Styleguide BiD Network by Booreiland

style guide bid network. version 1.0 â&#x20AC;&#x201C; August 2009

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09 letterheaD sheet > front

21 flYer teMPlate (or siMilar iteM) > lanDsCaPe

11 letterheaD sheet > reVerse anD follow uP sheet

23 flYer teMPlate (or siMilar iteM) > Portrait

13 Business CarD

25 Poster teMPlate (or siMilar iteM)

15 CoMPliMents CarD

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DISCL an offe AIMER Thi s repres r or invitat material ion. All is entatio Netwo informafor your info rk's Ge n is made rma tion pro tha neral vided tion only. Terms t returns and Co detailed herein is The docum sub her ent ndition s app ein will be ject to cha does not ly to this nge con ach docum ieved in thewithout not stitute E: inf ice. ent (ww o@bid futu netwo w.bidn re. BiD No rk.org etwork I: ww .org/gtc w.bidn ) etw

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55 PowereD BY BiD networK seal

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57 BiD networK qualitY seal

43 loGo BiD ChallenGe > CountrY sPeCifiC

59 tYPoGraPhY

47 loGo Do’s & Don’ts 49 Colors 51 DesiGn eleMents 53 stYle Do’s & Don’ts

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differe pt, leadi Receiv nt bulle ng18pt e person ts follo wed by al and a tab professi Promot onal co e your plan an aching to deve d share busine lop a co ss. Rece experie mplete nces on ive pers busine the BiD onal an ss plan d profes Networ k: the ﬁ sional coachi rst onlin ng e mar

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lities larger nths on the 2008 Securi mmissions to its and rep am loan ties: : are Numb 66,291 duratio ount ma ayment Mo saving cha 2009 y be con er of n and s app stly the gro rged in is don 15,020 emplo a tra sid ly in costs 89,474 e on wee up 201 nspare case yees involv ered kly bas he/she members The visi ed inc 30,593 109,62 0 thems nt manne is. Gra defaul luding on of 201 3 r elves ts. ce per BELIT follow 43,676 are theto the clie 135,17 1 iods dep A-Fund nts ones 6 end on is to 10 who gua 61,316 becom the typ Fixed rantee e a lea BELIT e 20 each ding Worki Assets Pu other. local life, butA concentra rch ng mic Als 30 ase Capit ro-cred o, the Total s constit women bec tes its ser individ Financ al it pro vice vider 35 ual (Mkuraute over 80% ause of the s on the ing Ne in Eas rur ed tern rur al are ndege- nga, Kipara of BELIT ir social as. sta al Tan has 25 Kibaha) and ng’anda A's cliente tus are mo Almost all zania. Kon le. fund re the com centres on the rur gowe, Kw Its service disadvant al war a Ma aged. munities in the Own thia s are con ds in rur Becaus rural Contrib al are areas of Dar es Sals, Mlandi centrated e Loans as hav zi, in the of this rea ution in wh Genera 100,00 0 ich it aam. It wor Mkokozi son, wom e a har dis Exter (debt) Vikind tricts of operat d ks thr rural lly the cou en nal 100,00 0 the es. u, ough ban ntr Grant( Share 0 a ma Mwandege coastal reg finance ks which y has 17 s) / Oth