1 SPECIAL ADVERTISING
THE DAILY OBSERVER
Special Advertising Supplement
Wednesday, July 31, 2013
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SPECIAL ADVERTISING 2
A Baby and Child Lifestyle Event
THE EVENT
A Big Baby Shower mini model wearing 100% cotton comfy pajamas from locally-made HUGBUG lounge-wear line for babies, children and adults.
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Wednesday, July 31, 2013
Having a baby is such a magnificent, lifechanging experience; and A Big Baby Shower celebrates all those moments leading up to and following the momentous occasion. A Big Baby Shower helps new and expectant parents to navigate the incredible journey of pregnancy and parenting. Together, with partners and participants, A Big Baby Shower helps parents to find the beauty in the chaos of parenting, while putting their best life forward! Presented by Huggies, A Big Baby Shower opened its doors on Sunday July 21st, to approximately 1300 patrons including more than 300 mothers-to-be. All enjoyed a funfilled day at the 3rd staging of the baby and child lifestyle expo, held this year at The Jamaica Pegasus Hotel. Associate sponsor NCB Insurance, and all other sponsors and participants were on hand to ensure an entertaining day for all guests. Many patrons won spot prizes ranging from diapers to gift bags and 3 lucky guests received one each of a complete nursery from Singer, Johnson’s Baby, Huggies and other contributors; a Nuttall Hospital gift certificate for complimentary accommodation and a return travel ticket to a choice destination courtesy of American Airlines.
The Caribbean’s Premier Parenting Magazine
visit: b3caribbeanmagazine.com also on Facebook & Twitter
The Concept
A Big Baby Shower was born out of a strong desire to entertain and educate patron families in a holistic and captivating manner, while utilizing elements associated with chic, metropolitan events.
This year, presenting sponsor Huggies gifted many mothers-to-be-at the event with the opportunity to ‘meet’ their babies via 4D Ultrasounds offered by Dr. Joseph Williamson, Ultrasound Manager at the Shady Grove Hospital in Washington DC. “Seeing my baby in real- time was the highlight of the day for me – what an amazing event!” gushed one mother-to-be. Almost 30 guests at the event got the chance to enjoy the Huggies 4D Experience, while several others were recipients of gifts and prizes. All patrons received welcome bags with samples and brochures from sponsors. Being well aware of the high costs that are associated with welcoming a baby, A Big Baby Showers’ model of replicating a traditional baby shower, was evident in the volume of gifts given to patrons: • A fully-furnished baby’s nursery from Singer Jamaica Limited, with convertible crib from Johnson’s Baby and other accessories from Babybop Store, Babeelicious, Diaper Cake from Diapers by Michelle, NCB-Custom-made toy box by Ffrench Dezigns, Bedding from Skip Hop and Dipaer Bag and other necessities from JJ Cole Collections • A trip for a guest to an American Airlines destination • Diapers and wipes from Huggies
• Omni Educator Accounts from NCB
• Complimentary Hospital Stay from Nuttall Hospital
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THE DAILY OBSERVER
Wednesday, July 31, 2013
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SPECIAL ADVERTISING 4
HIGHLIGHTS
Proud Poppa Rodger Brown, of Herald Printers, shares a sweet secret with his baby boy RJ
Daddy Durren McLean of Shhh Boutique with partner Tanisha Gray and their beautiful daughter Myuri McLean Marla Dillon, Brand Manager Huggies, and Keisha Bourne enjoying the day and representing their brand.
L’Oreal Make-overs were a hit in The Bump Club
(From left) Reshima Kelley, NCB’s Marketing Execution Officer, Julian Patrick, Marketing, Strategy and Execution Manager and winner of the Big Baby Shower Dream Nursery Selena Black-Robb showcase the hand-painted toy box the Bank contributed to this prize.
Little Lauren Campbell hard at work while Ace DJ Daddy, Agent Sasco looks on (Photo-Wealth Magazine)
Testimonial
Kaydian Stone, Wisynco Group Ltd., Promotions Deptartment
New Mother Tami Chynn shines on the cover of b3 Caribbean Magazine’s First Anniversary Issue
Bellycastings were done by Mummy Tummies
THE DAILY OBSERVER
On the behalf of the Wisynco group I express our gratitude for allowing us to part take in A Big Baby Shower, an event that has been proven to be highly anticipated. We got great responses on our Motts line through sampling, from both mom, expecting moms, kids and overall exhibitors, as we proudly refreshed them all.
