On The Move Quarterly - July, Aug, Sept 2024

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Dear Readers,

As we embrace summer, I hope this message finds you in good spirits and staying cool amid the rising temperatures. At On The Move, we recognize that summer is a season of warmth and sunshine and a time of vibrant activity and new opportunities. We also understand the unique challenges that each industry faces, and we’re here to help. With great excitement, we present this special edition of our magazine, dedicated to the hardworking tradespeople and various industries that keep our communities thriving.

In this issue, we celebrate the diversity of professions and sectors that benefit from reliable, highquality vehicle leasing solutions. From construction and landscaping to retail and event management, the need for efficient transportation is universal. On The Move’s mission is to ensure that anyone who needs a truck can easily access one. Our process is simple: just call us at 800-645-9949, and you can have a truck equipped with all the necessary tools to support your business goals.

Our clients’ success stories are not just inspiring, they are the heart of our mission. They use our trucks for marketing and as a crucial part of their daily operations. Our customizable trucks serve as mobile billboards, providing not only a transportation solution, but also a powerful marketing tool that travels wherever your business goes. This dual function has proven invaluable across various industries, and we are eager to forge new partnerships and explore new fields where our services can make a significant impact.

As we look forward to expanding our reach and working with more diverse industries, we want to reassure you of our unwavering commitment to innovation and excellence. Our team is dedicated to providing you with not only the best in truck leasing and customization, but also comprehensive support tailored to meet the unique demands of your industry, ensuring that we always deliver the highest quality of service.

Stay safe in the heat, stay inspired, and let us move forward together, driving your success every mile of the way.

Warm regards,

MEET THE TEAM

NAME TITLE

Maury Westerdale

CJ Stratte

Executive Team

Chairman of the Board

E-MAIL

info@onthemovetrucks.com

President/CEO cj@onthemovetrucks.com

Marina Young Chief Financial Officer marina@onthemovetrucks.com

Sales Team

Daniel Garza VP of Sales and Operations

Jim Ferguson

Tim Moranz

Ryan Richardson

Priscilla Brito

Nicholas Fanuzzi

Michael Glynn

Chelsea Moehle

Rand Racey

Michael Woolard

Charly Burch

daniel@onthemovetrucks.com

Marketing Director jim@onthemovetrucks.com

Specialty Vehicle Manager tim@onthemovetrucks.com

Account Executive ryan@onthemovetrucks.com

Account Executive priscilla@onthemovetrucks.com

Account Executive nicholas@onthemovetrucks.com

Account Executive michael@onthemovetrucks.com

Marketing/Executive Assistant chelsea@onthemovetrucks.com

Insurance Agency

Agency Director

rracey@onthemovetrucks.com

Tenant Protection Program Director m.woolard@onthemovetrucks.com

Tenant Protection Administrator charly@onthemovetrucks.com

Admin Team

Lexie Rose Controller lrose@onthemovetrucks.com

Malachi Brand

Staff Accountant malachi@onthemovetrucks.com

Noemi Farias Title and Registration Associate noemi@onthemovetrucks.com

Karen Lunski

Janelle Solis

Sandra Meckel

Juan Castillo

Bobby Stratte

Customer Service Director karen@onthemovetrucks.com

Operations Administrator janelle@onthemovetrucks.com

Claims Adjuster sandra@onthemovetrucks.com

Warehouse Manager juan@onthemovetrucks.com

Warehouse Assistant bobby@onthemovetrucks.com

JUAN CASTILLO’S SON EXCELS ON & OFF THE FIELD

Juan Castillo’s son, Taylor, has achieved remarkable success both on and off the field. As a standout defensive player, Taylor had the honor of competing in the prestigious All-United States Bowl game. In addition to his athletic accomplishments, Taylor was also chosen as one of the select students to serve on his school district’s Student Advisory Council, representing his peers to the superintendent.