Capital in offi ce in and Picha ion More providers are subject commercia er sou Dar es spe ya rces comme cifically in the cou to licensi l banks, 10 Salaam ntr ng, BE rcial non and banks, LITA has y have bra regulation -bank nch which 2 and sup financial are dowtypes of dire es located ins 456,53 In day in Dar ervision by titutions, ct com nscalin -toone -es-Sal the Ban petitor Belita' g the 100,00 5 day ope ir ser aam k of Tanregional ban 0 ration wit vices s: local mic Generas advantage Ma Manag s, the k and zania. to sm ro fina h few bra lly, is 0 org ing its two all Most most areas. nch nce anisat focus entrep Degree director of on the ion is reneur institution es countrywi micro0 to the As a result the local manag Microfi (Marketing : Mrs. Hel rural s s, and MF se ins de. commu ed by some titutionthere is lim Is offer Studie nance from ) from the en Maaka the foll nities ited mic micro-f s, BE mu s in Mic Un Fit owing in Tan ina LITA rofinan chburg, MAiversity of kama-Lute key sta zania. focuses ro-finance ncial ser Dar es ge. vices ce at ff: Chief access mostly the Un , U.S.A (20 to wom Salaam She holds Acc for Due to on rur 04) the rev ountan iversit a al are the popula en, youths t y of Dar and curren(1989), Adv Bachelor better: low living as. tion out experie iew course cum Adm and of Com tly, she anc starda es Sal inistor: side of businesse merce - Havin aam. rds of is pur ed Diplom BELIT nce of ove of Nation Dar-ess in the al Boa Mr. Killion BELIT suing a in r ten A also travel g outreach Sal urb yea coll rd a A's clie aam. M. Post has of ing exp rs in ege offices Gradua As opp an nts, the finance Accountan Magafu busine enses the sumeducation a team of in the hol osed te compan when maries . The tea 15 compet where he ts and Aud ds a dip - Makinss. doing villages so y has loma wor ent itors and rep m of Cre repaym tha design in acc - Con g proced (NB The top dit Off and highly ked with orting. ountan ures ed diff ents. t the village ducting variou AA). He icer is mo It also erent has wor cy under client which are by a boa managem s. headed tivated ways saves rs have dire need ent king rd of of ser them by the credit offi assess fast, clear, truste are very ving time ct access cer Credit ment tra closely es of them and do which and des nsparent Manag s all with three Curren they a min and con people commited ign goo er wh can usenot have to imum o tak to the who mo the demtly, the loa venien d me incur to und es car ans of succes t nito and from n portfol any erta e of all r ope meetin ke the ration s of the org the clie io of BE g the ir s. anisat m. nts. An LITA-F ion and und rea increa are hea che se of It cre the loa s Ths. 350 ded ates dire n por petty tfolio ,467,276 (35 busine ct and ind is the variou sses. irect refore 0.000 US s way Follow em D) and needed s. ing this ployment can stil . opp it imp l not roves ortunities meet standa to mic ro ent rd of living rep and con reneurs tribute who are nor s to soc iety andmally inv commu olved in nity in

