Styleguide BiD Network

style guide bid network. version 1.0 – August 2009

des inclu logos, ith CD w plates m te re & mo

progressi v simple & po bold & fre s BiD network style

i ve owerful e sh.

aBel

(or siM eMPlate Poster t

here ame me ny N ilyna Compa a e Fam Nam ere 10 Mr. A. treeth Y ofthes HECIT et FT re St AMEO AB N Y 34 TR 12 OUN s EOFC rland NAM e Nethe racht

Keizersg

letterheaD

sheet

16 EE 313, 10

rdam,

Amste

p.25

)

ilar iteM

ess l

aDDr

ok heavy o b it e z u in ne t title set 9pt, leading C4a0pspat 20pt, leading30pt 3 vy ea t h a k d boo Caps it s lt st

p.17 RG

ORK.O

iDNETW

WWW.B

Th

t payoff se

in neuze

p.09

Name Compagny e Mr. A. Nam 10a Streetname NAME 1234 AB CITY

e nn tie 0pt, p y Eg c 3 g

31 july 2009 Amsterdam, onery Re: New stati

li in ita ead l

Dear Name,

metus Ut nec nisi eget adipiscing elit. . Sed t, consectetur o gravida quam dolor sit ame . Proin commod ante ipsum Lorem ipsum les nisi in erat r. Vestibulum soda dolo Proin Nam rtis. non nisi. sse potenti. euismod lobo mauris. Etiam e; Suspendi a. Donec in ere cubilia Cura sollicitudin ligul ultrices posu et s luctu rra. ibus orci Aenean vive primis in fauc utate ultricies. non diam vulp sse Proin sed urna que. Suspendi Sed pellentes msan cursus. volutpat. Cras id tortor accu e. Aliquam erat nequ Proin nec nisi dunt tpat orci. e volu Fusc lacinia eu urna tinci Sed et sem lorem. Donec tas. nec e eges Fusc bi allis a urna. habitant mor a tellus conv Pellentesque sit amet sem r. tur tempor. lacus. Quisque Nunc vel dolo felis consecte turpis egestas. ec a tortor eu a fames ac viverra. Don s et malesuad ctus et netu tristique sene ia quis, Nam laoreet. lacin eu, aliquam msan eget, ante Vestibulum neque mi, accu m a turpis. urna. Aenean e. Vestibulu ellus Maecenas sed sa vitae augu lia Curae; Phas accumsan mas posuere cubi e felis. Praesent s et ultrices Maecenas augu ibus orci luctu Ut id dolor. . fauc in nulla is ut, mattis ibus ipsum prim erat sed risus ces nec, fauc Quisque sed us nec, ultri t or at, nibh. lorem dui, curs vitae, temp dit, mi sit ame blan dunt que tinci tas ut, r. Pellentes lorem, eges m congue torto ellus elementu metus egestas. Phas Ut nec nisi eget rtis. adipiscing elit. . Sed consequat lobo t, consectetur o gravida quam dolor sit ame . Proin commod ante ipsum erat in Lorem ipsum nisi les Vestibulum Nam dolor. rtis. Proin soda nisi. nti. lobo non mod euis endisse pote mauris. Etiam lia Curae; Susp a. Donec in cubi ligul n ere itudi sollic ultrices posu rra. orci luctus et vive an ibus fauc Aene cies. primis in vulputate ultri diam non Proin sed urna que.

Sed pellentes msan cursus. e. Aliquam id tortor accu ia volutpat nequ Proin nec nisi et . Donec lacin Fusce orci. egestas. Sed e nec lorem tellus convallis a urna. Fusc amet sem a Suspendisse sit que Quis . Cras lacus. erat volutpat

0pt,

std at 2

ewriter

can typ

Business CarD

NaME SuRNaME title or position

p.13

008 T: + 31 (0)20 7555 8908 M: + 31 (0)6 2704 022 F: + 31 (0)84 8300 idnetwork.org me@b E: name.surna me.surname SKypE: bid_na

ameri ve set in Incenti t p 4 2 g leadin

pt pt, leading 32 e F LT Std 22 nn tie yp Eg set in wed by a tab ness plan Bulleted list mplete busi t bullets follo develop a co ste 3 differen to pa d ng hi an online y ac t rs op co ďŹ C e essional Network: th onal and prof on the BiD es nc rie Receive pers pe ex share es ur plan and ping countri Promote yo ss in develo ne si bu r fo marketplace n

undatio twork fo

bid ne

313, 1016 EE Keizersgracht Netherlands Amsterdam, The WORK.ORG

WWW.BiDNET

ork.org

www.bidnetw

p.15

arD

ts C

en PliM

CoM

stationery.

promotional material.

09 letterheaD sheet > front

21 flYer teMPlate (or siMilar iteM) > lanDsCaPe

11 letterheaD sheet > reVerse anD follow uP sheet

23 flYer teMPlate (or siMilar iteM) > Portrait

13 Business CarD

25 Poster teMPlate (or siMilar iteM)

15 CoMPliMents CarD

27 PowerPoint teMPlate > Main sliDes

17 aDDress laBel

29 PowerPoint teMPlate > saMPle sliDes 31 faCtsheet teMPlate 33 Plan uPDate teMPlate 35 newsletter teMPlate

0 7555 000

t: + 31 (0)2

rg

dnetwork.o

e: info@bi

et

i: www.bidn

newslet

ter teMP

late

Plan

p.35

PLAN

biD

Contents.

uPD

ate t

eMP

NET

ATE

NEU

wor

k UP

DAT

zEiT

y

late

UPD

p.33

Es o

N:

boo

k hE

Avy 36

ing30pt

“Tex t in Egyp side tie s, emp and our nne F LT loyed card Std 5 s cam eras by FairM show th 6 Italic 14 p in h ail, in em the p an r Truji .” This is t, leadin card ess of a d, these ll g 18 how o, Pe bu ch s are then tton, tu ildren c ru, view young p pt. Many rnin aptu hoto sold their g the grap beautifu re th onlin w o ir rk he eir l e an Basis d by best pictu own su . With d rs text igita Fair r in E pt, le r r o e gy und s in ad trad ptien BiD NE to ings l under ing 14 p e. n TWOR po t. Gen e F LT St sSHtca privi with K FACT erat d lege loca EET rd 55 ON: s. ing in d teen l dis Rom Thes TITLE tribu an, 10 com ager that e tors e for s, pri offe IN .

faCt s

heet

FACT SHEET

teMP

ARIA

SUBT FairM Peru rs th nt sh imag in Tru ITLE ’s ese ail ops, link in es to IN AR ji Centur and y Sch IAL BO profi spectacu wants th card child llo. With oolbook other t from lar e cou s/p Italic LD 18 re d 10pt ntr PT AL depic roduct. press n capture igital ca the p scenes/s L CA The meras ting roce ettin y of a Textthei PS cu in Cer ow ed “T gs/ bu Wes postc rren in han hird ntury n tern onvel t sup s of its Scsu ards. ttDe Wor opme , ho tu olb rr p p nt ply of icture ro ld oo ou Itad d, these the U them H fcompanyrn inTr t Fund k n g us lic , which in14 th s/ nited fessional ”-images selves al(C postc of ap.37 gs ei pt.

