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INTERLUDE ISSUE
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WELCOME TO THE NOW Shift is inevitable. When you shift, you see things in a different light, picture things from a different angle, and ultimately become a more informed and open-minded person. It can be unnerving at times, but when embraced, it’s pure magic. We are all about embracing this shift. Branded began as a platform for young, hungry, creative, and business-oriented individuals in Calgary, Alberta. It was a place to celebrate the witty characters, places, and cultural fascinations that the city has to offer. The reaction from our readers was fire, and that energy has carried us all the way to the now, 11 issues later. We are a safe place for curiosity. We support the realization that ‘being your brand’ is more than just having a kick-ass business card, an expensive suit, and a car from a dealership that offers you complimentary Italian espresso. Being your brand is about living as your true self; loving something so much that you find a way to make a living out of it, instead of letting that passion fall to the wayside in order to chase a successful career in a traditional way. Being your brand means you’re going to fumble, and you’re going to own it, because those mistakes will shape you. We take what’s important to the Branded Generation and put it front and centre. By acknowledging the innovative ideas and undercurrents of our culture we are constantly learning and evolving. We recognize that being your authentic brand takes courage, and at times you need to fight for it. Our aim is to embody that courage within our book and inspire a shift in our readers with every page. A shift is beautiful. Shifting is exhilarating. Shifting keeps us creating – it keeps us Branded.
the shift: interlude issue
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FOUNDER &
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CHIEF EXECUTIVE OFFICER
editorial@brandedmag.com
Amanda Celia Thompson
Mandy Balak give us life
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PARTNER RELATIONS
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T2G 1P7
ILLUSTRATOR
Brittany Back
Grace Cho
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WEB EDITOR
Asim Overstands
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/officialbrandedmag @brandedmag
Maria Teresa Sampedro Allison Seto
Branded Magazine is a Canadian-based quarterly lifestyle publication. © Branded Magazine. All rights reserved. Branded reserves all right to accept or reject any article or material, and to edit this material before publication. All material in this magazine may not be reproduced, transmitted, or distributed in any form without the written permission of Branded, unless you’re Drake (if you’re reading this it’s not too late).
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CALGARY 12
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OUT HERE: VIC PARK
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FOR THE LAKE LOUNGER
18
FOR THE MOUNTAIN MAN
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COME AS YOU ARE
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RHYS DOUGLAS FARRELL
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OUR FRIEND: JOSH OSTROVSKY (AKA THE FAT JEW)
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CREATURE OF THE NIGHT
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WORDS BY PAUL HARDY
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UP CLOSE AND PERSONAL
HOME OF CALGARY’S FOUR NEWEST HOT SPOTS ARTS & ENTERTAINMENT - DINE & DRINK - ESSENTIALS - SHOPPING
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BOXCAR CAFE
1215 1 St SW
With over 300 board games, food, and booze, skip the club and kick it here.
OUT HERE:
TEN FOOT HENRY/ LITTLE HENRY
1209 1 St SW
A veggie-loaded menu, a grab-and-go coffee bar, and a ton of greenery, this place is definitely Instagram-worthy.
UNDERSTUDY
1312 1 St SW
A menswear boutique full of cool, independent brands.
illustra tions b y GRACE CHO
From the office to the vape lounge – this store’s got you covered.
HOTSHOP YOGA
132 13 Ave SW
Who doesn’t need to reset after a night out? These hot yoga sessions will have you sweating out those bevys in no time.
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BUSHIDO 218 17 Ave SE Voted Calgary’s ‘Best Tattoo Shop’ six years strong, these folks know how to work a needle better than your nana on a sewing machine.
THE POOL AT HOTEL ARTS 119 12 Ave SW Want that taste of summer without leaving the city? Look no further than this relaxing urban oasis.
VIC PARK
CAFE KOI 1011 1 St SW Prepare to be entertained on any given night with open-
PROOF
mics, live music, and BYOV (bring your own vinyl) events.
1302 1 St SW It comes as no surprise that the owners of Vine Arts, one of the city’s best boutique liquor shops, know a thing or two about cocktail culture. This intimate spot will have you sipping on some classy shit.