JIM MOONEY - VETERANS MULTI-SERVICE CENTER

Our own Jim Ferguson was able to take part in a fantastic event honoring Veterans at a Phillies Game! For the past 16 years, the Mooney siblings have honored their father Jim Mooney Sr.’s legacy by holding a Phillies fundraiser benefiting Veterans Multi-Service Center. They have raised $65,000 to date for our veterans with their Annual Phillies Game.

Jim Mooney Sr. was a US Marine Corps Vet and his children, Jim, Kevin & Suzanne, have wanted to find a way to honor him and keep his legacy strong. This year, the VMC presented Jim Mooney Sr.’s kids with a Council Proclamation from the City of Philadelphia!!

We are excited to be a part of this great organization and looking forward to next years game.

MIKE WOOLARD’S DAUGHTER, BAYLEE, GRADUATES FROM RONALD REAGAN HIGH SCHOOL IN SAN ANTONIO

IT’S A BOY!

On The Move Celebrated the upcoming arrival of our very own Lexie Rose's son. We are so excited to welcome Baby Rose into the On The Move Family.

CJ AND BOBBY STRATTE'S SON , TRISTAN AWARDED WITH EINSTEIN AWARD GRADUATING 4TH GRADE!

executive retreat 2024

Elevate Your Real Estate Business with a Serve, Serve, Serve, Sell Foundation

As the NAR settlement changes take effect in August 2024, real estate agents face a pivotal moment. These changes present a wonderful opportunity to elevate your level of service, ensuring you stay ahead of the competition.

Understanding the Problem

According to the 2023 NAR Buyer and Seller Profile, while 90% of buyers and sellers said they would use their agent again, only 13% actually did. This stark contrast highlights

a significant gap in client retention. The key to bridging this gap lies in understanding and leveraging the lifetime value (LTV) of a client.

The Importance of LTV

LTV represents the total revenue a business can expect from a single client over the duration of their relationship. Enhancing LTV is crucial because acquiring a new client costs five times more than retaining an existing one. Furthermore, a 5% increase in customer retention can boost profits by 25-95%.

Combatting Commission Compression

With the NAR settlement introducing commission compression issues, it’s more important than ever to adopt a serve, serve, serve, sell foundation. Simply being an expert at connecting buyers and sellers is not a unique value proposition—it's the basic expectation of any agent. What sets you apart is having solid value propositions that genuinely take care of your clients for life. Focus on services that serve them, not just you.

Our Proven Approach: The Lifetime Home Support™ Program

In 2014, we recognized these challenges and created the Lifetime Home Support program. This service-first model has been instrumental in our success, helping us become the #1 team in South Dakota since 2017 and currently ranked #18 in the nation. Here’s how it works:

VIP Club Benefits: We offer free moving trucks, party equipment, specialty tools, and a discount center with savings at major retailers as well as local Home Support Team partners. These services provide continuous value to our clients, reinforcing their decision to choose us as their agent.

Client Retention and Referrals: By focusing on serving clients before, during, and after transactions, we’ve built strong, lasting relationships that lead to repeat business and referrals. Over 80% of our business comes from repeat and referral clients. This approach ensures clients think of us first for all their real estate needs using the simple Law of Reciprocity.

Building a Tribe

As Seth Godin discusses in his book "Tribes," when you build a foundation on service and excellence, you attract a loyal tribe that stays with

By adopting a service-first approach, you can build a stronger, more profitable business that keeps clients coming back for life.

* *– for a limited time –

Buy an On the Move Truck & get the First Four Modules of Amy’s VIP Real Estate Academy Free! Past Customers can also receive the modules at no cost!

you and brings in more members. This principle is the cornerstone of our serve, serve, serve, sell model, ensuring we consistently expand our client base through exceptional service.

Need Help?

Have a truck and need help making it omnipresent in your business? Or are you on the fence about getting a truck and have questions for someone who has been in the trenches for over a decade with a truck? I am here to help. Set a one-on-one time to chat with me and see how we can support your success.