(B th is reg r besELIT s an their Stat , whThe ma 5)e inpro ittte Life A-Fu wBe istere t Tafi d pri are main ards nzts es. nd) ish rth d aspTr ic for Ta an ow ic in e h ia. ser tu a they vices go to n ed individu nted ly fr nzan ustee local reun Foun housi s de ian pr om inr to al loacan of the bu the in E enti ders, the In ivate micro s ng as uca treon ns then siness teen urop pr or corpo rship and sa Jann wan fair includ ager BELI eu e an ration finance ied veloa TA off th e issuin t to eskills andlarin hourl theyLo sg d st ) to Ordin ers im ensu eke Smeu prove an esizfit. ance offeri nsin y wag se ei mos itsth rece e: In the follow clients, of small loa re th lder ma mng tly ex ive ing ser e fo savin er y be con from ad enoft of USD s en dit g facili provision ns (group vices 50io -stree at thes who 0 to famil health inInterestr p acsid Pete ered n,4,5 loans andth of tra ties to ka e teen ei th pr ra 00 , t chil work r ining r gi od ie its cli te: ra ey, alt cossu den s. ts inv on ba ra olvce eahorn ngesng th ents. ager ugh excucts: dren at lo educa Hon sic from e p The ter n ed fo s, a ep ca inc 12 an d os p tio r thing tion rimar to 20tcar nal ca l lan d yo Grac m of loans lud perceds emfolse ses of and offer dfill uths ily/ e perio low nt de is lar an S up lv 1 a s, ger am to 12 ds de Fees/ ubtit (o th d paid nding h pe mo es an and distanpe com ount on the life on em a ch job. T ave acce r switch Securit mission nd on the nths andd th ces le loa B ance ) typ s: ar n dura rep eir ss to h ies old 1 Am the st the pr ayment is tion an to em ese opp r er.: aMostly the gre chouarp ged ine ofa tra Key oject reets 4 pt eacheoth d or erge needs. done on we Fact ns n or th me , lea ic s from tunities FairM e ga FINA ding Typew mbers themspaelvrenest manner to the ekly basis. the st rbag NCIN ail w are the G NE rugg e du 14 p riter its fo on th COUN ED ones clients le of mps Su under eB who gu TRY t btit they Text iD le ar w s C an in STAG Cour ebsi tee work local turyhalle E ier te co to p375 roprivCen nge ate mic Schoolbook Bo mple The ) infeTanss ld cam YEAR iorofinance com10 pt.in 16 pt Bet20 eras main zania.nalis te 06for OF ES pany, ter Life

w loans) , al which were clie it services of the e th Tanlo T. zanian SECT busine eir p is registered w s Dev in nts,li puBErcnts.to itshclieon OR pro ss inc n ro as Tru gelopme visi e je LIT lud h on st nt ste e as ct ofor Tru e und trae Loan A offeed ining issuing of . A er the st Fund size: rs the sm on followi (BE Incorp from , a asbasd Intere stngriservice w ic ent all loans US oration LITA-Fund st (group evrep up and rate: ran D 500 to ki ) is Ordina s and elreu rship loans, Sales ges from 4,500,ng op distan produc nce (Ca a individ The term alth bra edski, lls and ces 12 to p.

Net pro ndts: im offerin ual loans 20 per ough exc of loa of the g of sav fit aft ns and cent dep eption pro ag er tax ing faci salaried Fees/co ject nee is 1 to 12 ending al cas es e mo of ds.

late

L BO LD 36 P

T ALL

ne

en , pti pt gy ic 30 ng i al

t

PT

d

lea

an e business pl e lin on t rs fi e

Inve

stme

et an d

Cust

Imag e

100, 000 Tanz ania Esta blis hed 2006 Fina

ncia

ion

etit

ive

ed:

to be fina

nced

etit

Comp

need

s

title s e book t in neuze it heavy payoff 20pt l s lt std set in eadin neuze g 23pt it s lt std bo Inno

nts

omer

How

Comp

p.27

p.31

Adva

Entr

:

epre

neur

& Ma na

geme

ntag

e e

nt

vati

rk.org

@bidnetwo

etwork.org i: www.bidn

on

ok he

avy Ca

ps at

Grow

th St ra

tegy

Deve

lopm

ent

Copy an

d paste

3

tienne

14 pt,

leadin

g 19pt

Impa

ct

Incentiv e std at 14 set in american pt, lead typewri Bullete ing17pt ter d list se t in Eg yp

BiD NE TWOR

K FO

UNDAT

DISCL an offe AIMER Thi s repres r or invitat material ion. All is entatio Netwo informafor your info rk's Ge n is made rma tion pro tha neral vided tion only.

Terms t returns and Co detailed herein is The docum sub her ent ndition s app ein will be ject to cha does not ly to this nge con ach docum ieved in thewithout not stitute E: inf ice. ent (ww o@bid futu netwo w.bidn re. BiD No rk.org etwork I: ww .org/gtc w.bidn ) etw

e tienn Egyp 21pt, italicing 20pt

ION T:

+ 31

(0)20 7555 000

lead

F LT St

ketplace

flYer t

eMPlat

e (or s

iMilar

for

iteM)

the basiCs. 39 loGo BiD networK

55 PowereD BY BiD networK seal

41 loGo BiD ChallenGe

57 BiD networK qualitY seal

43 loGo BiD ChallenGe > CountrY sPeCifiC

59 tYPoGraPhY

47 loGo Do’s & Don’ts 49 Colors 51 DesiGn eleMents 53 stYle Do’s & Don’ts

ork.or g

d 10

differe pt, leadi Receiv nt bulle ng18pt e person ts follo wed by al and a tab professi Promot onal co e your plan an aching to deve d share busine lop a co ss. Rece experie mplete nces on ive pers busine the BiD onal an ss plan d profes Networ k: the fi sional coachi rst onlin ng e mar

45 loGo BiD inVestor MatChMaKinG

l se rv

ices

lities larger nths on the 2008 Securi mmissions to its and rep am loan ties: : are Numb 66,291 duratio ount ma ayment Mo saving cha 2009 y be con er of n and s app stly the gro rged in is don 15,020 emplo a tra sid ly in costs 89,474 e on wee up 201 nspare case yees involv ered kly bas he/she members The visi ed inc 30,593 109,62 0 thems nt manne is. Gra defaul luding on of 201 3 r elves ts. ce per BELIT follow 43,676 are theto the clie 135,17 1 iods dep A-Fund nts ones 6 end on is to 10 who gua 61,316 becom the typ Fixed rantee e a lea BELIT e 20 each ding Worki Assets Pu other. local life, butA concentra rch ng mic Als 30 ase Capit ro-cred o, the Total s constit women bec tes its ser individ Financ al it pro vice vider 35 ual (Mkuraute over 80% ause of the s on the ing Ne in Eas rur ed tern rur al are ndege- nga, Kipara of BELIT ir social as. sta al Tan has 25 Kibaha) and ng’anda A's cliente tus are mo Almost all zania.

Kon le. fund re the com centres on the rur gowe, Kw Its service disadvant al war a Ma aged. munities in the Own thia s are con ds in rur Becaus rural Contrib al are areas of Dar es Sals, Mlandi centrated e Loans as hav zi, in the of this rea ution in wh Genera 100,00 0 ich it aam. It wor Mkokozi son, wom e a har dis Exter (debt) Vikind tricts of operat d ks thr rural lly the cou en nal 100,00 0 the es. u, ough ban ntr Grant( Share 0 a ma Mwandege coastal reg finance ks which y has 17 s) / Oth Capital in offi ce in and Picha ion More providers are subject commercia er sou Dar es spe ya rces comme cifically in the cou to licensi l banks, 10 Salaam ntr ng, BE rcial non and banks, LITA has y have bra regulation -bank nch which 2 and sup financial are dowtypes of dire es located ins 456,53 In day in Dar ervision by titutions, ct com nscalin -toone -es-Sal the Ban petitor Belita' g the 100,00 5 day ope ir ser aam k of Tanregional ban 0 ration wit vices s: local mic Generas advantage Ma Manag s, the k and zania. to sm ro fina h few bra lly, is 0 org ing its two all Most most areas. nch nce anisat focus entrep Degree director of on the ion is reneur institution es countrywi micro0 to the As a result the local manag Microfi (Marketing : Mrs. Hel rural s s, and MF se ins de. commu ed by some titutionthere is lim Is offer Studie nance from ) from the en Maaka the foll nities ited mic micro-f s, BE mu s in Mic Un Fit owing in Tan ina LITA rofinan chburg, MAiversity of kama-Lute key sta zania. focuses ro-finance ncial ser Dar es ge. vices ce at ff: Chief access mostly the Un , U.S.A (20 to wom Salaam She holds Acc for Due to on rur 04) the rev ountan iversit a al are the popula en, youths t y of Dar and curren(1989), Adv Bachelor better: low living as. tion out experie iew course cum Adm and of Com tly, she anc starda es Sal inistor: side of businesse merce - Havin aam. rds of is pur ed Diplom BELIT nce of ove of Nation Dar-ess in the al Boa Mr. Killion BELIT suing a in r ten A also travel g outreach Sal urb yea coll rd a A's clie aam.