Mark

PowerPoint teMPlate

CAPS

p.21

Bid network stationery.

letterhead sheet > front > front sheet

60%

papersize: a4 40 mm font: VerDana BolD size: 9 Points leading: 16 Points

Compagny Name Mr. A. Name Streetname 10a

font: VerDana reGular size: 9 Points leading: 14 Points

1234 AB CITYNAME

Amsterdam, 31 july 2009

font: VerDana italiC size: 9 Points leading: 14 Points

Re: New stationery

Dear Name,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut nec nisi eget metus

30 mm

euismod lobortis. Proin sodales nisi in erat. Proin commodo gravida quam. Sed sollicitudin ligula. Donec in mauris. Etiam non nisi. Nam dolor. Vestibulum ante ipsum

40 mm

font: VerDana reGular size: 9 Points leading: 14 Points

primis in faucibus orci luctus et ultrices posuere cubilia Curae; Suspendisse potenti. Proin sed urna non diam vulputate ultricies. Aenean viverra.

order new stationery at: CoMMuniCations@ BiDnetworK.orG

Fusce orci. Proin nec nisi id tortor accumsan cursus. Sed pellentesque. Suspendisse a urna. Fusce nec lorem. Donec lacinia volutpat neque. Aliquam erat volutpat. Cras lacus. Quisque sit amet sem a tellus convallis egestas. Sed et sem eu urna tincidunt viverra. Donec a tortor eu felis consectetur tempor. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nunc vel dolor. Nam laoreet. Maecenas sed urna. Aenean neque mi, accumsan eget, aliquam eu, lacinia quis, felis. Praesent accumsan massa vitae augue. Vestibulum a turpis. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Phasellus lorem dui, cursus nec, ultrices nec, faucibus ut, nulla. Ut id dolor. Maecenas augue lorem, egestas ut, tincidunt vitae, tempor at, nibh. Quisque sed erat sed risus mattis egestas. Phasellus elementum congue tortor. Pellentesque blandit, mi sit amet consequat lobortis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut nec nisi eget metus euismod lobortis. Proin sodales nisi in erat. Proin commodo gravida quam. Sed sollicitudin ligula. Donec in mauris. Etiam non nisi. Nam dolor. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Suspendisse potenti. Proin sed urna non diam vulputate ultricies. Aenean viverra. Fusce orci. Proin nec nisi id tortor accumsan cursus. Sed pellentesque. Suspendisse a urna. Fusce nec lorem. Donec lacinia volutpat neque. Aliquam erat volutpat. Cras lacus. Quisque sit amet sem a tellus convallis egestas. Sed et sem eu urna tincidunt

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t: + 31 (0)20 7555 000

e: info@bidnetwork.org

ing bank: 65.86.41.751

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NaME SuRNaME title or position

T: + 31 (0)20 7555 008 M: + 31 (0)6 2704 8908 F: + 31 (0)84 8300 022 E: name.surname@bidnetwork.org SKypE: bid_name.surname Keizersgracht 313, 1016 EE Amsterdam, The Netherlands

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FACT SHEET

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TITLE IN ARIAL BOLD 36PT ALL CAPS

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SUBTITLE IN ARIAL BOLD 18PT ALL CAPS link in Century Schoolbook Italic 10pt

Text in Century Schoolbook Italic 14 pt. Better Life for Tanzanians Development Trust Fund (BELITA-Fund) is a local private microfinance company, which is registered as Trustee under the Incorporation Ordinance (Cap.375) in Tanzania. The main services of the business include issuing of small loans (group loans, individual loans and salaried loans) to its clients, provision of training on basic entrepreurship skills and offering of saving facilities to its clients. BELITA offers the following services and products: Loan size: from USD 500 to 4,500, although exceptional cases of larger amount may be considered Interest rate: ranges from 12 to 20 percent depending on the loan duration and costs involved including follow up and distances The term of loans is 1 to 12 months and repayment is done on weekly basis. Grace periods depend on the type of the project needs. Fees/commissions: are charged in a transparent manner to the clients Securities: Mostly the group members themselves are the ones who guarantee each other.

Subtitle Courier Bold 16 pt Text in Century Schoolbook 10 pt. Better Life for Tanzanians Development Trust Fund (BELITA-Fund) is a local private microfinance company, which is registered as Trustee under the Incorporation Ordinance (Cap. 375) in Tanzania. The main services of the business include issuing of small loans (group loans, individual loans and salaried loans) to its clients, provision of training on basic entrepreurship skills and offering of saving facilities to its clients. BELITA offers the following services and products: Loan size: from USD 500 to 4,500, although exceptional cases of larger amount may be considered Interest rate: ranges from 12 to 20 percent depending on the loan duration and costs involved including follow up and distances The term of loans is 1 to 12 months and repayment is done on weekly basis. Grace periods depend on the type of the project needs. Fees/commissions: are charged in a transparent manner to the clients Securities: Mostly the group members themselves are the ones who guarantee each other. Also, the individual savings apply in case he/she defaults. The vision of BELITA-Fund is to become a leading local micro-credit provider in Eastern rural Tanzania.

Market and Customers BELITA concentrates its services on the rural areas. Almost all the communities in rural areas have a hard life, but women because of their social status are more disadvantaged. Because of this reason, women constitute over 80% of BELITA's clientele. Its services are concentrated in the districts of the coastal region (Mkuranga, Kiparangâ&#x20AC;&#x2122;anda Kongowe, Kwa Mathias, Mlandizi, Mkokozi Vikindu, Mwandege and Picha ya ndege-Kibaha) and on the rural wards of Dar es Salaam. It works through a main office in Dar es Salaam and has 25 fund centres in the rural areas in which it operates.

