CONSTRUCT
IN SEARCH FOR THE FUTURE PHYSICAL RETAIL
Alexander Berkmann
Amsterdam Academy of Architecture
Committee
berkmann-alex@live.de
Master in Architecture
Jolijn Valk
+31 649987754
April 2021
Samira Boon Barend Koolhaas
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INDEX
PREFACE 1. FASCINATION
2. RESEARCH 3. CONSEQUENCE 4. SOLUTION 5. LOCATION 6. CONCEPT 7. DESIGN 8. MATERIALS 9. CONSTRUCTION 10.CONCLUSION
1. FASCINATION
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FASHION DESIGN & ARCHITECTURE
CONNECTING TWO PROFEESIONS
ENGINEERING DESIGN FASHION
SUTAINABILITY MATERIALS TECHNOLOGY
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ARCHITECTURE
PHYSICAL RETAIL
Michael Elmgreen for Prada in Marfa, dessert Texas 2005
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WHY FOOTWEAR ?
The shoe design is the most mechanical part in fashion and comparable to a building.It has to carry the human weight and protect and shelter the human body. The shoe consists of several parts, similar to a building. A shoe can be divided into its construction, cladding, inside, outside use and functionality.
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2. RESEARCH
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3. CONSEQUENCE
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4. SOLUTION
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5. LOCATION
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FREE PEOPLE SCOTCH & SODA
HUIDENSTRAAT PALERMO CARLA
HELEN HÜLSMANN
OUDE SPIE
ROZA
KNO PEN WIN KEL
FLIPPA K
RAPHA CYLE
SCOTCH & SODA
LOVE STORIES AMSTERDAM
TH M
OFFICINE CREATIVE
DIPTYQUE
PICK & SPEND
SINGEL
HERENGRACHT
Vintage
ML COLLECTIONS AMSTERDAM
FABIENNE CHAPOT
COS
HARTENSTRAAT PRJT AMS
HOPE
HARMONY
AMERICAN VINT AGE
KING LUIE
ER
WE ARE LABELS
WIJDE HEIS
NOA
ITALIAN OUTLET
TEEG
DAM AMSTER VINTAGE S WATCHE
CONCRET E MATT
ER
SUMMUM WOM AN BRANDSTORE
ATELIER DES FEMMES
GASTHUIS
LES DEUX FRÉRES
Who's that girl ?
MAEL
CARHARTT
NUDIE JEANS
ANTONIA
FRED PERRY
HELEN SMIT
HESTER VAN EEGHEN BAGS
Pick and Spend
Koko von Knebel L' étoile de Saint Honoré
THE GAME KEEP
The Muse Store
Koko von Knebel
Champion
PARWAN
MARGARE
PS PETIT SALON
MAISON RIKA
WOLVENSTRAAT
TIKAL
SINGEL
HERENGRACHT
KO
CLOSED
ANECDOTE
VINTAGE SHOP
PARISIENNE
BEADIES
HUD
VELOUR
IQOS STORE
BERENSTRAAT
ZIPPER
RUM
SAM FRIDAY
ACE & TATE
SAMSØE SAMSØE
EPISODE
GRAY LABEL
LOOM & LACE RAIN COUTURE
KEIZERSGRACHT
FOU DE SHOE
LINCHERIE STYLING STORE
KEIZERSGRACHT
KOOKAI
LEISURE
MAKE UP FOR EVER
DARLING
FILLING PIECES KULTIVATE
S
MARLIES DEKKER
DE 9HEREN
REESTRAAT
RELAXED
PURE BRANDS
MENSOCKS
RUNSTRAAT
DW
VANILIA
TOMS POP UP
VANS
SCOTCH & SODA
JOZ
HESTER CAN EEGHEN SHOES
AAIKO BRAND
TERRA
DENHAM MENS BAR
LOES
RED WING SHOES
SMAAK
86 FASHION STORES
DENHAM
UNRECORDED
ANTONIA
PRINSENGRACHT
NUBIK
Brandfield
La Dress
PRINSENGRACHT
PROGRAMM De 9 Straatjes SKY
DESIGN SOCKS
MOLENST.
HOUSING
12 SHOE STORES
ROMAINS ARMSTEE G
ECCO
PARBLEU FOOTWEAR
GELSTR.
WERK AMSTERDA M
A FISH NAMED FRED
BLCK
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6. CONCEPT
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7. DESIGN
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MAIN CIRCULATION
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ESCAPE STAIRS
KITCHEN ROOFTOP BAR SITTING AREA A PLACE FOR CONVERSATION
HALLWAY STORAGE
BAR
COMPLETED
WASH ROOM
TOILET
RAIN BARREL
ASSEMBLY PROCESS FINISHING OF THE SHOE
RAIN BARREL
ELEVATOR
SHOE ASSEMBLY
UPPER SOCK
ELASTIC STRAPS
OUTER SOLE
INNER SOLE
EXO - SKELETON
SHOE ASSEMBLY
UPPER SOCK
ELASTIC STRAPS
OUTER SOLE
INNER SOLE
EXO - SKELETON
8. MATERIALS
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9. CONSTRUCTION
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10. CONCLUSION
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FINANCIAL PLAN
HOW CAN WE AVOID WASTE AND POLLUTION? BY PRODUCING LOCAL AND SUSTAINABLE
Material costs
Investment costs for production equipment:
Manufacturing costs
WASTE
POLUTION
Delivery costs
SOLAR PANELS INDUSTRIAL SHREDDING MACHINE: FILALMENT MAKER: FLYNIT FABRIC MACHINE: AUTOMATED SEWING MACHINES: 3D PRINTERS: ROBOT ARMS: COMPUTER: HEATING SYSTEM:
400 x 10 30.000 € 10000 € 8000 € 1000 € x 10 10.000 € x 10 25.000 € x 10 10.000 € 12.000 € 420.000 €
MONTHLY COSTS
Physical retail Rent
17.940 €
Plotsize: 13m x13m =169 m² 4 Levels: 169 x 4 =676 m² 780 m² x 23 € = 17940 €
Average rent price city center Amsterdam: 23 € per square meter
STAFF
Energy Cost
Employees Salery
5000 €
10.600 € 33540 €
1.) Store Manager/ Technician (maintenance machines) 2.) Full time employee (store) (maintenance machines) 3.) Full time employee (bar) 4.) Part time employee (bar) 5.) Part time employee (store) 6.) Part time employee (store) 7.) Part time employee (store)
3500 € 3500 € 2000 € 400 € 400 € 400 € 400 € 10.600 €