booreiland annual —the 2011 issue—
Hi there! We are Booreiland, a Dutch design studio that loves to discover meaningful ways to communicate your brand.
What can we do for you?
design & strategy for web, print and meta ▶▶
web experiences
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visual identities and print work
▶▶
meta products: web enabled product service systems
booreiland FOUNDERS — Wimer Hazenberg and Menno Huisman.
We create links between you and your audience. Between a great idea and your business. Between the latest digital technologies and a wonderful experience.
We it ha for
make appen r you. 
Vormator — Vormator is the ultimate
disciplines: concept, graphic design, editorial design
design challenge that requires artists all
client: (self-initiated)
over the world to create dazzling visuals
industry: publishing
by using only eight shapes within a set of
items: book, website
given rules. This project was kicked off by ourselves, together with the amazing Zeptonn. From over 500 contestants we made a selection of nearly 80 to appear in a book, called Vormator, the elements of design. We are proud to announce that the book is now published by BIS Publishers!
Fronteer strategy — Fronteer
disciplines: visual identity, graphic design
Strategy is a consultancy agency that’s
client: fronteer strategy
into innovation, co-creation and brand
client industry: consultancy
development. They asked us to create their
items: logo, stationery, various print works
corporate identity and stationery. People are easily tempted to make creations more complex than they need to be. We try to stick to what matters, therefore keeping it simple. In this way the message is as clear as it can be.
Unga toys — Unga toys is an Amsterdam
disciplines: web design, web development, illustration, motion graphics
based toy development studio. They
client: unga toys
develop toys for big brands such as
client industry: consumer products
Chupa Chups, Tomy and lately for Dutch
items: website
supermarket Albert Heijn as well. Unga asked us to transform their company ethos into an adventure that could be directly transformed into a blasting online experience. By means of storytelling we created an adventure in which the online visitor travels towards the so-called Unga Islands and experiences the magnificent world of Unga while guided by many creatures.
Okimok — Okimok is a fun community
disciplines: concept, web/app design, web/app development, visual identity
where you can instantly share your photos
client: (self-initiated)
with your friends. With the Okimok iPhone
industry: internet
app you can easily upload photos to your
items: web platform, iphone app
photo stream on okimok.com. Your friends can follow you and keep up to date with your adventures. This is a service from our own hand, one that combines a consumer product (iPhone) with the web, making it a meta service. Okimok was released in april 2009 and eversince it has been a growing community.
Dutch Creative — Dutch Creative is the
disciplines: web/app design, visual identity, illustration, editorial design
ultimate index of creative agencies from
client: bis publishers
Holland, covering practically all creative
client industry: publishing
disciplines. The whole project consists of a
items: web platform, books, mobile web app
series of eight books, an iPhone app and a complete web platform. We were asked to team up with BIS Publishers and create all visual touchpoints. Besides that, we built a smart integration between the books and the web index. We chose to integrate QRcodes in the books that smartphones can interprete as web links using their built-in cameras. They link to the online portfolios of the creative agencies. This is a nice way to quickly get an update of the newest works of these agencies.
HOW DO WE MAKE IT HAPPEN?
Our dedicated crew Booreiland is currently staffed by Sara C贸rdoba Rubino, Wimer Hazenberg and Menno Huisman. Wimer and Menno are both managing partner and creative director.
product, web and graphic design. Sara is project manager and researcher. Like Menno, she also comes from Industrial Design, but specialized herself in Strategic Product Design.
Wimer has a background in Artificial Intelligence, and has extensive experience in programming, web and graphic design. Menno has a background in Industrial Design, and has extensive experience in
The rest of the creative team consists of web designers, graphic designers, illustrators, programmers, animators, project managers and researchers.
Our processes We are crazy about learning, so we also develop in-house projects and work constantly with universities and a large network of creative professionals to get inspired by fresh methods and techniques that enrich our quality mark. We put together science, art and years of knowledge in everything we do.
—NETWORK FOCUSED DESIGN— In the search of the best tools and techniques to design for meaningful experiences, we developed our own method. We named it Network Focused Design. We don’t want to bore you with the details, but to give you an idea, these are the main phases of our design process:
Level 4
Development Finally we translate the design in something that works smoothly. We’re on top of the latests technologies and have outstanding partners in our network that can assist us in any type of project. We make it happen.
Level 3
Design After that, we create the brand experience by designing the interactions. We use usability principles, system mapping, brand communication techniques, and our aesthetic expertise.
Level 2
Strategy Setting the design goals by spotting out key design elements is what we do next. We use various creative facilitation techniques, scenario making, sketches and storyboards.
Level 1
Exploration We discover new horizons by exploring people’s needs and behavior in relation with your company’s goals and context. We use various design research and empathy techniques.
clients
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South Africa Tourism
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Wacom Europe
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ABN AMRO
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KLM
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Mexx
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BIS Publishers
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BiD Network
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Stibbe
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Dutchband
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Flex/The Innovationlab
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Fronteer Strategy
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Intivation
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Unga Toys
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Favela Fabric
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BST Health & Wellness
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Zilver Innovation
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...and many others.
history
2002
The Booreiland collective is born. Various internal creative projects are launched.
2003
From collective to part-time company. Booreiland HQ is established in Delft. The company starts working on client assignments next to its own projects.
2004
The company narrows its focus to Web and Print design.
2005 – 2006
Expansion of client portfolio.
2007
The Booreiland crew goes full-time. Booreiland HQ moves to Amsterdam.
2008
Establishment of a third discipline: Meta Products. Project Vormator is launched.
2009
Creation of the Meta Products blog. Project Okimok is launched.
2010
Creation of a design approach for Meta Products. The company takes up its first international clients.
2011
Booreiland publishes the book “Meta Products — meaningful design for the internet of things”.
Looking at the future
The web has become the standard for communication, advertising, socializing, financing and much more. A platform consisting of bits and bytes that has a life on its own and grows as it empowers people to fulfill their aspirations. In the next few years the web will keep on growing and will extend across new aspects of our lives. Products, services, places, knowledge and people will be web-enabled, creating new connections and new interactions; hence new networks. Business success will rely on harmonious and valuable networks. We call them Meta Products. Designing
meaningful Meta Products will be the key for innovation and brand differentiation. Along with our web and print fields, we continuously research the Meta Products field and update our clients and anyone who is interested in this. By giving workshops and tailor-cut consultancy, we can help you get your future web strategy on the right track! Read more on: www.metaproducts.nl
—meta products— Meta Products are web enabled systems that help people, products and services connect with each other in totally new ways.
People
Products
The Cloud
—active participants and content creators
—sensors, actuators and devices
—user and machine generated web data
Do you want to discover new exciting ways to communicate your brand? please contact us at: info@booreiland.nl
Five reasons to contact us 1. Before doing any design work, we can think along with you about your web or print strategy and afterwards translate that into meaningful design actions. 2. We do both web and print projects, which means we can deliver the total package and make sure your brand stays consistent throughout all visual media. 3. We are creative minds with coding muscles. This means we know how to push design, yet keeping it feasible to develop. 4. Because we work as a network agency, we are able to select the best possible team for your design challenge. 5. Since we also do our own in-house projects, we always have an eye on new markets and business opportunities. We can also use this knowledge to help you.
Booreiland Wilgenweg 22e 1031 HV Amsterdam +31 20 789 28 57 info@booreiland.nl www.booreiland.nl www.metaproducts.nl
www.booreiland.nl All content Š 2011 Booreiland