On The Move Inc - April, May, June 2024

Dear Readers,

As Spring is in full swing, I am delighted to present you our April-May-June issue of our quarterly magazine. At On The Move, we take pride in being more than just a rental truck leasing company; we strive to be a valuable resource for your business needs, whether in self-storage or real estate.

Our moving trucks not only serve as mobile billboards but also symbolize our commitment to fresh marketing ideas that resonate with the spirit of spring. We aim to link innovative advertising approaches with the convenience and reliability of our services, ensuring that your business stands out in the market.

As President of On The Move, I invite you to share your thoughts on how we can better serve you. Your feedback is invaluable to us as we continuously seek ways to enhance your experience with our company.

Thank you for choosing On The Move as your partner in business. We look forward to continuing this journey with you.

Warm regards,

CJ Stratte President On The Move

MEET THE TEAM

NAME TITLE

Maury Westerdale

Executive Team

Chairman of the Board

E-MAIL

info@onthemovetrucks.com

CJ Stratte President/CEO cj@onthemovetrucks.com

Marina Young Chief Financial Officer marina@onthemovetrucks.com

Sales Team

Daniel Garza VP of Sales and Operations

Jim Ferguson

Tim Moranz

Marketing Director

daniel@onthemovetrucks.com

jim@onthemovetrucks.com

Specialty Vehicle Manager tim@onthemovetrucks.com

AJ Darrah Director of Revenue aj@onthemovetrucks.com

Ryan Richardson

Priscilla Brito

Nicholas Fanuzzi

Chelsea Moehle

Rand Racey

Michael Woolard

Charly Burch

Account Executive ryan@onthemovetrucks.com

Account Executive priscilla@onthemovetrucks.com

Account Executive nicholas@onthemovetrucks.com

Marketing/Executive Assistant

Insurance Agency

Agency Director

chelsea@onthemovetrucks.com

rracey@onthemovetrucks.com

Tenant Protection Program Director m.woolard@onthemovetrucks.com

Tenant Protection Administrator

Lexie Rose Controller

Malachai Brand

charly@onthemovetrucks.com

Admin Team

lrose@onthemovetrucks.com

Staff Accountant malachai@onthemovetrucks.com

Noemi Farias Title and Registration Associate noemi@onthemovetrucks.com

Karen Lunski

Sandra Meckel

Juan Castillo

Bobby Stratte

Customer Service Director karen@onthemovetrucks.com

Claims Adjuster sandra@onthemovetrucks.com

Warehouse Manager juan@onthemovetrucks.com

Warehouse Assistant bobby@onthemovetrucks.com

ON THE MOVE CELEBRATES EMPLOYEE

APPRECIATION DAY WITH A BOWLING PARTY!

SUPER BOWL WATCH PARTY AT LOCAL BREWERY, 28 SONGS!

INTERNATIONAL WOMEN’S DAY AT ON THE MOVE!

tom ferry elite Tradeshow

In the last issue, the incorrect ownership information of Cedar Ridge Self Storage was printed. We apologize for the mistake. The correct information is as follows:

Ownership: Weister Smith

Managers: Patricia Simms & Steven Miller (South 75 Location)

Carolyn Emery (Tulsa Location)

Property is managed by Universal Storage Group

CEDAR RIDGE HAS 2 LOCATIONS

Tusla OK – Cedar Ridge Self Storage (June 2009)

Cedar Ridge South 75 Storage (December 2009)

inside self-storage tradeshow

WE WERE ABLE TO HONOR WOMEN ICONS IN SELF-STORAGE

These icons include: Ginny Sutton, Foy Cooley, Sue Haviland, Anne Ballard, Carol Mixon, Liz Schlesinger & Sue Margeson.

(Anne & Sue pictured with themselves!)

The End of an Era

Self-Storage Industry Icon

Anne Ballard, a.k.a. The Hat Lady, Prepares for Retirement

A Final Opportunity for Engagement and Learning

by Stacie Maxwell, Universal Storage Group

This year marks a significant and poignant moment as Anne Ballard, known worldwide as The Hat Lady, steps away from the speaking circuit and at years’ end will be fully retiring. Universal Storage Group invites industry professionals, aspiring entrepreneurs, and self-storage enthusiasts to seize this final opportunity to experience Anne's dynamic and insightful presentations in person.