Amy Stockberger, the top real estate agent in South Dakota, is the founder of Amy Stockberger Real Estate and creator of the Lifetime Home Support™ model. Her innovative client services and marketing strategies, including the VIP Club and Real Estate Academy, empower agents and ensure exceptional client satisfaction.

Kirk's legacy is not just one of professional achievements, but also of personal impact. He taught us the importance of dedication, responsibility, and finding joy in our endeavors. His laughter, wisdom, and unwavering support will forever be cherished.

Honoring the Legacy of Kirk Nash: A Pillar of On The Move

December 3, 1956 – May 7, 2024

With profound sadness, we announce the passing of my stepfather and our beloved former CEO, Kirk, who was a cornerstone of On The Move's success from its inception in 1992 until 2007. Kirk's unparalleled business acumen and charismatic personality made him an irresistible force, driving our company's growth and leaving an indelible mark on everyone he encountered.

Kirk's journey with On The Move began at the very start, and he quickly became an integral part of our story. His ability to connect with customers was legendary, as exemplified by the story of Leroy Lemon. Kirk brought a truck wrapped in Leroy's branding to the Arkansas Self Storage Association trade show, and Leroy couldn't resist driving it home. This was just one of many instances where Kirk's persuasive charm and strategic vision propelled On The Move forward.

Kirk's influence extended far beyond individual sales. He was a dynamic speaker, captivating audiences at numerous trade shows. One memorable moment was in Las Vegas, where his speech left us all in awe. He famously said, "There may be hidden revenue sources at your facility; you might never know where. They could even be under your seat." True to his word, attendees found chips taped under their chairs, a testament to Kirk's creativity and ability to engage.

On a personal level, Kirk instilled in me values that I carry with me every day, both personally and professionally. He was a firm believer in hard work and discipline. He never let me get away with being lazy, insisting that success required diligence. I vividly recall interviewing him for a business paper, where he told me, "I don’t know any millionaires that sleep in." His words motivated me to strive for excellence in everything I do.

Kirk's sense of humor was a cornerstone of our lives. Making him laugh brought immense joy to my sister and me, and it became our secret weapon to avoid many a punishment. He believed that a good sense of humor was essential for any business person, a lesson that has stayed with me throughout my career.

Kirk's legacy is not just one of professional achievements but also of personal impact. He taught us the importance of dedication, responsibility, and finding joy in our endeavors. His laughter, wisdom, and unwavering support will forever be cherished.

As we remember Kirk, let us celebrate a life well-lived and a legacy that will continue to inspire us. His spirit will always be a part of On The Move, guiding us as we strive to uphold the values he championed. Rest in peace, Kirk. You will be deeply missed, but your legacy will live on in our hearts and in the success of On The Move.

WE'VE LAUNCHED AN

This is a great place to connect with fellow professionals, share insights, and grow your business together.

As a valued member of our community, we are also offering a special discount on Amy Stockberger's course, Copy and Paste Formula to Monetize and Implement your VIP Club for both old and new clients. This is a fantastic opportunity to level up your skills and take your business to new heights.

If you're interested in joining the referral network or taking advantage of the course discount, just let me know and we'll get you all set up! Email us at info@onthemovetrucks.com.

Looking forward to seeing you thrive in our community.

Sandra Meckel

( Sandy )

Position at On The Move: Staff Claims Adjuster

When did you start working at On The Move?

07/10/2023

Where are you from?

Born and raised in San Antonio

Alma mater:

MA-Webster University, BA-University of the Incarnate Word

What did you do before On The Move?

USAA Auto/Property Claims Adjuster

Favorite thing about On The Move? Schedule flexibility

Tell us about your family:

Born and raised in San Antonio, TX. I have one daughter, Carol Ann who joined the Marines after high school, now lives in Holiday, Florida with retired husband Rob with two great Danes. I have three grandkids all grown up and on their own.

I moved from San Antonio to Boerne in 2004 with my husband Scott, living in the hill country on my small ranch on top of a hill.

