Born To Ride Lifestyle #1

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Cycle World magazine describes new book from Veloce as “Pornography for gearheads”! By tradition, the motorcycle is a naked beast, differing from other vehicles by the fact that its mechanical structure is also part of its aesthetic appearance. In The Fine Art of the Motorcycle Engine, photographer Daniel Peirce examines the graphic nature of historic engines with stunning and dramatic photography. Since the beginning of the motorbike, engine designers knew they had to design power plants that performed well and looked good. Peirce presents 64 stunning pictures from his popular UP-N-SMOKE Engine Project. In addition to his engine photography, the book also includes the story of the project and the years it took to take it from an inspired idea to a tangible reality. ● Illustrates some of the sexiest motorcycle engines ever produced ● A MUST for every classic motorcycle enthusiast ● Features Daniel Peirce’s stunning photography from his popular UP-N-SMOKE Engine Project ● Jay Leno owns a print from the UP-N-SMOKE Engine Project ● A personal and candid journal of the project’s creation ● Includes a special chapter on how the images were crafted ● Foreword by Dave Howe, head of Peckerhead Racing ● Title:

The Fine Art of the Motorcycle Engine Author: Daniel Peirce ISBN-13: 978-1-84584-174-4 Retail: $39.95 US, $43.95 CAN, Binding: Hardcover, 10 x 10 Pages & Illustrations: 144 pages & 90 color photos Publication Date: October 15, 2008 Imprint: Veloce Publishing Ltd., Distributed by Motorbooks

ABOUT THE AUTHOR Daniel Peirce has been a commercial photographer for 28 years, and shooting for the motorcycle industry since 1988. His photography has appeared in virtually every major motorcycle magazine in the US. As a writer, Daniel has been a frequent contributor to Ride Texas, Thunder Roads and Cruisin’ Times magazines. For the last twelve years he’s been producing catalogues and magazine ads as the head of photography for Tucker Rocky Distributing, a leading distributor of motorcycle parts and accessories in America. Daniel is an avid motorcycle rider and a vintage motorcycle enthusiast

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