Ballard and the Universal Storage Group team have compiled the best strategies for selfstorage success, distilled from years of experience and innovation. This knowledge will be imparted in her upcoming speaking events, offering a unique chance to learn from a legend

“Anne has been a constant source of knowledge, guidance, and support, shaping my understanding of storage and beyond. She's more than just a mentor- she's a friend and family, and her impact on my life extends to my children as well. I trust her implicitly and am forever grateful for her presence.”

Sarah

Beth Johnson (USG)

in the field, such as she and the USG team did in 2023 with the very successful Pearls of Wisdom tour. This wildly popular educational tour celebrated the company’s 30-year anniversary, giving out strands of genuine pearls at each speaking engagement.

In 2024, the company will launch the Right Time Tour, reminding everyone in the industry that it’s always the right time to learn more and be successful. With over 10 specialized seminar topics available to state, national, and international associations and to private companies, the Right Time Tour will inspire and motivate teams, and will feature giveaways of stylish multi-functional timepieces.

Legacy of Excellence and Future Endeavors

While stepping back from speaking engagements, Ballard's legacy will continue to influence the industry. Her contributions have not only shaped current prac-

tices but have also laid the groundwork for future innovations in self-storage management and marketing.

“I am so incredibly proud of the team and my partners at USG,” says Ballard. “Having spent three-plus decades focusing on marketing, training, and facility design, I will end this year with the knowledge that a great team is in place to continue our work for this wonderful industry.”

Anne's presence has left an enduring impact on all who have had the privilege of working with her. In anticipation of this transition, USG implemented a comprehensive strategy over the past two years to ensure the seamless continuation and enhancement of services. The elevation of Sarah Beth Johnson and Lou Barnholdt to the positions of Vice Presidents of Sales and Development adds significant strength to our leadership team. Paired with the seasoned expertise of Vice President of Marketing and Training, Stacie Maxwell,

“Anne is a giant in the industry. It meant the world to me when she knew my name at events and introduced me to people. She has a way of making you feel just as important as her. Her kindness has directly impacted my selfconfidence in the industry and motivated me to speak more. If I ever have a question, I know she will point me in the right direction.”

CJ Stratte (On The Move):

“About 20 years ago, Anne Ballard welcomed me into the storage industry with a sip from her wine glass and a kiss on the cheek at an event for a competing company, all a bit awkward for me as you imagine. Once that invitation, however secret society it felt, was complete, she supported my every effort with confidence and became a friend for life. She blessed me with her support, advice and a love that is rare in the world today. I am grateful for her in far to many ways to mention. I love you, Anne!”

Chris Baird (Sentinel):

continued on page 12

“Anne Ballard has been such a positive force for the self-storage industry on so many levels. She has educated generations of storage owners through her enthusiasm, knowledge, and willingness to share best practices. Her example of giving back to the industry has inspired other vendors to do the same. Anne showed me how to be successful in a very male dominated industry and I cannot image a trade show without seeing the Hat Lady.”

Stacey Gorman (Marcus & Millichap)

this dynamic trio will adeptly continue the responsibilities of national and state association engagements, as well as speaking opportunities and the origination of numerous articles and reports, as Anne has been well-known for.

The strategic decision to have Stacie, Sarah Beth, and Lou continue to collaborate with Anne during this transitional period not only emphasizes continuity but also underscores USG’s commitment to preserving and perpetuating Anne's wealth of knowledge and expertise. As they flex into their new roles, Sarah Beth and Lou will draw upon Anne's wisdom and methodologies, working with prospective and

new clients, designing cutting-edge storage facilities, and providing consulting services and industry-leading feasibility studies. Concurrently, Stacie will continue leading USG’s award-winning marketing and training teams with innovations and ever-evolving programs designed to help all managers and operators achieve success.

The seamless teamwork between these talented professionals ensures that Anne’s legacy of excellence will not only endure but flourish as USG continues to deliver the highest standards in all facets of our operations.

“Anne exemplifies that authenticity and success are not mutually exclusive, especially as a woman in our industry. Over the years, Anne has consistently gone above and beyond to support and champion not just me, but countless others. Her willingness to use her reputation to uplift those around her is a lesson in leadership I'll always carry.”

