Photographic British
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Putting the photo trade in the picture for over 35 years
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SU N BP SP M EW I EC M S IA ER L
Industry
JULY / AUGUST 2021 • £3
GOING FOR THE GOLD STANDARD
How to be on your best game to make sales sizzle this summer
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IN THIS ISSUE…
WIDE APPEAL
RETRO ACTIVE
SCOPE FOR SALES
BUSINESS ADVICE
Why every one of your customers should seek out Sigma’s essential trio of lenses covering 14-200mm and heralded by the brand as its ‘big three’
Nikon’s future could well be boosted by its past, as its mirrorless Z fc takes inspiration from the 1980s to hook a fresh generation of photographers
With many camera retailers thinking outside of the box in challenging times, we look at adding spotting scopes to stock as a complementary product
With restrictions relaxing and the school holidays here, we crunch the numbers to investigate how the summer of 2021 might pan out for the photo industry