BPI News Product Focus
KENRO’S SPRING COLLECTION ‘FRAMES’ PROFIT FOR THE TRADE The proactive distributor has brand new frames, albums, hardware and lighting solutions to share with the trade, both here and on Stand G53 at The Photography Show. Find out why you should be ordering in each and every one
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enro’s latest product line up for spring 2020 evolves and expands on its existing high quality yet affordable product offerings, on which there is always a competitive margin to be made. Whether you’re looking for photo frames, photo albums, film scanners or portable lighting for studio and on location, the distributor has all bases covered. Top of the new frames line up is the Prestige Oak addition to the already established Senator Series, which expands on this popular product line with well-constructed frames in a natural coloured solid oak. Available in 14 popular photo and square sizes, for prints from 6x4 inches all the way up to A2, these frames come supplied shrink wrapped with protective card corners in an individual bubble bag.
Perfect for pictures: Kenro’s new spring 2020 frame offerings, as shown above and described in the text below, should ‘display’ a great profit for photo retailers
and can either be displayed on a desk or hung on the wall. Available in four single aperture sizes ranging from 6x4 inches to 8x10 inches, there’s a fifth option that boasts a triple aperture mount to display three 6x4 inch prints. “We’re keeping everything fresh for a new year and a new decade with these new frames based on market trends,” enthuses Kenro MD Paul Kench. “They’re high quality yet affordable and come in the range of popular sizes that dealers prefer, alongside triple aperture frames which are always customer favourites.”
NOVEL IDEAS BECOME BEST SELLERS
New to Kenro’s ‘Décor’ frame line up are the Reveal Series of floating frames (above), the Kington Shadow Box Series, which has a wide profile and white wood finish, the Horizon Series in dark oak or light ash colours, the Designa Series of champagnecoloured frames with distressed wood effect, plus the Lytton Series. The latter offers a rounded cushioned profile and a taupe coloured wood effect finish. The Horizon and Reveal Series are available in two colours for 6x4 inch or 7x5 inch photos, with the other ranges having one colour and four sizes. Boasting a striking contemporary look, also new for spring 2020 is the Bergamo Charcoal Series. These photo frames are a deep charcoal brown colour with an attractive wood grain effect finish,
Kenro’s acrylic and novelty frame range has also grown. As well as slim-profile L-shaped Acrylic Display Frames (below, left), which can hold prints from 6x4 inches up to A4, the distributor also is offering up a fun Shake Frame and Shake Globe (below); these two separate products contain reflective silver sequins that swirl and sparkle when shaken. While the Shake Frame holds one
6x4 inch photo, the Shake Globe can display two 2.5x2.5 inch shots, trimmed to fit. “We’ve kept the facepaper for these simple and classic, not specific to any one season,” Paul advises. “This should ensure they’re strong sellers all year round.” Those wanting something even smarter in appearance – perhaps with gifting potential for weddings, christenings and graduation ceremonies – are directed to take a look at the Symphony Style Series. This real silver plated frame features a tarnish resistant bevelled surround that is 12mm wide by 13mm deep. Available in four popular single aperture sizes, there’s also a twin aperture frame for two 6x4 inch photos. Moving on to Kenro’s perennially popular albums, new for spring 2020 are a couple of Travel Series options: I Love Travel (below) and Let’s Go Travel. The first album is the more contemporary of the two, whereas the latter is more ‘classic’ and retro looking. Each album can hold
Contact Kenro’s sales team to order any of the above on 01793 615836, or visit www.kenro.co.uk for more info 10 February / March 2020 | BPI News
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