Competition Generally the country has 17 commercial banks, 10 non-bank financial institutions, one regional bank and two rural banks which are subject to licensing, regulation and supervision by the Bank of Tanzania. Most microfinance providers in the country have branches located in Dar-es-Salaam with few branches countrywide. More specifically BELITA has 2 types of direct competitors: local micro finance institutions, and some commercial banks, which are downscaling their services to small entrepreneurs

Competitive Advantage Belita's advantage is its focus on the rural communities in Tanzania. Generally, most of the local MFIs offer micro-financial services to women, youths and businesses in the urban areas. As a result there is limited micro-finance access for the population outside of Dar-es-Salaam. As opposed to these institutions, BELITA focuses mostly on rural areas.

fonts texts: see iteMs or fill in in teMPlate

Image

Key Facts FINANCING NEED

100,000

COUNTRY

Tanzania

STAGE

Established

YEAR OF EST.

2006

SECTOR

Financial services

Sales Net profit after tax

Number of employees

2008 66,291 15,020

2009 89,474 30,593

2010 109,623 43,676

2011 135,176 61,316

Investments needed: Fixed Assets Purchases Working Capital Total Financing Need

0 100,000 100,000

How to be financed: Own Contribution Loans (debt) External Share Capital Grant(s) / Other sources

456,535 100,000 0 0

Entrepreneur & Management In day-to-day operations, the organisation is managed by the following key staff: Â Managing director: Mrs. Helen Maaka mukama-Lutege. She holds a Bachelor of Commerce Degree (Marketing) from the University of Dar es Salaam (1989), Advanced Diploma in Microfinance from Fitchburg, MA, U.S.A (2004) and currently, she is pursuing a Post Graduate Studies in Microfinance at the University of Dar es Salaam. Chief Accountant cum Administor: Mr. Killion M. Magafu holds a diploma in accountancy under the review course of National Board of Accountants and Auditors (NBAA). He has working experience of over ten years in finance where he worked with various . BELITA also has a team of 15 competent and highly motivated credit officers all with a minimum college education. The team of Credit Officer is headed by the Credit Manager who takes care of all the summaries and reporting. The top management are very closely commited to the success of the organisation and are headed by a board of trustees of three people who monitor operations.

Innovation Due to low living stardards of BELITA's clients, the company has designed different ways of serving them better: - Having outreach offices in the villages so that the villagers have direct access and do not have to incur any traveling expenses when doing repayments. It also saves them time which they can use to undertake their business. - Making procedures which are fast, clear, transparent and convenient - Conducting client need assessment and design good means of meeting them.

Growth Strategy Currently, the loan portfolio of BELITA-Fund reaches Ths. 350,467,276 (350.000 USD) and can still not meet the demand from the clients. An increase of the loan portfolio is therefore needed.

Development Impact It creates direct and indirect employment opportunities to micro entrepreneurs who are normally involved in petty businesses. Following this it improves standard of living and contributes to society and community in various ways.

DISCLAIMER This material is for your information only. The document does not constitute an offer or invitation. All information provided herein is subject to change without notice. No representation is made that returns detailed herein will be achieved in the future. BiD Network's General Terms and Conditions apply to this document (www.bidnetwork.org/gtc)

BiD NETWORK FOUNDATION T: + 31 (0)20 7555 000 E: info@bidnetwork.org I: www.bidnetwork.org

