FASHION FIX
Flexible buying
Order what you need only when you need it with by basic/ OWN. As well as minimising financial outlay and maximising flexibility for its stockists, the brand’s eco-friendly approach ensures no wasteful overstock. Standout pieces include these 100 per cent merino wool trousers from its blusbar line - knitted in Denmark and available in over 60 colourways - as well as this poplin Grandad blouse from the OWN label. £POA; E: pg@bybasics.com bybasics.com
Soft sell
Eco chic
SUSTAINABLE PRODUCTS AND BRANDS
With an organic plant-based formula that leaves clothing soft to touch, Attirecare’s Prima Fabric Softener is free of harsh chemicals and synthetic fragrances so shoppers can look after their clothes without harming the planet. £POA; E: hello@attirecare.com
Conscious commitment
Italian family-run label Mama B is focused on sustainability, embracing eco-tech fabrics for its collections that transform waste from the textile industry into beautiful soft yarns. The brand’s packaging is also recyclable and compostable while local production and its made-to-order buying model ensures less waste. £POA; Tel: 0207 971 1084 mdainternational.co.uk
Sustainable streetwear Since its launch in October last year, Manchester streetwear label Hex MCR has created a new sustainable range featuring unisex garments made from GOTScertified organic cotton. Each product arrives in the brand’s biodegradable and water-soluble packaging too. £POA; hexmcr. com/collections.organics 16 | boutique. | JUNE 2021
Two sides
Womenswear label Isabel Manns is committed to creating eco-friendly collections, offering British-made pieces in sustainable fabrics. Its new seasonless collection offers year-round staples such as these reversible palazzo pants, which can be worn on the printed or plain emerald green side to create two different looks. £POA; E: info@isabelmanns.com
