booreiland annual — the 2012 issue —
Hi there! We are Booreiland, a Dutch design and strategy studio that loves to discover meaningful ways to communicate your brand.
What can we do for you? strategy
Tt
Trend translations
design & development
Mp Meta Products
Bs Brand studies
We Websites
Ua Usability analyses
Sp Social platforms
Cd Customer discoveries
Ap Apps
Cc Creative concepting
Sm Social media integration
Wo Workshops
An Animations
Ma Masterclasses
Vi
Visual identities
Pw Print work
We create links between you and your audience. Between a great idea and your business. Between the latest digital technologies and a wonderful experience.
We it ha for
make appen r you. 
presenting the team
WIMER HAZENBERG Managing partner & creative director With a background in Artificial Intelligence, Wimer always challenges himself with new visual experiments. Ever since he co-founded Booreiland he continuously puts his knowledge into action when doing creative direction within the company, apart from doing hands-on design and the occasional coding as well.
MENNO HUISMAN Managing partner & creative director Ever since having co-founded Booreiland, Menno has used his concepting and design methodology skills from his background in Industrial Design as creative director for Booreiland’s web, graphic and meta design activities, as well as doing hands-on design work himself.
SARA CÓRDOBA RUBINO Project manager & researcher Once designing interactive exhibitions, exploring services in risk consultancies and leading packaging projects for multinationals, Sara now applies her skills in research activities and project management as a strategic product designer within Booreiland.
JOOST KRIJNEN Designer Fundamentally being a true graphic designer, Joost now uses his passion for typography, grids and problem driven design as Booreiland’s leading designer. Striving to learn everyday he now applies his skills on Booreiland’s web and print productions.
our design approach Our design approach Network Focused Design (NFD), licensed under Creative Commons, is a holistic approach we use to spot out innovative solutions right on the intersections between your customers, your business and the technologies available. We use NFD principles in all our projects, whether these are websites, apps, Meta Products with multiple services, or when new relationships of value between services, products, people and environments have to be identified. NFD consists of 3 phases:
1 - Visualizing the Network This phase is all about understanding your context (your customer, your competition and your brand) and visualizing and discovering the relationships that build a particular network. By using design oriented qualitative and quantitative research techniques, this phase helps us gain empathy and gather valuable insights that will help us create meaningful solutions.
2 - Setting a Direction This phase aims to criticize assumptions and push our creative limits to set a clear direction to new ideas. In this phase we use creative facilitation techniques to identify challenges and opportunities and reframe networks with new relationships of value. It can be a new way of communicating with your client, refreshing your brand identity or bringing a new service to your potential customer.
3 - Designing the product or service This phase guides us to design every detail of a website, an app, or a Meta Product in a coherent network where your brand, your service and your customer interact seamlessly. We use agile techniques to mockup and prototype concepts and our best visual and technical skills to design and develop them.
FERRY UP SHIP ’EM HARD
DESIGN BY BOOREILAND & JORNT VAN DYK CODE BY CODING DUTCHMEN HANDCRAFTED IN HOLLAND
PLATFORM VOOR CREATIEVE PRODUCTIES
K-1 I-5YQ DR
ferry up — Ferry Up is a stunning iPad
disciplines: creative concepting, app design, app development, graphic design,
game, created as a cooperative project
illustration
together with the marvellous Coding
client: (self-initiated)
Dutchmen and Jornt van Dyk. Ferry Up puts
industry: games
you in the role of a rookie captain, whose
items: ipad app, website
mission it is to ship passengers from one shore to the other. Simple? Don’t think so, as the waters are soon teeming with bigger, faster and meaner ships you have to avoid in order to savely get your precious cargo across. Ferry Up is inspired by the famous ferries of Amsterdam that continuously transfer passengers between Central Station and the northern sections.
enrise — Enrise develops web platforms
disciplines: brand study, web design
and applications. They asked us to spice up
client: enrise
their own website with a fresh new design.
industry: ict
First, we carried out a brand study, in order
items: website
to spot out opportunities for visual brand differentiation. Afterwards we translated their philosophy ‘Code Cuisine’ into a visual design meal, resulting in a strong icon driven website.
gresb — The Global Real Estate
disciplines: web design, web development, data visualization, visual identity
Sustainability Benchmark is an initiative
client: gresb
to assess the environmental and social
client industry: research & consultancy
performance of public and private real
items: logo, stationery, website, data portal, report
estate investments. Based on an annual survey among its participants, GRESB asked us to design a digital scorecard showing the survey results of each participant. By means of data visualization we designed clear and crisp diagrams and charts, and embedded them in an online data portal. Next to that, we also designed the GRESB research report, which presents the final numbers of 2011.