I became a widow in 2015, going on nine years. My fiancé is Randy Harris. Converting him to country life was a challenge, but when he sees the sunsets, stars at night, the quietness, he wouldn’t have it any other way. Compared to city life at our age, we love the hill country. Currently I have a Honeybee Apiary with nine hives. The honeybees keep us busy with honey collecting and watching them come and go.

Hobbies:

Honeybee raising, ride 2005 Goldwing motorcycle, re-upholster, seamstress, baker, light mechanic, work on farm equipment, former 18-wheeler over the road trucker.

Favorite animal: Dogs (Sneakers, Deli, new member Bailey and Sarge)

Favorite music: Wide genre

Favorite thing to splurge on:

Baking supplies to try new recipes on co-workers

Proudest moment at On The Move:

Working on Designation CRM (Claims Risk Management)

Unlocking RevenUe:

A Customer-Centric Approach to Marketing

Imagine your ideal customer. What are their challenges? How can your business solve them? Marketing isn't about shouting your message; it's about understanding your audience and crafting a solution-oriented conversation. In this guide, we'll shed light on how to develop a customer-centric marketing strategy to attract new customers and boost your revenue.

Building Trust: The Cornerstone of Credibility

Think about your online interactions. Do you trust businesses with unprofessional websites or unclear communication? Probably not. The same applies to your target audience. Your website is your digital storefront. Ensure it reflects professionalism and highlights the value you offer. Invest in a user-friendly design and high-quality visuals. A professional logo and consistent brand colors further solidify your credibility.

Identifying Your Ideal Customer: Beyond Demographics

It's not just about who you sell to, but who you resonate with the most. Go beyond demographics. Think about your past successes. Who did you excel in helping? What were their unique needs? Those are the characteristics of your ideal customer. By understanding their specific challenges, you can tailor your message to resonate deeply.

Crafting Your Value Proposition: Why You, Not Your Competitors?

In a crowded marketplace, what makes you stand out? Your value proposition is your unique selling point. Don't settle for generic claims like "excellent customer service." Instead, highlight the specific ways you go the extra mile for your customers. Focus on the results you deliver and the problems you solve. This will make your message clear and memorable.

The Marketing Mix: Digital and Grassroots Strategies

Digital marketing offers powerful tools like SEO (search engine optimization) and social media to reach your target audience. However, it's crucial to choose channels frequented by your ideal customers. Track your results to see what's working and what's not. Don't underestimate the power of grassroots marketing. Get involved in your community, partner with local businesses, and leverage word-of-mouth marketing. Building relationships and providing value offline strengthens your online presence.

Conversion Rate Optimization: Turning Interest into Action

So, you've attracted potential customers. Now what? Conversion Rate Optimization (CRO) helps turn website visitors into paying customers. Analyze your website and marketing materials. Are your calls to action clear and compelling? Test different approaches to see what resonates best with your audience. A simple tweak, like a button color change, can significantly impact conversions.

Beyond Business Logic: Thinking Like Your Customer

Marketing success hinges on understanding your customer's perspective. What seems logical from a business standpoint might not resonate with your audience. Put yourself in their shoes. Craft clear, concise messaging that addresses their specific needs and pain points.

The Power of Experience: Creating Lasting Impressions

In today's competitive landscape, a remarkable customer experience is key. Exceed expectations by providing valuable content, exceptional service, and personalized interactions. Stay connected with potential customers through informative email campaigns or unique direct mail pieces that offer genuine value. Think outside the box and go the extra mile to create a lasting impression.

Experimentation: The Key to Continuous Improvement

Marketing is a dynamic field. What works today might not work tomorrow. Embrace experimentation! Test new strategies, track your results, and learn from them. Use data to refine your approach and continuously optimize your marketing efforts.

The name of our firm is called Lab Coat Marketing. We decided on that name because we religiously practice ongoing experimentation and research. We follow the scientific method when running experiments so that we can have a clear vision of our hypothesis, tracking methods and how we will go about measuring results. If you are trying to implement a new marketing strategy, don’t let it be the last one. Learn from the results of that strategy and create the next strategy based on the knowledge you gained from the previous one. When you find a strategy that works, double down on it and start a smaller experiment to open up a new avenue for business.

