Biological Center for Dentistry Brand Guidelines by Bold brands born here

Brand Guidelines

This document contains the rules for our visual communication system. Follow these rules strictly to maintain brand consistency. This includes all of the elements you may need: logos, typefaces, colors, and more to create a consistent tone, look, and feel for your brand. We invite you to absorb this information and reference it often to become an informed keeper of the brand. If you should have any questions please feel free

WHAT WE DO We understand that your oral health and overall health are interconnected, which is why we take a comprehensive approach to improving both. And don’t worry, our office feels more like a luxurious spa than a typical dental practice, so you can relax and forget you’re at the dentist. With advanced technology and a compassionate team, we strive to achieve the best possible health outcomes for you.

POSITIONING STATEMENT

MESSAGING

We go beyond just your teeth. We provide a holistic approach to dentistry that considers your entire body. Our goal is to help you maintain optimal health and well-being.

MISSION STATEMENT

MESSAGING

WHY WE EXIST

WHAT MAKES US DIFFERENT Where oral health meets overall wellness.

VALUE PROPOSTION

MESSAGING

Striving to be the Lowcountry's premier holistic biological dental center, we are devoted to providing superior dental care that nurtures overall health and wellness, integrating nature's wisdom with modern dentistry.

VISION STATEMENT

MESSAGING

WHERE WE ARE GOING

OUR CORE VALUES Experience Attentiveness Passion CORE VALUES

MESSAGING

BRAND PERSONALITY Innovative The name Biological Center for Dentistry suggests its brand identity to consumers. The name both informs the consumer of our place in the marketplace, as well as differentiates to patients by communicating our focus is on modern and holistic, whole body dentistry.

Attentive We pride ourselves on ensuring you receive personal, individualized attention. Our focus is on building authentic and long-lasting relationships with our patients. Along with the natural spa-like decor, the practice is a friendly space mostly because of humble and passionate staff.

Passionate We’re obsessively passionate about staying up to date and ahead of the pack in the biological dentistry space. BRAND PERSONALITY

this is our vibe Biological Center for Dentistry's brand aesthetic is based around the balance of modern and organic. Modernity is created through bold typography, structured grid layouts and white space. Fluid organic elements like the curvy script typeface, illustrated brand mark and photography are incorporated into this structured system to balance the two.

a natural approach TAGLINE

MESSAGING

PRIMARY COLOR PALETTE Color is foundational to the visual identity of a brand in all its expressions and executions. This includes logos, packaging, products, environments and all forms of marketing communications. The primary palette helps consumers to quickly identify a brand. These core colors represent the earth tones in which the company coincides with.

CORAL

DRIFTWOOD

SAND DOLLAR

RGB: 231, 79, 58

RGB: 127, 118, 111

RGB: 234, 226, 214

CMYK: 3, 85, 84, 0

CMYK: 44, 42, 44, 22

CMYK: 7, 8, 14, 0

Hex: e74f3a

Hex: 7f766f

Hex: eae2d6

Pantone: 7417 Un/Coated

Pantone: Warm Gray 9 Un/Coated

Pantone: 482 Un/Coated

SECONDARY COLOR PALETTE The secondary palette is used to highlight and complement the primary colors. Use these secondary colors to complement primary colors and break up white space. The brand palette will cover the majority of your needs. It’s intentionally small in variety so as to not dilute the brand visuals, which adds confusion.

COLOR PALETTES

BLUESTONE

SEA FOAM

DEEP

RGB: 50, 49, 99

RGB: 156, 200, 192

RGB: 40, 42, 40

CMYK: 96, 82, 22, 22

CMYK: 52, 0, 30, 0

CMYK: 64, 50, 54, 74

Hex: 323163

Hex: #9cc8c0

Hex: 282a28

Pantone: 2119 Un/Coated

Pantone: 6141 Un/Coated

Pantone: Black 3 Un/Coated

PRIMARY LOGO

The Biological Center for Dentistry primary logo is a combination mark. The primary logo should be used in most cases ensuring brand consistency across all communications. It is essential to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines.

LOGO DESIGN

SECONDARY LOGO

The secondary logo should only be used when limited by size constraint and never separated from other individual elements.

LOGO DESIGN

BRAND MARK

The Biological Center for Dentistry brand mark can be used when the full primary logo is not necessary or in cases where the brand name is already displayed. For example, the mark could be used as a profile picture on Instagram since the username will be adjacent to it in plain text.

LOGO DESIGN

LOGO SPACING To preserve the Biological Center for Dentistry logo’s integrity, always maintain minimum space around the logo. The importance of whitespace around brand elements and throughout all layouts cannot be overstated. It adds confidence and clarity to the visual messaging. The more white space, the better. The minimum whitespace around the mark and logo is equivalent to the letter "D" in the word "Dentistry". A margin of clear space equivalent to this height is drawn around the logo to create the invisible boundary of the area of isolation. These visuals are used to define minimums.

LOGO DESIGN

MINIMUM LOGO SIZE

For readability, scale needs to have special considerations. Do not reduce these elements below the designated pixel values.

LOGO DESIGN

Web 144 pixels @ 96 PPI Print 1.5"

Web 48 pixels @ 96 PPI Print .5"

ALTERNATE LOGO COLORS The color usage for the Biological Center for Dentistry logo is minimal. The primary logo is the preferred version and should be used whenever possible. However, in some instances when a colored version is required use the gold or clay logo options. When absence of color use is requested, choose the single color version consisting of only black or white.

LOGO DO'S & DON'TS To make sure our logo appears as consistent as possible throughout our communications, we've identified a number of ways it should never be used. A. Do not squeeze or stretch vertically. B. Do not squeeze or stretch horizontally. C. Do not add shadows or filters to the logo. D. Do not contain the logo in box when placed on a background image or color. E. Do not alter the logo colors. F. Do not rearrange or resize the logo elements individually. G. Do not add other elements within the clear space allotment. H. Do not rotate. I. Do not place borders around logo



 E.

 G.

 F.

 H.

F O L LO W

LOGO DESIGN

 I.



TYPE FACES Our font families should be used for all communications, ensuring a consistent look and feel in all online and print literature. To guarantee a cohesive look, make sure brand fonts are used in a consistent manner and the weights of each font have been considered, using heavier weights to highlight key messages. Primary Font - Bilo, Regular Secondary Font - Montserrat Family Accent Font - Shorelines Script, Regular

TYPOGRAPHY

Primary Font

Secondary Font

Bilo Regular

Montserrat Light

AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUu VvWwXxYyZz

0123456789

Accent Font

Shorelines Script

AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUu VvWwXxYyZz 0123456789

TYPE SYSTEM Montserrat Light should be used for all headers on a large scale, 3-6x that of the body copy font size (all caps or case sensitive dependent on layout and use of additional copy). Bilo should also be used for all other copy (body, lists etc). Shorelines Script is the accent font and it is to be used sparingly to covey important messaging. This font can also be used for subheaders to add some movement. It represents the fluid motion of nature and is an unexpected pop of fun.

TYPOGRAPHY

sub header

MAIN HEADER Body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.

BUTTON

PHOTO GRAPHY

Examples here are depicting typical usage for images. There should be a mix of bright, clean office shots mixed with natural materials to communicate the holistic focus of the practice.

SOCIAL MEDIA STANDARDS

Examples here are depicting typical usage for social media.

Triad Brand Marketing is a creative agency purposely founded to fuse our passion for creative design with our love of innovative marketing. If you should have any questions please feel free to contact us at fanmail@triaddesign.com. Thank you.