Christina Alvino (StorSuite)

Join Us in Celebrating Anne Ballard

We invite you to join us in celebrating Anne Ballard's remarkable career and to take advantage of this final opportunity to learn from one of the industry's most influential figures. For more information on Anne Ballard's speaking schedule, the Right Time Tour, and how to attend her final events, please reach out to USG at solutions@universalstoragegroup.com or visit www.universalstoragemanagement. com.

“Anne Ballard has been a constant for me in my 13 years in the industry. Anne has manifested her marketing beliefs by branding herself and embracing her 'hat lady' persona. She has always demonstrated the power of kindness by remembering my name since our first presentation together at a state show and most importantly, she embodies the spirit of sharing knowledge and fostering growth within the industry.”

Grace Totty (Absolute Storage Management)

“Anne has been an unparalleled icon in the selfstorage industry for over thirty years, exemplifying a blend of discernment and exceptional leadership that has profoundly inspired me and many others. As she transitions into retirement, her legacy of dedication and high standards remains a beacon for all of us, a testament to a truly remarkable career.”

Stacie Maxwell (USG)

About Anne Ballard

President of Marketing, Training & Developmental Services, and a renowned figure in the self-storage industry. Known as "The Hat Lady" for her distinctive headwear, Ballard has been a pivotal force in shaping the self-storage landscape through her innovative strategies and inspirational leadership.

Anne Ballard's illustrious career spans over three decades, marked by her influential roles, including serving on the SSA Board of Directors and as a two-term Past President of the Georgia Self Storage Association. Her voice has resonated at state, national, and international conferences, leaving an indelible mark on industry professionals and enthusiasts alike.

As the author of "The Hat Lady Speaks: Marketing and Managing Self-Storage" and countless influential articles, Ballard has been a beacon of knowledge and expertise. Her foundational role in establishing Universal Management Company in 1993, which evolved into her partnership with Universal Storage Group, showcases her visionary approach to self-storage management, facility planning, and operational consulting.

Universal Storage Group is the winner of an impressive thirteen (13) MSM Facility of the Year Awards. Additionally, USG has accumulated nine (9) Inside Self Storage Best of Business Awards for Best Manager Training, as well as awards for Best of Business in Operational Consulting and Best of Business in Third Party Management. No other management company in the self-storage industry has laid claim to so many accolades, nor have they been led by such a dynamic and influential icon as Anne Ballard, The Hat Lady.

“I have frequently attended Anne’s presentations at industry events over the years. She has an amazing way of connecting with her audience. Anne has had a profound impact on countless storage properties, owners, developers and managers. It is an honor to call her a friend and I appreciate the kindness she has shown me.”

Guy Middlebrooks (CubeSmart)

“Anne means the world to me and everyone she meets. She is inspiring, admirable, personable, passionate and only wants to grow others. She has the BEST stories and her laugh is infectious. I will miss our Giggle Dinners. She has taught me so much and I am thankful to know her.”

Jim Ferguson (On The Move)

“The first time I saw Anne over 10 years ago I was starstruck. "That's the famous Hat Lady!". I introduced myself and told Anne I wanted to be just like her when I grew up. She laughed and said "Thank you". I meant every word. Anne has been an incredible role model. She is brilliant, warm, and powerful. How lucky are we as an industry to have someone so amazing?"

Holly Fiorello (Call Potential)

Chelsea Moehle

( Pronounced May-lee )

Position at On The Move: Executive/Marketing Assistant

When did you start working at On The Move?

January 2024!

Where are you from?

Proud to be born and raised here where our headquarters is in Boerne, Texas!

What did you do before On The Move?

I enjoyed being a hostess at a restaurant for my first job. I then went to a civil engineering and land surveying firm where I worked as a CAD tech and did plats for properties!

Favorite thing about On The Move?

Never knowing what that day has in store, I love being busy with different projects!

Tell us about your family.

I’m an only child! I have two great parents who are celebrating 40 years this year! I also have an amazing boyfriend, Joshua, who I’m proud to call my best friend that makes me laugh and enjoy every day. We have two dogs and one fat cat at the house. Zorro,3, is the most emotional and jealous Siberian Husky you will ever meet, Aussie, 9, the new grumpy cat who cares more about his treats than us, and my puppy Cedar who I got back in November, she is a German Shepherd husky mix and I have yet to have a better dog.

