Athyw45ys4e5nails magazine october 20151 by boodolsaqoxz

OCTOBER 2015

S L O T O t Your i u S t a Th e l y t S k r Wo

ONLINE REVIEWS: Annoyance or Gold Mine?

WWW.NAILSMAG.COM

GET THE LOOK: Tribal and Halloween Nail Art

Surviving Breast Cancer: Nail Techsâ&#x20AC;&#x2122; Personal Stories

BYOB:

Spirits-Infused Spa Treatments

2-STEP SYSTEM Long-wearing formula with smudge-fxing technology

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ALL COLORS AVAILABLE IN NAIL LACQUER AND GELCOLOR

EXPERIENCE THE COLLECTION AT OPI.COM • #OPISTARLIGHT

LACQUER SHADES LEFT TO RIGHT: LOVE IS IN MY CARDS • RO-MAN-CE ON THE MOON • GUYS & GALAXIES • I’M IN THE MOON FOR LOVE • COSMO WITH A TWIST GIVE ME SPACE • CENTER OF THE YOU-NIVERSE • SUPER STAR STATUS • I DRIVE A SUPERNOVA • BY THE LIGHT OF THE MOON • COMET CLOSER • IS THIS STAR TAKEN? INFRARED-Y TO GLOW • LET YOUR LOVE SHINE • CE-LESS-TIAL IS MORE • PRESS * FOR SILVER • TWO WRONGS DON’T MAKE A METEORITE • NO MORE MR. NIGHT SKY

MODEL IS WEARING I’M IN THE MOON FOR LOVE

Standout with distinction this holiday with nails dressed to the nines thanks to Gelish Red Matters Holiday 2015 Collection.This season Gelish introduces six stunning red shades, and a trio of metallics and glitters from the TRENDS line that will turn nails into a striking accessory this season.

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186 LED/UV PURE GELS AND COUNTING Join our beauty network ibdbeauty.com | #ibdbeauty | #justgelpolish | @ibdbeauty

With Morgan Taylor’s festive Gifted With Style collection, there is no denying that this season will be flled with cheer and sassy style. From sultry red crème and lush dark purple to blinding silvery shimmer, every shade will make your nails the life of any occasion.

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A LITTLE NAUGHTY

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Fall Colour Collection MMXV 16 PIECE DISPLAY 663511 MATCH MAKERS™ ALL COLOURS AVAILABLE IN 13 ML EXACT MATCHING SHADES OF CUCCIO COLOUR™ & CUCCIO COLOUR VENEER™

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Fall Colour Collection MMXV majestic mix of emotionally inspired autumn hues and rich jewel tones, each luxurious shade of our triple pigmented lacquer and matching soak oﬀ gel colour are infused with a bit of creamy couture and sexy shimmer, topped oﬀ with an imperial high gloss shine only a true princess could love.

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MODEL IS WEARING NOTHING BUT NAUGHTY AND PINK GLITTER NAIL ART.

NEW from Colour Gloss

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Like it or not, Lexy has been a huge part of Light Elegance since the very beginning. I named the salon where Light Elegance was born Lexy’s afer a miraculous baby that overcame terrible complications before taking her frst breath or opening her pretty eyes. Te salon business is tough. So is Lexy. Tat’s why when it came time to name our new line of indestructible UV/LED Hard Gels, the choice was obvious. Like its namesake, the LexyTLine is fashion forward, durable, breathtakingly beautiful and, most importantly, incredibly fun to work with. We have been creating world-class Hard Gels since day one. We’re once again ahead of the game. Te future is bright, and this mama is damn proud. - Lezlie, Mother of Lexy.

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{in this issue}

October 2015 Volume 33, No. 9

Features 108 Mining Online Reviews for Ways to Improve There’s more to online reviews than just a star rating. Studying customer comments can help you determine what you’re doing right and, more importantly, what areas you should focus on for improvement. 114 Faces of Breast Cancer In recognition of Breast Cancer Awareness Month, we reached out to some courageous nail techs who have braved breast cancer and asked that they share their stories.

132

118 Tailoring Your Tools Customizing your implements for who you are and how you work can improve the quality of your services, your efciency, and sometimes even your work enjoyment! We’ve put together a few tool kits designed to suit nail techs who don’t always ft the mold.

118

124 Dealing With Difcult Clients Everyone has that one client who is demanding, rude, disrespectful, or perpetually late. We’ll give you four techniques to soothe the situation rather than seethe on the inside. 132 Spirited Treatments Wine, beer, tequila, and even bourbon are trending as unique ingredients for premium manicures and pedicures. The next big thing may be just a splash away.

OCTOBER 2015

page 118

124

114

page 108

108

Cover Look

Nails: Danielle Costantino, Cranston, R.I. Photographer: Vu Ong Model: Ciara Pisa

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NAILS MAGAZINE

OCTOBER 2015

LS T OO it u S Your That Style Work

ONLINE REVIEWS: Annoyance or Gold Mine?

WWW.NAILSMAG.COM

GET THE LOOK: Tribal and Halloween Nail Art

Surviving Breast Cancer: Nail Techs’ Personal Stories

BYOB:

Spirits-Infused Spa Treatments

page 72 page 114 page 132

In The Mix turns up the volume on a street-inspired palette that’s Made In l.a. These rich and riotous colors will have you feeling the beat.

Freestyle crème

electropop crème

turn It up glitter

AvAIlAble AT sAlly beAuTy supply, pROFessIONAl sAlONs & beAuTy supply sTORes AND AuTHORIZeD DIsTRIbuTORs.

oFF Beat crème

IndIe crème

orlybeauty.com/pro

MIdnIght show crème

{in this issue} 56

Technique p. 48

Business p. 82

52 Demos Step-by-steps from Gehwol and Orly

86 Crowdsourcing Do you have a no-child policy in your salon?

56 Signature Services Step-by-steps for a Warrior Pedicure and a Raspberry Smoothie Spa Manicure

88 Branding You — 4 Steps to Developing Your Personal Brand We live in the age of the entrepreneur, where you are no longer an individual — you are a company! Everything you do — or don’t do — communicates the value of your personal brand.

62 Bling for Breast Cancer Awareness Nail tech Courtenay Jackson ofers a tutorial for a breast cancer awareness design that inspires courage and strength.

Style p. 64 68 Nail Art Studio Step-by-steps on new nail art designs

72 94

72 Tribal Revival Prints, lines, and dots reminiscent of patterns from other cultures make up tribal-inspired nail art. Designed with intricacy and executed with precision, these earthy looks are perfect for fall. 80 Boutique: Halloween Costume Helpers As Halloween approaches, provide your clients with temporary solutions for the one day of the year they can transform into their alter ego — whether creepy or sweet. These frightfully chic items will help them cause a stir.

In Every Issue

102

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NAILS MAGAZINE

32 34 38 44 46 128 136 138 144 146 162

OCTOBER 2015

On My Mind We Hear You Nails File Freebies & Giveaways On The Road Ad Index Reader Nail Art Product Spotlight Get the Look Deal Sheet My Other Life

94 Salon Profle: Be Part of the Scene at Polished Nail Bar Refned is the word that comes to mind upon entering the minimalistic and ultra-trendy Polished Nail Bar. Owners Sonny Kim and Haley Tran are veteran nail technicians who have made a name for themselves in Charlotte, N.C., as a result of their innovative approach to doing nails.

Health p. 96 100 Something to Talk About: Athlete’s Foot Nearly 70% of adults will experience athlete’s foot at some point in their life. But how do you break the news to a client that she has fungus on her feet? 102 A Day in the Life of a Nail Expert In this month’s column, Dr. Stern discusses who is particularly at risk to contract nail fungus and what treatment options are available to those who do get it. 106 Healthy Living: Vein Disease Performing nail services requires you to sit all day, and staying in one position too long is one of the risk factors for developing vein diseases, such as varicose veins. Age, diet, weight, and other factors also play into the odds. Learn to identify your risk factors, and identify and treat these unsightly and sometimes painful veins.

new at

nailsmag

Find everything you’re looking for on www.nailsmag.com. Whether you’re researching, shopping, or designing, you’ll fnd inspiration and answers at our website.

Tricks for Tool Buying In the market for new tools? Implement experts explain what to look for in your next purchase. www.nailsmag.com/toolbuying

Tribal Tips

Repair Acrylic Properly

Ofer your clients tribal nail art for a bold statement and pop of color. See a tutorial from nail tech Mia Rubie. www.nailsmag.com/neontribal

Tune in to NAILS TV and see how to properly repair a lifted acrylic nail. www.nailsmag.com/repairlift

Nail Bar Inspo

Spook-Tacular Nail Art Sign up for a free monthly issue of Nail Art Gallery Magazine and get Halloween-inspired designs that will make your clients scream. www.nailsmag.com/nagtablet

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OCTOBER 2015

Browse through a gallery of nail bars if you’re considering a side-by-side manicure set up. www.nailsmag.com/ nailbars

2 Of A kind

HM-4300

Matching Gelish and Morgan Taylor Colors

gelish.com | MorganTaylorLacquer.com 714. 773. 9758 • Made in the USA

Sweet eScape

tiger BloSSom

{on my mind} Ladies of the Club It was once a somewhat exclusive club that no one ever talked about. The club was open to anyone but seemed to extend invitations randomly. Once you joined, chances were high that you’d never leave. No one wants or asks to be in the “cancer club,” but of course it’s an invitation you can’t refuse. Breast cancer has been a plague since time began and it has created a forced sisterhood because of the huge need members have to support and be supported, to comfort and be comforted, to reassure and be reassured. The good news today is that with increased awareness, earlier detection, and millions of dollars poured into research and development every year, death rates from breast cancer have decreased 34% since 1990. Many of those dollars have come from ordinary people like you and me, running and walking for the cure or sponsoring our friends who commit to these kinds of events. A breast cancer diagnosis is no longer a death sentence — there are options, and there is hope and collective expertise to such an extent that a cure seems more possible than ever. The nail industry has a particular connection with breast cancer since we are predominantly women. There are not six degrees of separation between us and breast cancer — more like one, or even zero. Think about your family, friends, and clients right now. I bet that not a single one of you can claim the happy state of not personally knowing and loving someone with the disease. Including yourself. When you’re in the cancer club, treatments become a part of life for months, even years. Your livelihood often suffers, your body changes, sometimes even friendships or marriages fall apart under the strain. You try to stay positive and not worry that every aching joint is an omen instead of normal aging. There isn’t a lot that hasn’t already been said about breast cancer. What’s left are the stories — our breast cancer stories are as unique as our thumb prints. After a while, we forget about the illness, congratulate people on how healthy they look and phew, thank goodness that’s in the past. But the stories continue on, and sometimes we need to tell them again. And again. You can read some of these powerful stories on page 114. Battling, winning, losing, surviving. It’s a war out there and our stories keep us sane and hopeful. As someone who just celebrated 10 years cancer-free in ay to say W hat is the best w August, I’m reliving my own breast cancer story right now. May I live to tell who is it to my grandchildren and great-grandchildren. “I care” to someone oved And may they have no clue what I’m talking about. breast cancer ? (I l

Erika.Kotite@bobit.com

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NAILS MAGAZINE

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fighting slip pers and my warm, red boot ments on my getting funny com journal). caringbridge.org ghts. Email me your thou

Glamping We Will Go This Fall

S'MORE FUN

GONE GLAMPING

TAKE A HIKE

LET'S DEW IT

SLEEPING UNDER THE STARS

PONDERING

CHECK OUT THE SILVER FOX

CHANGE YOUR ALTITUDE

WOOD YOU WANNA?

MY LODGE OR YOURS?

CABIN FEVER

FREE BEAR HUGS

{we hear you} A BOBIT BUSINESS MEDIA PUBLICATION

ILS staff Last year the NA vintage masqueraded as NAILS covers

WEB POLL

Nail art skills: Which level are you?

Beginner: I keep it simple with techniques like dotticures and gradients, or stamps/decals.

48%

34%

Intermediate: I can do some hand painting, but nothing too elaborate.

Advanced: I can sculpt anything and paint with precision.

TWITTER

Art Director Danielle Parisi Robin (Batm Danielle.Parisi@bobit.com G Graphic Artist/Senior Editor Kimberly Pham K Kim.Pham@bobit.com zombie tennis S Senior Graphic Artist Yuiko Sugino Y Yuiko.Sugino@bobit.com P Production Manager Carla Benavidez Carla.Benavidez@bobit.com

@BeautopiaNails Thank you so much, Jan! I’ll display both proudly in the salon! @nailsmag @CNDWorld #NTNA

Karrie Bowers Morgantown, W.Va.

@Ashley_G_Nails Snapchatting @nailsmag is my new favorite pastime.

Ashley Gregory

Chicago

@legsonyournails Floating hands are the new nail pose.

Ellegra Legs Chicago

California Roll

an’s sidekick)

www.twitter.com/nailsmag

NAILS MAGAZINE

Editor Erika Kotite Erika.Kotite@bobit.com

What’s your favorite Halloween costume that you’ve worn?

Features Editor Judy Lessin Judy.Lessin@bobit.com Senior Editor Beth Livesay Instagram filter Beth.Livesay@bobit.com Senior Editor Tracy Rubert Tracy.Rubert@bobit.com Dice Associate Editor Sigourney Nuñez Sigourney.Nunez@bobit.com Jack Skellington’s Editorial Assistant Kat Sandoval better half, Sally Kat.Sandoval@bobit.com Contributing Writers Michelle Pratt, Erin Snyder Dixon, Sree Roy

18%

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Publisher Michelle Mullen Michelle.Mullen@bobit.com

OCTOBER 2015

>>>

West Coast Sales Shannon Rahn, (310) 533-2434 Shannon.Rahn@bobit.com Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com Sales & Marketing Coordinator Amy Martin Amy.Martin@bobit.com Audience Marketing Director Tony Napoleone For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit (1961-2014) CEO/President Ty F. Bobit Chief Financial Ofcer Armand Del Duca COO/Group Publisher Cyndy Drummey

player

er F lap p

A p regna nt nun

Take a Good Look at Your Client’s Nails For every problem there is a JESSICA solution

STRONG, HEALTHY NAILS START WITH THE RIGHT FOUNDATION MADE IN USA For more information 800.582.4000 or visit www.jessicacosmetics.com JESSICA® is a registered trademark 2015. ®JESSICA Cosmetics International, Inc.

FACEBOOK

www.facebook.com/nailsmag On July 30 we shared a video of a girl polishing her dog’s nails for Friendship Day. The video received over 8,000 likes and many posted pictures of their dog’s painted tips in reply. Here are a few of our favorites:

Ashley Chorba

Tricia Graf McBroom

Orlando, Fla.

Megan Rosalez

Falling Waters, W. Va.

Calabasas, Calif.

Where in the world is NAILS Magazine?

I was poolside on my day off with Nails Magazine and a sketchbook!.

Robin Rodenbaugh Madison Heights, Va.

If you have a photo of yourself reading NAILS Magazine, send it to Beth.Livesay@bobit.com. Make sure to include your name, salon name, city, state and a brief synopsis of what’s going on in the photo (where you are, what you’re there for, etc.).

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OCTOBER 2015

INSTAGRAM

www.instagram.com/nailsmagazine

@prettynailzrock No better feeling in the world than seeing your nail art that is so dear to your heart being embraced and displayed by one of the world’s greatest nail magazines for the second time! Thank you @nailsmagazine for believing in my work! Thank you for the love and support! And most importantly, thank you for putting our industry on a platform and giving all us nail techs great knowledge as well as shedding light on this vast nail industry.

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{nails file} Car as Conversation Starter “I got my personalized plates because I am very passionate about my career in nails,” says Breeann Christensen, a tech at Untamed Optionz in Ely, Nev., and one of many nail techs whose license plate proclaims her profession loud and clear. “It’s a conversation starter, it gets people’s attention, and they ask questions.” Part symbol of pride, part advertisement on wheels, nail-related license plates are like mini mobile billboards. Entity Beauty creative director John Hauk has not one, but two personalized plates. “Nails are my life, so why not share that fact with the world?” he asks. “I can’t count the times strangers have approached me to ask about my license plates. No matter the exact question, they always leave with a smile on their face and my number in their pocket. Showing a little nail spirit is always good; using your license plate is just a small way of doing it.”

Breeann Christensen, Untamed Optionz, Ely, Nev.

John Hauk, creative director, Entity Beauty

Tifanie Fowler, Bellezzio Salon, Blue Springs, Mo.

John Hauk, creative director, Entity Beauty

Charlotte Rauch, Bed Rock Salon/Tuf Enuf Nails Ontario, Baden, Ontario Canada

Tina Porter, Fabliss Nails Studio, San Jacinto, Calif.

Beauty Changes Lives Names Howard Murad 2016 Legacy Honoree The Beauty Changes Lives Foundation recently announced that Howard Murad, M.D., will be its 2016 Legacy Award honoree. The announcement took place during a celebratory reception at Cosmoprof North America on July 12. Dr. Murad is the fourth honoree to receive the award, which recognizes the legacy of beauty individuals who nurture, mentor, support, and inspire the next generation of beauty professionals. A celebration of Dr. Murad’s contributions to beauty and wellness education will be held during America’s Beauty Show on March 12, 2016, in Chicago. Dr. Murad is the frst recipient to represent the esthetics and wellness sectors.

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Tricoci Taps Salon Talent for Nail Art Contest Whitney Mazzacoli, a nail tech at Mario Tricoci Hair Salon & Day Spa’s Oak Brook, Ill., location, won the company’s Summer Nail Art Contest. The contest challenged nail department stafers to submit one photo of their nail art that shows two hands of their work. Voting took place on Instagram and within the company. “Whitney is a talented technician who is always brainstorming on new ideas for nail art,” says Tricoci nail director Amber Edwards. “She worked hard and had a great entry. We have 137 nail technicians and Whitney won by a landslide with 30 more votes than any other entry.” >>>

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CELEBRITY FACE OFF 2015: Paying Homage to a Musical Muse San Francisco-based nail artist Sonia “G” Molina honored Eryka Badu, the inspiration behind many of her creative works, in her winning nail portrait. Take a look at Badu and the other famous faces commemorated by this year’s contest participants.

MEET THE WINNER

st place

For the second year in a row, nail artist Sonia “G” Molina claimed the top spot in our competition with her remarkable portraiture. “I see the contest as the perfect opportunity to pay tribute to people who have inspired me tremendously in life,” says Molina, who submitted three entries this year. “I chose Erykah Badu, Lauryn Hill, and Nina Simone. Whether I’m sitting in the studio doing nails or painting a wall hanging three stories up on a scafold, I always need to have the right jams Molina and these three women are a few of my top go-tos. Badu’s socially conscious music feeds my artist’s soul and puts me in that right-brain groove like no other.” An independent nail tech working in the San Francisco Bay area, Molina has a growing client base in San Francisco’s fnancial district and also works at various public and private events, as well as doing editorial work. “I do portraiture in many diferent mediums — from nails to canvas to murals,” she notes. Earlier this year, she worked on Kipling USA’s spring/summer campaign featuring Gina Rodriguez, star of “Jane the Virgin.” “This fall I’ll be working under renowned artist, activist, and educator Juana Alicia Araiza, founder and director of True Colors Mural Project at Berkeley City College. We will be working with the class to create a mural for San Francisco State’s Project Rebound, which helps formerly incarcerated individuals to transition from prison back into society,” she says. Check out @gsnailsncreations on Instagram to see more of Molina’s work.

Erykah Badu by Sonia “G” Molina, San Francisco

nd place

rd place

Michael Jackson by Melanie Zarth, Hales Corners, Wis.

th place

Janelle Monae by Maeve Peterson-Miller, South Bend, Ind.

Betty White by Elsbeth Schuetz, Orange, Calif.

HONORABLE MENTIONS:

Linda McCartney by Lisa Bennett, Bakersfeld, Calif.

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NAILS MAGAZINE

August Alsina by Trudy Crystal Rambhajan, Trinidad and Tobago

OCTOBER 2015

Go to www.nailsmag.com/faceof15 to see more amazing portraits.

>>>

3 Easy stEps for longEr lasting manicurEs and pEdicurEs

STEP 1: PRIME IT

STEP 2: BOND IT

AvAilAblE AT SAlly bEAuTy SuPPly, ulTA, PROFESSiONAl SAlONS & bEAuTy SuPPly STORES AND AuTHORiZED DiSTRibuTORS.

STEP 3: SHIELD IT

orlybeauty.com/pro

Julep Honors the Ladies of Lyft Ridesharing service Lyft has joined creative forces with female-powered beauty brand Julep to launch Glow, a limited-edition nail color in Lyft’s iconic magenta sold at Sephora. According to Lyft, “Glow was inspired by the electric hues of the Lyft Glowstache and the amazing female drivers behind it. They follow their dreams and are bold in their selfexpression. Glow is a polish to match.”

Base Coat Gets a Makeover

Essie Partners With Serge Normant Hairstylist to the stars Serge Normant recently opened a new salon in New York City and celebrated with an exclusive new polish color from Essie. The polish brand collaborated with Normant to launch a deep Marsala shade called Serge on 23rd. The limited-edition shade is only available for purchase or use at the salon. Actress Sarah Jessica Parker, one of Normant’s regular clients, even approves of the polish.

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Denver’s eco-friendly Base Coat Nail Salon recently expanded, moving to a larger space in a new eco-efcient high rise and changing its look in the process. Owner Tran Willis turned to designers Rust & Varnish Hospitality Group to update the aesthetic. Still modern and sleek, the space is primarily black on black with neons and whites highlighted throughout. “We made it for both men and women,” notes Willis. The new salon features six full-service pedicure stations and four manicure stations. While the space can’t quite be called a gallery, the work of a rotating set of artists, all women, is featured prominently. Events including tarot readings, various pop-ups, and stickn-poke nights are in the works.

5 1. Base Coat often hosts parties and events in this welcoming space. The center table is for retail, featuring eco-friendly local and national goods. The wall above the manicure station holds two photos by artist Kristen Hatgi Sink. 2. The cash wrap was designed and built by Rust and Varnish. The theme was inspired by Tran’s love of black, white, and gold with pops of neon color. The vibrant #TreatYoSelf neon sign was custom made. 3. Prior to the service, Base Coat ofers clients a chance to get up close and inspect what is being put on their skin. 4. Couches, pillows, cushions, a rug, and mint water help guests relax while waiting for their service. 5. Across from the stations, co-owner Alexandra Elman tests diferent lotions and creams. The retail case holds a large selection of natural beauty products. To the right is art from a local artist, Strange Dirt.

collection

Go to www.nailsmag.com/freebies to find web-exclusive giveaways.

freebies{and} giveaways!

To enter to win, go to www.nailsmag.com/freebies by October 31.

