s t hat t radit i ona l ly wash and bre a k d ow n t he f abr ic in t he wet pro c e ss i ng c ycl e. T he d i f fe re nc e b e t we e n t he stone s and w he els c an b e felt in t he fabr ic - t he stones bre a k d ow n t he f abr ic , w h i l e t he w he els a c t as a s of te ne r and a d d a s mo ot h , c o ol hand fe el to t he gar me nts.
Wheel Wash™ Coconut/Poly 4 Way Stretch
This unique 4 way stretch fabrication uses Coconut fibers as a substitute for Cotton to achieve a retro feeling 4 way stretch fabric. The Coconut fibers provide a matte face and natural anti microbial and UV properties, while the poly and lycra add the performance stretch and quick dry part of the equation. The hand feel is perfected with the Wheel Wash™ finishing process. • Locking zip fly with velcro tab • Comfort lycra fly facing and binding on front crotch seam • Pocket key loop
• Sublimated chambray inner waistband detail with selvedge denim hanging loop • Heavy gauge double needle stitching throughout
Trunks
Eco Poly Cotton
Our Eco Poly Cotton fabric is the perfect blend of classic style and modern progress. This blend has an amazingly soft hand feel from the Cotton element, yet dries faster and holds up longer thanks to the recycled polyester element made from plastic bottle waste. The mix of these two materials allows for soft hand printing that looks perfectly faded and worn in right from the start. • Locking zip fly with velcro tab • Comfort lycra fly facing and binding on front crotch seam • Pocket key loop
• Sublimated chambray inner waistband detail with selvedge denim hanging loop • Heavy gauge double needle stitching throughout
ALDEN 288010 Black, Orange Delivery Dates: 4/15 Sizes: 28, 30, 31, 32, 33, 34, 36, 38 Wheel Wash™ Coconut Poly 4 Way Stretch. 19” zip fly 4 way stretch board short with distress printed blocked stripes and back pocket. Cotton draw cord with anti-rash lycra at front fly and rise. Signature selvedge denim loop and branding detail. 60% coconut / 31% poly blend with 9% spandex and Wheel Wash™. Coconut fibers provide natural UV protection and anti-microbial properties. TR UNK S
PENN 288024 Ink, Faded Orange Delivery Dates: 4/15 Sizes: 28, 30, 31, 32, 33, 34, 36, 38 Wheel Wash™ Coconut Poly 4 Way Stretch. 19” zip fly 4 way stretch board short with distress printed 50/50 blocked polkadot. Cotton draw cord with anti-rash lycra at front fly and rise. Signature selvedge denim loop and branding detail. 60% coconut / 31% poly blend with 9% spandex and Wheel Wash™. Coconut fibers provide natural UV protection and anti-microbial properties. TR U N K S
HAMMER 2 288018 Camo, Faded Black, Faded Red Delivery Dates: 4/15 Sizes: 28, 30, 31, 32, 33, 34, 36, 38 Eco Poly Cotton. 19� zip fly scallop leg board short in faded solids with contrast piping, side pocket, and waistband. Cotton draw cord with anti-rash lycra at front fly and rise. Signature selvedge denim loop and patch detail. 53% cotton / 47% eco poly.
TR UNK S
PARASHOOTS 288023 Black, Army Delivery Dates: 4/15 Sizes: 28, 30, 31, 32, 33, 34, 36, 38 Eco Poly Cotton. 19” zip fly scallop leg board short in all over ‘Parashoots’ print by Yusuke Hanai with contrast piping, side pocket, and waistband. Cotton draw cord with anti-rash lycra at front fly and rise. Signature selvedge denim loop and patch detail. 53% cotton / 47% eco poly.
TR U N K S
AG CHINO SHORT 19”IB 287985 AG CHINO SHORT 19” 287984
BAYSIDE 287988
Iceburg Blue (287985), Soil (287984)
Ink, Red Chambray
Delivery Dates: 4/15 Sizes: 28, 30, 31, 32, 33, 34, 36, 38
Delivery Dates: 4/15 Sizes: 28, 30, 31, 32, 33, 34, 36, 38
Chino short with interior waistband detail and work wear labeling. 55% Cotton / 45% Polyester with Wheel Wash™.
18” elastic waist with draw cord. Engineered yarn dye stripe and solid red chambray. 100% Cotton.
METER 287993
TROOPER 287995
Blackend, Copper
Dark Khaki, Camo
Delivery Dates: 4/15 Sizes: 28, 30, 31, 32, 33, 34, 36, 38
Delivery Dates: 4/15 Sizes: 28, 30, 31, 32, 33, 34, 36, 38
19” slack style walk short with notched side seam hem and interior waistband detail. Micro canvas with postassium spray wash. 100% cotton.
