1 minute read
HOTEL BRANDING INSIGHTS
by Boylen
Jordaine Chattaway, Brand Strategist from Fuller Brand Communication, used practical examples when she addressed the conference. Messages included:
• A brand is not a logo and a visual identity is just the tip of the iceberg when developing branding for your business.
• Create something unique as a selling point, focusing on:
• Purpose: why people should come to your hotel. Be authentic.
• Position: what makes you unique, your “secret sauce” and why someone might choose your venue over another.
• Personality: list the traits that match your business.
• Promise: what can you guarantee every time? Make it attainable but also stretch yourself.
• Proof points: this is a list of ways you deliver on your brand promise. It should not change over time.
• Jordaine also provided an insight into several branding projects that Fuller had been involved with – Eyre Peninsula and The Prairie Hotel.
To find out more go to fuller.com.au or contact Paul Kitching at paul.kitching@fuller.com.au or 0413490573.