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FairMail wants the country FairM one the of aroun ; in that sale the inions ment all invested tn4,000 abou have cards support them Epso and n Peru) ail ction Cano ed. produ FairlM 2006 radeofcertifi graphing themselves, which they can then invest in either that offers these spectacular scenes/settings/ Fairttant year. photo ailntisassis the The geme FairM both mana s/issu forper sary es Netherlands: neces s; mentprint targets printshop equip these local s to more 2007, in In acces oyed ed. ail their own education or the improvement of their images to profit from the proceeds of its pictures/ empl ction attain FairM are le produ easily peop n gives of the ts were catio onents targe comp This certifiSix 2008 as they see fit. In addition, they earn a ging…cards/product. and printing ds. packa targe fromerlan ailts for ction profit the Neth The current postcards housing d FairM s in liers The produ store helpe supp t of led. rade Local exper n supply desig than 400 Fairt Dutchdoub A were year. process. same s, ased; depicting incre that ers shop of gift retail July sold in “Third World”-images are mainly from fair hourly wage for packaging the postcards and local be ved of er e furth incom dye.achie Thewill alrea imag The products brand thedevelop itswere e- fromWestern earn e. Them onlinanies receive health insurance for themselves and their professionals and printed in Europe and andcomp etsing shipp ian mark super bookstores,Peruv be will ; cards cards ail the United States. families. tmas t FairM Chris as t of expor , such Developmen based cards rm fit Long-tePro nels. for Peru; on chan ibutiues tax reven ased distr Incre of other sold by way market. the Peruvian ways: tovia twoplans able duced and spent Founders, Janneke Smeulders en Peter denin Hond be avail s are alsointro r was India in profittions s will FSC pape ail’sopera Subtitle American Typewriter aniesail isFairM The photograph starting comp nted FairM ds: t-orie erlan into an Neth . education of theexpor want to ensure thatof these teenagers, primarily/ ng years det other benefi s are comited may y. Outsi theinves profit allAfric a in graph Bold 14 pt, leading 14 pt 50% South stock photoThis d to to expan re themostly Moreover, explo gers. will teena be orks ing ex-street children and youths (or switch) will netw cipat ula the parti volunteer in Peru. chise form for -fran fund micro International ail FairM ish savings won the BiD Challenge in 2006, allowing The Span their earnsIndia FairMail er both who work at local landfills, have access graph an, American and in s to photo Belgi ge ience dian, teena exper Cana the each h, on Britis based ges the launched rade in 2008. orted ail mana Fairt supp beby sold. willed education and a paid job. These opportunities its founders to professionalise their project. A will allow certifi ThisFairM cards aigns of as ail was Peru. e camp FairM the on as well a,basis markets. Thes Afric ail’s South FairM accounts and ased of bank field ly incre have not in the rapid set n ts do offer them a chance to emerge from the ofup website complete with online store was developed, begin gers exper tostruggle arecatio certifi tries the teena Thiswho coun by volunteers urs inasother be sold prenefund ol over ct tolife entre contr in Great produ have aign their ver, using camp ing ns, howe on the streets or the garbage dumps they work cameras were purchased, a striking brand image allow otion do, eratio on, first prom rtments/op The ibuti depaThey of their ions/own. ly, ail divis marketing.distr FairM their savings. rade outlets. Local 2009. spend redofFairt expertise. h they hund in July and whic four ence in ork er over in netw comm mann will nal’s the in natio the ail Inter Brita FairM sold to tourists, to be spent being freely are sed cards acces ail be the FairM The money can as ent and given to companies l or housing improvem Peruvian upper-class for either educationa TNT ted ail works together with 50% of the profit is inves corporate gifts. FairM purposes. The other k, Koda ent, ities, lopm activ Deve otion n in and prom Nederland, Dutch Desig in Fairmail’s marketing design and the and , n. costs -up Epso Canon and repayment of start ts, ate products, e.g. t-shir morE iNformATioN production of altern s will a new This half of the profit FairMail will opened In early 2009, calendars or agendas. the photographers? / ger tions mana opera Want to know more about ian in local Peruv ction department/beg own cards? also be used to pay the Order yourprodu venture will Peru. new ail ss plan? The . busine FairM of India rs in Observe the production and the shareholde (near a Nagw of s Invest? the slum give teenagers from FairMail websit rketing projec ate:a brighter future. to theasi) shot a t’s Please refer Varan Distribution and Ma ns, a local http://www.fairmail.info closely with Duniya Decoratio will work rk website: t’s case on the BiD Netwo Or the projec NGO. /15278 http://www.bidnetwork.org

network.org 7555 000 E: info@bid TioN T: + 31 (0)20 biD NETwork foUNDA

> page 2

i: www.bidnetwork.org

> page 3

Colors

plan update template

> P. 49

newsletter template > bid matChmaking

size: 650 Pixels wiDth

> bid network

editable item, filenames: - BiD-MatChMaKinGteMPlate.htMl - BiD-networK-teMPlate. htMl > templates available in mailplus (blinker) fonts texts: see iteMs or fill in in teMPlate

for use of bid network hq only

Colors

newsletter template

> P. 49

Bid network THE BASICS.