21” cargo style walk short with bellowed cargo pockets. Solid and printed camo twill with Wheel Wash™. 100% cotton.
WA LK SH O RT S
AG CHINO 287975 Camel, Dark Charcoal Delivery Dates: 4/15 Sizes: 28, 30, 31, 32, 33, 34, 36, 38 Slim Chino pant with 15.5� leg opening and interior waistband detail. Workwear labeling. 99% cotton / 1% stretch with Wheel Wash™.
PA N TS
MOJO 288003
PERRY 288006
Chambray, Blackend, Optic White
Blackend, Orange
Delivery Dates: 4/15 Sizes: S, M, L, XL
Delivery Dates: 4/15 Sizes: S, M, L, XL
S/S - Slim Fit button front woven shirt with reverse stripe, mini geo, and reverse floral prints. 100% cotton poplin, 100% cotton chambray.
S/S - Slim Fit button front woven shirt. Lightweight yarn dye plaid with Wheel Wash™. 100% cotton.
W O VENS
FLUX 287967
OWENS 287971
Optic White, Smoke, Washed Indigo
Optic White, Chili
Delivery Dates: 4/15 Sizes:S, M, L, XL
Delivery Dates: 4/15 Sizes:S, M, L, XL
Slouch Fit Henley with patch pocket. Light weight waffle with printed stripes on jersey sleeves and solid Indigo. 100% cotton.
Slim Fit crew with yarn dyed jacquard stripe, 100% cotton.
DRIVER 287964
HABIT 287968
Optic White, Iceberg Blue
Optic White, Orange Fade
Delivery Dates: 4/15 Sizes:S, M, L, XL
Delivery Dates: 4/15 Sizes:S, M, L, XL
Slim Fit tank top with contrast pigment printed patch pocket. Tonal slub stripe. 100% cotton.
Slim Fit tank top with internal stripe print and contrast binding with Wheel Wash™. 100% cotton.
K N ITS
A n a l o g ’s ‘ P ermanent L ight A rchive ’ showc a se s a nd c a ta logs the a r twor k o f
o u r g l o b a l com m unity of team ride r s, a r tists a nd f r ie nds. The ve r y pr inc ip le s
o f t h e c r e a t ive process and m any a r tistic me diums a r e a na log in na tur e , th u s t h e P L A r e f ers both to light th a t e na ble s us to e xpe r ie nc e visua l a r ts, a n d
also t o t h e permanent impact tha t the se ima ge s ha ve on our live s a nd c ultu r e .
Yusuke Hanai
Yusuke Hanai was born in Japan in 1978. At the age of 17 Yusuke gained a new found passion in art after discovering the Grateful Dead album cover artwork of legendary artist Rick Griffin. In an effort to capture the spirit of Rick Griffin, Jack Kerouac and the ‘60’s counter-culture movement of San Francisco, Yusuke left Japan for the United States in 2003 to study illustration at the Academy of Art College, San Francisco. Yusuke’s artistic breakthrough occurred at the ‘06 Green Room Festival in Yokohama Japan when Laguna Beach based Wil Pennartz, owner/curator of The Surf Gallery was so impressed with Yusuke’s sign painting that he invited him to participate in ‘07 The Happening in New York City. Expanding his illustration and fine art vision beyond his nostalgic roots, Yusuke continues to capture the hearts of many people worldwide. His artistic works have been exhibited in Australia, Brazil, California, Honolulu, London, New York, Paris, and Tokyo. Yusuke is currently living in Japan, where he continues his artistic endeavors as an illustrator/fine artist.
PARASHOOT
288813
CHARLIE
288809
Smoke, Coffee Bean, Red Fade
Coffee Bean, Sky Blue, Smoke
Delivery Dates: 4/15 Sizes: S, M, L, XL
Delivery Dates: 4/15 Sizes: S, M, L, XL
Slim Fit crew neck. 40 Singles. Combed ring spun cotton with Wheel Wash™. Soft hand waterbased print by Yusuke Hanai for Analog Permanent Light Archive. PLA custom labeling and trims.
Slim Fit crew neck pocket tee. 40 Singles. Combed ring spun cotton with Wheel Wash™. Soft hand waterbased print by Yusuke Hanai for Analog Permanent Light Archive. PLA custom labeling and trims.
PLA TEES
Teen Witch Andrea Sonnenberg grew up in San Francisco surrounded by photographers, graffiti artists, and musicians. By the age of 14, she was photographing and documenting the various exploits of her friends and contemporaries. Their penchant for getting into extremely unique and often dangerous situations became the basis of her body of work. Soon, she began to print her photos by hand at San Francisco’s famed Hamburger Eyes studio. Her work was included in MOCA’s 2010 Art In the Streets retrospective, the United States’ first graffiti and street art survey. Sonnenberg lives and works in San Francisco.