Marketing & Brand Consulting Services

Having the right branding and marketing strategy will change the trajectory of your business. If you have any questions about anything mentioned in this article or want to bounce ideas off of a marketing expert, contact us. We’re more than happy to share our experience and thoughts on any strategies you currently have going on. We also offer ongoing consulting and support in your marketing and revenue generating efforts. Let us know how we can help!

I am obsessed with achieving client results and building a world class team of strategists! Marketing begins in the mind of the prospect, so I approach every strategy from the perspective of the user and work backward to the business goal that we are trying to achieve.

Joe Evans:

My passion lies in turning marketing ideas into revenue streams for our clients. While many marketers can get creative, I excel at bridging the gap between creative ideas and measurable ROI. Seeing our team push boundaries and develop cutting-edge marketing strategies that deliver real results is incredibly rewarding.

Chris Carroll:

The Problem Solver’s First Problem: Trucks

“We had all been tradesmen for years and when we got together, the main thing we wanted was to stand out. We all knew the truck was going to be the key to accomplishing this.”

Brandon Rackler, a central Texas local and On The Move neighbor, together with his four friends and now partners—Jake Pettit, Jesse Hernandez and Jason Balderas— took on the challenge of combining four trades and years of experience into one company. Creating a company with four trades—AC, plumbing, electrical, and contracting—all at once is rarely seen in the tradesman industry; building a fully custom wrapped fleet at the launch of a company is almost unheard of.

“We had all been tradesmen for years and when we got together, the main thing we wanted was to stand out,” Rackler states. “We all knew the truck was going to be the key to accomplishing this. Most tradesman companies will be the plain white vans with a few decals saying ABC Plumbing or AC Repair because it is a lot cheaper to do. We spent a long time with the design and coming up with the right colors and The Problem Solver

superhero character. We knew investing more with this in the beginning would pay off down the road.”

While already having spent a lot of time on the design for the brand, getting the vans from one company, the equipment from another, and then dealing with a different company for the graphics was getting in the way of the growth The Problem Solvers were needing.

Problem... Solved.

Just up the road from Problem Solvers HQ sat the solution: On The Move’s Turnkey truck program. Integrating vehicle acquisition, equipment installation, and custom graphics into a single, streamlined process turned four stops into one. Rackler’s first order was five vans for the field and two box trucks for installation. On The Move worked closely with The Problem Solvers over the next few weeks getting all of the required equipment installed and the trucks wrapped. The work paid off with captivating orange and blue trucks that were sure to stand out anywhere in the San Antonio area.

On The Move’s goal from the beginning has been to differentiate brands from their competition. This proved true for The Problem Solvers. Within a few short months, their business had grown to require another order: more vans, more trucks. Only 18 months later, the bright blue trucks are a common sight in San Antonio neighborhoods, standing out wherever they are parked. Embracing the spotlight, Rackler says, “I always tell my team, if you’re at lunch and

you see another company in the parking lot, you park right next to it. Let everyone see our trucks versus the competition.”

Beyond Blue Trucks

From the start, the team of Problem Solvers knew how important standing out in every way was for branding, and they have taken every opportunity to do so. Although they already outgrew their first building in a year and a half, the original HQ was strategically leased at the intersection of two overpasses on the busiest highway in San Antonio. The entirety of the building has been wrapped in those bright blue graphics, unable to be missed even at 70 miles per hour.

Jake Pettit, co-owner, ensures the company branding runs deeper with the onboarding of employees. “We want the type of employee that takes pride in wearing The Problem Solver’s shirt. We instill the fact that wherever they are, that person is representing our company. We have a rigorous onboarding process where I spend a lot of time on our culture and the importance of representing our brand accordingly,” Pettit explains. “This goes down to how the employee is dressed when they pull up to a site, how they position the truck for maximum visibility, even the fold-out sign that we put next to the truck when it is on a call. Everything has to be uniform and show that continuity of professionalism because the majority of our leads come from people seeing the trucks and referrals.” The Problem Solvers continued on page 20

continued from page 19

take pride in their employees and expect them to do the same. No matter how pretty your trucks, the people make the lasting impression.

