Island Time Brand Guidelines

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Brand Guidelines

This document contains the rules for our visual communication system. Follow these rules strictly to maintain brand consistency.

This includes all of the elements you may need: logos, typefaces, colors, and more to create a consistent tone, look, and feel for your brand. We invite you to absorb this information and reference it often to become an informed keeper of the brand.

If you should have any questions please feel free to contact us at fanmail@triaddesign.com.

WHAT WE DO

At Island Time we pride ourselves in providing topnotch vacation rental and property management services to every guest that stays with us and every owner that entrusts their rental property to us. We rely on personal experience, local knowledge, and high standards as well as guest and homeowner feedback to assure mutual happiness and ultimately a profitable return on investment.

POSITIONING STATEMENT

WHY WE EXIST

To provide a vacation experience that is second to none, rising above the expectations of our guests and property owners.

MISSION STATEMENT

WHAT MAKES US DIFFERENT

We take care of your home like it’s our own.

WHERE WE ARE GOING

To become the leading luxury vacation management firm.

VISION STATEMENT

OUR CORE VALUES

Experience

Attentiveness

Passion CORE VALUES

BRAND PERSONALITY

Experienced

With backgrounds ranging from hotel management to construction trades, hospitality, social media marketing and several other industries, Island Time brings fresh perspectives and unique understandings to make sure both owners and guests are taken care of.

Attentive

We pride ourselves on ensuring you receive personal, individualized attention. Our focus is on building authentic and long-lasting relationships with our clients and guests.

Passionate

We’re obsessively passionate about vacation rental management.

Open the door to a difference

Refreshing

PRIMARY COLOR PALETTE

Color is foundational to the visual identity of a brand in all its expressions and executions. This includes logos, packaging, products, environments and all forms of marketing communications.

The primary palette helps consumers to quickly identify a brand. These core colors represent the earth tones in which the company coincides with.

RGB: 187, 132, 73

CMYK: 21, 47, 79, 9

Hex: bb8449

Pantone: 7556 Un/Coated

MIDNIGHT SKY

SAND DOLLAR

RGB: 34, 42, 63

CMYK: 87, 78, 48, 50

Hex: 222a3f

RGB: 234, 226, 214

CMYK: 7, 8, 14, 0

Hex: eae2d6

Pantone: 289 Un/Coated

Pantone: 482 Un/Coated

DRIFTWOOD

SECONDARY COLOR PALETTE

The secondary palette is used to highlight and complement the primary colors. Use these secondary colors to complement primary colors and break up white space.

The brand palette will cover the majority of your needs. It’s intentionally small in variety so as to not dilute the brand visuals, which adds confusion.

RGB: 140, 183, 201

CMYK: 45, 16, 15, 0

Hex: 8cb7c9

RGB: 220, 56, 72

CMYK: 0, 84, 68, 0

Hex: #dc3848

RGB: 40, 42, 40

CMYK: 64, 50, 54, 74

Hex: 282a28

Pantone: 550 Un/Coated

Pantone: Red 032 Un/Coated

Pantone: Black 3 Un/Coated

SEA SPARKLE CORAL DEEP

PRIMARY LOGO

The Island Time primary logo is a combination mark.

The primary logo should be used in most cases ensuring brand consistency across all communications. It is essential to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines.

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SECONDARY LOGO

The secondary logo should only be used when limited by size constraint and never separated from other individual elements.

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BRAND MARK

The Island Time brand mark can be used when the full primary logo is not necessary or in cases where the brand name is already displayed. For example, the mark could be used as a profile picture on Instagram since the username will be adjacent to it in plain text.

LOGO SPACING

To preserve the Island Time logo’s integrity, always maintain minimum space around the logo. The importance of whitespace around brand elements and throughout all layouts cannot be overstated. It adds confidence and clarity to the visual messaging. The more white space, the better.

The minimum whitespace around the mark and logo is equivalent to the letter "m" in the word "time". A margin of clear space equivalent to this height is drawn around the logo to create the invisible boundary of the area of isolation. These visuals are used to define minimums.

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MINIMUM LOGO SIZE

For readability, scale needs to have special considerations. Do not reduce these elements below the designated pixel values.

Web 144 pixels @ 96 PPI

Print 1.5"

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Web 48 pixels @ 96 PPI

Print .5"

ALTERNATE LOGO COLORS

The color usage for the Island Time logo is minimal. The primary logo is the preferred version and should be used whenever possible.

However, in some instances when a colored version is required use the gold or clay logo options. When absence of color use is requested, choose the single color version consisting of only black or white.

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LOGO DO'S & DON'TS

To make sure our logo appears as consistent as possible throughout our communications, we've identified a number of ways it should never be used.

A. Do not squeeze or stretch vertically.

B. Do not squeeze or stretch horizontally.

C. Do not add shadows or filters to the logo.

D. Do not contain the logo in box when placed on a background image or color.

E. Do not alter the logo colors.

F. Do not rearrange or resize the logo elements individually.

G. Do not add other elements within the clear space allotment.

H. Do not rotate.

I. Do not place borders around logo

TYPE FACES

Our font families should be used for all communications, ensuring a consistent look and feel in all online and print literature.

To guarantee a cohesive look, make sure brand fonts are used in a consistent manner and the weights of each font have been considered, using heavier weights to highlight key messages.

Primary Font - Baskerville Classico, Regular

Secondary Font - Freight Sans Pro, Family

Accent Font - Montery Script, Regular

TYPE SYSTEM

Baskerville Classico should be used for all headers on a large scale, 3-6x that of the body copy font size (all caps or case sensitive dependent on layout and use of additional copy).

Freight Sans Pro should also be used for all other copy (body, lists etc).

Montery Script is the accent font and it is to be used sparingly to covey important messaging. This font can also be used for subheaders to add some movement. It represents the fluid motion of nature and is an unexpected pop of fun.

Sub Header

Main Header

Body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.

COLLECTION BRANDS

There are currently two brands which belong to the Island Time family of properties.

PHOTO GRAPHY

Examples here are depicting typical usage for images.

SOCIAL MEDIA

Examples here are depicting typical usage for social media.

Triad Brand Marketing is a creative agency purposely founded to fuse our passion for creative design with our love of innovative marketing. If you should have any questions please feel free to contact us at fanmail@triaddesign.com.

Thank you.