Revel’s Dip Powders Look and Feel Natural

Podz Magic Gel Delivers Durable Shine in No Time

Revel Nail’s Dip Powders are odor-free and easy to apply. These durable nail coatings will not damage the nail beds, promoting strong, healthy nails. One reader can win all fve of the company’s dip powder liquids, along with pink and white powders for the perfect French manicure, plus three colors that look like gel-polishes.

Dr. Sun Cosmetics’ innovative Podz Magic Gel air-dries in three minutes, yet delivers the staying power of a gel. In three short minutes, your clients can have gorgeous nails that last weeks longer than traditional polish. Ten readers can each win three polishes in diferent shades.

Color Club’s Cool Collections Usher in the Season

Help your clients to shimmer and shine as temperatures cool. Twelve lucky readers can win two fabulous Mini Gift Sets from Color Club. Cozy up to color with the Cabin Fever collection, or bundle up to brave the cold with the Frost Bite collection.

Congratulations to August’s Freebie Winners Four readers received a Pedicure Start-Up Kit from Belava, one reader received the Geluv Platinum Anniversary Gel Polish Color Collection from Alfalfa Nail Supply, and one reader received a 14W LED Light and gel-polish from Purjoi Nail Studio.

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Backscratchers Nail Art Contest Runs Monthly

Every month you can submit your nail art to Backscratchers for a chance to win up to $50 worth of products from the company. Check Backscratchers’ website to fnd the nail art contest’s monthly theme — October’s theme is “nails to die for.” Each submission must be created using at least one Backscratchers product. To enter, send a good-quality photo of your fnest work to marketingdept@backscratchers.com. Don’t forget to let them know which Backscratchers products you used in your design. For additional details, go to www.backscratchers.com/home/contests.

{on the road}

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7th Heaven Salon Everyone on Mackinac Island knows Susan Bentley, owner of 7th Heaven Salon & Spa. So do the hundreds of brides who schedule their weddings here every season. BY ERIKA KOTITE

atic monochrom ides, lm a c ’s n The salo n bustling with br g fte interior is o , and mothers gettin s bridesmaid for the big day. y read

wo pa has t S & n lo land. en Sa 7th Heav on Mackinac Is locations

Owner Susan B en over to persona tley rode the ferry lly p rovide luxurious spa pe me with a dicure. 46 |

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Mackinac Island, located in Lake Huron between Michigan’s Upper and Lower Peninsulas, is a National Historic Landmark dotted with large Victorian summer homes and the famous Grand Hotel (it was the location for the flm “Somewhere in Time”). The architecture, natural landscape, and history of the island create a breathtaking, one-of-a-kind place named one of the Top 50 Destination Wedding Spots by The Knot. > Tucked away in a small shopping complex called The Gate House near the Grand Hotel, 7th Heaven provides spa manicures and pedicures to clients between May 1 and Halloween. Bentley operates two locations on the island, as well as the Great Lakes Massage Academy in nearby St. Ignace on Michigan’s mainland. > About 60% of 7th Heaven’s clientele are brides and their bridal parties. The salon ofers a full range of services for complete wedding day packages. Bentley’s partner, hairstylist Mike Iles (they met working in the Astor Salon at Grand Hotel) creates lavish updos and the salon also has complete makeup services. As many as three bridal parties start the day before the wedding in 7th Heaven’s comfortable pedicure thrones. Besides her regular staf, Bentley has fve reliable stylists and nail techs, who will fll in on her busiest days. > After a long successful corporate career with PacSun, Bentley turned to nails after a head-on collision with a drunk driver left her critically injured and in the hospital for several months. She believes in the healing power of touch and often incorporates massage therapy for her stressed-out brides. Susan also ofers $10 nail clipping services for elderly and/or diabetic clients. “We nail techs are often the only ones doing this for people, giving them a gentle treatment that feels good,” she says. > A 20-minute ferry ride connects Bentley to her salons on the island — she lives and works in St. Ignace but made a special trip to Mackinac Island for my spa pedicure. “The island is so breathtaking to me,” Bentley says. “My family from Philadelphia came to visit and asked why I never told them how beautiful the island was. It’s just beyond description.” www.7thheaven-info.com PHOTOGRAPHY BY ELIZABETH HAYES

TECHNIQUE} The Cat’s Meow

Lubin‘s tabby cat Ralph

Known for creating wearable and colorful manicures with a hint of whimsy, Metuchen, N.J.-based nail tech Danielle Lubin ofers a Halloween nail art tutorial inspired by her feline companion. “Around Lubin sunset every day, my tabby cat Ralph loves to sit in front of the large living room window. He makes a striking image silhouetted against the light,” she says. Follow these steps for a cute and festive design. 1. Prep the nail for gel-polish application. Apply a thin layer of base coat and cure. Paint the nail with two coats of white gel-polish. Cure between coats. 2. Rip a makeup sponge in half to prepare for gradation efect application. Using the ripped side of the makeup sponge, paint stripes of yellow, orange, and purple gel-polish on the sponge. Sponge the color to the nail to create a gradient in a parabola shape. Cure. Pro tip: Use a clean piece of makeup sponge for each color. 3. Repeat step 2, adding a deep burgundy gel-polish to the top edge of the design. Cure, and repeat until a smooth blend and opacity is reached. Use one coat of a matte gel top coat over the gradient and cure. Wipe away the dispersion layer so you have a smooth canvas for the next steps. 4. Use black gel-polish and a fne detail brush to paint the black cat silhouette and a little rounded perch for the cat to sit on. 5. Add a crescent moon and small dots for stars with white gel-polish and cure. 6. Finish design with another coat of matte top coat, cure, and cleanse. >>>

See more of Lubin’s work on her Instagram, @10thstorynails.

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DBP, Toluene and Formaldehyde free

Pretty Woman

Classic Black

All White Now

Glow in the Dark Top Coat

Hand & Nail Harmony Releases Commemorative Collections for “The Rocky Horror Picture Show”

For Halloween this year, Gelish and Morgan Taylor are celebrating the 40th anniversary of the classic cult flm, “The Rocky Horror Picture Show” with commemorative collections. “We were inspired by the timeless, bold colors used for the flm’s posters: a pure white, a sassy bright red, and a deep dark black,” says CEO and founder of Gelish, Danny Haile. “Each shade was selected from our core collection and complements the style and unabashed fair throughout the flm.” The limited-edition Two of a Kind duos include a Gelish shade in Artic Freeze, Hot Rod Red, or Black Shadow, and are paired with a matching Morgan Taylor shade. Morgan Taylor’s special four-pack of mini lacquers comes with three classic colors and a new glow-in-the-dark top coat. “The collection wouldn’t be complete without a little mad scientist touch, so we added a glow-in-the-dark top coat for an electrifying and sassy fnish to the look,” says Morgan Haile of Morgan Taylor. For more information, visit www.morgantaylor.com.

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Gel enhancement nails created with Lexy Line products by Light Elegance distributors in Belgium.

Lexy Line Leaps Forward With New Curing Technology Redmond, Ore.-based gel manufacturer, Light Elegance, introduces an all-new Lexy Line of UV/LED Hard Gels. The hard gel line has been carefully formulated to generate the same low heat under both UV and LED lamps. The products now include cool-curing resin technology that eliminates the uncomfortable heat spikes that may occur during curing times. The Lexy Line is available in six viscosities including Mani-Cure Gel, 1-Step Gel, Cool Gel, Extreme Gel, Fiber Gel, and Builder Gel. The varying viscosities offer unique handling for different nail types, shapes, and even art. The hard gel is also available in fve shades of pink, two tints of white, and two natural tones. For more information, visit www.lightelegance.com.

Take a tip from… Nail Tech Mary Wolf

Color gradation, the shade fade, and the ombre are synonymous for a nail art technique that seamlessly blends two or more colors. The gradient efect, while subtle, ofers maximum impact when executed well. “I fnd it much easier to make an ombre look great when I use the darker of the two colors as the base,” says Los Angeles-based nail tech, Mary Wolf. Follow Wolf these steps for the perfect blend of color. 1. Paint the base with two coats of the darker color. Cure. 2. Apply light strokes of the lighter color over the base starting a little more than halfway up the nail. The frst layer should be barely visible. Cure. 3. Continue to build the lighter color by applying it toward the tip of the nail. Cure between coats. The lighter shade should be most opaque at the tip. 4. Apply top coat and cure. For more tips and tricks from Wolf, visit her Instagram @nail_wolf.

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TECHNIQUE} demos 1

Gehwol Medi Pedicure

For the client with an elevated level of cracked skin and calluses, offer her a therapeutic medi pedi using foot care products by Gehwol. Pair the service with a relaxing massage and leave feet feeling cleansed, refreshed, and rehydrated. 1. Prepare Gehwol Herbal Bath soak and spay feet with Gehwol Disinfecting Lotion. Soak feet in prepared bath for fve minutes. 2. Apply Gehwol Callus Softening Foam on cuticles, rough skin, and calluses. For thicker calluses, apply Gehwol Callus Buffered Alkaline spray. 3. Perform nail care services. Use Gehwol Foot File to reduce any dry or callused skin. 4. Spray Gehwol Herbal Lotion onto legs and feet. Using a small amount of Gehwol Soft Feet Scrub, massage the products onto the legs and feet to exfoliate. 5. Apply a small amount of Gehwol Leg Vitality on the feet and lower legs as a moisture mask. Individually place feet inside a plastic bag and wrap them with a warm and wet towel. Let the feet absorb the product for fve minutes. 6. Apply Gehwol Nail Oil to the nail bed and cuticles and massage. 7. Apply a very small amount of Gehwol Salve for Cracked Skin to affected area before massaging legs and feet with Gehwol Emulsion. 8. For a longer-lasting pedicure, apply a small amount of Gehwol Lipidro Cream to the whole foot. Then for extra measure, apply Gehwol Med Foot >>> Powder to the bottom of the feet.

For more information, visit www.gehwolfootcare.com.

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TECHNIQUE} demos 1

Orly Epix Flexible Color

Orly introduces Epix, a long-lasting line of nail polish developed to deliver a two-step manicure that can last more than a week. Orly Epix features a fexible, chip-resistant formula that remains elastic to fex with the nail for a smudge-proof manicure. Epix polish bottles include a patented Gripper Cap that allows for easy opening and have a new 600-bristle count brush with a custom shape designed to ft the cuticle for precise application. Use Epix Flexible Color and Flexible Sealcoat together to create durable, scratch-resistant, high-shine nails that dry in eight minutes. 1. Begin by performing a dry manicure. File, shape, push back cuticles, nip, buff, and brush off any residue on the nails. Clean the nail surface with 99% isopropyl alcohol. 2. Apply an even coat of Epix Flexible Color to all ten nails. 3. Apply a second coat for full coverage. 4. Apply one coat of Flexible Sealcoat to lock in the color. Tip: For extended wear, reapply sealcoat after three days.

To see this step-by-step in action, visit www.nailsmag.com/orlyepix.

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TECHNIQUE} signature services

Warrior Pedicure Tracy Vinson, The Mobile Manicurist, Forest, Va. On the Menu This detoxifcation pedicure created specifcally for those who’ve just fnished chemo or have any type of health issues or recent illness increases blood fow and combats fatigue. It is performed in the comfort and privacy of the client’s own home.

Shopping List o Molivera Organics 100% Pure Fractionated Coconut Oil o Molivera Organics 100% Pure Raw African Ivory Shea Butter o Molivera Organics 100% Pure Bentonite Clay o Molivera Organics 100% Essential Oils (a detox blend of lavender, peppermint, patchouli, mandarin, and juniper in a purifed coconut oil base) o Salt or sugar scrub blended with above detox oils o Detox foot pads

Price: $59 1. Soak the client’s feet in the pedicure bowl in an herbal foot soak for fve minutes. Perform cuticle and nail care. 2. Exfoliate the client’s feet with detox foot scrub, and rinse. 3. Apply a bentonite clay mask to the feet to draw out toxins and impurities. Leave on for 20 minutes, then rinse and dry with warm towels. 4. Apply the detox blend of essential oils and perform a detailed pressure point massage from toes to knees. 5. Apply a base coat, and fnish with your signature nail art. Leave a pair of detox foot pads with the client with instructions on overnight usage. >>>

TWEAK THIS RECIPE: Use an alternate name, such as Pink Ribbon Pedicure, and serve the client a glass of iced pink lemonade or rose hip tea.

5 SHANNON KING PHOTOGRAPHY

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TECHNIQUE} signature services

Raspberry Smoothie Spa Manicure Urban Venus Nail Bar, Calgary, Alberta, Canada

On the Menu: This juicy, scented manicure is sure to become one of your clients’ favorites. A sweet raspberry infusion gently tones your clients’ skin, and a hydrating scrub is applied to remove dead cells. A super hydrating parafn treatment locks in extra moisture.

Shopping List: o Urban Venus Bath Fizzers o Urban Venus Raspberry Smoothie Body Wash o Urban Venus Raspberry Smoothie Natural Lotion o Urban Venus Cuticle Oil o Urban Venus Raspberry Smoothie Salt Scrub o Urban Venus Base Coat, Top Coat, and 3-Free Nail Lacquer o Parafn Wax

TWEAK THIS RECIPE: Use BCL Spa’s Mandarin and Mango Sugar Scrub and Massage Cream, and use an alternate name, such as Mandarin and Mango Smoothie Manicure.

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Price: $40 1. Soak the client’s hands in the manicure bowl for fve minutes with a small amount of warm water and Urban Venus Raspberry Smoothie Body Wash. Shape and fle the nails, push back the cuticles, and clean the nail beds. 2. Prepare a warm bowl of water and drop an Urban Venus Bath Fizzer in the warm water. Take one hand at a time, hold it over bowl, and apply warm water to the hands and arms. 3. While keeping the hands over the bowl, take 2 tablespoons of Urban Venus Salt Scrub and gently massage and exfoliate dead skin cells from elbows to hands. 4. Rinse the salt scrub from the skin with warm water and pat the arms and hands dry with a clean towel. 5. Massage hands and arms with 2 tablespoons of Urban Venus Raspberry Smoothie Lotion. 6. Pour parafn wax into two plastic bags, then immerse the hands to seal in moisturizing lotion. Wait fve minutes. 7. Remove parafn from the hands. Wipe any remaining lotion of the nail beds and clean with alcohol. 8. Apply Urban Venus Base Coat, two coats of Urban Venus Nail Lacquer, and fnish with Urban Venus Top Coat. After nails are semi-dry, apply Urban Venus Cuticle Oil.

OCTOBER 2015

TECHNIQUE} behind the scenes Channeling the Aztecs Last year’s NAILS’ Next Top Nail Artist second runner up, Danielle Costantino, has a few tricks up her sleeve when it comes to mixed-media nail design. Actually, she has a few million. The Cranston, R.I. nail artist showed her phenomenal skills in competition after competition, wowing the judges with intricate renderings of steampunk design, “Frozen”-inspired art, and L.A. street scenes. After winning her place in the Top 3, Costantino came to the NAILS studio to work on her cover. The challenge this time? Capture the spirit of the ancient Aztec civilization on nails. “Working on the NAILS cover shoot was surreal,” Costantino says. “But everyone was so kind and welcoming, I felt like part of the family.” Formerly the owner of two tanning salons, Costantino fell in love with nail artistry and sold the salons so that she could devote herself to nails. She works at Gina Silvestro’s Gel Essentialz Salon and is an educator for Gel Essentialz and a contributor to Akzentz’ blog. It was clear to the NAILS staff that Costantino didn’t need a lot of guidelines to create an amazing Aztec-inspired cover look.

Danielle Costantino (right), with model Ciara Pisa says the cover shoot was “probably one of the best days of my life!”

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PHOTOGRAPHY BY VU ONG/KIMBERLY PHAM

Here’s how you can get this month’s cover look. 1. Choose a neutral color palette with a pop of color. Starting with a prepped nail, apply a coat of Akzentz Luxio in Base and cure for 30 seconds. Next, polish the nail with two coats of base color, Akzentz Luxio in Neutral, curing in between coats. 2. Using a fat oval brush, fade Akzentz Luxio in Hypnotic Coral from tip to cuticle. Pat the uncured product with the fat side of the brush, pulling towards the cuticle. Eventually, you’ll create an ombre. When satisfed, cure for 30 seconds. 3. Using a small #2 detail brush, begin creating the Aztec pattern using Akzentz Gel Play in Black. 4. When creating your pattern, try to stay very symmetrical yet vary the width of your lines for an added dimensional element. When the lines are to your liking, cure for 30 seconds. 5. Add Akzentz Luxio in Tiffany in the lower center section of the design and cure for 30 seconds. 6. Fill in the two center sections of the design with Orly Gel Fx in Luxe and cure for 30 seconds. 7. Apply a top coat using Akzentz Luxio in Gloss and cure for 30 seconds. 8. To create the rest of the set, use various techniques for nails that are unique. Some have a mixture of Swarovski crystals and spikes, others have bold lines, colors, and dimensional aspects. The variety should be complementary and fow well.

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TECHNIQUE} Bling for Breast Cancer Awareness Earlier this year, Redondo Beach, Calif.-based nail tech Courtenay Jackson

lost her great grandmother to breast cancer. “She was a strong woman and fought with Jackson everything in her,” she says. In an effort to promote awareness to combat the disease, Jackson created a nail design that incorporates her signature bedazzled style in honor of her great grandmother. “I think by creating these pink ribbon-inspired designs, it encourages people to support one another and inform other women about breast cancer awareness,” she says. Follow these steps to fnd out how an iconic symbol can inspire courage and strength and remind your clients it’s time to think pink.

1. Prep the nails. Apply two thin coats of pink gel-polish and cure between coats. 2. Use hot pink gel paint to create the iconic breast cancer awareness ribbon. Cure. 3. Apply a thin coat of clear gel over the ribbon for adhesion. Pour pink acrylic powder over the ribbon for texture. Cure. 4. Using white gel-polish, paint a thin outline around the ribbon and cure. 5. Apply nail resin along the outline and place stones. 6. Cap the stones with gel-polish top coat and cure.

Follow Jackson on Instagram: @delicacy_nails

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STYLE} 1

Ghostly Gradient

Use China Glaze’s Ghouls’ Night Out collection along with core China Glaze colors to create this ghoulish gradient. 1. On wax paper or the shiny side of a nail form, apply one thin coat of Liquid Leather. While Liquid Leather is still wet, apply Dashboard Dreamer in a swish form to create a ghost outline on the right side. Repeat on the left side to match. 2. Using Looking Bootiful and a striper brush, outline the ghost form, creating a shadow efect. Blend in a small amount of Dashboard Dreamer as needed so the colors melt together. Allow to dry about 15-20 minutes depending on room temperature. (If room is warmer, less time is needed; if room is cooler, more time could be needed.) 3. Using a spatula, gently lift and peel the design of the wax paper. Lay on the nail, positioning carefully. Be sure not to manipulate too much to avoid tearing the appliqué. 4. Once positioned on the nail, use a cuticle pusher or an orangewood stick to press onto the nail and trim of excess. Clean around the cuticle with nail polish remover and a brush. 5. Touch up as needed with appropriate colors. 6. Finish with a coat of Seche Vite and cuticle oil. 7. Apply Drink Up Witches near the cuticle, followed by Looking Bootiful and Liquid Leather on the remaining nail tips. Use enough polish to allow the shades to fow together but not too much to food the sides. If needed, use a fne brush to drag a little to combine. Allow to dry and apply second coat of each color, allowing them to melt into each other. Once dry >>> completely, apply Seche Vite to protect the design.

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Available on Blu-ray™, DVD and Digital HD

Start glowing in an-tic-i-pation for Morgan Taylor’s Halloween 2015 Collection, celebrating the 40th anniversary of the greatest cult flm and longest running theatrical release of all time, THE ROCKY HORROR PICTURE SHOW. Tis collection wouldn’t be complete without a little absolute pleasure, so we added a glow-in-thedark top coat for the electrifying foorshow to fnish the look.

Glow in the Dark 6 PC Display

Two of a Kind (Available in 3 spooky colors)

4 Pack Mini

atc Trend W

V ictorian Rufes, lace, and collars reign supreme.

Danielle Costantino, Gel Essentialz, Cranston, R.I. @nailsbydanielle

Laurel Maha, Pizza Perfect Nails, Oakland, Calif. @pizzaperfectnails

Rachael Waggoner, Dazzlin’ Digits, Lakewood, Colo. @dazzlindigits10

WEBSITES WORTH WATCHING: www.minxnails.com What: Minx’s website gets a makeover. Where: www.minxnails.com Why click here: All of Minx’s collections are now categorized by trend and a Professionals tab sits up top. The social media feed pulls in pics tagged #MINXNAILS from all over Instagram. The vibe: Fashion-forward, trendy, modern.

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Hold the Polish Heather Aquino does more than paint nails at Paint Your Piggies in Bradley, Ill. This creative tech is helping beauty professionals everywhere further their business by displaying their business cards in a way that shows what they’re passionate about. “I came up with the idea when I was going to beauty school and fell in love with doing nails. I was searching for anything I could fnd that was nail/nail tech-related and realized that the options were extremely limited,” says Aquino, who decided to make the card holders out of polymer clay. This crafty nail tech is currently preparing to open her own salon, so she has been busy designing items for it. To order your own business card holder, email heatherpaintspiggies@gmail.com.

L 2015 FAL

UB COLL

Regatta Red

All Hands on Deck

Private Party

Midnight Cruise

Sunday Brunch

Bordeaux on the Bay

A Nice Ring to It

The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines. Nick Brown noticed that rings that spelled out words were becoming quite trendy, so he and his nail artist wife, Jennie, purchased rings from Etsy that spelled out the name of their nail salon. GianneCreations (www.etsy.com/ shop/GianneCREATIONS) provided the custom rings that now appear in the Browns’ nail photos, branding Jennie’s work all over social media in an ever-so-stylish way.

For more information visit us at nsinails.com or call 1.800.354.6741 OCTOBER 2015

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STYLE} nail art studio Trick or Treat

1. Use a frosty pink or peach acrylic to create an almond shape at the base of the nail. Add a ball of clear acrylic to the center, and smooth the acrylic. 2. Using neon craft paint or polish, paint orange, green, and yellow blocks of color from the top of the almond shape to the tip of the nail, avoiding the clear acrylic circle. 3. Add Halloween stickers and stamps, and fnish with a clear top coat.

Yolanda Hernandez, Hair Today Nails Tomorrow, Fresno, Calif.

Haunted House

1. Polish the nail white. Using a pastel green, create a subtle fade from the base of the nail to the tip. 2. Dab a yellow circle on one corner of the base of the nail to create a harvest moon. Paint the outline of the house on the opposite corner of the tip. Paint a headstone to the right. 3. Dab orange paint over the yellow moon, and paint the outline of the Jack O’ Lantern next to the house. Paint the house’s windows with white craft paint. 4. Fill in the Jack O’ Lantern with orange. With a fne-tipped brush and black craft paint, add his eyes and grin, and paint a spider and web. Go over the spider web with metallic craft paint and add the Jack O’ Lantern’s stem with brown. Add small dots of yellow to the house’s windows. Finish with a clear top coat. Jenny Robinson, Salon Legacy, Rolla, Mo.