M. Post has of ing exp rs in ege offices Gradua As opp an nts, the finance Accountan Magafu busine enses the sumeducation a team of in the hol osed te compan when maries . The tea 15 compet where he ts and Aud ds a dip - Makinss. doing villages so y has loma wor ent itors and rep m of Cre repaym tha design in acc - Con g proced (NB The top dit Off and highly ked with orting. ountan ures ed diff ents. t the village ducting variou AA). He icer is mo It also erent has wor cy under client which are by a boa managem s. headed tivated ways saves rs have dire need ent king rd of of ser them by the credit offi assess fast, clear, truste are very ving time ct access cer Credit ment tra closely es of them and do which and des nsparent Manag s all with three Curren they a min and con people commited ign goo er wh can usenot have to imum o tak to the who mo the demtly, the loa venien d me incur to und es car ans of succes t nito and from n portfol any erta e of all r ope meetin ke the ration s of the org the clie io of BE g the ir s. anisat m. nts. An LITA-F ion and und rea increa are hea che se of It cre the loa s Ths. 350 ded ates dire n por petty tfolio ,467,276 (35 busine ct and ind is the variou sses. irect refore 0.000 US s way Follow em D) and needed s. ing this ployment can stil . opp it imp l not roves ortunities meet standa to mic ro ent rd of living rep and con reneurs tribute who are nor s to soc iety andmally inv commu olved in nity in

Mark

PowerPoint teMPlate

CAPS

p.21

Bid network stationery.

letterhead sheet > front > front sheet

60%

papersize: a4 40 mm font: VerDana BolD size: 9 Points leading: 16 Points

Compagny Name Mr. A. Name Streetname 10a

font: VerDana reGular size: 9 Points leading: 14 Points

1234 AB CITYNAME

Amsterdam, 31 july 2009

font: VerDana italiC size: 9 Points leading: 14 Points

Re: New stationery

Dear Name,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut nec nisi eget metus

30 mm

euismod lobortis. Proin sodales nisi in erat. Proin commodo gravida quam. Sed sollicitudin ligula. Donec in mauris. Etiam non nisi. Nam dolor. Vestibulum ante ipsum

40 mm

font: VerDana reGular size: 9 Points leading: 14 Points

primis in faucibus orci luctus et ultrices posuere cubilia Curae; Suspendisse potenti.

Proin sed urna non diam vulputate ultricies. Aenean viverra.

order new stationery at: CoMMuniCations@ BiDnetworK.orG

Fusce orci. Proin nec nisi id tortor accumsan cursus. Sed pellentesque. Suspendisse a urna. Fusce nec lorem. Donec lacinia volutpat neque. Aliquam erat volutpat. Cras lacus. Quisque sit amet sem a tellus convallis egestas. Sed et sem eu urna tincidunt viverra. Donec a tortor eu felis consectetur tempor. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nunc vel dolor. Nam laoreet.

Maecenas sed urna. Aenean neque mi, accumsan eget, aliquam eu, lacinia quis, felis. Praesent accumsan massa vitae augue. Vestibulum a turpis. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Phasellus lorem dui, cursus nec, ultrices nec, faucibus ut, nulla. Ut id dolor. Maecenas augue lorem, egestas ut, tincidunt vitae, tempor at, nibh. Quisque sed erat sed risus mattis egestas.

Phasellus elementum congue tortor. Pellentesque blandit, mi sit amet consequat lobortis.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut nec nisi eget metus euismod lobortis. Proin sodales nisi in erat. Proin commodo gravida quam. Sed sollicitudin ligula. Donec in mauris. Etiam non nisi. Nam dolor. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Suspendisse potenti.

Proin sed urna non diam vulputate ultricies. Aenean viverra.

Fusce orci. Proin nec nisi id tortor accumsan cursus. Sed pellentesque. Suspendisse a urna. Fusce nec lorem. Donec lacinia volutpat neque. Aliquam erat volutpat. Cras lacus. Quisque sit amet sem a tellus convallis egestas. Sed et sem eu urna tincidunt

30 mm www.bidnetwork.org

Keizersgracht 313, 1016 EE Amsterdam

t: + 31 (0)20 7555 000

e: info@bidnetwork.org

ing bank: 65.86.41.751

The Netherlands

f: + 31 (0)84 8300 022

w: www.bidnetwork.org

kvk: 34264155

for use of bid network hq only

follow uP sheet

letterhead sheet > front

> P. 11

09

letterhead sheet > reverse and follow up sheet > reverse sheet

50%

BiD NETWORK SOURCES AND SELECTS B BUSINESS PLANS OF SMALL AND MEDIUM SIZED ENTERPRISES IN EMERGING MARKETS. NANGANGALAP AT PUMIPILI ANG BiD NETWORK NG MGA BUSINESS PLAN S MULA SA MGA MALILIIT NA NEGOSYO O SME’S SA UMUUSBONG NA BANSA O EKONOMIYA. BiD NETWOR K OFFERS TOOLS TO THE BEST ENTREPRENEURS , PAVI NG THE WAY FOR THEM TO ACCESS FINANCE. BiD NETWORK HUWAPA VIFA A WANABIASHARA BOR A HILI KUWEKA WAZI NJIA ZA UFADHILI. BiD NETWOR SEEKS INVESTORS FOR THE BEST SME K ACTIVELY S, FOCUSING ON SME’S WITH A FINANCING NEED OF USD 10.0 00 TO USD 1 MILLION. LE Bi B BiD iD NETWORK RECHERCHE 55 mm DE MANIÈRE ACTIVE DES INVESTISSEU MEILLEURES PME, QUI NÉCESSITENT RS POUR LES DE FONDS SITUÉ ENTRE USD 10,0 00UN APPORT MILLION. BiD NETWORK IS A NETHERLANET USD 1 DS BASED FOUNDATION WITipsum sit amet, consectetur adipiscing elit. Ut nec nisi eget metus euismod H dolor PAR TNERS IN AFR ICA, ASIA , lobortis. Proin sodales nisi in erat. Proin commodo gravida quam. Sed sollicitudin MIDDLE EAST AND LATI AME ligula.

Donec inN mauris.

Etiam non nisi. Nam Vestibulum ante ipsum primis in RICA . dolor.

B BiD iD NET WOR K É UMA FUNDAÇÃOfaucibus orci luctus et ultrices posuere cubilia Curae; Suspendisse potenti. Proin sed HOL ANDESA QUE TRABALHA EM urna non diam vulputate ultricies. Aenean viverra.

PARCERIA COM ALIA DOS EM ÁFRICA, ÁSIA-MÉDIO Fusce orci. Proin nec nisi id tortor accumsan cursus. Sed pellentesque. Suspendisse ORIENTE E AMÉRICA LATINA. BiD NETWOR KAliquam ENGeratAGE urna. Fusce nec lorem. Donec lacinia volutpat neque. volutpat.

SCras THOUSANDS OF alacus.

ENT REPR Quisque sit amet sem a URS tellus convallis egestas. Sed et sem eu urna tincidunt ENE , EXP ERTS AND Donec a tortor eu felis consectetur tempor. Pellentesque habitant morbi INVESTORS FROMviverra.ALL OVER THE LDNunc vel tristique senectus et netus et malesuada fames ac WOR turpis egestas. dolor. Nam TO STIMULATE ENTREPR laoreet. ENEURSHIP AND ECONOMIC GROWTH IN EMERGING MARKETS. ‫ﻡﺽﺕ‬ ‫ﻙﺏﺵ‬ Maecenas sed urna. Aenean neque mi, accumsan eget, aliquam‫ﺓ‬eu,‫ﺍﻡﻉﺃﻝﺍ‬ lacinia quis, ‫ﻝ‬ ‫( ﺓﻱﻡ ﻥﺕﻝﺍ ﻱﻑ‬BiD NET felis.WOR Praesent accumsan massa vitae Vestibulum a turpis. Vestibulum ante K) ‫ﻑﺍﻝﺁﻝﺍ‬ ‫ﻥﻡ‬augue. ‫ﺍﻱﺭﻝﺍ‬ ‫ﻥﻱﻱﺩ‬ ‫ﺏﺥﻝﺍﻭ‬ ‫ءﺍﺭ‬ ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Phasellus lorem ‫ﻝﺕﺥﻡ ﻥﻡ ﻥﻱﺭﻡﺙﺕ ﺱﻡﻝﺍﻭ‬ ‫ﻑﺡﺕﻝ ﻡﻝﺍﻉﻝﺍ ءﺍﺝﺭﺃ ﻑ‬ ‫ﺯﻱ‬Ut id‫ﻝﻡﻉﻝﺍ‬ dui, cursus nec, ultrices nec, faucibus ut, nulla. dolor. Maecenas augue ‫ﺍﻱﺭﻝﺍ‬ ‫ﻱﺩ‬lorem, ‫ﻱﻑ ﺓﻱﺩﺍﺹﺕﻕﺍﻝﺍ ﺓﻱﻡ ﻥﺕﻝﺍﻭ‬ egestas ut, tincidunt vitae, nibh. Quisque sed erat sed risus mattis egestas. ‫ﻝﻭﺩﻝﺍ‬ ‫ﻱﻡﺍﻥﻝﺍ‬ ‫ﺓ‬. tempor BiDat,NET WOR K OFF ERS Phasellus elementum congue tortor. Pellentesque blandit, mi sit amet consequat INVESTOR MATCHM AKING SERVICES AND RUNS THE lobortis.

