3 minute read
SOCIAL MEDIA TRENDS
by Boylen
Simone Douglas, owner of Digital Media AOK, gave a hands-on presentation on TikTok and Instagram Reels, offering the following advice:
INSTAGRAM REELS : THE NEW FRONTIER FOR HOTELS AND PUBS
Craft a Creative Blueprint: Before you even think about hitting that record button, sit down and map out a creative plan. Align each reel with your business goals and brand identity. This isn’t just content; it’s a strategic move.
Find Your Unique Voice: Don’t just be another hotel or pub on Instagram. Establish a creative voice that sets you apart. Consistency in format and theme will make your reels instantly recognizable.
The Power of Music: Music isn’t just an add-on; it’s a mood-setter. Choose tracks that resonate with your brand’s vibe and message. But remember, always respect copyright laws.
Hashtags Aren’t Optional: Think of hashtags as the SEO of Instagram. Use them wisely to increase the discoverability of your reels.
Foster Conversations: Want to know what your audience thinks? Ask them! Pose a question in your reel to encourage comments and discussions.
Master the Art of Captions: A compelling caption can be the difference between a scroll and a stop.
Use caption starters to hook your audience and keep them engaged.
Entertain to Retain: Sure, reels should be fun and entertaining, but don’t forget they can also be informational. Use them to showcase special offers, happy hour deals, or upcoming events at your establishment.
TIKTOK : WHERE EVERY SECOND COUNTS
Strategize Your Profile Link: You get one clickable URL, make it count. Whether it’s your homepage, a special promo landing page, or even a blog post, choose a link that serves your business goals.
Content That Resonates: You can’t connect if you don’t resonate. Pay attention to your audience’s likes and dislikes, and tailor your content accordingly.
Diversify to Amplify: Don’t put all your eggs in one content basket. Mix it up with different types of videos to appeal to a broader audience and keep your feed fresh.
Invest in TikTok Ads: Want instant visibility? Consider investing in TikTok advertising. It’s like giving your business a shot of social media adrenaline.
Metrics That Matter: Don’t get lost in the numbers. Focus on what truly counts. Video views get eyes on your content, but likes, comments, and shares measure engagement and brand affinity.
So, there you have it! Implement these tips and watch your social media game transform. And hey, if you’ve got questions or want to share your success stories, don’t hesitate to reach out.