Gory Ghoul

1. Apply a blotch of dark red polish where you want the “cut.” 2. Apply fesh tone acrylic to the nail. Wait 15 seconds and use a dotting tool to cut into the acrylic. The red applied in the frst step will show through. 3. Using a cosmetic sponge, blot the area with green and purple to create “bruising.” 4. Add some knotted black thread to the “wound” to create stitches. Alyssa Adams, Claws and Stilettos, New Port Richey, Fla.

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PHOTOGRAPHY BY KIMBERLY PHAM

French Pumpkin Patch

1. Paint a deep smile line with white polish on nude nails and cure. 2. Using orange water-based acrylic paint, draw a pumpkin. Add the details with brown paint. Highlight with a mix of white and orange paint on one side of the pumpkin. 3. Using green paint, draw swirls and leaves, and highlight them using white or yellow paint. Allow it to dry. Add a clear top coat and cure. Nadja Freund, Magnetic Nail Design, Victoria, British Columbia, Canada

Peek-a-Boo!

1. Apply white polish to the nail, and without letting it dry, add a drop of black and a drop of orange polish. 2. With a fan brush, fade the three colors side to side while still wet to create the desired efect. 3. Using a fne design brush, paint two white petal shapes to create the ghosts. 4. Fill the petals with white paint and allow to dry. Paint the ghost’s eyes and the word “Boo!” with black paint and a fne design brush. Finish with a clear top coat. Triana Ramirez, San Pedro, Calif.

Fall Flair

1. Paint the nail with OPI Gel Color in Visions of Love. 2. Burnish Tammy Taylor Pumpkin Spice Dazzle Rocks around the cuticle area and fade to the free edge. 3. Place hexagonal glitters around the perimeter of the nail and apply Tammy Taylor Gelegance Flawless Finish Top Coat. Haven Hedrick, The Nail Boutique, Santa Maria, Calif.

Want to see your nail art how-to here?

Mail your tips (one for each step) and instructions to Tracy Rubert, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information.

For more nail art step-by-steps, visit www.nailsmag.com/style, then click on Nail Art. When mailing us tips for Nail Art Studio, please mail them in a padded envelope or box to keep the nail tips fully intact in transit.

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STYLE}

Tribal Revival

Prints, lines, and dots reminiscent of patterns from other cultures make up tribal-inspired nail art. Designed with intricacy and executed with precision, these earthy looks are perfect for fall.

Marcy Mazzola, Pour & Polish Nail & Wine Bar, Boca Raton, Fla.

Tricia Baldwin, Pinks Salon, Riverton, Utah @triciabaldwin

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Maddie Wheeless-Hof, Sugarcoat Nails, Austin, Texas

>>>

Kristina Ann, Tickled Pink Nail Spa, Yuba City, Calif.

Joanna Zurbito, Burnaby, British Columbia, Canada @quinz.of.nails

Victoria Knopp, Essex, England

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Valentina Aulisi, Boom Boom Nail Room, Los Angeles @boomboomnailroom

>>>

Whimsical Color

Escape to a magical world of fairies & nymphs with EzFlow’s newest Design Colored Acrylic Collection – Enchantment. Six wondrously rich crème opaque powders create a palette inspired by romance, fantasy and nature.

What will you create? #ezﬂowenchantment

Halley Fortenberry, Fort Walton Beach, Fla. @missexclusivenails

Daysi Rivera, Imani J. Nail Salon, Passaic Park, N.J.

Emily Sanders, Alwin Anthony Salon, Grayslake, Ill. Lucy Moreno, Dash of Color, Merced, Calif.

Alayna Josz, Salon Salon, New London, N.H.

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Deanna White, Clear Body Image Salon and Spa, Fairview, Alberta, Canada @Deanna_dawn_white

OCTOBER 2015

Michelle Stephanic, The Polish Tree, Massillon, Ohio @shelltek

>>>

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Meegan Roxx, She Roxx Magnetic Nail Academy, Trail, British Columbia, Canada

Vanessa Perez, Alwin Anthony Salon, Grayslake, Ill. @AllAmNails

Stephanie Sullivan, Polished by Stephanie, Torbay, Newfoundland, Canada

Dorota Kopec, Doti Nails, Bristol, England

Keren Clark, Glamour Nails by Keren, The Villages, Fla.

Roland Salinas, Chicago

Melissa Schmidt, High Point Salon, Memphis, Tenn.

See more tribal nail looks at www.nailsmag.com/tribal.

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95% CERTIFIED ORGANIC Nail & Skin Treatment

Contains Naturally Occuring Antioxidants. Quick Absorbtion & Deeply Penetrating. Superior Color Stability & Long Shelf-life.

TIFIE

Keeps Nails Nurtured & Flexible.

95% O

R G ANIC

To learn more about Dadi’® Oil, go to FamousNamesProducts.com facebook.com/FamousNamesProducts pinterest.com/FamousNamesLLC @FamousNames

FAMOUS NAMES LLC THE NEXT GENERATION OF AWARD-WINNING NAIL PRODUCTS

STYLE} boutique Clients can create a gorgeous Halloween look without any scary chemicals by dusting their eyelids with Lauren Brooke Cosmetiques Diamonds Eye Trio Set. The intensely pigmented eye shadows create a full range of dramatic looks that can be used even after the 31st. This line of eye shadows is made with organic ingredients. www.laurenbrookecosmetiques.com

Halloween Costume Helpers As Halloween approaches, provide your clients with temporary solutions for the one day of the year they can transform into their alter ego — whether creepy or sweet. These frightfully chic items will help them cause a stir. Create an air of mystery with HigginsCreek lace masks. These intricately designed masquerade masks complement costumes or party dresses for an absolutely stunning effect. They are made of high quality lace, metal, and resin materials for a lightweight yet sturdy, durable, and comfortable fit. www.etsy.com/shop/higginscreek

If you are looking for something edgy and attention grabbing, check out Seventh Skin’s temporary tattoos. These hand-crafted pieces are conceptualized by Britt Gorman, a California native who first began tattooing by inking herself with a Sharpie marker. Her tribal baroque hand tattoo is easily applied and lasts up to seven days.

Use Manic Panic’s Glow Glitters from head to toe to intensify a festive Halloween look. These loose micro glitters come in seven electric hues that go from day to night. Clients can take the look to a hair-raising level by applying Manic Panic’s Dry Hard Temporary Hair Color Styling Gel. Like the glitters, the gel glows under black light.

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Be sure to warn the faint of heart before they reach for Gloom Matter’s human tongueshaped soap. Each vegetarian bar is blended and poured by hand. The soap is so intricately crafted, your clients might scream after noticing the textured “tastebuds.” And to adorn their dungeon or lair, offer the doll head candle holder with dead eyes. This eerie item is ideal for tealight or votive candles. www.gloommatter.com

Try Orglamix’s Voodoo Perfume — it’s revenge in a bottle. This fragrance serves up a powerful blend of fiery black peppercorn oil with bergamot and oakmoss. Orglamix also offers Halloweenthemed eye shadows including Devilish and Wicked. Call attention to the eyes with wickedly tinged shades of green or devilish tones of gray and siren red. www.orglamix.com

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PHOTOGRAPHY BY KIMBERLY PHAM

For more detailed information and a distributor near you, please visit tweezermanprofessional.com or call 1.800.645.3340

BUSINESS}

Trunk Show in a Box

With an assist from Design Parliament, salon owners can ofer their clients some truly unique retail products with little fnancial risk on their part. Salons and spas can tempt retail shoppers by hosting a pop-up consignment trunk show featuring accessories from premium luxury brands. The trunk features a curated collection of handmade products from around the world showcasing hair accessories, jewelry, scarves, and handbags ready for sale. The setup is seamless with easy-to-follow instructions and labeled packaging. To create the full customer experience, the trunk includes display fxtures and signage, brand and product information, as well as product packaging such as jewelry and scarf boxes. Shows can be scheduled for up to three days. There are no fees or minimum order requirements. Salons only pay for items they sell during the trunk show, and shipping labels and inventory sheets are included. For more information, go to www.designparliament.com. >>>

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Level Money App Adds Flexible Money Management Unless you’re that rare breed, a salaried nail tech, your income is apt to vary from month to month. And of course expenses can vary each month as well. So personal fnance app Level Money has introduced a fexible money management system to help users with almost any income or expense pattern. The free app now allows you to: > Set the frequency of income and bills to anything from weekly to yearly > Manage income and bills that arrive randomly > Spread commissions or bonuses over multiple months > Automatically adjust the amount you can spend when bills fuctuate > Create bills to capture a wide range of expenses you want to monitor > See income and bills that Level Money predicts for you The app is available for download or update at the Google Play Store and the Apple App Store. For more information, visit www.levelmoney.com.

No Lift Nails Cuticle Oil brings together three of nature’s richest ingredients: Avocado,Oil, Almond Oil and Vitamin E. The result is a superb natural oil that conditions nails and softens skin with a single drop. Our unique formula won’t promote lifting. After all, it’s from No Lift Nails, the industry leader for three decades. Available in 1/8 oz, 1 oz and 4 oz size, No Lift is a naturally rich cuticle oil for your customers and a rich source of profits for you.

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Square Takes the Pain out of Payroll Processing

Square continues to roll out its suite of tools and services for small businesses. This time it’s Square Payroll, a quick and easy way to pay employees. “Existing payroll solutions are complicated, expensive, and typically built for large businesses with salaried employees,” says Square spokesperson Faryl Ury. With the introduction of Square Payroll, the company intends to make paying employees — particularly hourly ones — a whole lot easier. Here are a few of the system’s unique features: > Timecards are integrated: Hourly employees can easily clock in and out from the register and their hours are automatically imported into the system. > Taxes are taken care of: You don’t have to sweat your federal and state payroll taxes. Payroll automatically handles withholdings, payments, and flings. > Easy setup: Getting up to speed is quick and simple for both you and your employees. And employees can set up direct deposit and access their pay stubs online. > Afordable and transparent pricing: Pricing is $20 a month plus $5 for each employee paid that month. > Versatile: Although built with hourly employees in mind, Payroll works for salaried staf as well. At press time Square Payroll is only available in California, but the company has plans to expand to more states soon. For more information, go to www.squareup.com.

OCTOBER 2015

7 Tips From a Tax Whiz No one wants to think about taxes. Fortunately, hair-salon-owner-turned-CPA Larry Kopsa can do some of your thinking for you. Kopsa, a partner at York, Neb.-based Kopsa Otte (www.kopsaotte.com), ofers these handy tips to make sure you stay on the IRS’s good side. > Commuting to and from work or school is not deductible, but other mileage might be. Examples of deductible mileage include visits to the post ofce, the supplies store, and to and from client appointments done outside of the salon. The IRS requires you to keep a detailed mileage log, so keep a notebook in your car or a log on your phone. > Some travel expenses can be written of. Independent techs traveling to events such as New York Fashion Week can’t deduct their expenses. (NYFW is not considered a reasonable expense or destination.) Instead, Kopsa recommends taking your employees on smaller research-related trips to reasonable locations that are not too far from home. For example, if you’re based in Atlanta, you might take a trip to Myrtle Beach, S.C., to gather information on the industry, new styles, new colors, etc. This could be written of because the information you gather there helps inform your team and builds your business. > Clothing damaged while at work can be written of at fair market value (use the Salvation Army site). > A home ofce must be used exclusively for business and be used regularly (12 hours per week or more is a good rule of thumb) to be deductible. Shared ofces in your home can’t be written of; therefore, if your ofce is in your kitchen or the ofce is also the spare bedroom, you can’t use it. Take note: The IRS can now travel to personally look at your home ofce, but don’t let that stop you from taking the deduction if you qualify. > If you make a business-related purchase under $75, you don’t need to keep a receipt. Just record the transaction in your book or on your electronic device so you have good documentation. > If you pay someone (like your child) to do little tasks around the salon, be sure to keep a time sheet and pay them a wage through payroll. > Tips are taxable. Kopsa recommends breaking them out on tax forms (under miscellaneous or other income) and not including them with your total income, so that the IRS can see the diferentiation. For more up-to-date tax information, check out Kopsa’s blog at www.kopsaotte.com/ blogs/salon-and-spa.

GO FROM WOE TO

WOW!

It all begins with a good pedicure.

‘‘

The power of visualization shouldn’t be underestimated; it can really help you get into the mindset of following your dreams and being proactive in reaching for your goals. Think about a time in the past when you were successful at something. Picture the event in your mind and put yourself back in that place and remember what it felt like to achieve that success. Those positive emotions can help you to achieve success once again. When you’re feeling unsure of yourself, call back to mind that vision of success and keep it with you as you go about your day.

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— Sherry Blair, CEO of ISIS Innovative Specialists Inspirational Services (www.isisnj.us)

OCTOBER 2015

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BUSINESS} crowdsourcing

This month we asked nail techs:

Do you have a no-child policy in your salon?

While I love children, I typically prefer that my clients do not bring them to their appointment. I explain to them that this time is meant for them and that they won’t be able to enjoy the full experience if they are having to supervise their kiddos. Most of the time a parent knows if her child can stay occupied with a tablet or toy. Occasionally I will make an exception. Overall, I feel that the salon isn’t an ideal environment for kids. It’s also respectful to other clients receiving services who may not want a child around during their experience.

I do have a “No Children” policy and it is working fne. Children do things naturally without thinking about the effects of what they have done, so they will just deface an object in an instant. Also, parents see their kids misbehaving, e.g., ripping at the upholstery on the chair arm and they do not stop the child; only when I utter something then they may apologize. However, they say “sorry” and leave the salon after their service, and I am left with a torn chair and a bill to have it repaired. My “No Children” policy was implemented about four years ago, and now the parents know, so I do not always have to repeat it. If a new customer comes in with a child I let her know the policy and that is usually enough.

Rachael Waggoner Dazzling Digits 3D Nails, Lakewood, Colo.

Kandis Jacob-Alexander Kandis Beyond Basics Nail Spa, Sudama Alley, Trinidad West Indies

Other than a child receiving services (accompanied by an adult), I do not welcome children in the salon. The main reasons are for the child’s safety and for the sake of the sanity of our clients. The salon has equipment, chemicals, etc., that are potential hazards. Kids are curious — they want to experience, explore, and touch everything, and they also have a short attention span so they are easily bored. While some can be entertained with a movie or video game, not all behave well. The salon is not a day care service; it should be a break from life for your client. If your client is coming to get her nails done, she is expecting to relax and pamper herself. By maintaining a nochild policy, you are providing that perfect needed escape, and creating the experience she wants. It contributes to a professional image of the salon, the business, and the brand, and increases the oneon-one attention and focus the client deserves.

Katy Lambson

I’ve had a “no children” policy for more than 15 years and it’s worked out fabulously for my sanity! On my initial visit with a new client, I casually bring into the conversation that this is a peaceful “child-free” salon, and it’s unreasonable to expect small children to sit quietly for an hour. I explain that when their hands are busy tending to the childs’ needs — such as drinks, restroom/ diapers, snacks, toys, etc. — then that means I have less time to complete her nail service on schedule. Once I spell out how unfair it is to penalize all the subsequent clients by me running late into their appointment time, then the client understands. I keep emphasizing that the focus of a salon visit is relaxation for all the clients, including the nail tech, too! Life’s short, I’m self-employed, and I shouldn’t have to be miserable in my own place of business. No amount of money is worth that!

Jill Wright Jill’s-A Place for Nails, Bowling Green, KY

Sugar N Spice Nail Salon, Saratoga Springs, Utah

Next question: What are your resolutions for 2016? [Answers will be printed in the January

2016 issue.] Share your opinion on the topic by e-mailing your response by October 15 to Tracy.Rubert@bobit.com. Please include your name, salon, city and state, and a high-resolution headshot with your response.

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ILLUSTRATION BY YUIKO SUGINO

BUSINESS}

— U O Y G D IN g

n N i p A o l e R v B t o De nd

a s r p e B t l S a 4 on s r e P Yo u r

We live in the age of the entrepreneur, where you are no longer an individual — you are a company! Everything you do — or don’t do — communicates the value of your personal brand. BY TIFFANI DOUGLAS

In the age of the entrepreneur — and social media — companies have started taking on personas of people, and people are now becoming more like companies in the ways they interact with their customers. As a result, entrepreneurs, specifcally beauty professionals, need to understand how to market themselves as individual companies, stay relevant, and build personal brands. A fairly new phenomenon, personal branding is the process by which you fnd what makes you special and then use those discoveries to communicate a message to your target audience. Your personal brand is what makes you distinctive and separates you from others in the marketplace, and it’s the frst impression that pops into the minds of your peers, colleagues, and clients when they think of you. A solid personal brand can be very effective in helping you meet your career goals and expanding your business. The beauty industry is a vast world of talented and creative individuals all striving to get noticed, and in this highly competitive market, it is necessary to learn to leverage your talent to create value and build a personal brand that is strong and ever evolving. Follow these steps to build and maintain your own personal brand.

STEP 1: DISCOVER ASSESS YOUR TALENTS The discovery stage is the most important and timeconsuming step in the process of building a personal brand because it is the foundation on which to build everything else you will do. Personal discovery is all about taking inventory of your skills and exploring who you are and what makes you special.

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Julie Mahloch, founder and CEO of Bloom.com, a social beauty network says, “A strong personal brand will quickly let others know what business you are in and what you bring to the table.” In order to develop a strong personal brand, you must frst clarify your career objectives. Ask yourself questions like: Who am I? What are my strengths? What skills do I have? What do I want to be known for in the industry? Where do I see myself in fve years? What do I hope to achieve and learn in my industry? What is unique about me? What are the things I do that really make a difference in my business? Becoming more self-aware will help you to defne your brand more clearly. As you continue to think about the talents and abilities that are uniquely you, there are two types of skill sets you should consider: tangible and intangible. Tangible skills typically refer to the specifc benefts that people will derive from you — hard skills. Intangible skills refer to the positive feeling people have about you — soft skills. Hard or tangible skills are quantifable abilities, which include specifc knowledge like acrylic application, gel nail application, manicures, pedicures, or any other teachable abilities that can be defned and measured, and are required for success in a job. Soft or intangible skills are personality-driven skills that affect interpersonal interactions, and while very different, intangible skills are just as important as tangible skills. These skills include characteristics such as leadership, communication, etiquette, getting along with others, listening, and other skills that aren’t easily quantifable. Because you work with the public, soft skills are especially

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WOMAN UP

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important and in many cases can take you further than your talent. Once you fgure out who you are, what your strengths are, and what you want to be known for in the market, write those discoveries down. Next, solidify what you want your brand to be, based on your tangible and intangible assets. You are your talent. Use yourself to brand your business.

STEP 2: BUILD CREATE A BRANDING TOOL KIT Once you’ve defned your brand, creating your personal marketing assets, or branding tools, is the natural next step. Branding tools are a combination of online and offine materials that assist in driving your brand. They are vehicles that help establish your message and communicate that

message to your audience. At minimum, personal branding tools should include a resume, business cards, social media networks, and a website or blog separate from your business website that is dedicated to the brand of you. Additionally you may want to have professional photos and fiers on hand. Your tools are representative of you, so the look, feel, and tone should be consistent across all channels. Logos, colors, taglines, and messaging should be consistent and always support your brand mission. These marketing tools are used to shape your position in the marketplace, get jobs, make yourself memorable, and educate people about you and what you do, so presenting yourself through these channels in the most professional way possible is critical. “It’s important to decide early on how you want to present yourself,” says Mahloch. “The beauty industry is huge, and with such a large number of beauty professionals out there, developing a personal brand that is captivating and unique is one of the best ways for professionals to set themselves apart.”

STEP 3: LET’S TALK COMMUNICATING YOUR BRAND

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Now that you’ve fgured out the foundation of your brand, it’s time to think about how you will defne it to someone else and how you will communicate your branding message. You won’t become known and respected if you don’t know the unique value you provide and how to connect that value to your audience. Your brand should be authentic to you — relevant, unique, and able to evolve as you grow professionally. Your goal is to create avenues along which you can create value and brand yourself for where you are going, not where you are currently. When communicating your personal brand, it is important that you develop a niche and connect yourself to a topic or skill for which you want to be known. Ask yourself early on what you want to be known for in the beauty industry. For example, do you want to be known for amazing nail art designs, be recognized as a leader in natural nail care services, or identifed as the premier celebrity nail tech? Is there an underOCTOBER 2015

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served or neglected area of the beauty market you can serve? “Make it immediately clear what your niche is,” says Mahloch. “It’s important to understand what audience you are trying to reach. Once you have this fgured out, it’s a lot easier to speak to that group and really make a name for yourself.” By developing a niche, you can provide more value to your clients because you have honed your expertise in an area relevant to them. Don’t be a jack-of-all-trades, be an expert! Become the “go-to” person on your subject matter.

STEP 4: MAINTAIN MANAGING YOUR BRAND After you have decided what tools to use and how to use those tools to communicate your brand, managing it is an ongoing task. Not only are you responsible for continuing to grow your brand and keeping your tools current, but you are also responsible for reputation management. Your audience needs

to see you continue to grow and evolve, and through your work you can make sure your reputation precedes you in a positive way. The three most important things beauty professionals must do to manage a personal brand are to maintain an online presence, engage, and show involvement. Always keep social media updates relevant and provide valuable information to your target audience. Also, share information or comment on posts and blogs of other infuencers in the beauty industry. “Media and avenues for getting information out change so quickly, so it is important to stay ahead and to stay in front of the right audience,” Mahloch says. Networking on- and offine is a very

important factor in engagement and involvement. Bring what you do offine to the online arena and create value through those experiences for your online fans. Mahloch continues, “Make sure you are aware of industry events in your area. This will help you build relationships and build your brand.” Everything you do becomes part of how you are communicating your brand — from the way you handle phone calls and social media posts to the way you conduct business in a meeting. Your network of colleagues, clients, and friends is the most important marketing tool you have, and what they have to say about you and your contributions is what the market will ultimately use to gauge the value of your personal brand.

Tifani Douglas is a licensed nail technician and marketing professional with a passion for the beauty industry. Her goal is to help beauty professionals discover new frontiers in the beauty business. She is the author of Social Media Marketing: A Guide for Beauty Professionals and beauty blogger for Tifani’s Beauty Parlor.

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OCTOBER 2015

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BUSINESS} salon profile

The tan and brown hues of the pedicure thrones accentuate the hanging lights and white walls of the nail bar.

