WHAT CAN WE DO FOR YOU?
Hi there! We are Booreiland, a strategic interaction design studio that combines business, design and technology to create premium interactive products. Websites are not just websites anymore. Today, a multitude of digital devices is available for everybody to interact with. Websites are becoming interactive products, connected to other interactive products, delivering new networked services to people and organizations. This is opening up new ways of communicating and experiencing the digital world, and we’re only just at the beginning of it. The creation of these interactive products requires a strategic orchestration of a multidisciplinary effort. To find the most meaningful product for your customer calls for a team that understands the thread that binds business, design and technology. And in doing so, we aim to push the boundaries of what’s technically possible, while striving for the most premium design supported by a rock solid business model.
OUR SERVICES DESIGN Websites
Portals
We design websites that fit your business goals, convey your brand and communicate your promise in a clear way. A careful process of finding the sweet spots between design, web technology and business that best fit your goals and pushes innovative navigation, responsiveness and overall user experience.
Bring your product or service closer to your customers. A portal is a dedicated web interface where your customers can easily access to what they need and when they need it. Think of tailored spaces where each of your customers can have access to his preferred services, download resources or the latest news. We can help you achieve an ever growing relationship with your customers by designing the portal that best fits both your business and your customer’s needs.
Apps Mobile apps are part of people’s lives and therefore should be designed understanding the way people use an app in different contexts. We design apps that will offer flexibility and functionality while communicating your brand message properly.
Visual identities From a logo to a complete visual identity. We help you bring your message effectively with a visual identity in which the application of fonts, icons, illustrations, buttons, headers and all visual elements are coherent with your brand.
Meta products Products and services are becoming smarter everyday. They are increasingly connected and therefore they are where you need them to be. They are becoming web-enabled product-service networks. We can help you design these networks around your product or service in order to improve your processes, to truly offer an engaging customer experience or to come up with innovative solutions and business models. From concept to design guidelines, we co-create with experts, with your team and with your end-consumer at the early stages of development.
Social media integration Social media integration can be much more than adding buttons here and there to share, tweet or post. When integrated correctly, social media can add a lot of value in different ways. The key is to understand the purpose of integrating social media, the rest is simply finding the best technical option that could vary from a small button or gadget to a complete application within a social media platform.
Print work Sometimes printed items are just what you need to communicate effectively. We can design your printed items from scratch to production. Choosing the perfect paper texture and applying the right editorial design on a printed annual report, invitation or brochure can set the tone and convey your brand message outstandingly.
Infographics Complex information can be visualized in infographics to make it quicker, easier and more pleasurable to read. Infographics directly appeal to your audience by using structured visual elements instead of standard numbers and tables. In this way information can be communicated more effectively. Infographics can also be called data visualization or information design. Whatever term you use, we can turn your information into appealing and easy to read visuals.
OUR SERVICES STRATEGY Brand studies
Creative concepting
We know all brand touchpoints such as a website, social media, printed items, apps, and so on, should enable a clear and consistent communication with your customers. In a brand study, we analyse the way your brand is perceived throughout all visual touchpoints compared to the ones of your competitor. We identify key visual elements that differentiate and support your brand position, personality and promise.
Sometimes you need more heads to think outside the box. Perhaps you have an initial idea but you don’t have the time to take it to the next level. Or your team is too familiarized with the same ideas when it comes to your digital channel. With a creative concepting session we bring the right team together and use techniques to help you explore and come up with new ideas for digital experiences. This is all very agile and aims to come up with feasible but innovative concepts.
Online strategies Good content and proper access to it makes digital experiences meaningful and valuable. We can help you achieve this by creating an online strategy that meets your consumer needs and your business goals. By conducting content inventories and audits, we can identify ups and downs of your current website and align it to your business goals. We consider usability and interaction aspects such as user’s perception, attention and learning patterns.
Customer journeys Discover your customers’ needs and reflect on their deeper insights. This is a technique that aims to portrait the journey of your (potential) customer as accurate as possible before and after being in contact with your website or digital experience. The results aim to give you guidance on the way your brand should be communicated.
Network focused design Network Focused Design (NFD) is a holistic design approach that will help you innovate your portfolio, come up with more efficient processes or enhance your customer’s experience. With NFD you will be able to innovate by creating productservice networks where data, web and other smart technologies can play a crucial role. You will be able to spot out your role in the value creation network around you and your customer, and align the best technologies to support it. NFD takes place in a workshop format where we gather the right experts to go through a series of steps and techniques, derived from fields ranging from service design to ethnography, reflective thinking, interaction design and data integration.
CASE MAX HAVELAAR
Client – Max Havelaar Services – Website / infographics / portal / creative concepting / online strategy Industry – Faitrade certification
Background and brief Max Havelaar Nederland is a very dynamic organization. With several stakeholders in the communication chain (consumers, farmers, retailers, and so on) the challenge was to create a new corporate website that promotes Fairtrade products and that provides the information each stakeholder needs.
Results We designed a website that splits into two target groups: consumers and businesses. Each target group has its own world of content, its own homepage and its own color code; so there are two websites in one. The two different homepages show dynamic content, which is the latest and most important information of the website. This way visitors can always find the latest and most important sections right away.