Logo BiD Network 90%

attention: background surfaces aren’t part of the logos! ORIGINAL: in CMYK, Pantone or RGB > BiDnetwork.pdf

on black: in CMYK, Pantone or RGB > BiDnetwork-on-black.pdf

on pink: in CMYK, Pantone or RGB > BiDnetwork-on-pink.pdf

greyscale: Grey > BiDnetwork.pdf

on black: Grey > BiDnetwork-on-black.pdf

On grey: Grey > BiDnetwork-on-grey.pdf

black: Black > BiDnetwork.pdf

on black: Black > BiDnetwork-on-black.pdf

Other logos > P 41 43 45 logo Do’s & don’ts > P. 47 colors

> P. 49

Logo BiD Network 39

Logo BiD Challenge 90%

attention: background surfaces aren’t part of the logos! ORIGINAL: in CMYK, Pantone or RGB > BiDchallenge.pdf

on black: in CMYK, Pantone or RGB > BiDchallenge-on-black. pdf

on orange: in CMYK, Pantone or RGB > BiDchallenge-on-orange. pdf

greyscale: Grey > BiDchallenge.pdf

on black: Grey > BiDchallenge-on-black. pdf

on grey: Grey > BiDchallenge-on-grey. pdf

black: Black > BiDchallenge.pdf

on black: Black > BiDchallenge-on-black. pdf

Other logos > P 39 43 45 logo Do’s & don’ts > P. 47 colors

> P. 49

Logo BiD Challenge 41

attention: background surfaces aren’t part of the logos!

Logo BiD Challenge > country-specific

65%

editable item: filename: logo-country.ai font: futura std Bold 12pt already made: ARGENTINA, BOLIVIA, ECUADOR, PERU, PHILIPPINES example: (here peru): CMYK, Pantone or RGB > BiDchallenge-peru.pdf on black: in CMYK, Pantone or RGB > BiDchallenge-peru-onblack.pdf

on orange: in CMYK, Pantone or RGB > BiDchallenge-peru-onorange.pdf

greyscale: Grey > BiDchallenge-peru.pdf

on black: Grey > BiDchallenge-peru-onblack.pdf

on grey: Grey > BiDchallenge-peru-ongrey.pdf

black: Black > BiDchallenge-peru.pdf on black: Black > BiDchallenge-peru-onblack.pdf

Other logos > P 39 41 45 logo Do’s & don’ts > P. 47

> P. 49

colors

Logo BiD Challenge

> country specific

Logo BiD Investor Matchmaking

65%

attention: background surfaces aren’t part of the logos! ORIGINAL: in CMYK, Pantone or RGB > BiDmatchmaking.pdf on black: in CMYK, Pantone or RGB > BiDmatchmaking-onblack.pdf

(blue is only used as accent color, not on a large surface)

No logo on blue possible

greyscale: Grey > BiDmatchmaking.pdf

on Grey: Grey > BiDmatchmaking-on-grey. pdf

on black: Grey > BiDmatchmaking-onblack.pdf

black: Black > BiDmatchmaking.pdf

on black: Black > BiDmatchmaking-onblack.pdf

Other logos > P 39 41 43 logo Do’s & don’ts > P. 47 colors

> P. 49

Logo BiD Investor Matchmaking 45

logo do’s & don’ts

do: > MiniMuM siZe: 25% = 20 MM

> PlaCe loGo in a Corner > use the riGht loGo: on-PinK Version

> use loGo with GooD Contrast to BaCKGrounD

don’t:

> rotate

> sCale without ConstraininG ProPortions

> Center

> wronG loGo: the on-BlaCK Version on a PinK BaCKGrounD

> aVoiD PlaCinG loGo on a BaCKGrounD with insuffiCient Contrast

logo do’s & don’ts

colors > basic colors

vivid color palette:

uncoated: PMS Rhodamine red coated: PMS 219 CMYK: C=0 M=100 Y=0 K=0 RGB: R= 228 G=46 B=135/ #E42E87