Be Part of the Scene at Polished Nail Bar Refned is the word that comes to mind upon entering the minimalistic and ultra-trendy Polished Nail Bar. Owners Sonny Kim and Haley Tran are veteran nail technicians who have made a name for themselves in Charlotte, N.C., as a result of their innovative approach to doing nails. BY KAT SANDOVAL THE SCOOP: With a combined total of 35 years in the nail industry, both Sonny Kim and his wife Haley Tran know a thing or two about their industry and their market. And from that experience came their desire to reimagine and create something of their own. The frst step was to create a space to bring the coupleâ&#x20AC;&#x2122;s ideas to life. Polished Nail Bar became a reality in May 2004 with the launch of their frst location in Charlotte. Fast forward to 2012 when Kim and Tran opened the doors to their fourth successful location.

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QUICK LOOK

Salon Name: Polished Nail Bar Locations: 4 current locations in Charlotte, N.C. (with 2 more opening soon) Owners: Sonny Kim and Haley Tran Number of Nail Techs: 20+ at each location Employees: 24+ at each location Specialties: Mani/pedis, gels, mink eyelashes Compensation Structure: Commission or salary-based Website: www.ipolished.com

1. Nail techs line up behind the nail bar and prepare to serve incoming clients. 2. A client looks on as a Polished nail tech works on her manicure. 3. The bold white Polished Nail Bar logo is hard to miss. 4. Rows of pedicure thrones await customers.

Polished doesn’t focus much on designing or nail art. Instead, Kim and Tran’s emphasis is on providing a clean environment with quality service. “Ninety-fve percent of our clients receive manicure and pedicure services,” says Kim. “We have an 80% to 90% client retention rate. We even have out-of-state bookings.”

THE ’HOOD: With its cosmopolitan vibe, Charlotte is the perfect place for Polished’s nail bars. The fast-growing community currently hosts four locations, with two more opening soon. With their experience in the industry, Kim and Tran know that targeting newly developed areas will allow them to build longstanding connections with an array of clients. The new locations will feature a state-of-the-art ventilation system that eliminates vapors and odors — for the sake of both the employees and salon clients. Polished’s older locations are also being retro-ftted with the systems.

THE MENU: Polished Nail Bar’s menu features fve sections: nail bar, massages, facials, waxing, and eyelashes. Prices start at $15 for a basic manicure and $25 for a pedicure, with a $35 combo price for both. It also offers organic manicures and pedicures for expectant mothers or chemically sensitive salon-goers. Man-E-Cures were designed to appeal to the nail bar’s burgeoning male clientele and specially priced services are available for little divas aged 10 and under. Polished was one of the frst salons to offer mink eyelash extensions, and it also offers threading.

THE STAFF: Kim has 24 employees at each location, whom he considers to be family. He gets to know salon employees on a personal basis at staff-only events and in the dayto-day operations of Polished. “We do a lot of events outside of work for our employees,” says Kim. “We strive to provide an enjoyable environment for all.” Kim encourages his nail technicians to continue their education. As a group, they attend trade shows like CosmoProf North America in Las Vegas.

THE SPACE: Kim is in charge of design and decor for all of Polished Nail Bar’s locations. His background as a nail technician allows him to understand what clients do and don’t like. In conceptualizing the design and look of Polished’s Ballantyne location, Kim set out to create a minimalistic yet trendy space for customers and employees to enjoy themselves in. “We are younger salon owners and we wanted to appeal to that demographic. So we opted for an ultra-modern look,” he notes. The walls are off-white and the pedicure and manicure stations all complement the pristine atmosphere. Their motto — look clean and be clean — speaks for itself. With three spa rooms, 31 pedicure chairs that double as manicure stations, and a nail bar, the location can accommodate parties for all occasions.

THE EXTRAS: The salon’s website contains a weekly schedule of the special events and offerings. Sunday afternoon is set aside for beer and pedicures, for example, while Thursdays are dedicated to girls’ nights. Polished’s owners also recently formulated their own gel top and base coat because they wanted to provide clients with something reliable and durable. “We retain clients because of our top and base coats,” says Kim. “We are known for having the best gel products in our area.” Above all, clients appreciate the complimentary wine, beer, and soft drinks.

THE CLIENTELE: Welcoming former suburbanites, housewives, and men looking to catch the latest football game, Polished Nail Bar hosts clients from many different backgrounds. Kim estimates that 20% of Polished Ballantyne’s clients are under the age of 18. “Our male clients are 20% to 30% of our business now,” says Kim. “If you walk into our salon at any time, you will spot at least one man receiving services.” The salon is also able to host large groups, making it a social hub.

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HEALTH}

This spa chair from Contego Spa uses air jets that fow through plastic piping within a disposable tub liner that attaches directly to the pedicure tub.

Belava’s Marbled Jade Pedicure Tub accommodates the company’s sanitary disposable liners.

California Board Eases Pedi Liner Sanitation Rules As of July 1, California nail techs using disposable pedicure liners can skip the 10-minute disinfecting soak of their pedicure basin between clients. This long-awaited clarifcation of the rules was one of a number of changes instituted by the California Board of Barbering and Cosmetology that afect nail techs’ day-to-day business and safety procedures. “It’s very exciting to have the new liner legislation in place in California,” says Belava’s Alison Till-Harris. “We often heard complaints from technicians who were given citations during inspections for not completely cleaning and disinfecting the pedicure tub even though they were using a new disposable liner for each customer, creating a barrier between the tub and the pedicure soak.” Under the new legislation, once the pedicure liner has been disposed of, the tub must be scrubbed of visible debris with a brush and liquid soap, then rinsed and wiped with a dry paper towel. In addition the salon must maintain at least fve liners per tub. “The most important rule to follow is to keep a current Pedicure Equipment Cleaning

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Log. We have forms available for download on our website,” says Till-Harris. “It’s very important to understand that only approved liners can be used — a trash bag is not considered appropriate, as it can tear very easily,” notes safety and compliance expert Monika Herzog Butler, founder of Salon Inspector, LLC (www. saloninspector.com). “Only liners specifcally manufactured for disposable systems are permitted for use and the salon must stock enough liners to ensure a new liner can be used for each client. In addition, the regulations specify that pedicure tubs must be stored in a clean and covered place. I recommended to my clients to free up space inside a cabinet — just covering the tubs might not be considered sufcient by an inspector.” To see a detailed explanation of the California Board’s revised health and safety regulations, including several minor modifcations to standard disinfection procedures, go to www.barbercosmo.ca.gov/laws_regs/hs_explanation.pdf.

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5,724 stories

Customize Your Gelish LED Light With Color

921 polish articles 958 all-new Encyclopedia entries

Designed to be comfortable yet stylish, wrist guard replacement pads for Gelish’s 18G LED Light are available in three bold colors: pink, blue, and purple. Each cushioned pad allows clients to rest and relax their wrists as you deliver expert gel-polish services. The wrist guards are sanitizable and easy to clean, so go ahead and match your colors to your mood. For more information, please visit www.gelish.com.

NAILSMAG.COM 990 step-by-step demos

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Look It Up: Subungual Hematoma

835 reader questions answered

393 covers to view

A subungual hematoma is a collection of blood that forms under a fngernail or toenail when damage occurs to the nail and the skin beneath the nail begins bleeding. The blood pools under the nail and can cause severe pain and intense pressure. Most commonly the damage occurs due to blunt trauma (like slamming a fnger in a car door) or through repetitive pressure (for example, running while wearing shoes that are too small). If the hematoma is small and the nail isn’t in danger of falling of, no treatment may be required. In more serious cases, the fnger can become warm and pressure can build. This may mean the nail will need to be punctured by a doctor to drain the blood. If you feel heat when you touch a client’s fnger, or if the client complains of pain, refer her to a doctor. Assuming the client arrives with a subungual hematoma that is no longer causing her pain, you should shorten the nail and remove any product. Applying product over this type of injury could trap bacteria between the nail plate and the nail bed, especially if the nail has been punctured to drain the blood. For more information about this topic, log on to www.nailsmag.com/encyclopedia and search “subungual hematoma.”

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A Hand Mousse Men Will Love New from Alessandro International, Gentle Touch moisturizing hand mousse was formulated with innovative, high-quality ingredients to rejuvenate the hands of both men and women. The aquatic fragrance, with fresh notes of lemon, captures the sense of a cool, salty breeze with nuanced touches of maritime algae and seaweed. The ingredient sea fennel acts as a free radical interceptor and cellulose activator, healing dry or irritated skin. It also contains hyaluronic acid, providing optimal moisture. Grape seed oil and rosehip seed oil combat the signs of premature aging of skin, binding moisture in the cells, while vitamin E supports the regeneration of cells. In addition, the ingredient allantoin has a skin-calming efect. These nourishing elements are immediately absorbed into skin, leaving a pleasant, fresh sensation without any greasiness or stickiness. For more information, go to www.alessandro-international.us.

OCTOBER 2015

A Doctor’s Advice on Soothing Irritated Hands As nail techs know only too well, hands that are subjected to frequent hand-washing and glove use all day can become irritated. “Overexposure to water, friction, dry air, soaps, detergents, solvents, cleaning agents, personal care products, and chemicals used in the workplace are all potential causes of hand rashes and hand dermatitis,” says Patricia Norris, M.D., a Portland, Ore.-based dermatologist and assistant Norris professor in dermatology at Oregon Health & Science University. There are many diferent types of hand dermatitis, she notes, including irritant hand dermatitis, atopic hand dermatitis, allergic contact dermatitis, frictional hand dermatitis, and dyshidrotic hand dermatitis. “Once the skin becomes red and dry, even so-called ‘harmless’ things — like water from frequent hand-washing — can be irritating rather than soothing,” she says. Below are some of her tips to keep your hands in tiptop shape. HAND-WASHING: > Remove your rings from your fngers when washing your hands. Trapped soap and moisture underneath jewelry can cause irritation. Use lukewarm water and rinse hands thoroughly after washing with soap. > Avoid detergents, perfumed soaps, harsh soaps, and deodorant soaps. When these products are used excessively, they can cause more dryness by reducing the natural oils in your skin. Instead, try soaps that contain moisturizers, such as CeraVe, Cetaphil, and Vanicream. Whenever possible, wash with Cetaphil Gentle Skin Cleanser or Aquanil Cleanser in place of water. These products are designed for use on sensitive skin and are soap- and lipid-free. They do not need to be washed of with water. When drying your hands, blot dry with a towel. > Immediately apply a greasy moisturizer. While your skin is still damp, the moisturizer will penetrate better. Use products such as plain Vaseline petroleum jelly, CeraVe, Cetaphil Cream, or Vanicream. CREAMS, LOTIONS, AND MOISTURIZERS: The rule of thumb for moisturizers is the greasier the product, the better it is at moisturizing. Cream-based moisturizers should be applied immediately after hand-washing, bathing, and removing gloves. One of the best products you can use is an ointment-based product such as white petrolatum jelly (Vaseline). In addition, you can help signifcantly reduce any dryness and/or irritation with the night-time use of white petrolatum jelly. Apply it to the hands, then cover them with cotton gloves. Lotion-based products are the least efective. Lotions evaporate from the skin, as opposed to “rubbing-in.” Many lotions have up to 80% water as their main ingredient. The evaporation from the water in a lotion may cause more drying of the skin over time. GLOVE USE: Gloves are very helpful in protecting your hands from exposure to irritating chemicals and water. However, if you wear the gloves for extended periods of time, your hands may sweat, and this sweating may worsen hand dermatitis or hand eczema. Many people think they are allergic to latex when their hands break out from glove use. But often the rash from gloves is an irritation from wetting and drying inside the glove and not a true allergy. Allergy to latex is very serious and can lead to a life-threatening condition called anaphylaxis. Allergic contact dermatitis from gloves appears as a rash on the top of the hands that is itchy and weepy and lasts for days to weeks. Allergic contact dermatitis from gloves is often due to one of the chemicals used to process both latex and nitrile (synthetic) gloves. Patch testing helps sort this problem out. I recommend wearing a glove that is allergen-free, like N-Dex Free Nitrile Glove or N-Dex Nighthawk Nitrile Glove. (Avoid powdered and latex gloves.) I also recommend wearing a cotton liner inside the rubber glove (available at www.myskinallergy.com). Dr. Norris ofers more skin care advice at www.patricianorris.com/blog. OCTOBER 2015

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HEALTH} something to talk about Athlete’s Foot

Nearly 70% of adults will experience athlete’s foot at some point in their life. But how do you break the news to a client that she has fungus on her feet?

The skin on your client’s feet looks dry, red, and cracked. She complains it bothers her because it’s so itchy. You’re confident it’s a treatable case of athlete’s foot, and you know exactly what she needs to do to clear it up. How do you let her know the best way to treat the fungus? The short answer is: You don’t. “Nail professionals are not allowed to diagnose, treat, or prescribe treatment for any unhealthy medical condition,” industry scientist Doug Schoon reminds us. Bearing the legal limitations of our license in mind, let’s imagine how the conversation may look:

Client: Is there a lotion you can recommend for my feet? My skin is so dry it’s cracking.

You: Yes, I can see it’s red and flaking. Have you been to a doctor to check if it’s just dry skin? Sometimes we mistake athlete’s foot and eczema for dry skin. It could be a condition that needs treatment stronger than moisturizer.

Client: No, I haven’t been to the doctor. I’m pretty sure it’s only dry skin though. Isn’t athlete’s foot only between the toes? This is on my whole foot, even the heel.

You: Athlete’s foot is tricky. It has similar symptoms to dry skin: flaky or cracked skin, redness, and itchiness. Sometimes even doctors have a hard time making a diagnosis. Athlete’s foot can be over the entire foot. It’s not limited to just between the toes, though often it does start there. I can’t diagnose the condition or even offer you any advice on how to treat it, but I can say this: You’ve been treating it as if it is dry skin and it hasn’t improved. If you assume it’s athlete’s foot and care for it as such, it won’t cause your dry skin any harm — but it may clear up your skin. If it does clear up, you’ll know it was likely athlete’s foot.

Client: How would I care for it? You: Here’s the advice I can offer you. It’s basic “best care” practice for the skin on our feet in general. Your best bet is to wash your feet with soap and water twice a day and be meticulous about drying the skin and keeping it dry throughout the day. You can aid this by wearing shoes that fit properly, rather than, say, a heel that will restrict movement in the toes. Wear socks that wick moisture away from the skin and alternate between a couple of pairs of shoes to give the shoes time to dry out. You’ve been using moisturizer thinking your skin is dry, and it hasn’t improved. Go a couple of weeks without using the moisturizer and keeping your feet dry to see what happens. If it doesn’t clear up within two weeks, give your doctor a call. It’s likely something more complicated than dry skin. After assessing your skin, she may suggest using an over-the-counter antifungal cream, powder, or spray, such as Lotrimin. She may even give you a prescription. Client: Call my doctor? Isn’t that a bit excessive? You: Not really. If it’s athlete’s foot, that’s a fungal infection. It can worsen, which is something you’ll want to avoid. Athlete’s foot can spread, which can put your family members and my other clients at risk. Better to know that you are treating your skin for the correct condition than hoping that what you’re doing is effective.

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HEALTH} A Day in the Life of a Nail Expert In this monthâ&#x20AC;&#x2122;s column, Dr. Stern discusses who is particularly at risk to contract nail fungus and what treatment options are available to those who do get it. BY DR. DANA STERN

Dermatologists treat skin, hair, and nails. I am a board-certifed dermatologist and I specialize in the treatment of nail disorders including infammatory diseases of the nail, cosmetic issues, cancers of the nail, sports-related injuries, and nail infections. Stern

When we think about nail infections, fungus is probably what first comes to mind. It turns out that onychomycosis (nail fungus) is extremely common, as an estimated 35 million people in the U.S. are infected. Itâ&#x20AC;&#x2122;s important to understand what makes us vulnerable to nail fungus, and why itâ&#x20AC;&#x2122;s important to treat it. Several treatment options are currently available, each offering pros and cons. Who Is Vulnerable? We are all exposed to fungus in our environment, yet not everyone acquires the infection. Our vulnerability is dependent on the complex interplay between our genetics, age, habits, other medical issues, and the environment. Simply being older is a risk factor, as more than 50% of nail fungus cases are seen in those over the age of 70. As we age, our toenails change due to years of chronic, repetitive micro trauma. Once the nail starts to grow abnormally, we become vulnerable to acquiring fungus. Aging also brings slower nail growth, another factor that predisposes a person to fungal acquisition. Certain medical conditions can also make us more susceptible to fungus, such as diabetes, peripheral vascular disease, psoriasis, and HIV. Toenail trauma, common with certain athletic activities, such as tennis, skiing, and running, can lead to onychomycosis. Once the nail is damaged and lifted away from the nail bed, the protective barrier is compromised and fungus in the environment or on neighboring skin can enter the nail unit. Excessive foot sweating, poor hygiene, and unprotected communal exposure (i.e., bare feet in the gym locker room) can also put a person at risk.

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Why Treat Fungus? For many, nail fungus is cosmetically unappealing and the rationale to treat it is purely for aesthetic reasons. Most sufferers do not realize there are important medical reasons why treatment can be imperative. For one, fungus can spread to other toenails, the hands, the fingernails, or other skin sites. Thick, infected nails can be hard to maintain, may become painful, and can even make walking difficult. Fungus on the toenails is also a very common cause of bacterial infections on the skin at the lower legs (lower extremity cellulitis). This occurs when microscopic breaks in the skin become infected with bacteria. Treatment Options Treatment options can be divided into three categories: oral agents, topical agents, and non-pharmacologic approaches to therapy. Oral agents are prescriptions pills such as Terbinafine (Lamisil), Itraconazole, or Fluconazole. These are medications that must be prescribed by a physician. We have a lot of experience with these medications as they have been on the market for years. Dosing and treatment duration depends on the type of fungus and the severity of the case being treated. These oral medications have had rare but serious side effects associated with them, including liver and cardiac toxicity; therefore, laboratory monitoring is important. Also, these oral agents can interact with other common medications. For these reasons, many patients and physicians shy away from oral agents and prefer to use topical therapies.

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Topical fungal medications are advantageous because they have fewer side effects and do not require laboratory monitoring. The disadvantage is that they are less effective and patients tend to be less compliant with these treatments because the treatment courses are longer. Until recently, the only prescription topical antifungal agent that was approved in the U.S. was Ciclopirox lacquer (Penlac). More recently, two new prescription topical antifungals have been approved and have demonstrated superior efficacy. Efinaconazole 10% solution (Jublia) was approved in June 2014 and Tavaborole 5% solution (Kerydin) was approved in July 2014 for the treatment of onychomycosis. For toenails, treatment is daily for 48 weeks. Both of these drugs have very safe profiles and are exciting additions to our antifungal arsenal. Non-pharmacologic approaches to therapy include mechanical nail removal, laser treatment, and chemical removal of the nail. Mechanical nail removal — surgical removal of the

Read previous “day in the life” articles by Dr. Stern at www.nailsmag.com/danastern.

nail plate — tends to be a method that is favored by podiatrists. The procedure requires numbing the toe and removing the nail in order to reduce fungal load and remove a very thick nail that is not likely to respond well to therapy. When toenails are extremely thick and it is less likely that a topical medication will be able to penetrate effectively, this can be a beneficial option. Lasers always have appeal to consumers because they are high-tech and thought of as the latest in technology. Currently, short-pulse Nd-Yag lasers are approved in the U.S. for the temporary improvement of fungal nails. These devices are still considered controversial, as their efficacy is questionable and many believe that they have not yet been adequately studied. The last of the non-pharmacologic approaches, chemical removal, involves using a urea-based prescription cream and applying it to the nail repetitively. Urea breaks down keratin and can soften even very thick nails. Over time the nail will crumble and become easier to remove without the need for surgery.

You can contact Dr. Stern with your questions via Facebook (www.facebook.com/danasternmd) or Twitter (@DrDanaStern). Visit her website at www.drdanastern.com.

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HEALTH} Healthy Living:

Vein Disease

Performing nail services requires you to sit all day, and staying in one position too long is one of the risk factors for developing vein diseases, such as varicose veins. Age, diet, weight, and other factors also play into the odds. Learn to identify your risk factors and recognize and treat these unsightly, sometimes painful veins.

TECH TIPS:

Since I started doing nails three years ago, I have developed a few spider veins on my thighs and one large varicose vein behind my knee. I also had a baby eight months ago, so I’m sure the combination of sitting all day and my pregnancy contributed to it. They aren’t really painful or itchy, but I do feel selfconscious about them when I’m wearing a shorter skirt or bathing suit, so I’m planning on getting surgery to remove them soon. It’s a lot more affordable than I thought and totally worth it to me.

Kimberly Johnson

Nails by Kim, Sarasota, Fla.

I have benign vascular tumors on several parts of my body, mostly my legs, arms, and my left buttock. They are like large purple/blue bruises, but they never go away and only get larger. These tumors are sometimes painful randomly or if I hit them on a chair leg or something. They also sometimes throb if I’m too hot. I have had them operated on so the pain is very rare now, but I’m careful about sitting for long periods of time when doing nails. My best advice for anyone with vein disorders is to move around as often as possible to keep circulation moving.

Alayna Josz

Salon Salon, New London, N.H.

EXPERT OPINION: Vein disease most commonly presents as varicose veins — gnarled, enlarged veins that are found mostly on the legs and feet — and spider veins, which are a common, milder form of varicose veins. For many people, these veins are simply a cosmetic concern; for others, varicose veins can cause much pain and discomfort, and may even signal overall circulatory problems. For this reason, it’s important to consult with a physician if you are experiencing a sudden or increased number of varicose veins. According to Larisse K. Lee, MD, RPVI, founder and medical director of L.A. Vein Center in Los Angeles, there are many risk factors for venous disease. These include heredity, pregnancy, female gender, aging, obesity, and sedentary occupation. People who stand or sit for prolonged periods are at higher risk for developing varicose and spider veins, so nail techs often suffer from this condition. Lee says that varicose and spider veins are often the symptom of an underlying venous disorder called venous reflux. This condition occurs when one-way valves in the veins become damaged, which allows blood to flow backward toward the feet. Venous reflux can result in symptoms such as leg pain, fatigue, heaviness, itching, cramping, and restless legs. It can also cause physical changes to the legs including spider veins, varicose veins, and leg swelling. “In more advanced cases, people can develop skin changes, including thickening and darkening of the skin near the ankle, which can ultimately develop into venous stasis ulcers,” says Lee. “The skin damage tends to be irreversible, so treatment prior to this stage is preferable. Also, some people can develop bleeding or blood clots from their varicose veins.” The good news, according to Lee, is that treatment for symptomatic varicose veins has advanced significantly in the past decade. Treatment is minimally invasive now, performed under local anesthesia in less than an hour, allowing patients to get back to work and their normal lives quickly. Tips for preventing and treating vein disorders: > The best ways to prevent varicose veins are to wear compression stockings, elevate the legs, walk frequently, exercise, avoid sitting or standing in one position for more than 30 minutes, and maintain a good diet and healthy weight. > To correct the underlying venous reflux, the problematic vein is closed in a procedure called endovenous ablation. Bulging varicose veins are then removed through tiny incisions in a procedure called phlebectomy. For spider vein treatment, sclerotherapy is performed, which involves injections to seal the veins, or laser therapy.