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HIGHLIGHTS
Wednesday, July 31, 2013 twitter.com/jamaicaobserver www.jamaicaobserver.com
Testimonials
SPECIAL ADVERTISING 6 Wednesday, July 31, 2013 www.jamaicaobserver.com THE DAILY OBSERVER twitter.com/jamaicaobserver
The event “A Big Baby Shower” is the brainchild of an extraordinaire. The third staging of the event with a change of venue was well executed and has no other way to go but UP; it can only get better!!! WELL DONE Big Baby Shower Team!!! Reshima Kelly, Marketing Execution Officer, NCB Group Marketing & Communication Unit
Babybop wishes to congratulate the”‘A Big Baby Shower” team on a job well done! As expected, the team was able to pull off an excellent event which is not only a novel idea but is well needed for the Jamaican baby industry. Kerisha Cadogan, Owner Babybop Store
Singer Jamaica Limited was happy to be apart of such a unique event. It was a great experience. Fashaya Johnson, Marketing Manager, SInger Jamaica Limited
The event is a unique one which definitely has its place on the social calendar for both expectant and recent mothers. The information that is provided by Sponsors and Stakeholders in an atmosphere of warmth and kid-friendly comfort, makes the annual Shower an affair that both fathers and mothers of babies should seek to attend! Harvey Levers, CEO - Nuttall Memorial Hospital (associate sponsor)
RESOURCE SEMINARS Most mothers-to-be and new
parents have one thing in common – a strong desire to learn all they can about their new role. Scheduled mini seminars addressed some of these topics while entertaining and educating on Dads-onDuty, Healthy Eating During Pregnancy, Financial Planning and The Beauty of Parenting to name a few.
Ace DJs Agent Sasco and Wayne Marshall discuss Daddy Duties alongside Antonio Spence, Regional Mareting Manager NCB Insurance during their Dads-on-Duty Seminar. Photo courtesy of STUSH
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HIGHLIGHTS
Jamaican Songstress Tami Chynn and fellow mum-to-be enjoy a little tummy-talk (Photo-Wealth Magazine)
THE DAILY OBSERVER
The ever-creative team from Babybop Store smile for the lens at A Big Baby Shower
Wednesday, July 31, 2013
Photos courtesy of WEALTH MAGAZINE
Testimonial
Bravo B3! A job well done.
Joseph Williamson R.D.M.S., Ultrasound Manager, Shady Grove Adventist Hosp.
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I had the privilege of participating in the “A Big Baby Shower” in Jamaica. It was perhaps the most impressive non medical expo that I have attended. It was extremely well attended. The participants were left wanting more which is a very good thing. That in itself speaks to the need of Jamaica to have more of these same events. I believe that it could have gone on for the entire weekend and it would have still been very well attended and received. The vendors were full of pertinent information and every interaction that I witnessed between vendor and participant was satisfying and informative. The entire event displayed the class and innovation of B3 magazine.
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Shoulder Massages provided by Adam and Eve Spa in The Bump Club at A Big Baby Shower
SPECIAL ADVERTISING 8
FASHION SHOW
With Mummies-to-be styled by drennaLUNA and adorable toddlers wearing HUGBUG, the Bump, Baby & Beyond Mini Fashion Show was a hit.
Oh Baby! NCB wows at Big Baby Shower
The sound of babies’ gurgles, giggles and even the occasional tears only served to bolster the enthusiasm of the National Commercial Bank Jamaica Limited (NCB) sales team who marshaled new and expectant parents to take advantage of prime investment and savings options designed to help them plan for their children’s future.
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Wednesday, July 31, 2013
THE BUMP CLUB Bump Club Mummies enjoyed private, allinclusive lounge areas from Huggies and NCB Insurance complete with mini spa services from Adam & Eve Spa, refreshments from CPJ’s Keror, food from The Jamaica Pegasus and make-overs from L’Oreal. All Mummies received their Bump Club Access Cards - an exclusive rewards card with value for mother and baby at participating retailers in Jamaica.
SPONSORS Presenting Sponsor: Huggies Associate Sponsor: NCB Insurance
Participating Sponsors: Singer, Johnson’s Baby, American Airlines, AmbuCare, Adam & Eve Day Spa, Ensure, Wealth Magazine, The Jamaica Pegasus Hotel, Nuttall Hospital, L’Oreal, Image One and b3 Caribbean Magazine. Exhibitors Ba-bee-licious, Baby Bop, Taylor’d 4 Babies, Calling the Shots, Gerber, Baby Complete, Ffrench Dezigns, Baby Zane, DrennaLuna Maternity, FabHab, Mothers Choice Maternity, Mummy Tummies, Ministry of Health, Gerber (Chas E Ramson), Forever Sweet, P.A. Benjamin, Lasco Baby Yum and Motts. Contributors JJCole Collections, Skip Hop, Diaper Cakes by Michelle, Totally Male Spa and Salon, Creative Kids Learning Academy