Scandi Style Supplement - Boutique Magazine 2023

SCANDI STYLE

SCANDINAVIAN WOMENSWEAR LABELS

TO INSPIRE YOUR NEW SEASON EDIT

ATELIER REVE

Owned by DK Company, Atelier

Rêve creates sophisticated Frenchinspired womenswear with a focus on quality, feminine colours and beautiful details. Adopting mostly natural fibres, its garments are crafted in sustainable options such as BCC cottons, Eco Vera Viscose, linen and silk. The label’s target market includes stylish discerning shoppers aged 30 and over, with key stockists including The Mercantile

London, Mint Tea Boutique in Winchester as well as Bristol’s Fox and Feather. For SS24, the label’s Main Spring collection, Nature Artist, sees sculptural textures and artisanal elements such as embroideries, braided tape, appliqué and lace trims enhancing key styles. Showing at The Fashion Huddle from 16 July – 18 August; wholesale prices range from £20 - £50 per piece on average.

PIESZACK

Making its debut in the UK for SS24, premium ready-to-wear brand Pieszack redefines everyday wardrobe essentials for modern and sophisticated women. This season will see the 17-year-old label going back to its roots with a revamped collection that centres on expert craftsmanship and attention to detail. Best known for its signature wellconstructed jeans, each piece in its line-up is designed to be styled with denim. Buyers can expect clean

Scandi lines and 1970s inspired bohemian influences, with colours ranging from cold and light pastels to burned hues. This season also sees the introduction of new concept range Taktiil, offering elegant and timeless pieces in high-end fabrics. Standouts include its Lanni oversized leather jacket in 100 per cent lambswool, Bauhaus-inspired silk shirts and the Willa statement wool coat. Showing at The Fashion Huddle from 16 July – 18 August.

SHOWING DATES: At Scoop 16-18th July and London Showroom

GUSTAV DENMARK

Founded in 2009, Gustav Denmark produces effortless womenswear with a typical pared back Scandistyle aesthetic while adding a dash of magic to every piece. Expect signature details on each of its garments - from exquisite embroidery and unique design features to beautiful tactile fabrics and headturning prints. For SS24 its collection

features feminine cotton pastels showcasing stunning embroidery and pin-tuck details as well as the label’s signature smocked sleeve. Hero pieces include crisp cotton shirts with full-sleeved embroidery, silky long-sleeve maxi dresses and a luxurious gold leaf jacquard blouse. Wholesale prices range from €45 for shirts and €70 for dresses.

Danish label Ichi creates high quality yet affordable fashion that is brave, creative and feminine. Its collection encompasses a complete wardrobe that mixes bold statement pieces with everyday basics and timeless classics. For SS24, its range draws inspiration from nature with floral prints sitting alongside basic knits as well as neutrals highlighted with pops of colour. Key pieces for the

new season include its heart print Camino tee and Brielle Jumper. As well as introducing new styles each season, the label reworks bestsellers including its basic jersey Kate blazer available in over 20 colours, Tai rain mac and Dusty knitwear programme. Wholesale prices range from £17.99 for basics to £189.99 for outerwear while the minimum order requirement is £1,000.

SUMMERY COPENHAGEN

With each collection created as an ode to summer, Danish womenswear brand Summery Copenhagen brings sunshine to wardrobes all year round. The brand first launched in 2013 as Cecile Copenhagen before announcing a rebrand in 2022. Offering timeless womenswear and accessories in vibrant hues, its mission is to create responsible clothing that celebrates women, sparks joy and welcomes new adventures. The core of the collection is made using

100 per cent cotton handloom in classic patterns such as dogtooth, stars and safari. Meanwhile, its designers opt for recycled or organic materials to minimise the brand’s environmental impact. Key pieces include its signature handloom empire-style mini dresses, soft floaty shirts, relaxed tiered skirts and draw-string neck blouses. The range also includes holiday-perfect coordinating accessories from bucket hats and cosmetic bags to eco-friendly totes.