LEADERSHIP
Speak Up Tips for bolstering your public speaking results
M
y Grandma used to say, “Don’t wish your life away.” While 2020 has been challenging, to say the least, I can’t help but to look forward to 2021. New Year’s Day is my favorite holiday. It’s a fresh start with a clean slate laid out ahead of me. And right now is an optimal time to think about goals and put them to paper. Many of our goals focus on increasing income and the things we can do with that additional money. These goals are an end to the specific steps we take to reach these results. The actual goal simply describes the end of a journey. The same thing can be said for public speaking, both as a way to increase your income and a journey that ends with results.
Your Fastest Path to Cash First, public speaking is an amazing tool to market your business or non-profit
24 Lead Up for Women
organization. It’s the fastest path to more clients, more donors or more awareness, which all lead to more cash. The catch is that you must be well trained as a speaker to walk on that quick path to results. We all know people do business with people they know, like and trust. Speaking to grow your business accelerates those know, like and trust factors. When you’re the speaker, there’s a built in credibility as an expert. This is your foundation of trust. The audience is warm versus picking up the telephone
By Theresa Sperling
for a cold call. Audience members either know you’re the speaker or know the topic you’ll share. Therefore, there’s an interest and a pool of potential clients. This is your foundation of the know factor. As the speaker, you’ll need to bring several more factors to your talk. You’ll need to be likeable to win over potential new clients. Speaking is your opportunity to showcase you. It gives the audience a significant timeframe to decide just how much they like you.
November-December 2020
