Historic Bluffton Foundation Brand Guidelines

Brand Guidelines

This document contains the rules for our visual communication system. Follow these rules strictly to maintain brand consistency.

This includes all of the elements you may need: logos, typefaces, colors, and more to create a consistent tone, look, and feel for your brand. We invite you to absorb this information and reference it often to become an informed keeper of the brand.

If you should have any questions please feel free to contact us at fanmail@triaddesign.com.

WHAT WE DO

Through guided tours, interactive exhibits, and abundant resources, The Historic Bluffton Foundation preserves the essence of Bluffton for future generations, ensuring that its legacy continues to thrive through active participation and support.

POSITIONING STATEMENT

WHY WE EXIST

We strive to create a sustainable future where the stories and traditions of Bluffton remain cherished and accessible to all.

MISSION STATEMENT

WHAT MAKES US DIFFERENT

We preserve history by actively involving the community, providing immersive experiences, and instilling a deep appreciation for Bluffton's cultural legacy.

VALUE PROPOSTION

WHERE WE ARE GOING

We aim to cultivate a legacy that transcends time and resonates with generations to come.

VISION STATEMENT

OUR CORE VALUES

Preservation

Education

Stewardship

Authenticity

CORE VALUES

BRAND PERSONALITY

Preservation

Upholding the historical integrity and authenticity of Bluffton's heritage through dedicated conservation efforts and sustainable practices.

Education

Empowering individuals with knowledge, understanding, and appreciation of Bluffton's history through interactive learning experiences and storytelling.

Stewardship

Demonstrating responsible stewardship of resources, artifacts, and historical sites to ensure their longevity and continued relevance for future generations.

Authenticity

Maintaining an authentic and genuine connection to Bluffton's past, honoring the stories, traditions, and legacies that define the town's cultural identity.

BRAND PERSONALITY

Preserving the Past Embracing the Present Shaping the Future

Preserving the Past. Embracing the Present. Shaping the Future.

TAGLINE

PRIMARY LOGO

The Historic Bluffton Foundation primary logo is a combination mark.

The primary logo should be used in most cases ensuring brand consistency across all communications. It is essential to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines.

SECONDARY LOGO

The secondary logo should only be used when limited by size constraint and never separated from other individual elements.

LOGO SPACING

To preserve the Historic Bluffton Foundation logo’s integrity, always maintain minimum space around the logo. The importance of whitespace around brand elements and throughout all layouts cannot be overstated. It adds confidence and clarity to the visual messaging. The more white space, the better.

The minimum whitespace around the mark and logo is equivalent to the letter "B" in the word "Bluffton". A margin of clear space equivalent to this height is drawn around the logo to create the invisible boundary of the area of isolation. These visuals are used to define minimums.

MINIMUM LOGO SIZE

For readability, scale needs to have special considerations. Do not reduce these elements below the designated pixel values.

Web 144 pixels @ 96 PPI

Print 1.5"

Web 48 pixels @ 96 PPI

Print .5"

ALTERNATE LOGO COLORS

The color usage for the Historic Bluffton Foundation logo is minimal. The primary logo is the preferred version and should be used whenever possible.

However, in some instances when absence of color use is requested, choose the single color version consisting of only black or white.

LOGO DON'TS

To make sure our logo appears as consistent as possible throughout our communications, we've identified a number of ways it should never be used.

A. Do not squeeze or stretch vertically.

B. Do not squeeze or stretch horizontally.

C. Do not add shadows or filters to the logo.

D. Do not contain the logo in box when placed on a background image or color.

E. Do not alter the logo colors.

F. Do not rearrange or resize the logo elements individually.

G. Do not add other elements within the clear space allotment.

H. Do not rotate.

I. Do not place borders around logo

A.

D.

G. B.

PRIMARY COLOR PALETTE

Color is foundational to the visual identity of a brand in all its expressions and executions. This includes logos, packaging, products, environments and all forms of marketing communications.

The primary palette helps consumers to quickly identify a brand. These core colors represent the earth tones in which the company coincides with.

RGB: 19, 141, 175

CMYK: 82, 31, 22, 0

Hex: 138daf

Pantone: 7459C

RGB: 115, 187, 167

CMYK: 56, 7, 40, 0

Hex: 73bba7

Pantone: 563C

RGB: 37, 70, 83

CMYK: 86, 62, 50, 36

Hex: 274653

2182C

Pantone:

SECONDARY COLOR PALETTE

The secondary palette is used to highlight and complement the primary colors. Use these secondary colors to complement primary colors and break up white space.

The brand palette will cover the majority of your needs. It’s intentionally small in variety so as to not dilute the brand visuals, which adds confusion.

OYSTER OXBLOOD

RGB: 209, 205, 200

CMYK: 17, 15, 18, 0

Hex: d1cdc8

Pantone: Warm Gray 2

RGB: 97, 26, 19

CMYK: 35, 91, 89, 54

Hex: 611a13

Pantone: 490C

OCHRE

RGB: 216, 171, 40

CMYK: 16, 31, 100, 0

Hex: d8ab28

Pantone: 110C

TYPE FACES

Our font families should be used for all communications, ensuring a consistent look and feel in all online and print literature.

To guarantee a cohesive look, make sure brand fonts are used in a consistent manner and the weights of each font have been considered, using heavier weights to highlight key messages.

Primary Font - Teimer, Family

Secondary Font - Liberation Sans, Family

Accent Font - Annabelle JF

Primary Font Teimer

AaBbCcDdEeFfGgHhIiJjK

LlMmNnOoPpQqRrSsTt

UuVvWwXxYyZz

0123456789

Accent Font

Secondary Font

AaBbCcDdEeFfGgHhIiJjKk

LlMmNnOoPpQqRrSsTtUu

VvWwXxYyZz

0123456789

AaBbCcDdEeFfGgHhIiJjKk

LlMmNnOoPpQqRrSsTtUu

VvWwXxYyZz

0123456789

TYPE SYSTEM

Teimer should be used for all headers on a large scale, 3-6x that of the body copy font size (all caps or case sensitive dependent on layout and use of additional copy).

Liberation Sans should also be used for all other copy (body, lists etc).

Annabelle JF is the accent font and it is to be used sparingly to covey important messaging. This font can also be used for subheaders to add some movement. It represents the fluid motion of nature and is an unexpected pop of fun.

Sub Header

Main Header

Body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.

BUTTON

Triad Brand Marketing is a creative agency purposely founded to fuse our passion for creative design with our love of innovative marketing. If you should have any questions please feel free to contact us at fanmail@triaddesign.com.

Thank you.