BUSINESS PLAN COM Lorem PETI ipsum dolor sit amet, consectetur adipiscing elit. Ut nec nisi eget metus TION BiD CHA LLENGE. B BiD iD lobortis. Proin sodales nisi in erat. Proin commodo gravida quam. Sed NETWORK OFRECEeuismod SER VICIOS DEEtiamCON sollicitudin ligula. Donec in mauris. non nisi.EXIÓ Nam dolor.N Vestibulum ante ipsum CON INVERSIONISTAS Yprimis in faucibus orci luctus et ultrices posuere cubilia Curae; Suspendisse potenti.

GES TION A LA COM PETE NCIA DE Proin sed urna non diam vulputate ultricies. Aenean viverra.

PLANES DE30 NEG BiD CHALLENGE. FIND MORE Bi mm OCIO BiD ABOUT BiD D NETWOR Fusce Proin nec nisi idGRA tortor accumsan cursus. Sed pellentesque. Suspendisse K orci.

AND BiD DE PLANS ONLINE a urna. Fusce nec lorem. Donec lacinia volutpat neque. Aliquam erat volutpat. Cras AT WWW.BiDNETWO RK.O RG MEE R INFO RMA lacus. Quisque sit amet sem a tellus convallis egestas.

Sed et sem eu urnaR tincidunt TIE OVE BiD D NETWORK EN BiD Donec a tortor felis consectetur tempor. Pellentesque habitant morbi Bviverra.

Bi iD GRA DEeuPLA NS VIND T U OP vel dolor. tristique senectus et netus et malesuada fames ac turpis egestas. NuncDE WEBSITE WWW.BiDNE iDNE TWO ipsum dolorRG Nam laoreet.LoremRK.O sit amet, consectetur adipiscing elit. Ut nec nisi eget

papersize: a4

font: VerDana reGular size: 9 Points leading: 14 Points

order new stationery at: CoMMuniCations@ BiDnetworK.orG

40 mm

metus euismod lobortis. Proin sodales nisi in erat. Proin commodo gravida quam. Sed BiD-Briefpapier.indd 2

sollicitudin ligula. Donec in mauris. Etiam non nisi. Namsi dolor. Vestibulum ante ipsum 30-07-2009 10:40:30 primis in faucibus orci luctus et ultrices posuere cubilia Curae; Suspendisse potenti.

Proin sed urna non diam vulputate ultricies. Aenean viverra.

Psum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Phasellus lorem dui, cursus nec, ultrices nec, faucibus ut, nulla. Ut id dolor. Maecenas augue lorem, egestas ut, tincidunt vitae, tempor at, nibh. Quisque sed erat sed risus mattis egestas.

Phasellus elementum congue tortor. Pellentesque blandit, mi sit amet consequat lobortis.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut nec nisi eget metus

30 mm WWW.BiDNETWORK.ORG

> follow up sheet

front sheet

letterhead sheet > reverse and follow up sheet

> P. 9

11

business Card > reverse with tagline

> front

preparing emerging market entrepreneurs for investors.

100%

papersize: stanDarD (55 x 85 MM)

order new Cards at: CoMMuniCations@ BiDnetworK.orG

NaME SuRNaME title or position

T: + 31 (0)20 7555 008 M: + 31 (0)6 2704 8908 F: + 31 (0)84 8300 022 E: name.surname@bidnetwork.org SKypE: bid_name.surname Keizersgracht 313, 1016 EE Amsterdam, The Netherlands

WWW.BiDNETWORK.ORG

n’t d n CAde u ‘A ‘if you‘if yo fo sk‘w is At is l r A w u o oAg hA u ey yo ‘A g it, e in driv im n A l ‘sA dA p An ng ge er mw A ro ou us t s Aleled? u A o , p h s lA s e it n it. t in CA e w ev w hi h AC busw ose n h.’e plACe v oppo fr om A u’lis ir t u b e l s h is justy n A v CA o ertunities yf you int-exupérif wh sA A iC i de h r e to in e not yet beeo - Anto utm it, you oeA nften driven dr wA t A At tC h h th d e e is .’ b C s esbeCome it.’ overed.’eginnin inn of busCA - rAlph wAld o g world.’ o emer fsog n reA - b.C. forbes - williAm Am Arthur wArd t - john ohn le CArr C e enterpr ises.’

- demo nsthen

es

> reverse with random quote

for bid network staff only

business Card

13

Compliments Card

80%

> front

papersize: a6 (148.5 x 105 MM) MessaGe in Your own hanDwritinG

order new Compliments Cards at: CoMMuniCations@ BiDnetworK.orG

> reverse for bid network staff only

Compliments Card

15

address label > large version

100%

size: 105 x 74 MM font: VerDana BolD (or hanDwritten) size: 9 Points leading: 14 Points align left

15 mm

Company Name here

order new address labels at: CoMMuniCations@ BiDnetworK.orG

Mr. A. Name Familyname Streetofthestreethere 10a 1234 AB NAMEOFTHECITY NAMEOFCOUNTRY

Keizersgracht 313, 1016 EE Amsterdam, The Netherlands

> small

Keizersgra

WWW.BiDNETWORK.ORG

version

cht 313, 10

16 EE Amst

erdam, The

Netherlands

size: 105 x 23 MM

WWW.BiD

NETWORK

.ORG

address label

17

Bid network promotional material.

flyer template (or similar item) > landsCape 50%

> reverse

vy 14 pt neuzeit book hea

proJeCt type

papersize: a5 (210 x 148 MM)

y 20pt

neuzeit book heav

proJeCtname

pewriter American ty 17pt 14pt, leading

ed

can be plac Projectquote here

std

> front

fonts texts: see iteMs or fill in in teMPlate

title set in neuzeitfirs s tlt std Book three words in Neuzeit only part ge answers , leading 15pt. This plain book heavy 20pt leading Heavy. at 10pt23pt the bid Challen ng15pt. new busi-

growth of e 55, 10, leadi in Egyptienn textbook of the problem. The payoff set in neuzeit s lt std heavy Caps of pt, leading 19pt part14 ers onlyat tries remains The BiD Challenge answ nesses in developing coun e. businesses nanc fi to ss problem. The growth of new the hampered by lack of acce remains hampered by ers only part of in developing countries The BiD Challenge answ of new busilack of access the problem. The growth tries remains nesses in developing coun ation

bid network found

t: + 31 (0)20 7555 000

e: info@bidnetwork.org

i: www.bidnetwork.org

nne ptie pt, Egy lic 21 20pt ita ing

Incentive set in american typewriter at 14pt, leading17pt

std

print: fullColor (CMYK)

bid network version: editable item, filename: flYer-lanDsCaPe.inDD

d

lea

Bulleted list set in Egyptienne F LT Std 10pt, leading18pt Copy and paste 3 different bullets followed by a tab Receive personal and professional coaching to develop a complete business plan Promote your plan and share experiences on the BiD Network: the first online marketplace for business. Receive personal and professional coaching

bid Challenge Country speCifiC version:

> front title set in neuzeit s lt std book heavy 20pt leading 23pt

editable item, filename: flYer-ChallenGelanDsCaPe.inDD

payoff set in neuzeit s lt std book heavy Caps at 14 pt, leading 19pt

front & reverse:

> reverse

vy 14 pt neuzeit book hea

proJeCt type

proJeCtname aced

can be pl Projectquote here

pewriter std American ty 17pt ng di lea 14pt, g17pt American typewriter std 14pt, leadin

eDit & PlaCe file: logo-Country.ai nne ptie pt, Egy lic 21 0pt ita ing 2 d lea

three words in Neuzeit Bulleted list set in Egyptienne F LT Std firs 10pt,t leading18pt . answers only part Heavy. at 10pt, leading 15pt Book the bid ChallengeCopy and paste 3 different bullets followed by a tab busie 55, 10, new of th grow This plain text in Egyptienn of the problem. The remains and professional coaching to Receive develop a complete business plan triespersonal leading15pt. nesses in developing coun part of e. only financ ss to your lenge answ ChalNetwork: Promote plan and share experiences on BiD the BiD theers first online marketplace The hampered by lack of acce of part of new busionly ers answ the problem. The growth The BiD Challenge tries remains of new businesses in developing coun the problem. The growth ss tries remains hampered by lack of acce nesses in developing coun

eDit url: www.