Looking Inward... Building Culture

With years of experience in the trades, Rackler knew the demands asked of the industry. “Doing service calls at 1 A.M. is not a rarity and so many times you don’t know what you’re walking into until you get there. That’s one of the main reasons the four of us got together. We wanted to be able to depend on one another so that we could have a fulfilling work-life balance.” Family and culture became a core part of the Problem Solvers model. Taking care of employees so they take the best care of their customers. Encouraged to build their own schedules, employees are able to serve customers knowing they are not missing a son's baseball game or ballet recital. Each day before going to the field, a team huddle is held to ensure employees are on the same page. Each Friday, the owners cook breakfast and serve the team, making work a place they can enjoy coming to. “We

value our workers as fathers, mothers, uncles, and daughters—not just employees or one-time-use subcontractors,” states The Problem Solvers website.

Conclusion

The Problem Solvers' journey is a testament to the power of vision, innovation, and strategic partnerships. By refusing to settle for the standard approach, Brandon Rackler and his team have redefined what it means to stand out in the trades industry. Their collaboration with On The Move has not only streamlined their operations but also ensured that their brand is impossible to ignore in the crowded San Antonio market. From their meticulously designed trucks to their deep commitment to employee culture, The Problem Solvers have created a blueprint for success that goes beyond just delivering excellent service. They have demonstrated that with the right mix of creativity, investment, and dedication to people, any company can transform challenges into opportunities and achieve remarkable growth. As their bright blue trucks become a familiar sight, The Problem Solvers continue to set new standards for excellence and visibility, proving that bold moves truly pay off.

Proud Members Of

Highest producing team in South Dakota since 2017 and ranked #18 in nation!

2024 upcoming trade shows & conferences

INMAN CONNECT LAS VEGAS, NEVADA

JULY 30-AUGUST 1

TOM FERRY SUCCESS SUMMIT AUGUST 27-29

MID-ATLANTIC SELF STORAGE CONFERENCE & TRADE SHOW OCTOBER 16-17

C.S.S.A ANNUAL EASTER CANADIAN CONFERENCE OCTOBER 24 & 25

SELF-STORAGE ASSOCIATION FALL SHOW SEPTEMBER 3-6

TEXAS BIG IDEAS IN SELF-STORAGE SHOW OCTOBER 23-25

NAR NXT NOVEMBER 8-10

Why Tenant Protection is the Best Ancillary Product in the Storage Industry

In the storage industry, providing exceptional value and peace of mind to customers is paramount. Among various ancillary products available, tenant protection stands out as the best addition to any storage facility's offerings. Here's why tenant protection is essential and how it benefits both the business and the customers.

UNDERSTANDING TENANT PROTECTION

Tenant protection is a service that offers renters financial coverage for their stored items against unforeseen events such as theft, fire, water damage, and natural disasters. Unlike traditional insurance policies, tenant protection plans are often simpler to understand and more tailored to the specific needs of storage facility customers.

KEY BENEFITS OF TENANT PROTECTION

1. Enhanced Customer Security and Peace of Mind

One of the primary reasons tenants choose a storage facility is to keep their belongings safe. Tenant protection provides an extra layer of security, assuring customers that their items are protected against unexpected incidents. This assurance can be a deciding factor for potential customers when choosing between storage facilities.

2. Streamlined Claims Process

Traditional insurance claims can be complex and time-consuming. Tenant protection plans typically offer a more straightforward and faster claims process, which can significantly enhance customer satisfaction. When a covered event occurs, tenants can quickly get compensation, reducing stress and inconvenience.