Suggested Reading: Say Goodbye to Varicose & Spider Veins Now! By Greg Martin, MD Since 1986, Martin has performed more than 6,000 varicose vein procedures and tens of thousands of spider vein procedures. In an engaging and understandable style, Martin discusses risk factors and symptoms of leg vein disease, offers some preventive measures, and explains the latest treatment procedures. Supplementary illustrations also help readers visualize what occurs when veins are not functioning properly. This book is an excellent resource for anyone suffering from vein disease.

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IMPROVE There’s more to online reviews than just a star rating. Studying customer comments can help you determine what you’re doing right and, more importantly, what areas you should focus on for improvement. BY ELIANA OSBORN

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Imagine Dominique Jones, owner of a small salon in a medium-sized town. Her clients are happy and her employees are friendly, so she doesn’t really worry about the online world. The salon has enough business that she doesn’t even advertise. When one nail tech leaves and she hires someone new, Dominique doesn’t worry much even when things get a little quiet. If she took the time to check out her online reviews, though, she might realize that clients aren’t happy with the new technician — she’s too focused on upselling and isn’t making the efort to remember them. By staying ofine, Dominique is missing out on valuable information that customers are providing about her business — for free. Review sites are powerful marketing tools and they’re here to stay. As of this year, more than 77 million reviews are available for clients to read before deciding where to spend their dollars. Nine percent of all Yelp reviews cover the beauty and ftness category, according to company research. Use these forums to your advantage by peeking inside the mind of the consumer to see what matters most to her. It may not be what you expect. All reviews that follow are real, taken from Yelp, with contact information removed.

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REVIEW 1: A three-star rating might not seem great, but most customer experiences are just that — fne, nothing special. > This three-paragraph review contains four references to speed and timing. Are you getting clients in and out of your salon as quickly as they’d like? > Cleanliness was mentioned second, before decor or service quality. Take a fresh look at the initial impression your salon makes. It should be spotlessly clean. > The reviewer mentions the manicurist by name. Are your staf members faceless or are they memorable after even a single interaction? > Pricing is a factor, but not a deal-breaker. Menus should be designed to ofer services at a variety of price points.

REVIEW 2: A long review isn’t necessarily better or worse, it just refects a personality diference among reviewers. > Parking and signage are as important as being able to deliver a quality manicure. Does your website give new clients enough information to navigate easily to your front door? Are parking options discussed when an initial appointment is made by phone? > A client’s initial impression begins with the exterior of the salon, so strip mall or no, you’ve got to begin your branding eforts there. > The frst thing to catch the reviewer’s eye was the shoulder and neck massages. Whether you’re massaging hands or feet, give it your best. Clients often cite the massage portion of the service as a primary reason they keep coming back. > Learn to read your customer. This reviewer didn’t want to be upsold and didn’t want to have her polish choice questioned. Practice dialog that makes your customer service come across as natural and professional, but be prepared to abandon the script if the client isn’t responsive.

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> Why didn’t that Groupon user come back? In some cases they’re price shoppers, but in this instance it was the quality of the service that turned the client of. Are service issues a recurring theme in your reviews?

REVIEW 3: A short review gives you less to work with, but you can still get a few clues. > This reviewer was “blown away” by having her choice of the latest nail options. Are you keeping current on the latest trends or simply doing what you’ve always done? > Again, cleanliness is top of mind in new clients. Remain vigilant about your cleaning routine — and check the bathroom several times a day. > There’s nothing better than a review with an explicit and unqualifed recommendation. It’s natural to sing the praises of those things we love the most. If word-of-mouth isn’t growing your business, then you need to reassess your business model.

REVIEW 4: This positive review is all about service — making clients feel pampered and special. > A welcoming staf and a relaxing atmosphere are the keys to a great experience for this reviewer. Both features require little or no money to put into place, yet make a huge diference in whether customers will want to return. > A little fexibility goes a long way — in this case it’s permission to bring alcohol that seals the deal. Clients don’t fail to notice when you go above and beyond. > A secluded room was just the thing for this bunch. Do you have a special spot for groups, or a way to provide privacy to individuals who prefer not to socialize? > It sounds like this client would have been willing to pay more. Are you undervaluing your oferings? > This reviewer missed having background music — a great nugget of constructive criticism and a reminder to appeal to all the senses.

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TAKE THE HIGHER GROUND It can be frustrating to read negative reviews of your business when you know someone isn’t telling the whole story — like how she was thirty minutes late, kept changing her mind, and yelled at you. But as a business owner, you have to take the more mature position. If you choose to respond, make sure you write back to all reviewers rather than just the nasty ones. A simple message like, “I’m sorry you were unhappy,” doesn’t mean you accept blame and will make you look caring and professional. You may want to reach out to any reviewers with legitimate complaints and ofer to make things right.

REVIEW 5: Personal attention and phenomenal customer service are the hallmarks of a successful salon. > Some of us are better than others at remembering our clients’ personal biographies, but for many clients this little touch means a lot. Consider adopting a system to note birthdays, family details, and past services. > Exceptional skills are always worthy of a shout-out. This reviewer singles out the new nail artist for praise. > Freebies like a free parafn treatment with every pedicure go far to ensure customer loyalty.

REVIEW 6: This extreme example demonstrates a clear need for ongoing training and systems that promote consistency. > Temperature was an issue for this client. Do you have the ability to warm up cold hands or furnish a heated neck wrap? Can you cool clients with an ice cold drink in the summer months? > As the reviewer notes, just because you open your doors doesn’t mean you’re ready for business. Do you get in early enough to complete your pre-opening routine? > Being touched by someone who is clearly unhappy to be at work is an unpleasant experience. We all have bad days, but we need to learn how not to infict our moods on others. > No one cares about price and convenience if customer service basics are overlooked. Salon clients are paying for an experience, not just a few slaps of polish.

Eliana Osborn is a freelance writer living on the U.S.-Mexico border with her family.

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App Is Here! Everything you asked for from NAILS Nail Art Gallery has been done! We created an app to upload and share your new nail art photos and share your current Nail Art Gallery photos. Our Instagram share tool automatically adds YOUR avatar and a watermark to your designs when they’re shared by others. Download it FREE from the Apple store and start sharing. Browse by artist, by nail style, or even to look only for designs that have tutorials. Search “Nail Art Gallery” in the iTunes app store and download it. This is the ONLY nail art app designed speciﬁcally for nail professionals.

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B R E A ST CANCER In recognition of Breast Cancer Awareness month, we reached out to some courageous nail techs who have braved breast cancer and asked that they share their stories. BY TRACY RUBERT

esides skin cancer, breast cancer is the most commonly diagnosed cancer among American women, according to breastcancer.org. Additionally, about one in eight U.S. women will develop invasive breast cancer over

the course of her lifetime. But because of treatment advances, earlier detection through screening, and increased awareness, breast cancer incidence rates have been decreasing since 2000. The following women have all graciously shared their stories of courage in the hope of helping NAILS readers who may now be facing the challenge of breast cancer and to encourage awareness and prevention for everyone.

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Kathy’s Story I found out I had breast cancer when I turned 39 and had two girls under the age of four. My mother and sister were diagnosed with breast cancer previously, and they urged me to have a prophylactic mastectomy — but at the age of 22, I was so young, naive, and stubborn that I refused. Needless to say, after my diagnosis, I elected to have a double mastectomy with chemotherapy and radiation. I was diagnosed as stage 3A and estrogen receptor positive, which meant that after my chemotherapy and radiation, I was to take Tamoxifen for five years. An important thing I have to share with everyone reading my story is that you have to be your own medical advocate. I got three different opinions from three surgeons. One was a regular surgeon whom I despised immediately, as he said he could see why I wanted to have a double mastectomy, but he would not do them both at the same time because of contamination of instruments. I know: You’re scratching your head with this ludicrous comment. I also sought an opinion from my mother’s and sister’s surgical oncologist at the John Wayne Cancer Clinic at UCLA. He found out that I had precancer cells in my left breast. I finally made my decision by interviewing a third doctor who was an oncological breast cancer surgeon. I elected to have reconstruction at the same time as my mastectomy. The emotional trauma I experienced afterward was intense. I had 1-year-old Becca, and Hanna was going to be 5 and starting kindergarten. How could I possibly take care of these two angels and yet heal myself from the scars of my surgeries and impending chemotherapy and radiation? But I did it. I had no choice. I didn’t want to die. Would I have done anything differently? Maybe. I may not have done breast reconstruction at the time of surgery. I ended up having two additional reconstructions done because one leaked and the other had skin so thin from radiation treatment that you could see through a tiny hole in my implant. The second reconstruction was horrible. They did a latismus flap procedure, which meant they took some muscle, skin, and fat tissue from my back, brought it around to the front, and created a new skin/pocket for the new breast implant. It was extremely painful and took a long time to heal. I would tell anyone facing the challenge of breast cancer that support — friends, family, Facebook, etc. — are very important in keeping a positive attitude. I have been an advocate for other women who have been newly diagnosed, sometimes just holding their hands, as they just wanted someone to talk to who knew what it was like to go through breast cancer. The one thing that got most of them through it was having a little bit of faith — not thinking it was a death sentence. Breast cancer is curable. Check and feel yourself. Know your breasts. Get checked out.

Kathy Weltman

Soft Landings Towels, Scottsdale, Ariz.

I would tell anyone facing the challenge of breast cancer that support — friends, family, Facebook, etc. — are very important in keeping a positive attitude.

To read more, including stories from Jill Wright, Pati Schembari, and Debbie Escamilla, visit www.nailsmag/BreastCancer2015

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Frances’s Story

The idea of reaching and possibly helping anyone with my story helps to make up for the pain

In April 2014, I received an email from my aunt telling me that she had breast cancer for the second time in 16 years. She urged me to get a baseline mammogram just so we’d have it. After the initial shock wore off, and she reassured me that she would be fine, I made an appointment for a mammogram so I could send it to her and tell her to “Leave my boobs out of this!” One mammogram, an ultrasound, and a biopsy later, I was diagnosed with breast cancer on August 5, 2014. I am BRCA 1 positive and was Stage 2b. I opted for a double mastectomy because of my aunt’s experience and started last Breast Cancer Awareness month off with my surgery (it was on October 1st). A few weeks after my surgery, several friends, family members, spa/nail team members, and a couple of clients participated with me in the American Cancer Society’s Making Strides Against Breast Cancer walk in Johnson City, Tenn. as Team Frances. We raised about $1,000 and are incredibly thankful for the support and for anything we can contribute toward this cause, because now more than ever, it’s so close to our hearts. I had to take two months off work after my double mastectomy, and I missed my clients and coworkers terribly. I worked through chemotherapy and now I’m undergoing radiation. In May, I had to take two weeks off for breast reconstruction, and even after being cleared by my doctor, I had to reassure a few clients that I was fine to do their appointments! I’ll never be able to thank them properly, so the idea of publicly thanking them through this article means so much. I am currently closer to the end than the beginning of my 25 radiation treatments and still have a hysterectomy (BRCA 1+ patients have a 35-70% higher chance of getting ovarian cancer, so I’m taking precautions) and possibly another breast reconstruction left. I went through fourteen chemotherapy treatments from October 2014 to March 2015 and am still in disbelief at how fast this year has gone by. As much as I hate that my aunt (Dr. Lynn Dahl of Cape Coral, Fla.) had to go through this again, she is my angel, and she is doing great. She has been my example, and I’m so happy to say I’m that much closer each day to total health. I am so thankful to be able to share our story to encourage early detection, genetic testing if it’s called for, and simple awareness that you have to be your own advocate for your health. The idea of reaching and possibly helping anyone with my story helps to make up for the pain of this past year. I want to encourage everyone to get their yearly checkup. I’m 32, and if it hadn’t been for my aunt’s second run at this, I would not have known when I did. Some days it terrifies me, but for the most part it just reminds me of how grateful and lucky I am for my family, my friends, and my spa/nail family near and far who provided so much love and support.

Frances Pentland

Austin Springs Spa & Salon, Johnson City, Tenn.

of this past year.

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Karen’s Story In November, 2007, I was diagnosed with invasive Stage II breast cancer. It all started in October of that year when my good friend told me she’d been diagnosed. I decided I should get a mammogram, and the next day, the doctor called me to say that there was a suspicious mass in my right breast and that I needed to see a surgeon. I had a mastectomy on November 14. It had been 10 days since I had the mammogram. Had I not had it, I most likely would have found out about this sneaky cancer too late. (You can read my entire story in the May 2008 issue of NAILS at www.nailsmag. com/KarenHodges). The article details how nail technicians from around the world rallied, and a bevy of “Helping Hands” was arranged to see me through this ordeal. Today, I am healthy and happy. Looking back with a little perspective, I’m grateful to say I never let the “Big C” define me. Yes, it was shocking and overwhelming, but I had the best support system in my fellow nail technicians and my clients. The group dubbed “Karen’s Angels” rallied around me and carried me right through. I chose to have a radical mastectomy and begged the surgeon to take the second one at the same time, but for insurance purposes, he could not. We sent away samples for analysis and they said, “You have an 80% chance of it recurring in your other breast.” I called my surgeon and asked, “Now will you take the other one?” During the removal of my second breast, a plastic surgeon stepped in and inserted tissue expanders under the muscles of my chest. After healing, I had months of driving to Miami to have saline injected into the expanders, then driving home, aching. I had six months of chemotherapy, physiotherapy exercises, infections, and complications — all the while trying to keep my clientele going. After two years and 11 surgical procedures, the expanders were switched out for permanent implants, and I was able to return to my regular programming. My best advice for others facing breast cancer is to never let cancer own you. It’s just one thing; you deal with it and you focus on the good things in your life. Embrace your therapies. Manage your own care — do not rely on a single physician, but develop a team and remain the captain. Honor your body and listen to its messages — when you are tired, take a nap. Never stop doing what you love, even when the process is all-consuming. I truly feel that knowing I’d be seeing my clients kept me going every day. I am grateful to be here and living with a 2% chance of cancer cropping up again. I am still attempting to dig out of the financial hole created by medical bills and missing work. My career has shifted — I am in the salon only part-time and am very busy developing my online educational training courses at salongurus. com. I’m very hopeful for the future!

Looking back with a little perspective, I’m grateful to say I never let the “Big C” define me.

Karen Hodges

Salon Gurus, Fort Myers, Fla.

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Tailoring YOUR

Files? Check. Nippers? Check. Cuticle pusher? Check.

There are certain implements no nail tech can do without. But within these basics lies a great deal of variety — the shape, materials, and overall design of each tool makes a signifcant impact on daily work and appeals to nail techs for diferent reasons. Customizing your implements for who you are and how you work can improve your quality of services, your efciency, and sometimes even your work enjoyment! We’ve put together a few tool kits designed to suit nail techs who don’t always ft the mold. BY SIGOURNEY NUÑEZ

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PHOTOGRAPHY BY KIMBERLY PHAM

IF YOU ARE: Ready to buff the world as a newbie.

STOCK UP ON THESE ESSENTIALS IF YOU’RE A NEWLY LICENSED TECH LOOKING TO PERFECT HER SKILLS.

1 Masterfully crafted and made with cobalt for extreme durability.

3 1. Alfalfa Nail Supply Cuticle Nipper ¼ Jaw www.buynailsdirect.com 2. Artistic Nail Design Files, Bufers www.artisticnaildesign.com 3. Color Club Cuticle Nipper www.pro.colorclubcosmetics.com 4. En Vogue Cuticle Pusher www.envoguenails.com 5. Gel II Pro-Pack Files & Bufers www.geltwo.com 6. KB Shimmer Rainbow Finish Cuticle Nippers www.kbshimmer.com 7. Kupa ManiPro Acrylic Nail Tip Cutter www.kupainc.com 8. Mia Secret Cuticle Scissors www.miasecretnails.com 9. SpaRitual Course/Medium Files www.sparitual.com 10. The Nail Super Store Artisan Files www.nailsuperstore.com

Eliminate the guess work when choosing the right file. These are labeled accordingly.

10 The diamondshaped file is easy to hold and gives you more surface to work with for those perfecting the art of hand filing.

8 4

5 7

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IF YOU ARE: Cutting edge and want the newest tools of the trade. CONSIDER THESE IMPLEMENTS IF YOUâ&#x20AC;&#x2122;RE IN THE MARKET FOR THE LATEST AND GREATEST.

9 11

4 A little bling during proper preparation never hurt anyone.

8 7

3 A textured middle allows for a non-slip grip. Made of stainless steel with an iridescent titanium finish with comfortable double-spring action and precision jaw.

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1. Artistic Nail Design Signature Crystal Pusher www.artisticnaildesign.com 2. Backscratchers 4-Way Nail File Handle, Replaceable Abrasives www.backscratchers.com 3. KB Shimmer Rainbow Finish Dual-Ended Cuticle Pusher www.kbshimmer.com 4. Kupa ManiPro Combo Pusher with Scoop www.kupainc.com 5. Nouveau Nail Titanium Double Spring Nipper www.americanails.com 6. Nouveau Nail Titanium Double-Sided Ingrown Nail File www.americanails.com 7. Super Nail Prep Cuticle Pusher, Nail Prep File Reflls www.supernail.com 8. Orly Bufer www.orlybeauty.com 9. OPI Pusher Plus Titanium Multi-Use Pusher www.opi.com 10. Probelle Nickel Callus Removal www.pro-belle.com 11. Vetro Files, Emery Board, Bufers Made of 100% www.vetro.jp

stainless steel, it can be sanitized or autoclaved without fear of damage.

IF YOU ARE: Committed to the classics.

TRIED AND TRUE, THESE TOOLS ARE TIMELESS AND IDEAL FOR ANY SERVICE.

1 3

1. Alfalfa Nail Supply Cuticle Nipper Â˝ Jaw www.buynailsdirect.com 2. Antoine de Paris #215 Curette www.antionedeparis.com 3. Backscratchers Cuticle Nipper www.backscratchers.com 4. CND Files, Bufers www.cnd.com 5. Hand & Nail Harmony Files, Bufers www.gelish.com 6. Kupa Cobalt Cuticle Nipper Q/J www.kupainc.com 7. Mia Secret Nail Tip Cutter www.miasecretnails.com 8. Orly Pusher & Remover www.orlybeauty.com

6 4

Safely and quickly clean the free edge with this double-sided tool made from cobalt stainless steel.

7 2

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IF YOU ARE: Done with aches and pains.

BACK-TO-BACK APPOINTMENTS CAN GET PAINFUL. THESE TOOLS ARE ERGONOMIC AND OFFER EASY HANDLING.

1. Backscratchers Foot File, Replaceable Abrasives www.backscratchers.com 2. Gel II Dual Cuticle Pusher www.geltwo.com 3. Gel II Nipper www.geltwo.com 4. Hand & Nail Harmony Tweezer- Pincher Stick www.nailharmony.com 5. Kupa Arrow Point Scissor Curved www.kupainc.com 6. IBD Jewel Collection Professional File Pack www.aiibeauty.com 7. Nubar Metal Hang Nail Clipper www.bynubar.com 8. Nubar Nail Tip Cutter www.bynubar.com 9. OPI AccuNipPlus www.opi.com

Designed for comfort and made to last.

6 9

The narrow, ergonomically correct sure-grip handles offer comfort and control.

1 7 The rubber handles offer easy grip handling.

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Designed to target the smallest particles with a shape that fits comfortably on hands for daily use.

IF YOU ARE: A traveling tech.

TAKING YOUR APPOINTMENTS ON THE ROAD? MAKE SURE YOU PACK SMART WITH THESE HARD-WORKING TRAVELERS.

5 7

The acid-etched filed will hold an even grit for years and can be cleaned and sanitized after each use.

The thick foam center makes it durable so you can quickly whisk away imperfections.

1. Akzéntz Files www.akzentz.com 2. Antoine de Paris #12 Cold Cuticle Nipper ¼ Jaw www.antionedeparis.com 3. En Vogue Cuticle Nipper www.envoguenails.com 4. EzFlow Sand Shark II Bufer www.ezfow.com 5. Hand & Nail Harmony Spoon Pterygium Remover www.gelish.com 6. Kupa Slanted Tweezers www.kupainc.com 7. La Vaque Crystal File www.lavaqueprofessional.com 8. Mia Secret Nail Clippers www.miasecretnails.com 9. Tammy Taylor Peel ‘n’ Stick Disposable File System www.tammytaylornails.com

The replaceable grits will help you provide a hygienic mani from one client to the next.

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“late as usual”

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ILLUSTRATION BY ANGELA MARTINI

Dealing With DIFFICULT CLIENTS

“does she not see the other clients trying to relax?!”

Everyone has that one client who is demanding,

rude, disrespectful, or perpetually late. We’ll give you four techniques to soothe the situation

Liza Lott walks in 10 minutes late, fushed, and quick to deliver an excuse. “You wouldn’t believe the traffc today!” she exclaims. Her

rather than seethe on the inside.

entrance disrupts another client who is peacefully enjoying a pedicure. “Oh, and you’re going to hate me!” she continues. “I don’t even want to show you my nails! Three of them just popped off! You must have done something different last time.” Did a particular client come to your mind when you imagined this scenario? Was your initial reaction to frown or to smile? The answer to this question is important because it’s your response that determines how this story ends. If you’re impatient, you’ll reveal that you don’t believe the traffc was congested and that you were annoyed by the subtle implication that your workmanship is mediocre. That attitude is going to result in a negative experience for both you and your client. You have the power to create a positive outcome — if you can hold it together and respond politely and professionally.

BY MICHELLE PRATT.