BiDnetworK.orG/ Countryname PlaCe: Co-branding logo

www.bidnetwork.org/peru

/peru www.bidnetwork.org

main sponsors

Portrait flYer

> P. 23

DesiGn eleMents

> P. 51

other loGos

> P. 43

Colors

> P. 49

flyer template > landsCape

21

flyer template (or similar item) > portrait > reverse proJeCt type

proJeCtname Projectquote n set in america at typewriter std 14pt

> front

proJeCt type

proJeCtname title in the Projectquote s lt std erican set in amneuzeit r std at typewrite book heavy 20pt, leading 23 pt 14pt

40%

payoff set in neuzeit s lt std book heavy Caps at 14pt, leading 19pt

papersize: a5 (148 x 210 MM) print: fullColor (CMYK) fonts texts: see iteMs or fill in in teMPlate

eit Book first three words in Neuz eit Book text in first three words in Neuz Heavy. at 10pt. This plain text in plain This 10pt. at y.

Heav Egyptienne 55 BiD ChalEgyptienne 55 Roman also at 10pt. The BiD Chalof the problem.

Roman also at 10pt. The lenge answers only part em. probl the of lenge answers only part of new businesses in th grow The esses in ins hamThe growth of new busin developing countries rema ins hamdeveloping countries rema ation

bid network found

t: + 31 (0)20 7555 000 i: www.bidnetwork.org

e: info@bidnetwork.org

bid network version: nn ptie t, Egy ic 21p 0pt l ita ing 2 d lea

editable item, filename: flYer-Portrait.inDD

Incentive set in american typewriter std at 14pt

Bulleted list set in Egyptienne F LT Std 10pt, leading 18 pt Copy and paste 3 different bullets followed by a tab Receive personal and professional coaching to develop a complete business plan Promote your plan and share experiences on the BiD Network: the ďŹ rst online sealetplace for business in developing countries

> front s lt std title in the neuzeit pt ding 23proJeCt lea t, 20p y type av he book vy s lt std book hea zeit neu in set payoff proJeCtname 19pt s at 14pt, leading Cap

Projectquote set in american typewriter std at 14pt

> reverse proJeCt type

proJeCtname Projectquote set in american typewriter std at 14pt

bid Challenge Country speCifiC version: editable item, filename: flYer-ChallenGePortrait.inDD front & reverse: eDit url: www.

BiDnetworK.orG/ Countryname eDit & PlaCe file: logo-Country.ai PlaCe: Co-branding logo

e enn pti pt, Egy lic 21 20pt ita ding lea

first three words in Neuzeit Book Heavy. at 10pt. This plain text in Egyptienne 55 first three words in Neuzeit Book Heavy. at Roman also at 10pt. The BiD Challenge answers only part of the problem. The growth of new 10pt. This plain text in Egyptienne 55 Roman also at 10pt. The BiD Challenge answers businesses in developing countries remains hampered by lack of access to ďŹ nance. only part of the problem. The growth of g 18 pt, type text here

pewriter std American ty g17pt 14pt, leadin

leadin tienne F LT Std 10pt, Bulleted list set in Egyp by a tab ent bullets followed Copy and paste 3 differ ess develop a complete busin to ing professional coach Receive personal and main sponsors iences plan and share exper plan and promote your

www.bidnetwork.org/peru

lanDsCaPe flYer

> P. 21

DesiGn eleMents

> P. 51

other loGos

> P. 43

Colors

> P. 49

g/peru

www.bidnetwork.or

flyer template > portrait

23

poster template (or similar item) 40%

title set in neuzeit book heavy Caps at 39pt, leading 40pt

papersize: a3 (297 x 420 MM)

payoff set in neuzeit s lt std book heavy Caps at 20pt, leading30pt

print: fullColor (CMYK) fonts texts: see iteMs or fill in in teMPlate

bid network version: editable item, filename: Poster.inDD

nne ptie pt, Egy lic 30 g

title set in neuzeit heavy ita abook din le 20pt, at std Caps at 39pt, leading 40pt riter Incentive set in american typew leading 24pt

payoff set in neuzeit s lt std book heavy Caps at 25pt, leading30pt

Bulleted list set in Egyptienne F LT Std 22pt, leading 32pt Copy and paste 3 different bullets followed by a tab Receive personal and professional coaching to develop a complete business plan Promote your plan and share experiences on the BiD Network: the ďŹ rst online marketplace for business in developing countries

bid network foundation

t: + 31 (0)20 7555 000

e: info@bidnetwork.org

bid Challenge Country speCifiC version:

i: www.bidnetwork.org

editable item, filename: Poster-ChallenGe.inDD

nne ptie pt, Egy lic 30 30pt ita ding lea riter std at 20pt,

Incentive set in american typew leading 24pt

Bulleted list set in Egyptienne F LT Std 22pt, leading 32pt Copy and paste 3 different bullets followed by a tab Receive personal and professional coaching to develop a complete business plan Promote your plan and share experiences on the BiD Network: the ďŹ rst online marketplace for business in developing countries

www.bidnetwork.org/peru

eDit & PlaCe file: logo-Country.ai eDit url: www.

BiDnetworK.orG/ Countryname PlaCe: Co-branding logo

DesiGn eleMents

> P. 51

other loGos

> P. 43

Colors

> P. 49

poster template

25

powerpoint template > main slides

size: 1024 x 768 Pixels editable item, filename: Presentation.Pot fonts texts: see iteMs or fill in in teMPlate

> front slide

> title slide

> Chapter slide

> basiC text slide

   

saMPle sliDes

> P. 29

powerpoint template > main slides

27

powerpoint template

> sample slides

size: 1024 x 768 Pixels

> text, image & table slide

> graph slide

> table slide

Black lines used for factsheet

1½pt

Text in Neuzeit S LT Std

16pt

Empty second column white

space

> image slide

Main sliDes

> P. 27

powerpoint template > sample slides

29

faCtsheet template

> front

60%

papersize: a4 (210 x 297 MM)

FACT SHEET

BiD NETWORK FACTSHEET ON:

TITLE IN ARIAL BOLD 36PT ALL CAPS

editable item, filename: faCtsheet.xls

SUBTITLE IN ARIAL BOLD 18PT ALL CAPS link in Century Schoolbook Italic 10pt

Text in Century Schoolbook Italic 14 pt. Better Life for Tanzanians Development Trust Fund (BELITA-Fund) is a local private microfinance company, which is registered as Trustee under the Incorporation Ordinance (Cap.375) in Tanzania.

The main services of the business include issuing of small loans (group loans, individual loans and salaried loans) to its clients, provision of training on basic entrepreurship skills and offering of saving facilities to its clients.

BELITA offers the following services and products: Loan size: from USD 500 to 4,500, although exceptional cases of larger amount may be considered Interest rate: ranges from 12 to 20 percent depending on the loan duration and costs involved including follow up and distances The term of loans is 1 to 12 months and repayment is done on weekly basis.

Grace periods depend on the type of the project needs.

Fees/commissions: are charged in a transparent manner to the clients Securities: Mostly the group members themselves are the ones who guarantee each other.

Subtitle Courier Bold 16 pt Text in Century Schoolbook 10 pt. Better Life for Tanzanians Development Trust Fund (BELITA-Fund) is a local private microfinance company, which is registered as Trustee under the Incorporation Ordinance (Cap. 375) in Tanzania.

