Coastal Signature Homes Brand Guidelines

BRAND GUIDELINES

This document contains the rules for our visual communication system. Follow these rules strictly to maintain brand consistency.

This includes all of the elements you may need: logos, typefaces, colors, and more to create a consistent tone, look, and feel for your brand. We invite you to absorb this information and reference it often to become an informed keeper of the brand.

If you should have any questions please feel free to contact us at fanmail@triaddesign.com.

WHAT WE DO

In the world of Lowcountry custom home building, our roots run deep. We take pride in our community relationships and our talent for crafting homes that aren’t just luxurious, but personal. Every detail matters to us because we’re not just about building homes—we're about creating spaces where legacies are born. With our commitment to quality and a smooth, transparent experience, choosing us means you're ready to start more than a house; you're ready to start a legacy. Trust us, your vision is in the best of hands.

POSITIONING STATEMENT

WHY WE EXIST

To build more than just exceptional custom homes, but relationships that last for generations to come.

WHAT MAKES US DIFFERENT

With generations of craftsmanship infused in our spirit, we're not just custom home builders; we're your neighbors, committed to creating unrivaled spaces where memories will last for generations —because your legacy deserves nothing less than excellence. VALUE PROPOSTION

WHERE WE ARE GOING

Our vision is to forge a legacy of excellence and integrity, where every handshake seals a promise of unparalleled quality and trust.

VISION STATEMENT

OUR CORE VALUES

Excellence

Experience

Relationship

Integrity

Consistency

CORE VALUES

BRAND PERSONALITY

Generational Excellence

At the core of what we do, building custom homes is only the beginning. We're in the business of forging lasting bonds with you, our neighbors, and every hand that helps bring your dream spaces to life. Excellence isn't just a standard; it's our promise. We deliver exceptional service you can count on—generation after generation, project after project. From our in-house family to yours, there's heart put into every detail of your home.

Authentic

At our core, we uphold a philosophy of openness and candid communication, ensuring that every client interaction is rooted in sincerity. Rest assured, our advice is guided by a dedication to your success, delivered with the utmost respect for our relationship.

Consistency

Imagine excellence as your constant companion along the home-building journey—this is our vow to you. In a sea of uncertainty with others, you might wonder who's showing up to the job. With us, there's no guessing game; our A team is the only team we know. Expect nothing but this standard at every turn.

BRAND PROMISE

We understand that building a home is more than just a project—it's a journey towards creating a sanctuary that encapsulates your dreams and aspirations. At every step, we listen intently, advise honestly, and act faithfully, ensuring that your voice is heard and honored. Our handson approach and attention to detail reflect our commitment not only to meet - but to exceed your expectations.

Trust us to be by your side, turning your dream home into a reality with grace, commitment, and excellence.

BRAND PROMISE

TAGLINE Our roots run deep.

PRIMARY LOGO

The Coastal Signature Homes primary logo is a combination mark.

The primary logo should be used in most cases ensuring brand consistency across all communications. It is essential to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines.

SECONDARY LOGOS

The secondary logos should only be used when limited by size constraint.

BADGE LOGO

The badge logo may be used when limited by size constraint or for suitable applications such as apparel, social media etc.

BRAND MARK

The Coastal Signature Homes brand mark can be used when the full primary logo is not necessary or in cases where the brand name is already displayed. For example, the mark could be used as a profile picture on Instagram since the username will be adjacent to it in plain text.

LOGO SPACING

To preserve the Coastal Signature Homes logo’s integrity, always maintain minimum space around the logo. The importance of whitespace around brand elements and throughout all layouts cannot be overstated. It adds confidence and clarity to the visual messaging. The more white space, the better.

The minimum whitespace around the mark and logo is equivalent to the letter "s" in the word "signature". A margin of clear space equivalent to this height is drawn around the logo to create the invisible boundary of the area of isolation. These visuals are used to define minimums.

MINIMUM LOGO SIZE

For readability, scale needs to have special considerations. Do not reduce these elements below the designated pixel values.