DUTCH CREATIVE dĂŠ indexering van de Nederlandse creatieve industrie www.dutch-creative.nl
presented by
Dutch Creative — Dutch Creative is the
disciplines: web/app design, visual identity, illustration, editorial design
ultimate index of creative agencies from
client: bis publishers
Holland, covering practically all creative
client industry: publishing
disciplines. BIS Publishers, owner of Dutch
items: web platform, mobile web app, various print works
Creative, asked us to conceptualize and create not only the social platform itself, but also all visual touchpoints around it, such as a mobile app and various print items. For the platform, we came up with a fast way of browsing projects by designing a smart faceted search, by which users can narrow down their search results until they find what they want.
find south africa — For its latest
disciplines: creative concepting, web design, web development, social media integration,
Dutch campaign South Africa Tourism
illustration
asked advertising agency One Big Agency
client: south africa tourism
to come up with a new interesting online
client industry: tourism
concept to put South Africa in the spotlight.
items: website, facebook page, newspaper ads
One Big Agency asked us to build upon their idea of an interactive map of South Africa. We created an online interface in which people had to spot certain places on a highly illustrative map by looking through a photocamera lense. The faster you spotted the requested place and took the snapshot, the higher you scored.
yes!delft — YES!Delft promotes
disciplines: visual identity, graphic design, editorial design
entrepreneurship for students,
client: yes!delft
professionals and scientists, and offers
industry: innovation
practical support for the foundation and
items: brand book, stationery, booklet
development of technology companies. YES!Delft asked us to redesign their visual identity and various touchpoints accordingly. We translated the young energetic spirit of YES!Delft into a dynamic crystal landscape and mapped this pattern onto the various items in different variations. A brandbook was also created to guide YES!Delft when making their own promotional materials.
the elements of design
Vormator — Vormator is the ultimate
disciplines: creative concepting, graphic design, editorial design
design challenge that requires artists all
client: (self-initiated)
over the world to create dazzling visuals
industry: publishing
by using only eight shapes within a set of
items: book, website
given rules. This project was kicked off by ourselves, together with the amazing Zeptonn. From over 500 contestants we made a selection of nearly 80 to appear in a book, called Vormator - The Elements Of Design. We are proud to announce that the book is now published by BIS Publishers!
WELCOME TO THE WORLD OF INNOVATION, CO-CREATION & BRAND DEVELOPMENT. 1
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FRONTEER STRATEGY INNOVATION. C O- C REATION. BRAND D EVELOPMENT.
1
the helicopter
4
the rooftop
7
the rooftop garden
10 the crowdsourcer
2
the expert
5
the consumer
8
the lighthouse
11 the campsite
3
the factory
6
the shop
9
the salary man
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eleifend, justo in feugiat egestas, ante felis interdum metus, nec viverra felis risus vel mi. Nulla facilisi. Nullam a felis orci, eu scelerisque erat. Suspendisse potenti. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Curabitur in sapien ac eros porttitor sodales at vel nisi. Quisque eu mi ligula, vitae rhoncus enim.
© 2010 Fronteer Strategy
Fronteer strategy — Fronteer
disciplines: visual identity, graphic design
Strategy is a consultancy agency that’s
client: fronteer strategy
into innovation, co-creation and brand
client industry: consultancy
development. They asked us to create their
items: logo, stationery, various print works
corporate identity and stationery. People are easily tempted to make creations more complex than they need to be. We try to stick to what matters, therefore keeping it simple. In this way the message is as clear as it can be.
Unga toys — Unga toys is an Amsterdam
disciplines: brand study, creative concepting, web design, web development,
based toy development studio. They
illustration, motion graphics
develop toys for big brands such as
client: unga toys
Chupa Chups, Tomy and lately for Dutch
client industry: consumer products
supermarket Albert Heijn as well. Unga
items: website
asked us to transform their company ethos into an adventure that could be directly transformed into a blasting online experience. By means of storytelling we created an adventure in which the online visitor travels towards the so-called Unga Islands and experiences the magnificent world of Unga while guided by many creatures.
i can stream your photos
Okimok — Okimok is a fun community
disciplines: trend translation, creative concepting, web/app design, web/app
where you can instantly share your photos
development, visual identity
with your friends. With the Okimok iPhone
client: (self-initiated)
app you can easily upload photos to your
industry: internet
photo stream on okimok.com. Your friends
items: web platform, iphone app
can follow you and keep up to date with your adventures. This is a service from our own hand, one that combines a consumer product (iPhone) with the web, making it a meta service. Okimok was released in april 2009 and eversince it has been a growing community.
workshops & masterclasses Do you want to innovate on the cross section of products, services and the web, but you don’t know where to start? Or do you have a design challenge within your organization? You have your team in place, but you could use some help on how to approach this? Then book a workshop or masterclass for your specific challenge.