The main services of the business include issuing of small loans (group loans, individual loans and salaried loans) to its clients, provision of training on basic entrepreurship skills and offering of saving facilities to its clients.

BELITA offers the following services and products: Loan size: from USD 500 to 4,500, although exceptional cases of larger amount may be considered Interest rate: ranges from 12 to 20 percent depending on the loan duration and costs involved including follow up and distances The term of loans is 1 to 12 months and repayment is done on weekly basis. Grace periods depend on the type of the project needs.

Fees/commissions: are charged in a transparent manner to the clients Securities: Mostly the group members themselves are the ones who guarantee each other. Also, the individual savings apply in case he/she defaults.

The vision of BELITA-Fund is to become a leading local micro-credit provider in Eastern rural Tanzania.

Market and Customers BELITA concentrates its services on the rural areas. Almost all the communities in rural areas have a hard life, but women because of their social status are more disadvantaged. Because of this reason, women constitute over 80% of BELITA's clientele. Its services are concentrated in the districts of the coastal region (Mkuranga, Kiparang’anda Kongowe, Kwa Mathias, Mlandizi, Mkokozi Vikindu, Mwandege and Picha ya ndege-Kibaha) and on the rural wards of Dar es Salaam. It works through a main office in Dar es Salaam and has 25 fund centres in the rural areas in which it operates.

Competition Generally the country has 17 commercial banks, 10 non-bank financial institutions, one regional bank and two rural banks which are subject to licensing, regulation and supervision by the Bank of Tanzania. Most microfinance providers in the country have branches located in Dar-es-Salaam with few branches countrywide.

More specifically BELITA has 2 types of direct competitors: local micro finance institutions, and some commercial banks, which are downscaling their services to small entrepreneurs

Competitive Advantage Belita's advantage is its focus on the rural communities in Tanzania.

Generally, most of the local MFIs offer micro-financial services to women, youths and businesses in the urban areas. As a result there is limited micro-finance access for the population outside of Dar-es-Salaam. As opposed to these institutions, BELITA focuses mostly on rural areas.

fonts texts: see iteMs or fill in in teMPlate

Image

Key Facts FINANCING NEED

100,000

COUNTRY

Tanzania

STAGE

Established

YEAR OF EST.

2006

SECTOR

Financial services

Sales Net profit after tax

Number of employees

2008 66,291 15,020

2009 89,474 30,593

2010 109,623 43,676

2011 135,176 61,316

10

20

30

35

Investments needed: Fixed Assets Purchases Working Capital Total Financing Need

0 100,000 100,000

How to be financed: Own Contribution Loans (debt) External Share Capital Grant(s) / Other sources

456,535 100,000 0 0

Entrepreneur & Management In day-to-day operations, the organisation is managed by the following key staff: Â Managing director: Mrs. Helen Maaka mukama-Lutege. She holds a Bachelor of Commerce Degree (Marketing) from the University of Dar es Salaam (1989), Advanced Diploma in Microfinance from Fitchburg, MA, U.S.A (2004) and currently, she is pursuing a Post Graduate Studies in Microfinance at the University of Dar es Salaam.

Chief Accountant cum Administor: Mr. Killion M. Magafu holds a diploma in accountancy under the review course of National Board of Accountants and Auditors (NBAA). He has working experience of over ten years in finance where he worked with various .

BELITA also has a team of 15 competent and highly motivated credit officers all with a minimum college education. The team of Credit Officer is headed by the Credit Manager who takes care of all the summaries and reporting.

The top management are very closely commited to the success of the organisation and are headed by a board of trustees of three people who monitor operations.

Innovation Due to low living stardards of BELITA's clients, the company has designed different ways of serving them better: - Having outreach offices in the villages so that the villagers have direct access and do not have to incur any traveling expenses when doing repayments. It also saves them time which they can use to undertake their business.

- Making procedures which are fast, clear, transparent and convenient - Conducting client need assessment and design good means of meeting them.

Growth Strategy Currently, the loan portfolio of BELITA-Fund reaches Ths. 350,467,276 (350.000 USD) and can still not meet the demand from the clients. An increase of the loan portfolio is therefore needed.

Development Impact It creates direct and indirect employment opportunities to micro entrepreneurs who are normally involved in petty businesses. Following this it improves standard of living and contributes to society and community in various ways.

DISCLAIMER This material is for your information only. The document does not constitute an offer or invitation. All information provided herein is subject to change without notice. No representation is made that returns detailed herein will be achieved in the future. BiD Network's General Terms and Conditions apply to this document (www.bidnetwork.org/gtc)

BiD NETWORK FOUNDATION T: + 31 (0)20 7555 000 E: info@bidnetwork.org I: www.bidnetwork.org

DesiGn eleMents

> P. 51

other loGos

> P. 45

Colors

> P. 49

faCtsheet template

31

plan update template > front

45 %

PLAN UPDATE

biD NETwork UPDATEs oN:

NEUzEiT book hEAvy36PT

papersize: a4 editable item, filename: PlanuPDate.inDD fonts texts: see iteMs or fill in in teMPlate

PLAN UPDATE

sis

oped, Costs and Progno online store was devel website complete with e a striking brand imag PErU cameras were purchased, CosTs a large Dutch customer € 0,01 was introduced, and Sales cost g youn e twelv time, € 0,05 was found. In the mean and al ect, Materi FairMail/the team/proj production photographers joined BiD es. futur own their € 0,22 ects for Personel/Salaries improving the prosp founders up with a coach € 0,01 Travel costs Network set FairMail’s (Shipping?) , who advised them with from TNT Nederland to € 0,02 investor who plans an Administration and plan ess their busin ent to € 0,31 expansion, at the mom ToTAL PEr CArD F LT Std “Text in Egyptienne finance the FairMail’s

ExPorT € 0,05 € 0,05 € 0,22 € 0,01 € 0,02 € 0,35

56 Italic 14 pt, leading 18 pt. Many beautiful India. sides, and our cards show them.”ExPor ThisT is how young photographers PErU rEvENUE 2,50 employedRetail byPrice FairMail,€ 0,70 in Trujillo, €Peru, view their work. With digital Results € 1,50 0,40 € Price cameras in hand, these children capture their own surroundings with sale Whole 1,48 € orks, € 0,19 tments and netw card per inves Profit own their of the press of a button, turning their best pictures into postcards. These By way € 0,74 € 0,10 ry, and the help of BiD Profit for the BiD Challenge victo cards are then sold online and by Fairtrade. able photographer of FairMail have been PLAN UPDATE

€ 0,74 Network, the founders € 0,09 NET ProfiT op a strong brand. s to create jobs and devel UpAiLwith the Busines mingfAirm Tea in s ation ail: ts/loc FairM outle of se are sales jobs,ld Peru: ThereBecau ime le-Trujillo. With digital cameras in hand, these Wor s, full-tBasis ers have o. Hotel graph a singl Cusc photo text in Egyptienne F LT Std 55 for Roman, 10e, doubin ge and Lima teena , Trujiello, The price is calculated HuanchacoTwelv and These of living s en ard shop stand ding theirnir priseope. inclu children capture their own surroundings with the pt, leading 14 pt. Generating income for enterenvel ies, souve ailPeru’s card, agenccting ated tlyl impa FairM the trave direc lamin orts sided,supp she restaurants, t rland repor Nede of ess to TNT ction progr thestand produ k, card theKoda free(in d to underprivileged teenagers, print shops, and other press of a button, turning their best pictures into famil ve a ies; spon ons. recei sessi corre of their ing thateach lation calcu andstrain the ing museums will is now gh coach ent throu graphers local six differ photo to cards the ail four of d postcards.

Half of the profits go to the teenagers distributors.