>>> OCTOBER 2015

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HERE’S HOW: SHIFT THE PARADIGM

LISTEN WITH EMPATHY

We work in a service industry where that universal mantra is “the customer is always right.” And, even when they clearly aren’t right, the expectation is the service provider will respond with an affrmative head nod and a polite, “yes, madam” in a tone that would do an English butler proud. When reality pushes up against that paradigm, clients are frustrated, thinking they’ve received poor customer service. Conversely, it can be shocking when a client with otherwise good manners is completely bereft of self-awareness. The job of the tech, then, is to agree on mutual expectations, which may require a shift in paradigm. This happens early in the relationship, ideally during the frst encounter. “Establishing a healthy, professional boundary initially is one way to avoid disrespectful treatment later in the relationship,” says Aimee Villemure, a Sarasota, Fla.-based Licensed Clinical Social Worker with expertise in mediation and confict resolution. “When you speak, assume a confdent posture, and when possible, maintain eye contact. This will help you garner respect.” During the client’s frst appointment, take the time to set realistic expectations. Explain the importance of being on time, at-home care, and salon or spa etiquette. This is the time to explain nails aren’t tools, and the importance of protecting them from harsh household chemicals, such as paint thinners, acetone, etc. Clients will learn what types of things would likely break their nails or ruin their manicure. Ninety percent of them will understand. Some clients, however, those few we like to call “special,” won’t respond well. They’ll continue to be perpetually late. They’ll break their nails and blame you. They’ll ask for nails to be extended too long. They’ll want to bring their pets. They’ll want to talk on the phone. When this happens, call upon your training and professionalism to stop the situation from spiraling out of control.

“It’s so important to be empathetic when dealing with diffcult clients,” says Lan Pratt, owner of Pure Natural Nail Lounge in St. Petersburg, Fla. “Saying you’re sorry and showing empathy doesn’t mean you’re apologizing for something you’ve done. It means you understand a customer’s position.” “I try to get my staff to understand that everyone comes in here with a story,” explains Pratt. “We don’t know what happened earlier in the day; we don’t know what’s going on in their lives. What we do know is we’re here to relieve stress, so we try to relate to diffcult clients in a way that defuses the situation.” Nail tech Ashlee McMichael agrees. “We can help clients have an attitude adjustment if we respond well,” she says. Her background working with autistic adults and at-risk youth has helped train McMichael to succeed in her current position at Bella Trio in Durham, N.C. McMichael recalls a story of a client who was unintentionally offensive. “My client realized I have an 11-year-old son, but had been married only nine years,” recalls McMichael. “She asked if I had considered giving up my son for adoption. It took a lot for me to stay calm, but I tried to understand why she would ask that type of question and then gave her the respect of a polite response.”

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KILL THEM WITH KINDNESS “I fnd there are two types of diffcult clients,” says Denize Lemos, owner of LaPlaya Spa on Siesta Key in Sarasota, Fla. “One complains about things that are legitimate — things that can be changed. The other complains because something is wrong in her story. She’s had a bad day; she has stress in her life. She may feel out of control, and you are the only person she can vent to.” Lemos says her goal is to “listen, own, educate.” “I have to put myself aside,” she explains. “We are in the service industry. If a client complains, even if she complains all the time, I

OCTOBER 2015

just listen and see how I can satisfy her. Sometimes, a client wants the red carpet rolled out for her. And you know what, I roll out the carpet. When diffcult clients come to me, I kill them with kindness and make them feel special. My reputation is too important to risk a bad review,” she says.

OFFER SOLUTIONS One particularly annoying quirk of diffcult clients is their propensity to place blame on the tech or the salon. We’ve all had those clients who come back in with chipped polish or broken nails and can’t for the life of them think of anything that may have caused the problem. It’s as if the nails self-combusted. “You can’t respond in an angry way or defensively,” says McMichael. “Instead, offer solutions.” McMichael suggests techs fx the problem either by re-polishing using a different color or by offering a complimentary repair. “I explain as I’m doing the repair or re-polish that there is usually a charge for this, but I’m waiving the fee today,” she says. Villemure suggests making a general statement, such as, “When we do certain things, it’s hard on the nails and it may cause them to pop off. The only way to avoid this is to avoid using our nails in this way.” This response may sound tolerant, but it isn’t to be confused with accommodating the client who repeats bad behavior. A tech can use the situation as a way to teach and to set the stage for future interactions. This works in nearly any situation. When a client is late, for example, Pratt and her staff try to accommodate her, but use the situation as a way to educate. “We’ll say

we understand these things happen. Then we’ll explain our position. Sometimes we let them know since a client is not booked immediately following, we have time to complete the service. Conversely, we may need to apologize and say we can’t accommodate her tardiness because we do have someone booked,” she says. Either way, the client walks away understanding her appointment reserved only a limited time on the books. Pratt says that when they can’t complete a service, there may still be a way to offer options. The tech may be able to perform a pedicure without a massage, or a manicure without polish, for example. Then it’s left for the client to decide if that’s acceptable. “Clients are usually understanding,” says Pratt. “They know it’s not the salon’s fault they were late.” To clients who answer their phones and speak loudly, despite the “no-phone zone,” McMichael provides a solution. “I suggest clients fnish their conversation in a different area of the salon, away from the other customers,” she says. “But I’ve had to go out after them to let them know to get off the phone so we can fnish the service,” McMichael laughs. When clients balk about getting off the phone, Villemure suggests soliciting empathy for other patrons. “Clients can relate to the experience of your customers,” she explains, “so they will more likely be willing to change their behavior when you explain how it impacts other clients rather than how it impacts you.” Solutions to offer a diffcult client may be to suggest a different tech (if a client regularly complains about your work). It may be scheduling a client only as your last appointment of the day (if you know she’s going to be late). The solution may be to stock the salon with distractions, such as a tablet or games (for kids who create chaos). A helpful solution could be to call a manager over (to let a client know her complaint is important to

If Your Client Is Perpetually Late… > Greet her with a warm smile

> Listen to her story with empathy > Explain politely your time constraints and her options > Avoid having an attitude during the service

If Your Client Is Constantly Complaining…

> Combat her negativity with a positive attitude and kindness > Avoid being trite and fippant; respond with empathy > Try to hear her larger problem > Be patient > Never take it personally

If Your Client Exhibits Unruly Behavior…

> Limit the number of complimentary (alcoholic) drinks you serve > Lower your voice when she raises hers > Provide alternatives (to occupy children) > Remind clients of other guests (and of the no-phone-zone policy) > Model respectful behavior to the client and other team members

If Your Client Has Unrealistic Expectations…

> Explain the “why” behind your inability to meet her request > Afrm you understand what she desires > Ofer possible alternatives

Preventative Measures:

> Create a checklist of at-home care instructions and spa etiquettes to review with new clients. > Never sacrifce service to satisfy a client. Maintain quality standards.

you). When the manager affrms your solution as a client’s best choice, this often calms the client’s frustration. “Regardless of the situation, speak in a tone that’s respectful — one without judgment,” says McMichael. And remember, sometimes you are having a bad day, so the client could be reacting to your vibe. (If you’re having

a hard day, admit it. Set up a stress reliever in the break room, such as mobility bands or a stress ball.) And remember to remain professional — in and out of the salon. The last thing you want to do is walk into a grocery store with a snarky attitude after a hard day of work and realize you have become the cashier’s diffcult client.

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{ad index} Advertiser

Page

Advertiser

Page

ADI-American Dawn .......................................................................... 143

Hand & Nail Harmony ..........................................................................89

Aerovex Systems ..................................................................................... 51

ibd............................................................................................................... 8-9

All Season Professional ........................................................................ 77

Indie Girl ................................................................................................... 83

AllureNailSupply.com ..........................................................................153

Jessica Cosmetics .................................................................................. 35

Antoine de Paris......................................................................................131

Kami Nail Art ......................................................................................... 143

Artistic Nail Design ..........................................................................18-19

Kiara Sky ....................................................................................................43

Associated Nail Professionals ..........................................................137

LeChat........................................................................................................133

Beauty Tech ............................................................................................ 143

Lexor Intl. ................................................................................................. 159

Belava........................................................................................................ 107

Light Elegance ....................................................................................24,25

Bio Sculpture Gel ....................................................................................66

Litebox Electronics Development...........................................154-155

Blaine Labs Inc. ........................................................................................ 92

Mia Secret Nails.......................................................................................91

Bodipure, Inc. ......................................................................................... 105

Morgan Taylor ..............................................................12-13, 65, 73, C3

China Glaze........................................................................................33, 73

Nail Superstore, The............................................................................160

Cory Labs Inc........................................................................................... 161

Nail Tech Supply ................................................................................... 145

Cuccio .................................................................................... 14-15, 37, 157

NailTek........................................................................................................ 93

Diamond Cosmetics ............................................................................140

No Lift Nails ...............................................................................50, 84, 99

Dollar Nail Art........................................................................................ 143

NSI - Nails Systems International ................................................... 67

Duri Treatments ......................................................................................70

OPI Products ..................................................................... 2-3, 16-17, C4

Duri Cosmetics......................................................................................... 71

Orly International ...........................................................C2-1, 27, 41, 53

Eco Jet and Liners ................................................................................. 158

Premier Nail Source .....................................147, 148-19, 150-151, 152

Entity Beauty Inc. .................................................................................. 103

Premiere Birmingham .......................................................................... 141

Essie Cosmetics ...............................................................6-7, 29, 49, 63

Pure Organics ......................................................................................... 87

Everglaze..............................................................................................20-21

Seche ........................................................................................................... 59

EZ Flow ....................................................................................................... 75

Star Nail Products .................................................................................157

Famous Names ........................................................................................ 79

SuperNail .................................................................................................109

footlogix ..................................................................................................... 85

Tweezerman International ...................................................................81

Gehwol ....................................................................................................... 97

Vetro ......................................................................................................22-23

Gelaze ......................................................................................................... 55

Whale Spa ............................................................................................... 156

Gelish ..........................................................................4-5, 31, 39, 65, 101

Winlind Skincare ................................................................................... 57

Gulfstream Plastics................................................................................90

Young Nails ............................................................................10-11, 45, 47

The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.

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SPIRITED TREATMENTS Wine, beer, tequila, and even bourbon are trending as unique ingredients for premium manicures and pedicures. If you are looking to give some splash to your service oferings consider adding one of these innovative interpretations to your menu. BY PATTI BIRO

Everything about a margarita translates perfectly into a premium nail service. Lime juice is a natural fountain of youth. The citric acid in limes is a natural exfoliator and the peels help to inhibit melanin production, which can help to fade age spots. Tequila is a natural antibacterial agent, which gets an extra boost from salt — and what good margarita comes without salt? Nail salons from Mexico to Manhattan are hopping on the margarita bandwagon for manicures and pedicures. Tammy Dennis, owner of Infnity Luxury Salon in the Gorge, brings the sunny favors of Mexico to the often cloudy skies of Bingen, Wash., with her signature margarita manicures and pedicures. The Ultimate Spa Margarita Pedicure (clocking in at two hours) includes a warm foot soak with margarita crystals, a soothing foot and leg exfoliation, callus removal, a margarita moisturizing mask, heavenly hot towels, and an amazing 20-minute leg and foot massage. The matching manicure adds another hour of personalized luxury. The products used in the services are produced in Washington, adding a local fair. The “salt on the rim” of this service duo is a made-on-the-spot margarita mocktail. (Alcohol can’t be served in salons in Washington state.) Tammy’s inspired service was driven by her need to create something different and unique for her guests and visitors to tiny Bingen (population 712). “Our clients will drive as far as 45 miles to experience the margarita services and come back again and again,” she says. >>>

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Ultimate Spa Margarita Pedicure photo courtesy of Infnity Luxury Salon in the Gorge

MAKE MINE A MARGARITA

POP THE CORK ON A CHAMPAGNE PEDICURE

Champagne & Rose Luxury Manicure photo courtesy of Three-13 Salon, Spa & Boutique, Marietta, Ga.

Chardonnay Silk Spa Manicure photo courtesy of LeVonne de Spa, Waterford, Mich.

WINE NOT? Vinotherapy combines traditional nail services and treatments with the antioxidant benefts of wine. Wine has been consumed for thousands of years. In fact, traces of white wine residue were discovered in King Tut’s tomb. Nail services can feature wine as part of the protocol or in products. Wine, champagne, and grape seed products with enticing names such as Cabernet Crush, Merlot Magic, and Champagne Mimosa are readily available for back bar use and retail sale. If you are crafty, creative, or both, you might even try your hand at creating your own custom wine-based products. Wine consumption is a growing trend with wineries popping up in nearly every state. Wine-inspired services are tagging right along, not just for the fun factor but for the health benefts they deliver. Wine-based products may help to turn back the hands of time as they contain large amounts of concentrated antioxidants and vitamins. Nearly everyone has heard of the benefts of resveratrol, a natural plant phenol with anti-infammatory properties thought to aid in wound healing.

SPA HOPPINESS IN BEND, OREGON

Ale-ing Foot Service photo courtesy of Anjou Spa, Bend, Ore.

Not only can you enjoy drinking a local brew, you can soak in one too. Celebrating the locals’ and visitors’ love of beer, Anjou Spa has teamed up with a local craft brewer aptly named the Goodlife Brewing Company to create the Ale-ing Foot Service. It begins with a foot soak in a copper bowl flled with freshly warmed beer. Next, a custom-created scrub combining hops and fresh barley is used to smooth the feet. The fnishing touch is a foot and lower leg massage using a hops-infused lotion to leave your feet refreshed. This service is especially popular with male guests, but many ladies enjoy the chance to enjoy a little “brew renewal.” This service is loaded with health benefts as well. The yeast in beer is a natural antifungal agent, while the hops contribute anti-microbial properties and aid in relaxation. Barley is a natural anti-infammatory agent that is loaded with zinc, which helps to repair the skin. The bran of the barley is a natural exfoliator. “Most people probably aren’t aware of the therapeutic benefts of beer; there’s more to it than just great taste,” says Jenna Walden, managing partner of Anjou.

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PHOTO BY NATALIE RAE PULS

Champagne and sparkling wines get their distinctive appeal from all those tiny bubbles. As it turns out, champagne has some unique benefts that make it a perfect choice for a premium nail service. Long thought to increase blood circulation when consumed, those tiny bubbles also act as a natural exfoliating agent. The active ingredients found in champagne-themed products may include grape seed oil or grape seed extract. These ingredients combine well with rose essence or citrus (think of a Mimosa — the popular drink made with orange juice and champagne) to enhance the aromatherapy value of the product and service. So pop the cork and offer your guest a glass of bubbly for a unique service. You will fnd many variations, but most champagne pedicures begin with a soak in room temperature champagne accented with rose petals or rose minerals. Grape seed scrubs are often used for exfoliation and can be combined with a champagne oil massage. The scrub combined with champagne oil creates the perfect combination of exfoliation and hydration. Champagne oil is helpful in restoring moisture and improving the look of aging feet while fghting skin discoloration.

HOLIDAYS WORTH CELEBRATING

Our favorite spirits all have a national holiday or even a designated month. Use these red-letter days to promote your spirited treatments. January 11: National Hot Toddy Day February 22: National Margarita Day March 17: National Irish Cofee Day and Green Beer Day April 7: National Beer Day May 7: National Muscato Day May 16: National Mimosa Day June 14: National Bourbon Day July 24: National Tequila Day August 4: National White Wine Day August 7: International Beer Day October: California Wine Month October: Oktoberfest October 16: National Red Wine Day December 20: National Sangria Day December 31: National Champagne Day

Photo courtesy of Spa Grand Traverse in the Grand Traverse Resort, Acme, Mich.

WANT TO ADD SOME SPIRITS TO YOUR MENU?

BOURBON — AS AMERICAN AS APPLE PIE Annual sales of bourbon and Tennessee whiskey surpassed the $1 billion mark in 2013. Craft distilleries are cropping up across the country. Bourbon tours, tastings, and parings are becoming as popular as wine events. Bourbon is a uniquely American beverage that is found at backyard barbeques and black tie affairs. Given our love of bourbon, it was only a matter of time before salons and spas teamed up with product manufacturers to turn that delightful combination of brown sugar, vanilla, and caramel scents and favors into a growing list of products and services. Spa Grand Traverse in the Grand Traverse Resort in Acme, Mich., has created an “On the Rocks” manicure and pedicure combination that features products infused with ginger, pecans, and real Kentucky bourbon. This service provides 100 minutes of “me time” and includes a complimentary cocktail. Spa director Dawn Olsen says her inspiration for the service came from guests’ positive response to having organic spa cocktails available in the spa. “Guests like the idea of relaxing with a delicious spa-inspired cocktail while enjoying our manicures and pedicures and at the same time catching up with the people in their lives,” says Olsen. An added plus is the fact that the Bourbon Bubbler products smell wonderful, which often leads to a retail sale.

Before launching into liquor-based services, some research is in order. 1. Research your state and county liquor laws. Alcohol may be allowed in a service but in some states serving alcohol is not permitted in a salon or requires a special license. (For more information and resources, read “License to Serve” at www.nailsmag.com/alcohol.) 2. Seek out local sources for inspiration and products such as wineries, craft brewers, or vineyards. These local businesses can help promote your spirited services and products. 3. Brush up on the health benefts. Spirited treatments have many health benefts that can be part of your marketing and promotion punch. Explaining the health benefts of your services is an important component of what makes them special. 4. Test your recipes and practice your protocols. Consistency is critical in a premium service. 5. If you don’t wish to serve or use alcohol in your services, consider creating “mocktails.” Alcohol-free beverages are an option and there are substitutions you can use for the service ingredients.

Patti Biro is the owner and founder of Patti Biro and Associates (www.pattibiro.com), a consulting frm specializing in planning and providing innovative coaching and education in the spa and wellness industry.

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{reader nail art}

Bobbie Pope Pinks Nail Stuido, Kingsport, Tenn.

Want to see your nail art here? Just e-mail digital pictures of your art to Beth.Livesay@bobit.com; please include your name, salon name, city, state, and phone number. Or, mail printed pictures or the tips themselves to Beth Livesay, 3520 Challenger St.; Torrance, CA 90503. All submitted nail art will also be considered for publication on www.nailsmag.com.

Haven Hedrick The Nail Boutique, Santa Maria, Calif. Instagram: @havenhedrick

Jenny Soderman Shimmer Just Nails, Rohnert Park, Calif.

Shannon Lauer A Better Cut Hair and Nail Salon, West Palm Beach, Fla. Amy Morphey Amy’s Tips & Toes, Kent, England

Sara Hanley Grande F-Nail-E Salon, Billings, Mont.

Lucia Etchamendy Lucia’s Hair and Nail Salon, Barstow, Calif.

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Sonia Compton Trisha’s Studio 24, Manhattan, Kan.

OCTOBER 2015

Heather Aquino Paint Your Piggies Salon, Bradley, Ill Instagram: @paintyourpiggies

Check out Nail Art Gallery Magazine for more Halloween nail art at www.nailsmag.com/nagtablet.

Diamonds Are Forever. So Are

Lawsuits.

Join Associated Nail Professionals.

Associated

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Just one injured or angry client can put you at risk of losing your: • House • Car • Future earnings • Credit rating

As a member of Associated Nail Professionals (ANP), our comprehensive professional liability insurance coverage will protect your future from financial damage.

There are dozens of other reasons to join ANP. Learn more about the benefits of membership.

{product spotlight} This October, Morgan Taylor reminds you to Fight Like a Lady with a new quartet of mini lacquers including Sweet Surrender, Sweetest Thing, Lip Service, and Prettier in Pink. The purchase of the four pack will help support the fght for breast health and fund research for a cure. www.morgantaylorlacquer.com

THINK PINK BOUTIQUE

Miracle Oil from Earthly Body is a blend of 100% natural and essential oils featuring tea tree oil and hemp seed oil. The rich blend of vitamin E and fatty acids can be applied to dry skin including cuticles, and soothe irritation. During the month of October, the oil will be sold in special breast cancer awareness packaging. www.earthlybody.com Keep clientsâ&#x20AC;&#x2122; feet warm while leaving toes exposed with Pedi-Sox. In honor of Breast Cancer Awareness month, Pedi-Sox introduces a new shade in Luxury Pink. A portion of sales supports the Susan G. Komen for the Cure Foundation year-round. www.originalpedisox.com

Five years ago, the owner of Sheba Nails battled with breast cancer. Now, the company wants to highlight awareness by releasing a Breast Cancer Awareness kit stocked with an exclusive Mariposa Nail Lacquer in Pink Ribbon, Mariposa Eyeshadow in Pink Ribbon, pink ribbon decals, and pink nail art glitter. After personally being afected by the disease, Sheba Nails will donate 100% of sales from this kit to breast cancer research. www.shebanails.com

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Curl for the cure with a pink and padded version of Tweezermanâ&#x20AC;&#x2122;s top-selling classic lash curler, a new beauty tool introduced for the 2015 Breast Cancer Awareness Precision in Pink Campaign. A portion of proceeds from the sale of each limited-edition Precision in Pink Neon Great Grip Lash Curler will be donated to breast cancer organizations throughout the country. www.tweezerman.com

The Support the Cure Collection from Nubar features three-free polishes including Foundation Base Coat, Pink Cami, Je tâ&#x20AC;&#x2122;aime, and Diamont Seal and Shine Top Coat. Half of all proceeds from October sales will be donated to City of Hope Breast Cancer Research. www.bynubar.com

During October, Tammy Taylor Nails will donate $1 for every sale of its most popular acrylic nail powder, Haute Pink Prizma, in support of Breast Cancer Awareness month. www.tammytaylornails.com

The Geluv Pink Power Go 3 kit from Alfalfa Nail Supply was released with Breast Cancer Awareness in mind. The kit includes a FlashGel LED light, a Geluv Top Coat, Geluv Base Coat, Geluv Gel Color, Geluv Soak Of Clips, cleanser, remover, fle, bufer, 10 wood sticks, 10 lint-free wipes, and a travel bag. www.buynailsdirect.com

OCTOBER 2015

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>>>

{product spotlight} Rich in anti-aging formulas, body oils from Epicuren nourish and refresh the skin, providing a hydrating and nourishing lightweight alternative to scented fragrance. www.epicuren.com

Hit the trail with blazing new shades from Gelish’s new fall 2015 Urban Cowgirl collection. From daring to rustic, each shade kicks with the spirit that’s wild at heart. The set includes Pumps or Cowboy Boots?, Plum Tuckered Out, Holy Cow-Girl!, Tex’as Me Later, Tan My Hide, From Rodeo to Rodeo Drive, Seal the Deal, and Chain Reaction. www.gelish.com

Step outside the boundaries with CND Vinylux Contradictions collection. The set of long-lasting nail polish includes Safety Pin, Naked Naiveté, Tartan Punk, Rouge Rite, Couture Covet, Peacock Plume, Poison Plum, and Grommet. ww.cnd.com

La Vaque’s Thumb Palette and Mini Spatula is a great tool for mixing custom colors. Use the rectangular stainless steel plate that’s connected to an adjustable ring to hold your favorite shades and use the spatula to dispense, scoop, and mix pigments and powders. www.lavaqueprofessional.com

Exo Supply’s Pure Remover is an organic nail polish remover made with plant-based ingredients and essential oils. Pure Remover is non-toxic, non-fammable, and available in natural scents including orange, mint, lavender, and unscented. www.exosupply.com

>>>

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OCTOBER 2015

October 25-26 2015

New & Exciting Educational Lineup

hair nails dayspa business

速

: oto

la Vil

Beauty Industry Professionals and Students Only

Birmingham-Jefferson Convention Complex Birmingham, Alabama

www.premierebirminghamshow.biz

800.335.7469

#PremiereBirmingham

{product spotlight}

Just in time for Halloween, KB Shimmer introduces Be Scareful, a white cream and jelly nail polish with dots, shreds, and circle glitters in orange and black. After dark, the polish glows a ghoulish green. www.kbshimmer.com

The Skin, Hair, and Nail Oil from Dermae is an all-in-one body treatment that can be used from head to toe to help restore a natural glow. It is composed of pure plant oils that can replenish moisture for antiaging benefts. www.dermae.com.