3. Increased Revenue for Storage Facilities

Offering tenant protection plans is not just beneficial for customers; it also provides a new revenue stream for storage facilities. By adding a small monthly fee for tenant protection, storage facilities can boost their income without significant additional overhead. This additional revenue can be reinvested into the business to improve services and facilities.

4. Competitive Advantage

In a competitive market, storage facilities need to differentiate themselves. Offering tenant protection can set a facility apart from competitors that do not provide this service. Highlighting the availability of tenant protection in marketing materials can attract more customers and increase occupancy rates.

5. Customer Retention and Loyalty

Providing tenant protection can lead to higher customer satisfaction, which in turn fosters loyalty. When customers feel their belongings are secure and know that their storage facility cares about their well-being, they are more likely to stay longer and recommend the facility to others.

6. Legal and Financial Safeguards

protection in place can prevent costly legal battles and maintain the facility’s reputation.

IMPLEMENTING TENANT PROTECTION

To effectively implement tenant protection, storage facilities should:

• Educate Staff and Customers: Ensure that all staff members understand the benefits and details of tenant protection so they can effectively communicate these to customers.

• Simplify the Enrollment Process: Make it easy for tenants to sign up for protection at the time of rental.

• Market the Benefits: Highlight the peace of mind and security that tenant protection offers in all marketing and promotional materials.

CONCLUSION

Tenant protection is undeniably the best ancillary product in the storage industry, offering substantial benefits to both customers and storage facilities. By enhancing security, streamlining claims, increasing revenue, and providing a competitive edge, tenant protection is a win-win for everyone involved. Storage facilities that adopt tenant protection are not only investing in their business but also prioritizing their customers' peace of mind and satisfaction.

Tenant protection can also serve as a safeguard for storage facilities by mitigating potential legal disputes. If an unfortunate event damages a tenant’s property, having tenant

Incorporating tenant protection into your storage facility’s offerings is a strategic move that can lead to increased customer loyalty, higher occupancy rates, and a stronger bottom line. Ensure your customers feel safe and secure with tenant protection, and watch your business thrive.

THE FUTURE OF SELF-STORAGE INSURANCE: Trends and Innovations to Watch

The self-storage industry continues to evolve, and with it, the landscape of self-storage insurance. As facility owners face new challenges and opportunities, staying informed about emerging trends and innovations in property and casualty insurance is crucial. In this blog, we explore some of the most significant developments shaping the future of selfstorage insurance.

1. NEW COVERAGE OPTIONS

Enhanced Coverage for Natural Disasters With the increasing frequency and severity of natural disasters, insurance providers are expanding their coverage options to better protect self-storage facilities. Enhanced policies now often include broader coverage for events such as hurricanes, floods, and wildfires. This development ensures that facility owners are better equipped to handle the financial impact of these unpredictable events.

Cyber Liability Insurance As more selfstorage facilities adopt digital management systems, the risk of cyber-attacks grows. Cyber liability insurance is becoming an essential addition to traditional property and casualty policies. This coverage protects against data breaches, ransomware attacks, and other cyber threats, helping facility owners manage the financial and reputational damage associated with such incidents.

2. TECHNOLOGY-DRIVEN RISK MANAGEMENT SOLUTIONS

Smart Security Systems Advancements in security technology are revolutionizing risk management in the self-storage industry. Smart security systems, including AI-powered surveillance cameras, motion sensors, and automated access controls, provide real-time monitoring and alerts. These systems not only

deter criminal activity but also enable quick responses to potential threats, reducing the likelihood of significant losses.

IoT-Enabled Environmental Monitoring

The Internet of Things (IoT) has introduced innovative solutions for monitoring environmental conditions within storage units. IoT-enabled sensors can track temperature, humidity, and other factors that may affect stored items. By providing real-time data and alerts, these systems help facility owners prevent damage caused by environmental fluctuations, thereby minimizing insurance claims and maintaining customer satisfaction.