Wo Workshops In a world of data deluge, exploring interesting and meaningful uses of data in your service or product can increase your competitive strength. We put together the right team to help you discover new ways of building a seamless connection between your brand and your customer by means of a tailored workshop.
Ma Masterclasses Opening a dialogue for reflection is the first step to become a Network Focused Organization. In a masterclass, your team will get familiarized with Meta Product examples, and will get inspired to embrace the mindsets from design and service design fields, co-design principles and customer oriented practices in order to respond to the needs of our connected world.
Read more about workshops and masterclasses on metaproducts.nl
meta products In the next few years the web will keep on growing and will extend across new aspects of our lives. Products, services, places, knowledge and people will be web-enabled, creating new connections and new interactions; hence new networks. Business success will rely on harmonious and valuable networks, called Meta Products. Within these smart product-service networks the web will play a central role; it is the information stream that feeds the whole network. Think about examples such as Nike+, FedEx SenseAware and Fitbit. After two years of doing research, writing and designing, the book ‘Meta Products - Meaningful Design For Our Connected World’ has finally been published. We don’t claim to have all the answers but moreover tried to make a book for the future. A book that starts a conversation, sparks new ideas and most of all that inspires. The book talks about the phenomenon of Meta Products, and also
presents Network Focused Design as a design approach, usable for everyone who wants to design successful solutions for our connected world. With this the book aims not only at industry designers, but also at students from design academies. Mike Kuniavsky (author of ‘Smart Things Ubiquitous Computing User Experience Design’) wrote the foreword, and many other experts from both commercial and academic worlds contributed to the book by means of interviews (TNO, Philips Research, Umeå University, MIT, University of Oxford, Delft University of Technology etc). Next to that, many cases are provided along the way to support the theory. The book is available via BIS Publishers, various bookstores and worldwide via Amazon. The first four chapters can also be read on the accompanying website metaproducts.nl
Meta Products are web enabled networks that help people, products, services and environments connect with each other in totally new ways.
written by: sara c贸rdoba rubino, wimer hazenberg & menno huisman designed by: booreiland published by: bis publishers
clients ▶▶
Philips
▶▶
South Africa Tourism
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Wacom Europe
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ABN AMRO
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KLM
▶▶
Mexx
▶▶
BIS Publishers
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BiD Network
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Stibbe
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Dutchband
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YES!Delft
▶▶
Flex/The Innovationlab
▶▶
Fronteer Strategy
▶▶
Enrise
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Intivation
▶▶
Unga Toys
▶▶
Favela Fabric
▶▶
GRESB
▶▶
BST Health & Wellness
▶▶
Zilver Innovation
▶▶
...and many others.
history 2002
The Booreiland collective is born. Various internal creative projects are launched.
2003
From collective to part-time company. Booreiland HQ is established in Delft. The company starts working on client assignments next to its own projects.
2004
The company narrows its focus to Web and Print design.
2005 / 2006
Expansion of client portfolio.
2007
The Booreiland crew goes full-time. Booreiland HQ moves to Amsterdam.
2008
Establishment of a third discipline: Meta Products. Design contest Vormator is launched.
2009
Creation of the Meta Products blog. Social platform Okimok is launched.
2010
Creation of a design approach for Meta Products. The company takes up its first international clients.
2011
The Meta Products book is published. The Meta Products website is launched. iPad game Ferry Up is launched.
2012
Network Focused Design is deployed as an overall design approach. Various workshops and masterclasses are organised. Webservice Lalagram is launched.
Do you want to discover new exciting ways to communicate your brand? please contact us at: info@booreiland.nl
Five reasons to contact us
1. Before doing any design work, we can think along with you about your meta, web or print strategy and afterwards translate that into meaningful design actions. 2. We do meta, web and print projects, which means we can deliver the total package and make sure your brand stays consistent throughout all visual media. 3. We are creative minds with coding muscles. This means we know how to push design, yet keeping it feasible to develop. 4. Because we work as a network agency, we are able to select the best possible team for your design challenge. 5. Since we also do our own in-house projects, we always keep an eye on new markets and business opportunities. We can also use this knowledge to help you.
Booreiland Wilgenweg 22e 1031 HV Amsterdam +31 20 789 28 57 info@booreiland.nl booreiland.nl metaproducts.nl Cuisine photo on cover and page 2 Š 2012 Eelke Dekker
PLATFORM FOR CREATIVE PRODUCTIONS
www.booreiland.nl All content © 2012 Booreiland