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LAKE LOUNGER 9
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9. Aston Mini Bucket in white perforated by Rag & Bone, $730, Nordstrom. 18
1. Canadian Built Crewneck in black by Peace Collective, $65, The Uncommons 2. Black Label match bottle by Skeem Design, $19, Fresh Laundry Co. 3. Camp Mug in orange by Poler Stuff, $14, The Uncommons 4. Shave Cream by Fulton & Roark, $20, The Uncommons 5. How to Stay Alive in the Woods by Bradford Angier, $23.99, Chapters 6. Hudson Bay Axe by Wetterlings #180 by Wetterlings, $217, Kent of Inglewood 7. Wiley Sunglasses in matte rootbeer by Raen, $160, The Livery Shop 8. The Napsack in furry camo by Poler Stuff, $200, The Uncommons.
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come as you are word s b y HANNA MCLEAN p hoto b y ALLISON SETO
The dance floor was a pit of steamy, sticky, madness.
of its kind, but it highlights an important narrative in a
Suddenly, the Spice Girls’ ‘Wannabe’ blasted through
city famous for its cowboys and oil money.
the speakers and the sea of gyrating bodies exploded into a disjointed dance battle. It was a vision – shirtless
“We provide that space for people to let their hot mess
men fist pumping, teased hair swaying from side to side
out,” says Stewart. “People really let loose and show their
in a crowded restroom line, and a huge projection screen
true colours, which you can’t really do anywhere else in
showing a YouTube video of The Real Housewives having
the city if you are LGBTQ.”
Botox breakdowns from uncomfortably close camera angles.
Calgary doesn’t have a defined gay community like other major cities in Canada, nothing like the Church Street
This isn’t a scene from a frat movie, and it’s not a
of Toronto, the Davie Village of Vancouver, or the Saint
description of a wild club night in Ibiza. This is Hot Mess,
Catherine Street East of Montreal. Over time the need
a pop-up gay dance party that occurs monthly in Calgary,
for concentrated hubs like these has been minimized.
and this time it was being held at Flames Central. The
This is both good and bad, as it’s a promising sign of
idea? Bring the LGBTQ community together for a night
equality and acceptance among the general population,
of debauchery and shenanigans with zero inhibitions,
but it also alludes to a weakening sense of a previously
only open-minds and positive vibes allowed. The party’s
tight-knit community that was initially formed out of
founders, Blake Spence and Sean Stewart, named the
necessity. Hot Mess facilitates the connection needed to
event for exactly what it was: a truly hot, messy time.
recreate this cherished sense of belonging that has been
After 32 parties in dozens of venues, countless hook-
diluted in recent decades. The relationships that are
ups, and only one significant dance-floor-bitch-slap
formed during this celebration (romantic and otherwise)
incident to date, the business partners are proud of the
are meaningful to people as they may not have otherwise
inclusive outlet they’ve created for the queer community,
gotten the chance to cross paths. The party also provides
something they felt wasn’t overly accessible when they
an opportunity for those who are hesitant to label
launched the event in 2012.
themselves sexually, or those who are simply curious, to explore their sensuality in a safe and approachable way.
“Back in the 90s and early 2000s there had been a
This freedom makes Hot Mess events greatly appreciated
shift in Calgary,” says Spence. “A number of LGBTQ
and highly anticipated. Even though planning a uniquely
establishments were slowly starting to disappear, which
curated party every 30 days can be tiresome, Spence and
was sad. The community felt a great sense of loss.”
Stewart have no plans to slow down. They’ve manifested a feeling and a sense of community that everyone – both
That feeling left the friends disenfranchised with what
gay and straight – definitely need to experience.
was available for them in terms of nightlife, so Spence and Stewart created a platform with a no-holds-barred
“Everybody’s a hot mess,” Stewart says. “Everybody’s got
“come as you are” motto that continues to draw a diverse
issues that they’re working through and everybody’s got
and colourful crowd today. It’s not the first pop-up event
their complicated life. Let’s just celebrate it.”