FairMail wants the country FairM one the of aroun ; in that sale the inions ment all invested tn4,000 abou have cards support them Epso and n Peru) ail ction Cano ed. produ FairlM 2006 radeofcertifi graphing themselves, which they can then invest in either that offers these spectacular scenes/settings/ Fairttant year. photo ailntisassis the The geme FairM both mana s/issu forper sary es Netherlands: neces s; mentprint targets printshop equip these local s to more 2007, in In acces oyed ed. ail their own education or the improvement of their images to profit from the proceeds of its pictures/ empl ction attain FairM are le produ easily peop n gives of the ts were catio onents targe comp This certifiSix 2008 as they see fit. In addition, they earn a ging…cards/product. and printing ds. packa targe fromerlan ailts for ction profit the Neth The current postcards housing d FairM s in liers The produ store helpe supp t of led. rade Local exper n supply desig than 400 Fairt Dutchdoub A were year. process. same s, ased; depicting incre that ers shop of gift retail July sold in “Third World”-images are mainly from fair hourly wage for packaging the postcards and local be ved of er e furth incom dye.achie Thewill alrea imag The products brand thedevelop itswere e- fromWestern earn e. Them onlinanies receive health insurance for themselves and their professionals and printed in Europe and andcomp etsing shipp ian mark super bookstores,Peruv be will ; cards cards ail the United States. families. tmas t FairM Chris as t of expor , such Developmen based cards rm fit Long-tePro nels. for Peru; on chan ibutiues tax reven ased distr Incre of other sold by way market. the Peruvian ways: tovia twoplans able duced and spent Founders, Janneke Smeulders en Peter denin Hond be avail s are alsointro r was India in profittions s will FSC pape ail’sopera Subtitle American Typewriter aniesail isFairM The photograph starting comp nted FairM ds: t-orie erlan into an Neth . education of theexpor want to ensure thatof these teenagers, primarily/ ng years det other benefi s are comited may y. Outsi theinves profit allAfric a in graph Bold 14 pt, leading 14 pt 50% South stock photoThis d to to expan re themostly Moreover, explo gers. will teena be orks ing ex-street children and youths (or switch) will netw cipat ula the parti volunteer in Peru. chise form for -fran fund micro International ail FairM ish savings won the BiD Challenge in 2006, allowing The Span their earnsIndia FairMail er both who work at local landfills, have access graph an, American and in s to photo Belgi ge ience dian, teena exper Cana the each h, on Britis based ges the launched rade in 2008. orted ail mana Fairt supp beby sold. willed education and a paid job. These opportunities its founders to professionalise their project. A will allow certifi ThisFairM cards aigns of as ail was Peru. e camp FairM the on as well a,basis markets. Thes Afric ail’s South FairM accounts and ased of bank field ly incre have not in the rapid set n ts do offer them a chance to emerge from the ofup website complete with online store was developed, begin gers exper tostruggle arecatio certifi tries the teena Thiswho coun by volunteers urs inasother be sold prenefund ol over ct tolife entre contr in Great produ have aign their ver, using camp ing ns, howe on the streets or the garbage dumps they work cameras were purchased, a striking brand image allow otion do, eratio on, first prom rtments/op The ibuti depaThey of their ions/own. ly, ail divis marketing.distr FairM their savings. rade outlets. Local 2009. spend redofFairt expertise. h they hund in July and whic four ence in ork er over in netw comm mann will nal’s the in natio the ail Inter Brita FairM sold to tourists, to be spent being freely are sed cards acces ail be the FairM The money can as ent and given to companies l or housing improvem Peruvian upper-class for either educationa TNT ted ail works together with 50% of the profit is inves corporate gifts. FairM purposes. The other k, Koda ent, ities, lopm activ Deve otion n in and prom Nederland, Dutch Desig in Fairmail’s marketing design and the and , n. costs -up Epso Canon and repayment of start ts, ate products, e.g. t-shir morE iNformATioN production of altern s will a new This half of the profit FairMail will opened In early 2009, calendars or agendas. the photographers? / ger tions mana opera Want to know more about ian in local Peruv ction department/beg own cards? also be used to pay the Order yourprodu venture will Peru. new ail ss plan?

The . busine FairM of India rs in Observe the production and the shareholde (near a Nagw of s Invest? the slum give teenagers from FairMail websit rketing projec ate:a brighter future. to theasi) shot a t’s Please refer Varan Distribution and Ma ns, a local http://www.fairmail.info closely with Duniya Decoratio will work rk website: t’s case on the BiD Netwo Or the projec NGO. /15278 http://www.bidnetwork.org

network.org 7555 000 E: info@bid TioN T: + 31 (0)20 biD NETwork foUNDA

> page 2

i: www.bidnetwork.org

> page 3

Colors

plan update template

> P. 49

33

newsletter template > bid matChmaking

size: 650 Pixels wiDth

> bid network

editable item, filenames: - BiD-MatChMaKinGteMPlate.htMl - BiD-networK-teMPlate. htMl > templates available in mailplus (blinker) fonts texts: see iteMs or fill in in teMPlate

for use of bid network hq only

Colors

newsletter template

> P. 49

35

Bid network THE BASICS.

Logo BiD Network 90%

attention: background surfaces aren’t part of the logos!

ORIGINAL: in CMYK, Pantone or RGB > BiDnetwork.pdf

on black: in CMYK, Pantone or RGB > BiDnetwork-on-black.pdf

on pink: in CMYK, Pantone or RGB > BiDnetwork-on-pink.pdf

greyscale: Grey > BiDnetwork.pdf

on black: Grey > BiDnetwork-on-black.pdf

On grey: Grey > BiDnetwork-on-grey.pdf

black: Black > BiDnetwork.pdf

on black: Black > BiDnetwork-on-black.pdf

Other logos > P 41 43 45 logo Do’s & don’ts > P. 47 colors

> P. 49

Logo BiD Network 39

Logo BiD Challenge 90%

attention: background surfaces aren’t part of the logos!

ORIGINAL: in CMYK, Pantone or RGB > BiDchallenge.pdf

on black: in CMYK, Pantone or RGB > BiDchallenge-on-black. pdf

on orange: in CMYK, Pantone or RGB > BiDchallenge-on-orange. pdf

greyscale: Grey > BiDchallenge.pdf

on black: Grey > BiDchallenge-on-black. pdf

on grey: Grey > BiDchallenge-on-grey. pdf

black: Black > BiDchallenge.pdf

on black: Black > BiDchallenge-on-black. pdf

Other logos > P 39 43 45 logo Do’s & don’ts > P. 47 colors

> P. 49

Logo BiD Challenge 41

attention: background surfaces aren’t part of the logos!

Logo BiD Challenge > country-specific

65%

editable item: filename: logo-country.ai font: futura std Bold 12pt already made: ARGENTINA, BOLIVIA, ECUADOR, PERU, PHILIPPINES example: (here peru): CMYK, Pantone or RGB > BiDchallenge-peru.pdf on black: in CMYK, Pantone or RGB > BiDchallenge-peru-onblack.pdf

on orange: in CMYK, Pantone or RGB > BiDchallenge-peru-onorange.pdf

greyscale: Grey > BiDchallenge-peru.pdf

on black: Grey > BiDchallenge-peru-onblack.pdf

on grey: Grey > BiDchallenge-peru-ongrey.pdf

black: Black > BiDchallenge-peru.pdf on black: Black > BiDchallenge-peru-onblack.pdf

Other logos > P 39 41 45 logo Do’s & don’ts > P. 47

> P. 49

colors

Logo BiD Challenge

> country specific

43

Logo BiD Investor Matchmaking

65%

attention: background surfaces aren’t part of the logos!