CASE 75 TOOLS FOR CREATIVE THINKING
Background and brief Over the years we have looked for ways to optimize our creative processes. Whenever we are starting, developing or finishing a project we apply creative techniques that are frequently used in marketing, web design, product-service design and other design related fields. We tweak them and make them our own according to the needs of the project. We use and constantly search for techniques and tools that help us set the right environment, mindset and process to come up with the best ideas. So we thought of writing down all those techniques and tools in a simple and practical way. This initiative, that was initially meant to be an internal project, became a product itself. We contacted BIS publishers, who loved the idea and pushed us further to create a publication that everyone could use for their own creativity needs.
Results 75 Tools For Creative Thinking is a card set that stimulates the creative thinking process in various stages of any project or situation where new ideas are desired. Being applicable
Client – Self-commissioned Services – Creative concepting / website / social media integration / visual identity / print work Industry – Games
to a diverse range of professions and situations, 75 Tools For Creative Thinking suits anyone who is interested in exercising and improving his or her creativity. The toolbox consists of 5 card decks: 1. Get Started 2. Check Around 3. Break It Down 4. Break Free 5. Evaluate & Select. The individual tools within these decks can be used independently, but can also form strings of multiple tools for specific challenges. Each card describes a tool and suggests step by step how to use it. Next to that, each card shows the amount of people needed and how much time the activities might take. We also made a dedicated website for 75 Tools where you can order the set online.
CASE KLM GO MOBILE
Client – KLM Services – Website / infographics Industry – Travel
Background and brief KLM created a campaign to promote more bookings using mobile devices. The results of the campaign were successful so KLM wanted to share the story with other marketeers, bloggers and diverse press channels. KLM requested Booreiland to design a way to tell the story in a clear and dynamic way.
Results We designed interactive illustrations to support the storyline in a simple but playful way. In the end we placed these illustrations in a one-pager and added a few crisp transitions as the user scrolls down. We chose to give it an airy feel, keep it lightweight and straight to the point.
CASE SPIKED CYCLES
Client – Spiked Cycles Services – Website / social media integration / portal Industry – Mobility
all, to tell the brand story, engage with their potential customers and offer them a great shopping experience by customizing their own bike online.
Results
Background and brief Spiked Cycles is a recently founded company that designs electric bicycles. The Spiked Cycles brand targets commuters that live in an urban environment and are looking for mobility options that fit their lifestyle. Spiked bicycles are customizable and tailored to specific needs. Having no physical store, Spiked Cycles was looking for a website that could do it
From creative concepting to look & feel and layouting, the design of the website makes reference to the thought and ultimate care Spiked Cycles puts into the design of each bike and in the relationship with its customers. The Content Management System (CMS) was custom built in a very simple way adapting to all the administration and customer management needs. This results in a website that functions as the main place where the customers cannot only play around personalizing their bikes and get to buy them, but also register to test rides, ask questions, watch videos, receive support and engage with the brand through events and social media tools.
THIS IS HOW WE DO IT OUR DESIGN PROCESS
1 3
Customer journeys Online strategy 2
Brand study
4
5
Creative concepting
Interaction design
7
Layouting
6
Look & feel
8
Frontend development
10
9
Testing & deployment Backend & CMS development
WHY HIRE US SIX REASONS Total solutions You can find strategy, design and development of digital experiences and printed items under one roof. This way you can be sure that each and every visual element of your brand will be coherent and meaningful.
Thoughtful process We think along with you about your digital or print goals and strategy. We take a step back to reflect, question and analyze your particular needs.
Dedicated crew Because we work as a network studio, we are able to select the best possible team for your strategy or design challenge. Whether this is our internal team or our solid network of freelancers, we make sure to gather the right resources and expertise within the crew.
Agile collaboration We find the right mix of creativity, business and technology while communicating effectively and sharing knowledge with you in every meeting, session and workshop. This agile collaboration is crucial to maximize creativity and reach your goals in the best possible way.
Creative minds with coding muscles We are creative minds with coding muscles. This means we know how to push design and take advantage of the technological possibilities at the same time. Besides that, we always make sure our web creations comply with the latest web standards.
Continuous learning We work closely with universities and carry out self-commissioned work that involves both research and design. This allows us to keep an eye on new markets, trends and business opportunities. We can also use this knowledge to help you.
WHO WE WORK FOR OUR CLIENTS
We’ve also worked for Stibbe, UWV, Wacom, Dutchband, Eurosonic Noorderslag, BIS Publishers, Mexx, South Africa Tourism, BiD Network, YES!Delft, Flex/The Innovationlab, AEF, Fronteer Strategy, Enrise, Intivation, Unga Toys, Favela Fabric, GRESB, BST Health & Wellness, Zilver Innovation and JAM Visual Thinking amongst many others.
Do you want to discover new ways to create a premium interactive product? please contact us at info@booreiland.nl or give us a call +31 20 789 28 57
BOOREILAND Wilgenweg 22e 1031 HV Amsterdam booreiland.nl
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