Easily remove nail polish with these convenient, travel-friendly, and non-toxic nail polish remover pads from Gabriel Cosmetics. The acetone-free formula is non-drying, conditions skin, and features a fresh citrus scent. www.gabrielcosmetics.com

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The Veneer Forms from Cuccio Pro are made from a thick mylar and help guide nail techs in the building and design of square or stiletto-shapred nails. These forms are applied under the natural nails making it easy to construct any length with the assistance of the guide lines. Each roll contains 250 forms. www.cuccio.com

The Jessica Nail Care Machine from Jessica Cosmetics is a portable e-fle kit. Made in Switzerland, the kit includes a cuticle pusher, a sapphire nail shaper, a cone sapphire emery, a cuticle brush, a sapphire pedicure emery, and a round sapphire emery. www.jessicacosmetics.com

Cácee introduces a new UV Gel brush that is sturdy yet forgiving. It is specially formulated to give your clients a balanced set of nails when paired with any gel products. www.caceeinc.com

OCTOBER 2015

The Age-Defying Collagen Ampoule Treatment from Timeless by Pevonia is a high-performing ampoule treatment that blends marine collagen, caviar, and select anti-aging extracts to smooth wrinkles, hydrate, and rejuvenate the skin. www.pevoniapro.com

Botanical extracts in Bodipure’s velvety soft Peppermint Body Mud give skin resilience while tightening pores. The active mud draws in moisture and rehydrates skin where most needed. Calming, anti-infammatory ingredients help soothe and relax the body. www.bodipure.com

Essie’s Fall 2015 Collection is taking center stage this season with colors inspired by iconic rock ’n roll royalty. Six new shades capture the powerful allure of the classic rock era with intensely saturated hues. Colors include In The Lobby, With the Band, Frock ‘n Roll, Color Binge, Bell-Bottom Blues, and Leggy Legend, and are also available in Essie Gel. www.essie.com

MarketPlace

IBD’s Hidden Haven Collection consists of six whimsical colors and two opaque deco glitters that add creamy accents. Colors include Head in the Clouds, Sweet Sanctuary, Mystical Muse, Whimsical Wanderer, Calm Oasis, Tranquil Surrender, Serene Slumber, and Beauty Sleep. www.ibdbeauty.com

Dollarnailart.com

The Incredible Dots

Top tips with Incoco’s Halloween 2015 Collection. Four new appliqué shades make it easy to celebrate a day of frights and delights. The festive nail wraps are made of 100% real nail polish. www.incoco.com

SPECIAL WHITE SALE Extra Soft Luxurious & Long Club White Towels

Create amazing Art Deco effects with these 1.5mm studs. A great accent for every type of nail art! 12 brilliant metallic colors. Aqua, Black, Capri Blue, Coffee Bean.Fuchsia, Gold Green, Hyacinth, Midnite Blue, Purple, Bright Red, Silver

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In The Marketplace? Developed by a nail tech for nail techs, Diamond Luxury Products’ Cuticle Oil absorbs quickly, helps prevent broken nails by strengthening cuticles, and has a sweet almond scent. www.chocolatediamondstudio.com

NAILS Magazine, 3520 Challenger St., Torrance, CA 90503 310/533-2400 • www.nailsmag.com OCTOBER 2015

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{

get the look

}

e pieces that have Youâ&#x20AC;&#x2122;ll want to pick up thes r October issue. an eerie resemblance to ou

After getting your personalized license plates (p. 38), get a frame to match. www.ebay.com

$13.50

If you want to make your own haunted house (p. 162), grab this display piece. www.partyswizzle.com

$16.50

If youâ&#x20AC;&#x2122;re all over Aztec prints (p. 72) and want to wear them on more than your nails, faunt these boots. www.charlotterusse.com

$19.99

In need of a quick costume? These Day of the Dead masks are beautiful options that can inspire colorful nail art. www.wholepartyzone.com

$3.95 Wear pink to show your support and share a story (p. 114). www.customizedgirl.com

$21.9 7

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OCTOBER 2015

NTS nail technicians supply

T supporT!

For over 20 years, NTS has been the go-to distributor of professional nail products. Owned by an award-winning, licensed nail competitor, NTS will meet your every expectation. • Special technical support hotline for professionals. • Leader in education. • Competitive pricing.

cAll us NoW! 800.473.6062 9Am – 6pm (csT) NailTechsupply.com

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New customers will get 20% off their first order! promo code: HAppYTecH20%

DEAL DA OCTOBER 2015

S H E E T Deal Sheet shows you all the bimonthly deals ofered by your favorite manufacturers and distributors. Browse through this issue, brought to you by NAILS Magazine, before doing your shopping at your distributor.

147-152 153 154-155 156 157 158 159 160 161

147-152

153

154-155

156

Premier Nail Source Allure Nail Supply Litebox Electronics Development Whalespa Star Nail

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EcoJet and Liner Lexor Nail Superstore Cory Laboratories

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160 Call your professional beauty products supplier directly to take advantage of this monthâ&#x20AC;&#x2122;s great deals. Tell them you heard about them in NAILS Deal Sheet! 161

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AVOJUICE BIG VALUE Flaunt your edgy side with four hot colors that will take your nails from mild to wild to wicked! Purchase 4 Limited Edition Nail Lacquer Minis, Get Silver Metallic Nail Art Tape

Purchase OPI Top Coat .5 oz. and DripDry Drying Drops .3 oz. at a Special Price, Get Natural Nail Base Coat .5 oz.

Purchase Two OPI Nail Lacquers .5 oz. (OPI with A Nice Finn-ish & Malaga Wine), Get Rhinestones and Gold Studs

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2 oz. $5.95 4 oz. $9.95 32 oz. $49.95

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A clinically-tested professional salon formula designed to help with unsightly nail problems.

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• Original Formula • Soft & Peeling Formula • Dry & Brittle Formula

OPI GelColor

OPI Avojuice Skin Quencher Lotions

.5 oz. $15.95 features the latest advancements in gel polish technology. Each coat cures in just 30 seconds under LED and features a custom brush for fast, polish-on application.

with smooth, rich moisturizers plus avocado and aloe extract.

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1 oz. $9.50

Manicure/Pedicure Scrub 25.4 oz. $29.95 5 varieties

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8.5 oz. $4.95 32 oz. $17.50

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OPI Studio LED Light Ergonomic, patent-pending LED light is a breakthrough in design. Thirty-two strategically placed LED lights and finger guides ensure even curing on all five fingers.

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OPI Titanium Tooling

OPI Brushes

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OPI Absolute Acrylic Intro Kit

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OPI BondAid

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4 oz. $16.95 8 oz. $29.95 16 oz. $47.95 32 oz. $74.50 Gallon $199.95

.5 oz. $4.95 1 oz. $7.95 4.2 oz. $24.95

AccuNip Titanium Cuticle Nipper $39.95

Acrylic Powder Artist Series 2-Piece Oval Acrylic Brush #8 $44.95

OPI BondEx .25 oz. $7.95

#6 $24.95

PusherPlus Titanium $24.95

Sanitizable Handle

hospital-grade Professional cleaner and Pedicure File disinfectant 80/120 Grit $14.95 Gallon $54.50 80/120 Refill 3-ct. $19.95

.7 oz. $7.50 4.4 oz. $27.50 10.6 oz. $49.95 32 oz. $129.95

File Edger Titanium $14.95

* Free shipping within contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties. PRICES IN THIS AD VALID SEPTEMBER 1 THROUGH OCTOBER 31, 2015. WE ARE NOT RESPONSIBLE FOR TyPOGRAPHICAL ERRORS. ALL PRODUCT IMAGES © 2015 OPI PRODUCTS, INC.

TOLL FREE

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Phone: (813) 931-3377 • Fax: (813) 961-7221

www.premiernailsource.com Twist-Lock Pump Bottle

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$ T O R E

A B R A S I V E S T I P S — T O O L S

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$1.00

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birchwood stick scrub brush hygienic file 3-way buffer

4 oz. $1.00

2-ct. $1.00

8 oz. $1.00

$1.00

Manicure Bowl

Crystal Stretch Toe Rings

Onezees Toe Seps

Pink Slant Tweezers

Nylon Gel Brush

$1.00 EACH

Mini Manicure Sticks Polish Display Wheel

Mr. Pumice Pumi Bars

100-ct. $1.00

$1.00

Rhinestones

Striping Tape

Striper Brush OR Dotting Tool

$1.00 EACH

Pink or Black

NEW!

Ultimate or Purple Pumi Bar

$1.00

24-ct. $1.00

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Mini Files Black or Zebra

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Natural Nail Garnet Boards

Cuticle Eraser Stone

20-ct. $2.95

20-ct. $4.95

20-ct. $5.95

50-ct. $6.95

$0.59

$0.49 EACH 50-ct. $19.95

Yellow Manicure Blocks

Pink Pedicure Blocks

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Arctic White Blocks

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COLORS

50-ct. $1.00

$1.00

144-ct. $1.00

3-Way Buffer Files

3-Way Shiner Blocks

Mini Orange Sani Mini Buffng Blocks Blocks

$0.49 EACH 10-ct. $4.50

126-pk. $4.95 1"x1" Case/1512 $53.95*

Sanitizable Blocks ORANGE MEDIUM/FINE

MED/FINE

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240/240

10-pk. $2.50 Case/500 $99.95*

500-ct. $6.95 50-ct. $1.95 SIZES 1-10

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PROFESSIONAL TIPS Extra Strength Bullet Glue Dries in Seconds! Twist-Off Nozzle!

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16 oz. $5.50 64 oz. $17.50

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50-ct. $39.95

Standard $0.95 EACH 50-ct. $44.95

Split Second Brush-On Nail Glue

Rectangular Nail Forms

Double Spring Cuticle Nipper

Toe Nail Clippers

Acrylic Nail Form Dispenser

500-ct. $2.49

Chastity™ Chasticide® Disinfectant

Brush Cleaner Holder

Spoon Pusher

Stainless Cuticle Pushers

Spoon Pusher / Pterygium Remover 2-Sided Straight Pusher

$0.79 EACH

$2.95 EACH

French Manicure Brush

Pure Kolinsky Acrylic Brushes

CURVED OR STRAIGHT

16 oz. $3.50 Gal. $12.95* Porcelain Dappen Dish with Lid

$4.95

$2.50

Aluminum Handle Acrylic Brush STORES INSIDE HANDLE

$2.95

Brush Cleaner 4 oz. $2.95 Gallon $29.95*

Glass Dappen Dish

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10-pk. $2.00 Case/500 $89.95*

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#8 #10 #12 #16 #18 #20

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Acetone Resistant Clear Handles

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4 oz. or 8 oz. 6 oz. $1.50

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Latex Gloves TM

E N H A N C E M E N T S

Value Series Brushes

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B R U S H E S

Sani-Kits

Want to be notified about our Weekly Hot Deals? Sign up for e-mail notifications on our website.

$4.95 100-ct.

8 oz. $3.95

Gelös Gel and Gel Polish Thinner 1 oz. $11.95

Line Out

Primer

Violet Acrylic Liquid

Dehydrating Anti-Fungal Prep Spray

$2.95

Acrylic Powders .75 oz. $2.95 2 oz. $4.95 4 oz. $9.95

48 oz. $99.95

$2.95 $4.95 $6.95 $19.95 $69.95

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Single Process UV/LED Gels

Resin

1 oz. $6.95 4 oz. $19.95 16 oz. $59.95

1 oz. $3.95

100-ct. $4.95

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Brush-On Resin

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Fabric Strips

.25 oz. $1.95

2 oz. 4 oz. 8 oz. 32 oz. Gallon

Attraction Liquid 8.1 oz. $33.95 32 oz. SAVE $59.95 24%

Attraction Powders 1.4 oz. $11.95 4.6 oz. $32.95

Starlite UV Gels

1 oz. $18.50

$24.95

Glazed Glass

Extreme Finish Glaze .5 oz. $11.75

Extreme Powders

Extreme Glaze Dryer

Extreme Glaze Sealer

Base Glaze .5 oz. $11.75

1 oz. $12.55

6 oz. $16.75

.5 oz. $8.20

1"x36" 2-ct.

10 gm. $1.95

Silk or Fiberglass

Kapping Gel

Natural Nail Dehydrant 1 oz. $3.95

$2.95

Split Second Activator Spray

8 oz. $4.95

.5 oz. BUY 2 GET 1 FREE!

$12.50

T3 Fibergels

Acrygels 1 oz.

1 oz.

with Calcium Plus

X-Strength Primer

.25 oz. $4.75

1 oz. $24.95 Litle Dipr’s 10-ct.

Stikr Resin .5 oz. $11.25 1 oz. $19.25

Kikr Spray Activator Kikr NEW! 8 oz. 2 oz. Pressurized $54.00 $19.25 Spray Activator $45.90 6 oz. SALE! $16.75

WE EXPORT WORLDWIDE!

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4 oz. $33.55

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SE HABLA ESPAñOL

* Prices in this ad valid September 1 through October 31, 2015. Certain items and case pricing may be subject to additional shipping costs. See website or call for details.

GUARANTEED LOWEST PRICES!

Now accepting

WE BEAT

USA & CANADA

We also accept ACH/E-checks, wire transfers and these credit cards:

ALL COMPETITORS’ ADVERTISED PRICES!

* Free shipping within the contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties.

Nail Whitening Paste 1.75 oz. $4.95

Pedi in a Box 4-Step $2.80 ea.

Buy Any One Organic Spa Pedicure Product 64 oz., Get One Callus Exfoliator 34 oz. FREE!

Sea Salt Soak, Moisture Scrub, Mud Masque, Massage Lotion

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Buy One Cuccio naturalé massage Crème 26 oz., Get One matching Butter Blend 8 oz. FREE! $15.95

NEW!

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Socks $2.50 per pair

Mani in a Box 3-Step

SAVE $36.90

Body Butters 8 oz. $5.25

Sugar Scrub Mud Masque Massage Lotion

includes: • Elegant Bowl • Pedicure Tub Insert • 20 Disposable Liners Features & Benefits: • Heat & Vibration • Safe & Sanitary • Easy to Carry Tub Insert

CHOOSE ANY ONE 64 OZ. Dead Sea Salt Soak $42.20 Sugar Scrub $65.30 Moisture Mask $52.70 Massage Cream $52.70

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Trio Foot Spa All-in-One Smart, Elegant Pedicure Bowl

Body Lotions

$149

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25%

Disposable Manicure Bowls (20-ct.) with Chrome Stand

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10%

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20.3 oz. $4.50

Diamond Drill Bits

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MT-20

Disposable manicure Bowls 100-ct. $25.00

SonicTouch Ultrasonic Remover Dust Collector

Beauty Pure™

$50

See Complete Selection Online

$2.95 $1.50 EACH

$4.95 EACH

Infnite Color Palette™ FlashCure™ One-Finger LED Lamp

SALE! 100-ct. $2.95 1000-ct. $24.95

UV Tunnel Lamp

9-Watt UV Bulb

6 bits, 3 sanding bands

HOT/COLD

3 BITS

$99.95

ADj. SPEED AND 3 BITS

$399.95

T-209 UV Sterilizer

Hot Towel Cabinet

Mini Hot Towel Steamer Kit

Nail Dryer

20,000 RPM

$99.95

$49.95

$368.00

Spa Manicure Warmer $9.95

Electric Heated Mittens or Booties

Paraffn Warmer

30 SECOND CURE

$4.95 $14.95

$49.95

BUY 1 GET 1 FREE!

EXTREME DURABILITY

$69.95

TWIN FANS

DURABLE ACRYLIC POLISH DISPLAYS TABLE TOP DISPLAY Holds 30 Bottles $19.95 Holds 60 Bottles $29.95 WALL MOUNTED Holds 36 Bottles $19.95 Holds 90 Bottles $29.95

.5 oz. $16.95

Holds All Popular Brands Birchwood Sticks

100-ct. $1.95

144-ct. $2.95 2880-ct. $59.95*

Mr. Pumice Metal $4.95 Foot File

Flowery Swedish Clover Original Föt File

Softeez Toe Seps

$0.10 a pair 1440 pair $99.95* Pedicure Tub with 20 Disposable Liners

Blue Cross Blossom Floral Cuticle Oil

INFA-LAB

1 oz. $4.95

.5 oz. $1.95

Pumice Sponges $0.55 ea.

Heavy Duty 4-Way Red Pedicure File

Original Thong

Magic Touch Liquid Styptic

360 pair $59.95*

Box / 24-ct. $11.95

Disposable Pedicure Tub Liners

Warming Manicure Bowl

100-ct. $66.00

Northern Lights Hologram Top Coat .5 oz. $4.95 2.5 oz. $13.95

.5 oz. $4.95

FUNG-OFF

.125 oz. $2.50 .5 oz. $7.50 Pedi-Stil Pedicure Foot & Leg Rest $19.95

$0.49 each 50-pk. $19.95 Blue Cross Callus Cuticle Remover Remover

Original

NEW!

Just Add Hot Water!

FREE!

8 oz.

$4.95

All-Purpose Wax

32 oz.

$15.95

$4.95

14 oz. $9.95

3"x 9"

$9.95

100-ct. $3.95

SALE! .5 oz. 2.5 oz. 4 oz. 16 oz.

Disinfectant Spray $4.95

1000-ct.

MAkeS 128 GAllOnS GALLON

$299.95*

$39.95*

Spa Beauty Wipes

$49.95

$2.95 $6.95 $8.95 $19.95

Natural Nail Treatment

OMEGA LABS Fungus Treatment

.5 oz. $4.95

BUY 2 GET 1 FREE!

Gentle Exfoliating Sloughing Cream

Pedicure Scrub

ROCK SALTS Ice Cooling Gel

Paraffn Wax

Paraffn Liners New & Improved!

16 oz.

GALLON

$24.95*

$12.95

Nail and Cosmetic

Nail Wipes

6 LbS.

Nail and Cosmetic

100-ct. $17.95* $5.95

CelluCotton

Large Wax

Slim Bendable

Applicators

Wax Applicators

50-ct. $1.00 Case/5,000

100-ct. $1.25 Case/10,000

2"x2"

witH eASy GriP tABS

200-ct.

240-ct.

200-ct.

240-ct.

3 lbs.

$99.95*

$1.75

$9.95

$3.50

$14.95

$14.95*

$69.95*

ORDER ONLINE 24/7

WWW.PREMIERNAILSOURCE.COM

Pads

E L E C T R O N I C S

A C C E S S O R I E S

T R E A T M E N T & S

P O L I S H

8 oz. $2.95 Gallon $14.95* TM Peppermint 5 Gals. $59.95* Pedicure Collection

Gallon 32 oz. $29.95* $4.95

$2.95

Clean ’N Flush

100-ct.

BUY 10 GET 2 FREE! *

Premium Epilating Roll Body Epilating Strips 100 yds.

BUY 2 GET 1 FREE!

Sani-Tablets

99% Alcohol, Non-Acetone, or Acetone

$19.95

Out The Door Top Coat

Créme Mask

Komfort Wedge Cuccio Lyte Body $14.75 Butters

Buy One Sea Salts 19.5 oz., Get One Butter Blend 8 oz.

$49.95

BUY 3 GET 1 FREE!*

Pumi Bar $0.75 ea. 24-ct. $12.95

$9.95 $6.95

Develop 10 Program

Pedicure Slippers $0.20 a pair

$32.00 Microplane $9.95 Colossal

DeMert Nail Enamel Dryer 8.5 oz. $2.50 Case (12) $23.95* $23.95

Cuticle Oils .5 oz. $3.95 2.5 oz. $6.95

.43 oz. $7.95

Onezeez Toe Seps Manicure Scrub Brush $0.15 EACH

Box / 72-ct. $9.95

Omega Striper Lacquers

.25 oz. $2.50

LED/UV GEL POLISH

EMPTY DISPLAYS

25 cups $1.95

$49.95

$129.95

BUY 2 GET 1 FREE!

ViSit WEBSitE FOr CurrEnt PrOmOtiOnS

WITH UV FUNCTION

$79.95

P R O M O T I O N S

N A T U R A L N A I L S

Pads 60-ct.

$4.50

VISIT OUR WEBSITE TO SEE INSTRUCTIONAL VIDEOS ORDERS PLACED BY 2 PM SHIP THE SAME DAY!

Photos are merely representational. Items not necessarily shown to scale in relation to other products. Not responsible for typographical errors.

1-800-727-1119 LIMITED EDITION “AURORA” DISPLAYS

“AURORA” CND VINYLUX™ “AURORA” CND SHELLAC™

SOLAROIL™ MINIS

“AURORA”

SEPT-OCT PROMOTIONS

.5 oz. $5.25

.25 oz. $15.95

40-ct. $49.95

HOLIDAY COLLECTION VINYLUX™ DISPLAY 10-ct. $52.50

LIMITED EDITION VINYLUX™

Nordic Lights

RESCUE RXx™ DISPLAY 40-COUNT MINIS

STOCKING STUFFER Buy One Vinylux “Rouge Red” and One Vinylux Weekly Top Coat, Get One ScrubFresh 2 oz. FREE!

SAVE

$ 60

SAVE

Winter Glow

Glacial Mist

Tundra

SHELLAC™ XPRESS5™ TOP & BASE BONUS

MATCHING SHADES PLUS FREE TOP COAT!

Buy One CND Shellac Base Coat and One Xpress5 Top Coat (.25 oz. each), Get One Nourishing Remover 8 oz. and One Foil Remover Wraps 10-pk. FREE!

Buy One Select CND Shellac .25 oz. & One Matching Vinylux .5 oz., Get One Vinylux Weekly Top Coat FREE!

FREE!

Nordic Lights

Winter Glow

Glacial Mist

VINYLUX™ SYSTEM PRE-PACK Buy Two Select Vinylux Shades and One Weekly Top Coat, Get One ScrubFresh 2 oz. and One Offly Fast Nourishing Remover 2 oz. FREE!

SAVE $5.25

SAVE $6.90 ™

™

Shellac Chic Trial Pack

CND Shellac

Shades .25 oz. $15.95

CND Vinylux Weekly Polish is a two-step polish system, consisting of a weekly polish and a weekly top coat, that offers durability, high-gloss shine and week-long wear.