DOG HIGH 5
288799
Black, White Delivery Dates: 4/15 Sizes: S, M, L, XL Slim Fit crew neck. 40 Singles. Combed ring spun cotton with soft hand waterbased photo print by Teen Witch for Analog Permanent Light Archive. PLA custom labeling and trims.
PLA TEES
Sebastien Zanella for Desillusion Desillusion is an independent bi-monthly magazine that talks about the culture, fashion and lifestyle shared by the surf, skateboarding and snowboarding community. These past few years, Desillusion has become the most prominent magazine in the industry for opinion leaders. Thanks to its incisive content, its ‘Avant-Garde’ cutting edge design, a careful V.I.P selection of photographers and writers, as well as its talented artistic directors, Desillusion has become a media leader in an evergrowing and influential style and life.
MIRROR IN THE BATHROOM
288801
White, Black Delivery Dates: 4/15 Sizes: S, M, L, XL Slim Fit crew neck. 40 Singles. Combed ring spun cotton with soft hand waterbased photo print by Sebastien Zanella - Desillusion for Analog Permanent Light Archive. PLA custom labeling and trims.
PLA TEES
MASH UP
288811
ACE OF SPADES
288807
Red Fade, Coffee Bean, Smoke
Sky Blue, Coffee Bean, Smoke
Delivery Dates: 4/15 Sizes: S, M, L, XL
Delivery Dates: 4/15 Sizes: S, M, L, XL
Slim Fit crew neck. 40 singles. Combed ring spun cotton with Wheel Wash™. Soft hand waterbased print.
Slim Fit crew neck pocket tee. 40 singles. Combed ring spun cotton with Wheel Wash™. Soft hand waterbased print.
W HEEL WA S H ™ T E E S
SWORD BANNER 288795
VISIONARY 288797
White, Black, Ink
Vellum, Blood Heather, White
Delivery Dates: 4/15 Sizes: S, M, L, XL
Delivery Dates: 4/15 Sizes: S, M, L, XL
Slim Fit crew neck. 40 singles. Combed ring spun cotton with soft hand waterbased print.
Slim Fit crew neck. 40 singles. Combed ring spun cotton with soft hand waterbased print. Heather colorways are 50% polyester, 38% cotton, 12% rayon.
CHOMPER 288791
CIPHER 288793
Blood Heather, Vellum, White
Ink, Black, White
Delivery Dates: 4/15 Sizes: S, M, L, XL
Delivery Dates: 4/15 Sizes: S, M, L, XL
Slim Fit crew neck. 40 singles. Combed ring spun cotton with soft hand waterbased print. Heather colorways are 50% polyester, 38% cotton, 12% rayon.
Slim Fit crew neck pocket tee. 40 singles. Combed ring spun cotton with soft hand waterbased print.
FITTED TEES
AG ICON 281788
ANALOGO 281790
Athletic Heather, Black, Royal, White
Royal, Athletic Heather, Black, White
Delivery Dates: 4/15 Sizes: S, M, L, XL, XXL
Delivery Dates: 4/15 Sizes: S, M, L, XL, XXL
Regular Fit. 20 singles. Ring spun cotton with soft hand waterbased print.
Regular Fit. 20 singles. Ring spun cotton with soft hand waterbased print.
ANALOG NOW 288803
HOLE PUNCH 288805
White, Black, Military Green
Black, Military Green, White
Delivery Dates: 4/15 Sizes: S, M, L, XL, XXL
Delivery Dates: 4/15 Sizes: S, M, L, XL, XXL
Regular Fit. 20 singles. Ring spun cotton with soft hand waterbased print.
Regular Fit. 20 singles. Ring spun cotton with soft hand waterbased print.
B A SI C T E E S
AWAY TEAM 288787
AG BASEBALL TEE 288789
Grey Heather, White
Grey Heather, White
Delivery Dates: 4/15 Sizes: S, M, L, XL
Delivery Dates: 4/15 Sizes: S, M, L, XL
Slim Fit 他 sleeve baseball tee. 40 singles. Combed ring spun cotton with soft hand waterbased print. Heather colorways are 50% polyester, 38% cotton, 12% rayon.
Slim Fit 他 sleeve baseball tee. 40 singles. Combed ring spun cotton with label at hem. Heather colorways are 50% polyester, 38% cotton, 12% rayon.
AG ICON TANK 288815
TRI-CIRCLE 288817
Grey Heather, Black, Ink
Blood Heather, Black, White
Delivery Dates: 4/15 Sizes: S, M, L, XL
Delivery Dates: 4/15 Sizes: S, M, L, XL
Slim Fit tank. 40 singles. Combed ring spun cotton with soft hand waterbased print. Heather colorways are 50% polyester, 38% cotton, 12% rayon.