- progressive - simple & powerful - fresh & bold

uncoated: PMS 151 coated: PMS 151 CMYK: C=0 M=50 Y=100 K=0 RGB: R= 238 G=134 B=32 / #EE8620

uncoated: coated: CMYK: RGB:

PMS 2995 PMS 299 C=75 M=7 Y=o K=0 R=0 G=170 B=223 / #00AADF

- strong contrast with the desaturated colors used for the regions - readable on black and on white

uncoated: PMS process black coated: PMS process black CMYK: C=0 M=0 Y=o K=100 RGB: R=0 G=0 B=0 / #000000

>tones *

100 %

75 %

50 %

25 %

* Blue is only to be used as an accent or font color, not as background

colors 49

design elements > progressive & simple & powerful

veCtor illustrations: Cmyk Colors C=0 M=0 Y=0 K=100 C=0 M=100 Y=0 K=0 C=0 M=50 Y=100 K=0 C=75 M=7 Y=0 K=0 for tones + other Colors: see P. 49

textarrow

stiCker.pdf - for info CallinG for extra attention - Center text

arrows.pdf - to refer to a text

world.pdf - BiD worlD illustration Colors: see P. 43

handdrawnnumbers. pdf

arrow with text in neuzeit book heavy, arrow is as long as the text

nnet e i t p p Egy ic 16 ital

text elements: cmyk colors c=0 m=0 y=0 K=100 c=0 M=100 y=0 K=0 c=0 M=50 y=100 K=0 c=75 m=7 y=0 K=0 for tones + other colors: see p. 49 dotted line 1,5 pt dotted Neuzeit 7,5 pt, leading Bulletpoints texts can be placed here Bulletpoints texts here

handdrawnbullets.PDF - text-bullets

Bulletpoints texts can be placed here

Egyptienne F LT Std , 56 Italic

BIg stroke with text - center text vertical in stroke Table: Colors (tones) : see p. 43 Text: center text vertically

graphs: Colors (tones) : see p. 43

style Doâ&#x20AC;&#x2122;s & donâ&#x20AC;&#x2122;ts > p. 53 colors (tones)

> P. 49

seals > P. 55 57 typography

> p. 59

design elements 51

style do’s & don’ts do: use the style in a progressive & simple & powerful way!

> use a white stroKe (BorDer) arounD PiCtures anD Color-Plane (in ProPortion)

writer std at 20pt

american type Incentive set in leading 24pt

nne ptie 6pt y g E ic 1 ital

> rotate these eleMents (not the loGo thouGh!)

don’t:

> Blue is onlY to Be useD as an aCCent or font Color, not as BaCKGrounD

DesiGn eleMents

> P. 51

Colors

> P. 49

tYPoGraPhY

> P. 59

style do’s & don’ts

100%

ORIGINAL 1: in CMYK or RGB > poweredBy1.pdf

ORIGINAL 2: in CMYK or RGB > poweredBy2.pdf

black: Black > poweredByBlackonwhite .pdf

on black: Black > poweredByWhiteonblack. pdf attention: background surface isnâ&#x20AC;&#x2122;t part of the seal!

bid quality seal

> P. 57

biD network quality seal

65%

ORIGINAL bid grade plan seal: in CMYK or RGB > bidGradePlan.pdf

Black > bid grade plan seal: black > bidGradePlan.pdf

ORIGINAL finalist seal: in CMYK or RGB > finalist.pdf

black finalist seal: black > finalist.pdf

ORIGINAL winner seal: in CMYK or RGB > winner. pdf

winner seal: black > winner.pdf

BiD network quality seal 57

Typography

Header in Neuzeit book heavy caps. SUBHeader in Neuzeit book heavy caps.

this is what a text should look like > The fontsizes should be in proportion to each other. for example: headers should be a lot bigger than THEir subheaders.