ORIGINAL: in CMYK, Pantone or RGB > BiDmatchmaking.pdf on black: in CMYK, Pantone or RGB > BiDmatchmaking-onblack.pdf

(blue is only used as accent color, not on a large surface)

No logo on blue possible

greyscale: Grey > BiDmatchmaking.pdf

on Grey: Grey > BiDmatchmaking-on-grey. pdf

on black: Grey > BiDmatchmaking-onblack.pdf

black: Black > BiDmatchmaking.pdf

on black: Black > BiDmatchmaking-onblack.pdf

Other logos > P 39 41 43 logo Do’s & don’ts > P. 47 colors

> P. 49

Logo BiD Investor Matchmaking 45

logo do’s & don’ts

do: > MiniMuM siZe: 25% = 20 MM

> PlaCe loGo in a Corner > use the riGht loGo: on-PinK Version

> use loGo with GooD Contrast to BaCKGrounD

don’t:

> rotate

> sCale without ConstraininG ProPortions

> Center

> wronG loGo: the on-BlaCK Version on a PinK BaCKGrounD

> aVoiD PlaCinG loGo on a BaCKGrounD with insuffiCient Contrast

logo do’s & don’ts

47

colors > basic colors

vivid color palette:

uncoated: PMS Rhodamine red coated: PMS 219 CMYK: C=0 M=100 Y=0 K=0 RGB: R= 228 G=46 B=135/ #E42E87

- progressive - simple & powerful - fresh & bold

uncoated: PMS 151 coated: PMS 151 CMYK: C=0 M=50 Y=100 K=0 RGB: R= 238 G=134 B=32 / #EE8620

*

uncoated: coated: CMYK: RGB:

PMS 2995 PMS 299 C=75 M=7 Y=o K=0 R=0 G=170 B=223 / #00AADF

- strong contrast with the desaturated colors used for the regions - readable on black and on white

uncoated: PMS process black coated: PMS process black CMYK: C=0 M=0 Y=o K=100 RGB: R=0 G=0 B=0 / #000000

>tones *

100 %

*

75 %

*

50 %

*

25 %

* Blue is only to be used as an accent or font color, not as background

colors 49

design elements > progressive & simple & powerful

veCtor illustrations: Cmyk Colors C=0 M=0 Y=0 K=100 C=0 M=100 Y=0 K=0 C=0 M=50 Y=100 K=0 C=75 M=7 Y=0 K=0 for tones + other Colors: see P. 49

textarrow

stiCker.pdf - for info CallinG for extra attention - Center text

arrows.pdf - to refer to a text

world.pdf - BiD worlD illustration Colors: see P. 43

handdrawnnumbers. pdf

arrow with text in neuzeit book heavy, arrow is as long as the text

nnet e i t p p Egy ic 16 ital

text elements: cmyk colors c=0 m=0 y=0 K=100 c=0 M=100 y=0 K=0 c=0 M=50 y=100 K=0 c=75 m=7 y=0 K=0 for tones + other colors: see p. 49 dotted line 1,5 pt dotted Neuzeit 7,5 pt, leading Bulletpoints texts can be placed here Bulletpoints texts here

handdrawnbullets.PDF - text-bullets

Bulletpoints texts can be placed here

Egyptienne F LT Std , 56 Italic

BIg stroke with text - center text vertical in stroke Table: Colors (tones) : see p. 43 Text: center text vertically

graphs: Colors (tones) : see p. 43

style Do’s & don’ts > p. 53 colors (tones)

> P. 49

seals > P. 55 57 typography

> p. 59

design elements 51

style do’s & don’ts do: use the style in a progressive & simple & powerful way!

> use a white stroKe (BorDer) arounD PiCtures anD Color-Plane (in ProPortion)

,

writer std at 20pt

american type Incentive set in leading 24pt

nne ptie 6pt y g E ic 1 ital

> rotate these eleMents (not the loGo thouGh!)

don’t:

> Blue is onlY to Be useD as an aCCent or font Color, not as BaCKGrounD

DesiGn eleMents

> P. 51

Colors

> P. 49

tYPoGraPhY

> P. 59

style do’s & don’ts

53

powered by bid network seal

100%

ORIGINAL 1: in CMYK or RGB > poweredBy1.pdf

ORIGINAL 2: in CMYK or RGB > poweredBy2.pdf

black: Black > poweredByBlackonwhite .pdf

on black: Black > poweredByWhiteonblack. pdf attention: background surface isn’t part of the seal!

bid quality seal

> P. 57

powered by bid network seal 55

biD network quality seal

65%

ORIGINAL bid grade plan seal: in CMYK or RGB > bidGradePlan.pdf

Black > bid grade plan seal: black > bidGradePlan.pdf

ORIGINAL finalist seal: in CMYK or RGB > finalist.pdf

black finalist seal: black > finalist.pdf

ORIGINAL winner seal: in CMYK or RGB > winner. pdf

winner seal: black > winner.pdf

powered by bid seal > P. 55

BiD network quality seal 57

Typography

Header in Neuzeit book heavy caps.

SUBHeader in Neuzeit book heavy caps.

this is what a text should look like > The fontsizes should be in proportion to each other. for example: headers should be a lot bigger than THEir subheaders.

Short introtext in Egyptienne 56 Italic. En 2005, BiD Network inicialmente se concentr贸 del BiD Challenge, un concurso mundial.

Subtitle in American

Typewriter Bold

First three words in Neuzeit Book Heavy of this longer introtext. And the participation in the Challenge, the Network forged relationships with National Partners, including university entrepreneurship

QUOTE in Neuzeit book heavy caps.

Subtext in Neuzeit Book Heavy. BiD Network, a private foundation based in Amsterdam, is sponsored by private and public funds. Ten national partner

SubHeader SMALLER in Neuzeit Book Heavy Caps: Short information text about figures, facts, etc. in Neuzeit Book.

The business plan and plan application are written either in English or in Spanish.

The capital requirement ranges from 10,000 to 1 million USD. Facts in Neuzeit Book Heavy Must create meaningful jobs From USD 10k to 50k Innovative investments scalable

Subtitle in American Typewriter Bold First three words in Neuzeit Book Heavy. This plain text in Egyptienne 55 Roman. The BiD Challenge answers only part of the problem. The growth of new businesses in developing countries remains hampered by lack of access.

colors

> P. 49

design elements

> P. 51

TYPOGRAphy 59

cheat sheet. > bid network style progressive

> typography

simple & powerful fresh & bold p.59

Header or quote Neuzeit book heavy caps.

Subsubtitle in American Typewriter Bold Short introtext in Egyptienne 56 Italic. En 2005, BiD Network inicialmente se concentró del Challenge, un concurso mundial.

First three words in Neuzeit Book Heavy. This plain text in Egyptienne 55. Plain text this is plain text this is plain text this is plain text. This plain text in Egyptienne 55.

> colors

p.49

* not to be used as background color

*uncoated: PMS 2995

uncoated: PMS Rhodamine red coated: PMS 219 CMYK: C=0 M=100 Y=0 K=0 RGB: R= 228 G=46 B=135

accompanying style guide cd.

coated: PMS 299 CMYK: C=75 M=7 Y=o K=0 RGB: R=0 G=170 B=223

#E42E87

uncoated: PMS 151 coated: PMS 151 CMYK: C=0 M=50 Y=100 K=0 RGB: R= 238 G=134 B=32

if cd is missing or damaged, contact communications@bidnetwork.org

> logos

#00AADF

uncoated: Process black coated: Process black CMYK: C=0 M=0 Y=0 K=100 RGB: R=0 G=0 B=0

#EE8620

#000000

* background surfaces aren’t part of the logos!

* *

CMYK/rgb/pantone > p.39 BiDNetwork.pdf CMYK/rgb/pantone > p.41 BiDchallenge.pdf

*

CMYK/rgb/pantone > p.43 logo-country.ai

*

CMYK/rgb/pantone > BiDmatchmaking.pdf

> powered by bid network seal

CMYK/rgb >

CMYK/rgb >

poweredby1.pdf

poweredby2.pdf

> bid network quality seal

colophon.

Coordination:

More information:

Design:

Claudia Schalkx

communications@bidnetwork.org

Booreiland.nl

p.55

p.57

CMYK/rgb >

CMYK/rgb >

CMYK/rgb >

bidgradeplan.pdf

finalist.pdf

winner.pdf

p.45

index. aDdress label

poster template

17

bid network quality seal 57 business card Colors

13

25

powered by bid network seal 55 powerpoint template

49

compliments card DESIGN ELEMENTS

> sample slides

15

51

factsheet template

29

powerpoint template > main slides

31

flyer template > landscape flyer template > portrait

21 23

Letterhead sheet > front

9

27

STYLE DO’S & DON’TS typography

53

59

Letterhead sheet > reverse and follow up SHEET

11

Logo BiD Challenge

41

Logo BiD Challenge > country specific

43

Logo BiD Investor Matchmaking 45 Logo BiD Network

39

Logo Do’s & Don’ts

47

Newsletter templatE

35

PLAN UPDATE template

33

documents.

Bid network provides the following documents / items:

style guide Bid network.

bid network quality seals design elements factsheet template flyer template logos logo bid challenge country specific plan update template poster template powered by bid network seals powerpoint template newsletter template

editable documents/items

help? questions?

Do you need an item or file? do you have a question or suggestion?

Communications@bidnetwork.org

version 1.0 – august 2009

fixed Documents/Items

WWW.BiDNETWORK.ORG