Each Trial Pack includes: Base Coat .25 oz., Top Coat .25 oz., four Shellac .25 oz., Scrubfresh 2 oz., Shellac Nourishing remover 2 oz., iPA Alcohol 2 oz., SolarOil .25 oz., CuticleAway 6 oz., Kanga file, Orangewood Stick, Shellac Brochure, Shellac Pro Certification flyer, Shellac lamp Cling

Base Coat or Top Coat .42 or .5 oz. $24.95 .25 oz. $15.95

Shellac™ Trendy Trial Pack

Nourishing Remover

Weekly Polish or Top Coat

.5 oz.

Your Choice

8 oz. $4.95 32 oz. $16.95

Tundra

$5.25

SAVE $6.00 Solar Speed Spray™

CND Nail Treatments Begin and end every manicure with treatments from CND.

SolarOil™

Rescue RXx™ .5 oz. $9.95 40-ct. Minis $99.95 $39.95 SAVE $60.00

4 oz. $9.95 32 oz. $46.95

Nail & Cuticle Conditioner

.25 oz. .5 oz. 2.3 oz. 4 oz.

Daily Keratin Treatment

Conditioning Polish Dryer

$4.25 $6.25 $16.95 $24.95

CND Scentsations™ Scentsations™ Washes 8.3 oz. $4.95

Scentsations™ Lotions 8.3 oz. $4.95 31 oz. $17.50

Stickey™ or Super Shiney™ .33 oz. $4.25 2.3 oz. $10.25 See all available CND treatments on website.

CND Nail Prep

CND Liquid & Powder System

Retention+™ Powders

Perfect Color Powders

Essential products for ensuring successful adhesion and removal of enhancements.

features unique, patented technology that ensures flexible, resilient nail enhancements that suit your clients’ needs.

feature superior adhesion, color stability and provide super strength and durability.

feature superior workability and extensive color and coverage options.

NailFresh™

Cuticle Away 6 oz. $5.95

1 oz. $8.25

Retention+™ Sculpting Liquid 4 oz. $22.75 8 oz. $38.25 16 oz. $59.95 32 oz. $84.95 Gallon $235.25

Perfect Color Sculpting Powders Retention+ Sculpting Powders ™

.8 oz. $10.95 3.7 oz. $32.75 32 oz. $146.75

NailPrime

.8 oz. $10.95 3.7 oz. $32.75 16 oz. $79.25 32 oz. $146.75

.5 oz. $11.25

ScrubFresh® 8 oz. $11.25 32 oz. $27.95

Brisa™ Gel

Gloss Gel Top Coat .5 oz. $19.75 4 oz. $109.75

Sculpting Gel .5 oz. $19.75 1.5 oz. $51.75 4 oz. $109.75

CND 3C LED LAMP

CND Brisa™ Lite Removable Gel System $299.95

NEW!

ProSeries Gel Brushes #6 Oval or Square $16.50

Removable Base Coat or Top Coat .5 oz. $24.95

Brisa™ Bond

Removable Sculpting Gel .5 oz. $21.95

Removable Smoothing Gel .5 oz. $21.95 1.5 oz. $54.75

.25 oz. $11.25

Performance Forms Designed for CND Shellac & Brisa!

Clear 300-ct. $22.75

* free shipping within contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog. free shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties. PriCES iN THiS AD vAliD SEPTEMBEr 1 THrOUGH OCTOBEr 31, 2015. AfTErwArD PriCES SUBjECT TO CHANGE wiTHOUT NOTiCE. wE ArE NOT rESPONSiBlE fOr TyPOGrAPHiCAl ErrOrS.

1-800-727-1119 PREMIUM TABLE TOWELS 12" x 16"

Create YOur Own Gel POliSH SHaDeS! Buy One Gel + Lacquer Kit and One Base + Top Coat

Get Color Display Rings 50-ct.

• LINT-FREE • STRONG • ABSORBENT

$9.95

FREE!

50-ct.

PUR TEA TREE OIL

$9.95

$6.95

$4.95

.75 OZ.

2.5 OZ.

EACH

LED TABLE LAMP

Super Seal UV/LED Gel Sealer #1 Selling Super Glossy Gel top Coat!

NATURAL

DRY!

$4.95

$2.50

$1.95

.33 OZ.

10 grams

100-CT.

• Attractive Modern Design • Brushed Aluminum Finish • Lighting Tube Rotates 360º • FlexiArm™ Easily Bends 180º • Removable Table Clamp • 48 LED Beads - 3 Watts

Perfect size for brows and lips!

.5 oz. $4.95 • 2.5 oz. $14.95

GLASS SEAL™ leaves a glass-like finish on enhancements. Air dries in 60 seconds! SUPER SPEED™ Fast Dry Top Coat bonds with polish to minimize chipping and maximize longevity. LINE ELIMINATOR™ - One quick swipe blends tip seams and erases fill lines.

Extra Strength Primer

Defense Anti-Spray

Pure Acid or Acid-Free Formula

Refreshing Mint or Soothing Vanilla

.25 oz.

$4.95

Dual Shape Nail Forms

Advanced Retention Nail Liquid

Advanced Formula Sculpting Powders

New Dispenser Box

Superior adhesion primer-optional violet monomer formulated with UVA and UVB inhibitors to help prevent yellowing.

Triple sifted acrylic powders uniquely formulated to combine the adhesion properties of a hard polymer with the flexibility of a soft polymer.

300-ct. $9.95

BLACK 100/100 GRIT ZEBRA 100/180 GRIT WHITE 180/180 GRIT

$0.69 EACH MINIMUM: 12

SqUARE & OVAL

4 oz. 8 oz. 32 oz. Gallon

$11.95 $19.95 $49.95 $179.95

One-Step UV/LED Gels

4 oz. $6.95

8 oz. $6.95

Makes 4 gallons of hospital grade disinfectant solution!

.25 oz. $9.95 .5 oz. $14.95 1.75 oz. $34.95

Finishing Wipe

500-ct. $9.95

.75 oz. $9.95 BUY 2 GET 1 FREE!

.125 oz. $2.95

BUY ANY 2 GET 1 FREE! .5 oz. $2.95

36W $69.95 $49.95

$149.95 $99.95

$50

Artistic Gems™ Rhinestone Wheels

Colour Collections™

SAVE

$20

• Compact, Transportable • One-Switch Operation Includes A/C Adapter, 3 Bits, and 6 Sanding Bands

• 25,000 RPM • FWD/REV Operation • Twist-Lock Handpiece Includes 3 Free Bits

Choose from Foil Hearts, Foil Stars, Glitter Strips, Micro Glitter, Glass Beads or Crushed Shells

• Mirror Panels for Rapid, Even Curing • Rugged Durability • Built-In Timer (30 or 60 seconds) • Up to 50,000 Hr. Lifetime

SAVE

$50

LED Bulb Strip BUY 1 GET 1 FREE!

$19.95

Master Nail Artist Brush Set $9.95

240-ct. $2.95 1200-ct. $6.95

BUY 1 GET 1 FREE! Softens cuticles, whitens nails, and releases an invigorating scent-sation!

Effervescent Manicure Balls 10-ct. $1.50

Fresh Scent Pedicure Tablets

Each collection contains 10 vials of nail art necessities in 10 vibrant colors.

24W

LED Tunnel Lamp

$4.95 $3.95

$19.95

9 Watt UV Bulb

$149.95 $99.95

Four .125 oz. Acrylic Powders 2 oz. Nail Liquid

UV Tunnel Lamp

50-ct. Refill $2.95

2.5 oz. $6.95 16 oz. $19.95

City Lights Acrylic Kits

MINI KITS AVAILABLE

built-in timer Mirror panels surround hand for rapid, even curing.

SAVE

SHADES AVAILABLE

Xtreme Nail Professional Tips

PNI12 “The Bullet” PNI25 Classic E-File Kit $39.95 E-File System Zebra Sanding Bands

Neon, Glitter & Bold Sculpting Powders

VARIETIES AVAILABLE

Treatments, top coats and cuticle oils.

4 oz. $3.95

BeST SelleR! TM

.75 oz. $6.95 2 oz. $11.95 4 oz. $19.95 48 oz. $199.95

Easy application, glossy finish and unmatched strength and durability. Cures in 30 seconds under LED.

$6.95 $4.95 100-CT.

Defense Disinfectant Concentrate

Prep spray with natural tea tree oil dehydrates nails prior to application of lacquers and enhancements.

BUY 1 GET 1 FREE!

Easily attaches to most desks and nail tables.

$49.95

™

Sandy™ Ultra-Premium Washable Nail Files

NEW!

PETITE WAXING STICKS

1, 2, 3…

.5 oz. $9.95

Square or Oval

NEW!

BRUSH-ON NAIL GLUE

Nouveau Nail Treatments

100%

Super Seal Pro Pack (4 oz. Refill + .5 oz.) $49.95

SAVE

FlexiLamp

NEW!

™

GEL BRUSHES

BUY 1 GET 1 FREE!

SAVE

Dropper Included to Ensure Maximum Sanitation

Watch Video at infinitecolorpalette.com

Clearly Kolinsky Pure Kolinsky Sable Bristles with Acrylic Handles

MOROCCAN ARGAN CUTICLE OIL

Neon, Glitter & Bold Sculpting Powders

BUY 1 GET 1 FREE!

SAVE $4.95

Deeply hydrating cuticle oil infused with antioxidant rich Moroccan Argan Oil.

BUY 2 GET 1 FREE! TM

$19.90

SEPT-OCT PROMOTIONS

5-ct. $1.50

PIECES

Free shipping within contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties. PRICES IN THIS AD VALID SEPTEMBER 1 THROUGH OCTOBER 31, 2015. AFTERWARD PRICES SUBjECT TO CHANGE WITHOUT NOTICE. WE ARE NOT RESPONSIBLE FOR TyPOGRAPHICAL ERRORS.

1-800-727-1119 Nail Tek II, Foundation II, Quicken

YOUR CHOICE

$5.50 VALUE

5 Second Nail Glue or Ultra Fast Nail Glue

SEPT-OCT PROMOTIONS Dry Heel Eliminator

Buy One just Gel Polish cleanser, Get One just Gel Polish remover

FREE!

Diamond Dry Top Coat

Callus Eliminator 4 oz. Original or Orange Your Choice

16 oz.

$10.95

BUY 1 GET 1 FREE!

VALUE

SAVE

BOTH FOr

YOUr CHOICE

TWO FOr

4 oz.

2 gm.

Brazilian Waxing kit

$13.00 VALUE Includes Dropper

SAVE ON GIGI APPlICATORS Large 100-ct.

SAVE

Get 16 oz. for the price of 8 oz.!

$2.99

Restore Pro kit

Double Size Q Monomer

16 oz.

2 oz.

A Polymer Acrylic Powders .75 oz. $7.95 4 oz. $21.95 16 oz. $69.95

8 oz. $29.95 32 oz. $49.95 ezflow’s exclusive color-stabilizing, strengthening, bubble-resistant liquid monomer

An easy way to perfect nail enhancements in classic, gotta-have-it colors!

SALE!

YOUR CHOICE NAIl TEk XTRA .5 oz. $5.50

Natural Nail Strengtheners

Natural Nail Strengthener

with Eucalyptus & Tea Tree Oil

14 oz.

Boogie Nights .75 oz. $11.95

Just Gel Polish

IBD Clear Gel .5 oz. $11.95 8 oz. $97.50

BUY 2 GET 1 FREE!

BUY 1 GET 1 FREE! 8 Oz.

Designed Color Acrylic Powders

.5 oz. $13.95 The pure iBD gel you love in an easy to polish application.

.5 oz. $13.95 $9.95

lacquers .5 oz. $2.95

Nail Tek II

Nail Tek III

intensive Therapy For soft, peeling nails.

Protection Plus For hard, brittle nails.

.5 oz. $6.00

Seche Vite Top Coat

• quick drying • glossy finish

China Glaze Best Sellers Display

Available in 8 varieties.

Seche Vite Pro kit 4 oz. & .5 oz.

$21.35

Tea Tree Oil .5 oz. $6.95 $4.95

Ultra-V Top Coat

natural antiseptic and pure essential oil combats everything from nail fungus to athlete’s foot

.5 oz. $4.95 The ultimate Uv curable top coat.

SALE! PeDi scrUB PeDi cAre PeDi ice PeDi sOAK PeDi sOfT

$64.95

Original or Sensitive Pot Wax

Duralash Flares or Naturals lashes $2.75 MiN: 6

SALE! GiGi Waxes 14 oz. $9.95

SALE!

SAVE! Cuticle Eliminator removes cuticles in secONDs from fingers and toes.

2 oz. $4.95 4 oz. $8.95 SALE! $4.95 18 oz. $24.95

Natural looking lashes

GiGi Mini Pro kit

14 oz. $7.95

lashTite Adhesive .125 oz. $2.50

super-fast drying liquid dries all layers of nail polish in seconds.

.5 oz. $4.95 2 oz. SprAY

$7.95 4 oz.

$ 960

$19.95 ($5 S+H)

.5 oz. $4.95 $3.95

QuickTan salon quality sunless tanning in a bottle.

6 oz. $13.75

SALE!

Fast Freeze Quick Dry

12-ct. $45.00 $35.40

4 x .5 oz. $13.95

Pedicure Gallons

Patented fast-drying top coat.

Builder Gel

.5 oz. $14.95 2 oz. $46.95 SALE! $28.95

SAVE

Nail Tek I

$13.95 $9.95

SALE!

Maintenance Plus For normal, healthy nails.

Intense Seal .5 oz.

SAVE

Nail Tek Pro Packs

For difficult, resistant nails.

BUY 1 GET 1 FREE!

8 oz.

Just Gel Polish Base Coat or Top Coat

Glitter Acrylic Powders

BUY 2 GET 1 FREE!

Pedi Septic Spray

15%

$1.99

Q Monomer

SAVE

SAVE $20

Small or petite 100-ct.

Pedi Jet Non-Foaming Foot Soak

rEFILL

$14.95

BIG SAVINGS ON PROLINC PRODUCTS! Callus Eliminator Breaks down calluses in 3-5 minutes!

4 oz. 18 oz. SALE! 34 oz. SALE! Gallon SALE!

$10.95 $28.50 $14.95 $47.95 $23.95 $149.95 $69.95

Dry Heel Eliminator Daily therapy for heels prone to drying and cracking.

16 oz. $24.95 4 oz. $7.95 BUY ONE 4 Oz., GET ONE FREE!

Original lotion

Exotic Oils lotions

Deeply hydrating and fast absorbing for soft, smooth and healthy looking skin.

enjoy the cool relaxation of an exotic vacation with exotic oils from around the world.

16.9 oz. pump $8.95 Gallon $36.95

MOrOccAN ArGAN Oil iNDiAN NerOli Oil TAHiTiAN MONOi Oil

MiN: 6

* free shipping within contiguous UsA on orders of $69 or more; excludes oversized items as noted online and in our catalog. free shipping to canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties. Prices iN THis AD vAliD sePTeMBer 1 THrOUGH OcTOBer 31, 2015. AfTerwArD Prices sUBjecT TO cHANGe wiTHOUT NOTice. we Are NOT resPONsiBle fOr TyPOGrAPHicAl errOrs.

16.9 oz. $8.95

Basic

Cappuccino Chair Gold Bowl Wenge Strand Base

Red Chair Crystal Bowl Ebony Ribbonwood Base

Design YOUR OWN

Smart

Cream Chair Crystal Bowl Stainless Edition Base

Cappuccino Chair Gold Bowl Black Base

BASIC CHAIR

FEATURES Device

N/A

SMART CHAIR WIRELESS REMOTE

Smart Fill LED Light Chair Slide Forward

Smart CHAIR Hundreds of additional base colors available to match your decor.

Chair Slide Back SMART FILL

LED LIGHT

Fills the tub and automatically stops when it reaches a certain level. Access: Remote or Panel

Turn on LED Light to notify customer which chair is ready. Access: Remote or Panel

CHAIR SLIDE “FORWARD”

CHAIR SLIDE “BACK”

Access: Panel

ADDITIONAL/OPTIONAL FEATURES GFCI Outlet

Discharge Pump

Vented

First, choose the base. Then, pick the TOP Light Wood Grains

Dark Wood Grains

Cherry Heartwood

Wenge Strand

Burnt Strand

Graphite Twill

Jarrah Legno

Natural Teak

Dogbone Storm

Red Ellipse

Wheat Strand

Natural Ash

Natural Ashen Ribbonwood Ribbonwood

HT Massage Chair Colors

Contemporary Patterns

Endless Graytone

Chelsea Maple

Fogdust

Charcoal Boomerang

Aqua Dotscreen

Cappuccino

Red

Cream

Earthen Twill

Glass Basin Colors

Crystal Reflection

Gold Reflection

The FASTEST

INTRODUCING!

PEDICURE CHAIR SHIPPING

in the INDUSTRY GUARANTEED SHIPPING within ONE WEEK* *Package leaves our dock within 7 days. Extra time needs to be accounted for when calculating arrival time of package.

IN PARTNERSHIP WITH:

HOW TO ORDER FOR 7 DAY SHIPPING 1

PICK THE BASE* *Check inventory online for availability.

ADDITIONAL FEATURES: GFCI Outlet & Vent-ready

CONTROL PANEL Discreet location with lighted Stainless Steel Buttons 8839 Ashen Ribbonwood

909 Black

7008 Acajou Mahogany

CHOOSE YOUR BOWL GOLD REFLECTION

HUMAN TOUCH

6306 Wenge Strand

VENT-READY

CRYSTAL REFLECTION

Easy setup to pass the City Building Inspection.

INTERNATIONAL MECHANICAL CODE COMPLIANT

HUMAN TOUCH OR AYC? PICK YOUR COLOR.

5 CREAM

RED

CAPPUCCINO

844-Lite-Box

ESPRESSO

or visit

AYC

www.lite-box.com/ 7-day-shipping/

SAND

RED

BURGUNDY

CASHMERE

CAPPUCCINO

BLACK

Ask for Volume Pricing

Toll Free: 844-Lite-Box / 844-548-3269

OCTOBER 2015 Deals

Pomegranate Fig

SAVE

UP TO

LUXURY SPA PRODUCTS

20%

Choose From: (*not all items shown)

T ELEC ON S ANATE R G E M PO PRODUCTS & FIG

THE Professional Manicure and Pedicure CENTER

NAIL SALE!

1.5 OZ. BUTTER BABIES 719643 Special $2.99 Reg $3.29 SAVE $0.30

24 CT. SOAK BALLS 719012 Special $6.99 Reg $7.99 SAVE $1.00

.056 OZ. CUTICLE STICK 719040 Special $2.99 Reg $3.50 SAVE $0.51

24 CT. FIZZ TABLETS 719978 Special $7.95 Reg $9.95 SAVE $2.00

8 OZ. LYTE BODY BUTTER 719035 Special $4.00 Reg $4.95 SAVE $0.95

19.5 OZ. SEA SALT 719033 Special $11.80 Reg $14.75 SAVE $2.95

8 OZ. BUTTER BLEND 719042 Special $6.49 Reg $7.85 SAVE $1.36

26 OZ. MASSAGE CREME 719049 Special $12.99 Reg $15.50 SAVE $2.51

2.5 OZ. CUTICLE OIL 719388 Special $5.99 Reg $6.99 SAVE $1.00

29 OZ. SALT SOAK 719494 Special $13.99 Reg $16.99 SAVE $3.00

Butter Blend 8-ct Pack 719414 Sale Price: $4.99 Regular Price: $5.99 Save: $1.00 While Supplies Last.

1.6 oz. Acrylic Powder

1 oz. UV Gel

Ultra Fine White Acrylic Powder 1.6 oz. 719340 Ultra Fine Pink Acrylic Powder 1.6 oz. 719339 Ultra Fine Clear Acrylic Powder 1.6 oz. 719341 Special Price $5.95 Regular Price $8.95 SAVE $3.00

UV White Gel 1 oz. 719353 UV Pink Gel 1 oz. 719349 UV Clear Gel 1 oz. 719364 Special Price $7.95 Regular Price $15.95 SAVE $8.00

8oz. Acrylic Liquid

8oz. Resin Activator

Special Price $19.99 Regular Price $24.95 SAVE $4.96 719337

Special Price $14.99 Regular Price $29.95 SAVE $14.96 719295

25O% FF

Acrylic Sampler Pack

Special Price $1.99 719356

While Supplies Last.

CINAPROâ&#x201E;˘ Nail Art Kits

Special Price $2.49 Regular Price $3.49 SAVE $1.00 719357

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{my other life } ts rgy, with lo e n e h ig h is very aters “ The street ents and trick-or-tre be scared.” of par d, ripe to n u ro a g in roam

Nightmare on Singapore Street

“My husband and I have always been obsessed with Halloween,” says Redlands, Calif.-based nail tech Sherri Traweek. “We’d always wanted to be a part of a haunted house (or “haunt” in industry lingo), and when the opportunity came up to help out with a friend’s haunt, we jumped at it.” Thanks to the twisted imagination of Traweek’s husband and their friend, Higgins Manor has become a decade-long Halloween-time tradition for hundreds of families in their friend’s sleepy Mission Viejo neighborhood. “We take guests into the middle of the horror,” she says. “With twists, turns, crawl spaces, hidden doors, and a cast of extremely talented ‘scareactors,’ Higgins Manor aims to scare the living daylights out of its guests.” Traweek’s role at the haunt is as a street performer. Along with her husband, she interacts with guests and keeps them entertained while they wait in line. “The wait can get as long as two hours on Halloween night,” she notes. “The street is very high-energy, with lots of parents and trick-or-treaters roaming around, ripe to be scared. My favorite thing is walking up to a really big, tough guy and making him scream like a little girl, then watching as his wife and kids laugh at him, knowing he will never be able to live that moment down. In some weird way, we actually help bring families together and make shared memories.” Admission to the haunt is free, but the volunteers encourage visitors to make a charitable donation. Last year, they teamed up with Greendog Foundation, an animal charity that rescues forgotten pets from kill shelters and gives them new homes. “Since I’m a huge animal lover, I’m really proud of this,” Traweek says. “So while we love to scare, we also care a whole lot for those animals who are scared, but can’t speak out or fnd help.” You can fnd out more about Higgins Manor at www.facebook.com/higginsmanor.

Sherri Traweek, nail tech In her other life: scareactor

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NAILS MAGAZINE

OCTOBER 2015

ÂŠ2015 Nail Alliance-Morgan Taylor HM-4721

Fight Like a Lady supports the Mommy & Me Cancer Foundation. Teir mission is to provide assistance for young mothers who are battling life-threatening cancer while raising young children. Mommy & Me Cancer Foundation addresses families needs in this difcult time, because cancer afects all loved ones.

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