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Europa’s CrossFit Battle in Phoenix Seeks the Best in the West.
If
you’ve never seen a CrossFit competition, you’re missing one of the most exciting athletic events on the planet. Currently the fastest growing sport in the world, CrossFit has transformed what was once a small group of enthusiasts into a world-class sport that features men and women performing amazing athletic feats in a grueling competition of strength, endurance and agility. While the annual CrossFit Games are sold out months in advance, regional contests have become a favorite of fans who can’t make the big show yet still want to see the fittest people on the planet. The most hotly anticipated regional show in the western U.S. is Europa's “SICest of the Southwest” on October 20 at the Phoenix Convention Center. SICFIT, one of the earliest influencers in the CrossFit movement, has been a standard bearer for the sport for years (for more on SICFIT, see page 26). They were the obvious choice to host Arizona’s largest CrossFit competition, which will be the centerpiece of Europa’s Fitness and Sports Expo on October 20 (see EuropaExpo.com for more info and to order tickets). This inaugural competition is expected to be the most important CrossFit competition since last July’s Reebok CrossFit Games. Between 300 and 400 competitors will vie for $10,000 in prize money during the daylong event, which will be emceed by world-renowned comedian and CrossFit Los Angeles coach Kenny Kane. “Much more than an athletic competition, this event will showcase the caliber of individuals that choose to participate in CrossFit and why the sport continues to grow exponentially,” says Eric Hillman, CEO of Europa. “The athletes’ commitment to reach new fitness goals while lifting those around them mirrors our company’s philosophy, and we are eager to celebrate that level of dedication during our expo.”
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PHYSIQUE 3D Fall 2012