Web 144 pixels @ 96 PPI

Print 1.5"

Web 72 pixels @ 96 PPI

Print .75"

ALTERNATE LOGO COLORS

The color usage for the Coastal Signature Homes logo is minimal. The primary logo is the preferred version and should be used whenever possible. When absence of color use is requested, choose the single color version consisting of only black or white.

LOGO DON'TS

To make sure our logo appears as consistent as possible throughout our communications, we've identified a number of ways it should never be used.

A. Do not squeeze or stretch vertically.

B. Do not squeeze or stretch horizontally.

C. Do not add shadows or filters to the logo.

D. Do not contain the logo in box when placed on a background image or color.

E. Do not alter the logo colors.

F. Do not rearrange or resize the logo elements individually.

G. Do not add other elements within the clear space allotment.

H. Do not rotate.

I. Do not place borders around logo

A.

D.

G.

PRIMARY COLOR PALETTE

Color is foundational to the visual identity of a brand in all its expressions and executions. This includes logos, packaging, products, environments and all forms of marketing communications.

The primary palette helps consumers to quickly identify a brand. These core colors represent the earth tones in which the company coincides with.

RGB: 133, 102, 41

CMYK: 40, 52, 99, 23

Hex: 856629

Pantone: 1265 Un/Coated

RGB: 16, 13, 5

CMYK: 70, 66, 70, 84

Hex: 100d05

Pantone: Black 6 Un/Coated

RGB: 131, 119, 111

CMYK: 48, 47, 51, 12

Hex: 83776f

Pantone: Warm Gray 9 Un/Coated

SECONDARY COLOR PALETTE

The secondary palette is used to highlight and complement the primary colors. Use these secondary colors to complement primary colors and break up white space.

The brand palette will cover the majority of your needs. It’s intentionally small in variety so as to not dilute the brand visuals, which adds confusion.

RGB: 96, 108, 91

CMYK: 68, 51, 69, 12

Hex: 606c5b

Pantone: 2409 Un/Coated

RGB: 122, 134, 142

CMYK: 10, 0, 0, 55

Hex: 7a868e

Pantone: Cool Gray 9 Un/Coated

RGB: 239, 232, 232

CMYK: 5, 7, 5, 0

Hex: efe8e8

Pantone: Warm Gray 1 Un/Coated

TYPE FACES

Our font families should be used for all communications, ensuring a consistent look and feel in all online and print literature.

To guarantee a cohesive look, make sure brand fonts are used in a consistent manner and the weights of each font have been considered, using heavier weights to highlight key messages.

Primary Font - Trump Gothic Pro, Bold

Secondary Font - Noto Serif SC, Family

Accent Font - Lamar Pen, Regular

AaBbCcDdEeFfGgHhIiJjKk

LlMmNnOoPpQqRrSsTtUu

VvWwXxYyZz

0123456789

AaBbCcDdEeFfGgHhIiJjKk

LlMmNnOoPpQqRrSsTtUu VvWwXxYyZz

0123456789

AaBbCcDdEeFfGgHhIiJjKk

LlMmNnOoPpQqRrSsTtUu

VvWwXxYyZz

0123456789

TYPE SYSTEM

Trump Gothic Pro should be used for all headers on a large scale, 3-6x that of the body copy font size (all caps or case sensitive dependent on layout and use of additional copy).

Noto Serif SC should also be used for all other copy (body, lists etc).

Lamar Pen is the accent font and it is to be used sparingly to covey important messaging. This font can also be used for subheaders to add some movement. It represents the fluid motion of nature and is an unexpected pop of fun.

Sub Header

MAIN HEADER

Body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.

PHOTO GRAPHY

Examples here are depicting typical usage for images.

Triad Brand Marketing is a creative agency purposely founded to fuse our passion for creative design with our love of innovative marketing. If you should have any questions please feel free to contact us at fanmail@triaddesign.com. Thank you.