Short introtext in Egyptienne 56 Italic. En 2005, BiD Network inicialmente se concentr贸 del BiD Challenge, un concurso mundial.

Subtitle in American

Typewriter Bold

First three words in Neuzeit Book Heavy of this longer introtext. And the participation in the Challenge, the Network forged relationships with National Partners, including university entrepreneurship

QUOTE in Neuzeit book heavy caps. Subtext in Neuzeit Book Heavy. BiD Network, a private foundation based in Amsterdam, is sponsored by private and public funds. Ten national partner

SubHeader SMALLER in Neuzeit Book Heavy Caps: Short information text about figures, facts, etc. in Neuzeit Book. The business plan and plan application are written either in English or in Spanish. The capital requirement ranges from 10,000 to 1 million USD. Facts in Neuzeit Book Heavy Must create meaningful jobs From USD 10k to 50k Innovative investments scalable

Subtitle in American Typewriter Bold First three words in Neuzeit Book Heavy. This plain text in Egyptienne 55 Roman. The BiD Challenge answers only part of the problem. The growth of new businesses in developing countries remains hampered by lack of access.

colors

> P. 49

design elements

> P. 51

TYPOGRAphy 59

cheat sheet. > bid network style progressive

> typography

simple & powerful fresh & bold p.59

Header or quote Neuzeit book heavy caps. Subsubtitle in American Typewriter Bold Short introtext in Egyptienne 56 Italic. En 2005, BiD Network inicialmente se concentró del Challenge, un concurso mundial. First three words in Neuzeit Book Heavy. This plain text in Egyptienne 55. Plain text this is plain text this is plain text this is plain text. This plain text in Egyptienne 55.

> colors

p.49

* not to be used as background color

*uncoated: PMS 2995

uncoated: PMS Rhodamine red coated: PMS 219 CMYK: C=0 M=100 Y=0 K=0 RGB: R= 228 G=46 B=135

accompanying style guide cd.

coated: PMS 299 CMYK: C=75 M=7 Y=o K=0 RGB: R=0 G=170 B=223

#E42E87

uncoated: PMS 151 coated: PMS 151 CMYK: C=0 M=50 Y=100 K=0 RGB: R= 238 G=134 B=32

if cd is missing or damaged, contact communications@bidnetwork.org

> logos

#00AADF

uncoated: Process black coated: Process black CMYK: C=0 M=0 Y=0 K=100 RGB: R=0 G=0 B=0

#EE8620

#000000

* background surfaces aren’t part of the logos!

* *

CMYK/rgb/pantone > p.39 BiDNetwork.pdf CMYK/rgb/pantone > p.41 BiDchallenge.pdf

CMYK/rgb/pantone > p.43 logo-country.ai

CMYK/rgb/pantone > BiDmatchmaking.pdf

> powered by bid network seal

CMYK/rgb >

poweredby1.pdf

poweredby2.pdf

> bid network quality seal

colophon.

Coordination:

More information:

Design:

Claudia Schalkx

communications@bidnetwork.org

Booreiland.nl

p.55

p.57

CMYK/rgb >

bidgradeplan.pdf

finalist.pdf

winner.pdf

p.45

index. aDdress label

poster template

bid network quality seal 57 business card Colors

compliments card DESIGN ELEMENTS

> sample slides

factsheet template

powerpoint template > main slides

flyer template > landscape flyer template > portrait

21 23

Letterhead sheet > front

STYLE DO’S & DON’TS typography

Letterhead sheet > reverse and follow up SHEET

Logo BiD Challenge

Logo BiD Challenge > country specific

Logo BiD Investor Matchmaking 45 Logo BiD Network

Logo Do’s & Don’ts

Newsletter templatE

PLAN UPDATE template

documents. Bid network provides the following documents / items:

style guide Bid network.

bid network quality seals design elements factsheet template flyer template logos logo bid challenge country specific plan update template poster template powered by bid network seals powerpoint template newsletter template

editable documents/items

help? questions? Do you need an item or file? do you have a question or suggestion?

Communications@bidnetwork.org

version 1.0 – august 2009

fixed Documents/Items