Hobbies:

Anything that gets me outdoors or traveling, I love hiking, caving, swimming, fishing, and passing time outdoors in general. We have a boat which is my favorite place in the summer. I love ANY opportunity to travel and was actually in Medellin, Colombia for two months.

Favorite thing to splurge on? Probably concerts and coffee!

Favorite Animal:

I don’t think there is an animal I don’t like. But I’ll say frogs for this.

Favorite Music: Country Music! A lot of the older stuff and smaller artists. I’ll be at a concert any chance I get.

Proudest moment at On The Move? Currently, probably knowing I am able to help the team and help make peoples lives a little easier!

NEIGHBORS HELPING NEIGHBORS: It All Started with a Truck

In early 2020, Jana Caudill and her team saw an increasing need for support of many kinds throughout Northwest Indiana as businesses and families dealt with an unprecedented economic downturn. With our team’s Free Moving Truck not in use, Jana quickly seized an opportunity to help her neighbors. With some help from Crown Point mayor Dave Uran, the company moving truck was parked near the downtown CP Courthouse, and donations of non-perishable food items started pouring in. There was an outpouring of people in the community looking for an avenue to help those in need, and Jana created the Crown Point Neighbors Helping Neighbors Facebook Group as a way to organize the efforts and its volunteers. Neighborhood leaders stepped in to place collection bins in front of their own homes and businesses. From there, the campaign took off quickly as

TOO

OFTEN, PEOPLE BELIEVE THE PROBLEMS AROUND THEM ARE TOO COMPLEX OR TOO BIG TO SOLVE, OR MAYBE THEY JUST DON’T KNOW WHERE TO START. BUT EVEN SMALL ACTS OF KINDNESS CAN HAVE A HUGE IMPACT, CREATING CHANGE AND HELPING BUILD MOMENTUM TOWARD REACHING LARGER GOALS.

residents across the region reached out to ask how they could participate. Membership jumped into the thousands, and with it, our ability to help our neighbors grew also. Our group partnered with local restaurants to help provide hundreds of meals to healthcare workers during the pandemic while also making personal connections with our neighbors, like sharing positive birthday wishes for a 107-year-old Crown Point resident. We went on to host our first virtual auction in June of 2020, benefiting numerous organizations whose fundraising efforts were diminished by the virus response and on to Cover NWI, which provided THOUSANDS of coats and blankets to those in need. From providing Thanksgiving meals to sponsoring families for the holidays and utility assistance month after month, it has been incredible to see how far we’ve come since those early days in the moving truck.

Too often, people believe the problems around them are too complex or too big to solve, or maybe they just don’t know where to start. But even small acts of kindness can have a huge impact, creating change and helping build momentum toward reaching larger goals. This idea is at the heart of Crown Point Neighbors Helping Neighbors –contributing to positive change in our local community through acts of generosity and thoughtfulness, both large and small.

As we navigate another year and Crown Point Neighbors Helping Neighbors continues to grow, we’re excited to continue our efforts across the Northwest Indiana community and inspire us all to be a little more neighborly in good times and bad.

For more information about donating and/or the Jana Caudill Team, please contact info@janacaudillteam.com or www.janacaudillteam.com

This is a great place to connect with fellow professionals, share insights, and grow your business together.

As a valued member of our community, we are also offering a special discount on Amy Stockberger's course, Copy and Paste Formula to Monetize and Implement your VIP Club for both old and new clients. This is a fantastic opportunity to level up your skills and take your business to new heights.

If you're interested in joining the referral network or taking advantage of the course discount, just let me know and we'll get you all set up! Email us at info@onthemovetrucks.com. WE'VE

Looking forward to seeing you thrive in our community.

Veronica Figueroa

When and how did you get into the real estate industry?

I started real estate full time in 2004 and have been running a real estate team since 2008, celebrating 16 years as a team.

Where is your business located? Orlando, FL

How do you use your truck rental program?

We use it as a cash offer lead generation magnet, recruiting, brand authority, events, offer it to our clients to use when they buy and sell with us.

Do you use any other On The Move products?

No but will definitely looking it! On The Move is a pioneer in this space so I’m excited to learn more about these products.

Any truck rental tips you’d like to share?

