Coopers Brewery to Create WorldClass Visitor Experience Coopers Brewery will invest $50 million in the construction of a new world-class visitor centre, microbrewery and whisky distillery at its Regency Park site. In its 160th year, Coopers has unveiled plans for an exciting expansion that embodies the past, present and future of Australia’s largest independent family-owned brewery with domestic and international tourists front of mind. The expansion will include: • Restaurant and bar • Outdoor plaza dining
• Underground stillage for whisky maturation
A tree-lined promenade will extend from a new entry from Regency Road to bring visitors to the new facility which will be surrounded by extensive natural landscaping. A window-lined bridge will link the new development to the existing brewery building and will feature a 300m2 interactive history display.
The unique curved design of the new two-storey development has been inspired by the iconic Coopers’ label rondel – the curved structures encompass a sloping amphitheatre which will showcase the brewery grounds and maltings.
Coopers Managing Director Dr Tim Cooper said it was opportune to be making this announcement in the 160th year of the sixth-generation family company, and brings total investment at Regency Park to nearly $400 million since 1999.
• Dedicated tasting room • Interactive history display • Microbrewery • Whisky distillery
“This is an ambitious project which will showcase Australian beer to the world. We’re very proud of our story over the past 160 years, arising from humble beginnings to prevail as an Australian-owned and operated brewery despite wars, recessions and takeover offers,” he said. “This new visitor centre is about celebrating our history and our originality, with an emphasis on what makes Coopers different. We look forward to welcoming local, interstate and international visitors to our brewing home to hear about our past, to learn about the art and science of brewing and to taste our beers. “Although we’ve been running brewery tours since 2006, this extensive development will augment and expand the guest experience, creating a lasting impression for new visitors and an ongoing connection for our loyal consumers with new tour and tasting experiences.” A new 3200 L microbrewery will be prominently displayed and will allow the Coopers brewing team to develop more craft-style beers to supplement its current portfolio. The microbrewery will be used in the regular creation of new ales and lagers for the visitor centre.
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