3. EVOLVING REGULATORY REQUIREMENTS

Stricter Safety Regulations Regulatory bodies are continually updating safety standards for self-storage facilities to enhance protection for both property and tenants. Compliance with these evolving regulations is critical for maintaining insurance coverage and avoiding penalties. Facility owners must stay informed about changes in fire safety codes, structural requirements, and other regulatory updates to ensure their properties meet the latest standards.

Mandatory Tenant Insurance In some regions, regulatory changes are driving the adoption of mandatory tenant insurance. This requirement ensures that tenants have adequate coverage for their stored belongings, reducing the liability on facility owners in case of damage or loss. As this trend spreads, it is important for facility owners to understand the implications and benefits of mandatory tenant insurance for their operations.

4. INTEGRATION OF ARTIFICIAL INTELLIGENCE

AI-Powered Claims Processing Artificial intelligence is transforming the insurance

industry, particularly in claims processing. AI-powered systems can quickly analyze claims, verify information, and detect potential fraud, speeding up the resolution process. For self-storage facility owners, this means faster claims settlements and improved overall efficiency in managing insurance-related matters.

Predictive Analytics for Risk Assessment

Predictive analytics, driven by AI, is becoming a valuable tool for assessing and managing risk. By analyzing historical data and identifying patterns, predictive analytics can forecast potential risks and recommend proactive measures to mitigate them. Self-storage facilities can benefit from these insights to enhance their risk management strategies and reduce insurance costs.

CONCLUSION

The future of self-storage insurance is being shaped by a combination of new coverage options, technological advancements, evolving regulations, and the integration of artificial intelligence. By staying informed about these trends and innovations, self-storage facility owners can ensure they are adequately protected and well-positioned to navigate the challenges and opportunities ahead. Embracing these changes not only enhances the safety and security of their properties but also strengthens their overall business resilience in an ever-evolving industry. By keeping an eye on these emerging trends, self-storage facility owners can make informed decisions that safeguard their investments and provide peace of mind to their tenants. The landscape of self-storage insurance is dynamic, and staying ahead of the curve is essential for long-term success.

TSSA’s Tradition of Giving Continues with Two-Year Fundraising Goal

In keeping with longstanding tradition, Texas Self Storage Association Executive Director Kristy Spurr was joined by a new group of members and staff for a tour of Shriners Hospitals for Children® in Galveston to present a check for the total amount raised by our generous donors in 2023. This immersive educational experience provided a glimpse into the amazing things that Shriners does with the money raised by TSSA members— the hospital is completely funded by donations so that children in need can receive expert specialty medical care at no cost to their families. From innovative medical techniques and procedures to creative therapies, visitors got a unique perspective on the true magic that happens behind the scenes at Shriners Hospitals for Children®. A big thank you to those who joined the tour and all who donated to TSSA’s 2023 fundraising efforts on behalf of the hospital. You really do make all the difference!

The association is nearly halfway to reaching its two-year fundraising goal of $500,000, but your continued support is needed. Because of the legacy and commitment to fundraising on behalf of Shriners Hospitals for Children®, TSSA was given an exclusive naming opportunity for the Quiet Early Mobility Room at the Galveston location. For the next year, all fundraising efforts will be directed towards this amazing opportunity to have the association’s name permanently engraved at the hospital. And every single cent donated still goes directly to the hospital to help children receive expert specialty medical care regardless of the family’s ability to pay for treatment. Join TSSA’s 2024 fundraising efforts to help reach this goal and to support this worthy cause. To learn more about the association’s charitable giving or to make a monetary donation, visit txssa.org/ fundraising. Scan the QR code to donate now.

Caption:TSSA members present a check for $240,188 to Shriners Hospitals for Children® in Galveston. Pictured from left: Meaghan Rhame and Kristy Spurr of TSSA, Dina Garcia of SMS Metal, Jada Watts, Larry Watts of SBS Construction, Clayton Smith of Nest Storage, Dave Knobler of Marcus & Millichap, Ann Parham and Molly Cavender of The Parham Group, John McAfee of The Storage Place and Carol Price (formerly of TSSA).

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