We park the truck in a strategic location where it is highly visible from the main road and the community sees it daily. At events we also park in strategic locations. We also have multiple call to actions with a QR code.

What is your favorite feature of the truck?

I love that it is a moving billboard.

Any special stories that you would like to share about your facility or truck?

Our last community was a hit. We had 77 people registered via our QR Code on the truck inquiring

on how to use our truck which resulted in 11 listing inquiries. Where do you park your truck? We park our truck in our main office parking lot. High visibility in the front of our plaza.

How do you market your truck?

In a series of video content, we feature the CEO and Founder Veronica Figueroa showcasing our moving truck. Our truck messaging is speaking to Central Florida home sellers who are interested in cash offers and an easy way to sell their homes. We also use it as a recruiting tool letting agents know we are always looking for the right agents to join a winning team.

Do you offer your truck to any charities?

We are huge in our community and always seek ways to support organizations and charities.

Proud Members Of

Highest producing team in South Dakota since 2017 and ranked #18 in nation!

SIDE DISHES

Whether it's for an evening at home, or a backyard BBQ with friends, these are sure to please!

SUMMER SQUASH GRATIN

SUMMER ESSENTIAL PASTA SALAD Summer

INGREDIENTS

4 tablespoons olive oil, divided

3/4 cup panko breadcrumbs

1/2 cup grated Parmesan cheese

2 medium shallots, thinly sliced

2 cloves garlic, minced

2 pounds summer squash, cut crosswise into 1/4-inch pieces

1 tablespoon fresh thyme leaves

Finely grated zest from 1/2 lemon

1/2 teaspoon kosher salt

Freshly ground black pepper

INSTRUCTIONS

• Arrange a rack in the middle of the oven and heat to to 400°F.

• Place 2 tablespoons of the oil, panko, and Parmesan in a medium bowl and mix to combine; set aside.

• Heat the remaining 2 tablespoons oil in a 6- to 8-inch ovensafe frying pan or skillet over medium heat until shimmering.

• Add the shallots and cook, stirring occasionally, until soft and fragrant, 3 to 4 minutes. Add the garlic and cook for 1 minute more.

• Remove the pan from the heat and add the squash, thyme, lemon zest, and salt. Season with pepper, stir to combine, and spread into an even layer. Sprinkle the panko mixture evenly over the squash.

• Transfer the skillet to the oven and bake until the top is golden-brown, 25 to 30 minutes.

• Let cool for about 5 minutes before serving.

INGREDIENTS – SALAD

1 pound uncooked pasta

3 cups cherry tomatoes, cut in half

8 ounces fresh mozzarella cheese balls, cut in half

1 lb. salami or summer sausage, cut into cubes

3/4 cup kalamata olives, sliced

3/4 cup pepperoncini (optional, but do it)

1/2 cup sliced red onion

1/2 cup fresh parsley, chopped

INGREDIENTS – DRESSING

1/2 cup olive oil

1/4 cup white vinegar (white vinegar or red wine vinegar work)

1/4 cup water

1–2 tablespoons coarse sea salt (yes, tablespoons – see notes section!)

2 cloves garlic (or 1 teaspoon garlic powder)

1 tablespoon sugar

2 teaspoons each dry oregano and dry basil

black pepper to taste fresh herbs to taste - try fresh parsley, basil, or chives.

INSTRUCTIONS

• Cook pasta according to package directions, in salted water for more flavor. Allow to cool slightly and toss with a little oil to prevent sticking.

• Blend up the dressing, or shake together in a jar.

• Toss all ingredients together!

• Keeps in the fridge for 2-3 days.

2024 upcoming trade shows & conferences

TEXAS SELF-STORAGE ASSOCIATION EXECUTIVE RETREAT JUNE 11-13

TOM FERRY SUCCESS SUMMIT AUGUST 27-29

TEXAS BIG IDEAS IN SELFSTORAGE SHOW OCTOBER 8-10

C.S.S.A ANNUAL EASTER CANADIAN CONFERENCE OCTOBER 24 & 25

SELF-STORAGE ASSOCIATION FALL SHOW SEPTEMBER 3-6

MID-ATLANTIC SELF STORAGE CONFERENCE & TRADE SHOW OCTOBER 16-17

NAR NXT NOVEMBER 8-10