Slim Fit tank. 40 singles. Combed ring spun cotton with soft hand waterbased print. Heather colorways are 50% polyester, 38% cotton, 12% rayon.
BA SEB A LL TEES / TA N K S
3 PACK CREW NECK Multi 259924 Dk Athletic Heather 259923 Optic White 259925 True Black 259926 Delivery Dates: 4/15 Sizes: S, M, L, XL, XXL 3 Pack Slim Fit crew neck tee. 30 singles. Combed, ring spun cotton with woven label. 60/40 cotton/poly for dark athletic heather color way.
PR EPA C K
3 PACK V NECK
Multi 259932 Dk Athletic Heather 259931 Optic White 259933 True Black 259934 Delivery Dates: 4/15 Sizes: S, M, L, XL, XXL 3 Pack Slim Fit v-neck tee. 30 singles. Combed, ring spun cotton with woven label. 60/40 cotton/poly for dark athletic heather color way.
3 PACK TANK
Multi 259928 Dk Athletic Heather 259927 Optic White 259929 True Black 259930 Delivery Dates: 4/15 Sizes: S, M, L, XL, XXL 3 Pack Slim Fit tank. 30 singles. Combed, ring spun cotton with woven label. 60/40 cotton/poly for dark athletic heather color way.
PR E PA C K
SELECT 288783
CHOICE 288781
Smoke, True Black
Chili, True Black
Delivery Dates: 4/15 Sizes: One Size Fits All
Delivery Dates: 4/15 Sizes: One Size Fits All
New Era 950 snap back cap. Embroidered logo centered on front. 100% cotton twill.
New Era 950 snap back cap. Embroidered logo centered on front. 100% polyester.
TEMPLATE 288779
CERTIFIED 288775
Copper, True Black
Army, Navy Blue
Delivery Dates: 4/15 Sizes: One Size Fits All
Delivery Dates: 4/15 Sizes: One Size Fits All
5 panel style cap. Screen print centered on front. Snap back closure with logo flag label. 100% cotton twill.
5 panel style cap. Screen print centered on front. Snap back closure with logo flag label. 100% cotton poplin.
HEA DW E A R
MASH UP TRUCKER 288777
PLA SEBASTIEN ZANELLA WALLET 288785
True Black
True Black
Delivery Dates: 4/15 Sizes: One Size Fits All
Delivery Dates: 4/15 Sizes: N/A
Trucker fit, foam front panel and bill with mesh backing. Screen print centered on front. Snap back closure with logo flag label and printed logo interior taping. 100% polyester
Bi-fold wallet with an exterior sublimated PLA photo by “Desillusion Magazine” Sebastian Zanella. Solid interior with a logo print and double compartment cash sleeves. 100% PU.
H EA D W EA R / WA LLETS
Mojo S/S woven AG Chino pant
Perry S/S woven AG Chino short 19”
Mojo S/S woven Bayside short 18”
Ace of Spades pocket tee Penn trunk 19”
Charlie pocket tee Hammer trunk 19”
Analog Now tee Alden trunk 19”
Owens S/S knit Meter short 19”
Mojo S/S woven Trooper short 21”
Mirror In The Bathroom tee Alden trunk 19”
Away Team Baseball Tee Parashoots trunk 19”
AG Icon tank Hammer 19”
Cipher pocket tee Penn trunk 19”
FEATU RE D RIDE RS: D y lan R ied er, C h ip p a Wils on, N a tha n Fle tc he r, Sa mmy Winte r, Fe rga l Smith & Ste fa n Janoski
A N A L OG HE A D QU A RT E R S 946 We s t 17th Stre e t C os ta M e s a , C A 92627 Ph: 949.610.8700 D e a le r Se rvic e : 888.222.5445 E U R OPE H a lle r Stra s s e 111 6w 620 Inns bruc k, A us tria D e a le r Se rvic e : 00800 372 878 66 Fa x: 0043 512 230 991 Ema il: de a le r.e urope @ a na logsnowboar di ng.com JA PA N 9-6 K a miya ma -c ho Shibuya , Tokyo, J a pa n 150-0047 D e a le r Se rvic e : 03 5738 2533 Fa x: 03.5738.2534 A U ST R A L I A 6 G re e n Stre e t B rookva le , N SW 2100 A us tral i a Phone : 612 9935 9090 NEW ZEALAND H ighe r G round D is tribution Lt d. 1 C liff Wils on Stre e t Wa na ka 9305 Phone : 64 3 443 0480 Fa x: 64 3 443 8521 Ema il: info@ highe rground.c o .nz A N A L OG D E A L E R SE RV I CE 80 Indus tria l Pa rkw a y B urlington, V T 05401 Ph: 888.222.5445 Ema il: de a le r@ a na logc lothin g.com
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