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ARTIST
RHYS DOUGLAS FARRELL word s b y HANNA MCLEAN p hotos b y SHANE ARSENAULT 25
Mirage aerosol and house paint on wood panel 12 x 24 inches
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Ask Rhys Douglas Farrell what inspires him and you’ll
He breaks down his process while adjusting his stance
get a list as long as 2 Chainz’ hair. Music festivals,
for a photo. Pausing as he mindfully lifts one crisp, white
visual mapping, neon signs, and his seriously fabulous
Lacoste Velcro sneaker at a time until he’s centred for
grandmother who worked in Vegas for 40 years – we’re
the shot. The guy moves like he paints – with precise
told she takes ‘over the top’ to a whole new level (think
motion. His planning stage begins by referencing a
beehive updos, gangster-status bling, and punchy
theory from Gestalt psychology, which he describes
power suits).
as “the importance of the combination of parts to the whole.” He then builds his canvas, chooses hues and
From that rap sheet of muses you’d think the artist
shapes to incorporate using colour relationships, and
creates glow-in-the-dark portraits of Hillary Clinton,
organizes the layers based on optics.
but that’s not the case. As epic as Clinton outlined in neon would be, what Farrell manifests is much more
To create the desired depth perception, Farrell applies
thoughtful. His work is experiential, something one may
meticulous layers of tape before he begins applying
not expect when envisioning optical art. The brilliance
colour (a painstaking process that can take hours).
of this genre lies in its emphasis on visual effects,
When he does begin painting, he uses house and
which is achieved with all-over geometric forms. This
aerosol paints to produce a diverse sensory experience
creates the illusion of an electric energy radiating off
with each piece. Farrell emphasizes the importance
the canvas, a technique Farrell has mastered. In short,
of this unpredictability in his art. “I made several
his work is trippy as hell.
stripe paintings and someone said something like, ‘Oh, so you’re just going to do stripes.’ It was kind of
“You can try and interpret it, but first you need to
assumptious, almost putting me in a box. So then I
experience it,” Farrell says.
went crazy with the dot paintings.”
Decked out head to toe in retro-style adidas active
He has a troublemaking attitude that’s oddly endearing.
wear, the 24-year-old oozes confidence as he steps
His tendency for rebellion is evident when you note
into the studio, but not in the Kanye-loves-Kanye type
some of the more bizarre surfaces he’s worked on,
of way. It’s subtler than that – like he knows he’s got
such as plastic construction cones and an abandoned
art chops and takes his career seriously, not himself.
commercial van. Unafraid of critique, Farrell’s boldness
The ACAD grad is heavily versed in colour theory and
will undoubtedly continue to translate into his work,
perception. His technique requires in-depth research,
which will surely become increasingly experimental as
landing his art in a curious realm where art and science
time goes on. He’s hungry to engage with like-minded
collide. This combo is lethal in the sense that his work
and dedicated artists such as himself, aiming to enroll
pulls the viewer in whether they want it to or not. “I get
in a master’s program somewhere internationally. It
a lot of mixed reviews,” he says. “I enjoy that it fucks
seems he’s itching to challenge his contemporaries
with people.”
and raise questions about what is defined as ‘art’ and whose subjective thoughts on the matter are shaping
That’s
an
understatement.
Farrell
manipulates
the current climate in the art scene.
perception, making geometry feel like a tangible, pulsing part of the material world, an effect difficult to
“It’s interesting because the stylistic period that we’re
achieve using paint. His work vibrates and oscillates,
in, pluralism, is basically the idea that anything goes.
essentially firing the neurons in your eyes into a
Right now you can do anything and say anything, and
frenzy as they attempt to process information and
if you back it, it’s cool,” he says, levelling his painting
separate colour from colour, and shape from shape.
on the wall. “That leaves a lot up for debate, and also
This is a recipe for visual pandemonium, and Farrell
makes the future of the art world pretty exciting.”
gets off creating it over and over again in different configurations.
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000000FFFFFF aerosol and house paint on wood panel 36 x 36 inches
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Our roster of diverse party compadres will keep any event fresh. We've got everything from fire eating, sword swallowing, circus acts, freak shows, bands, DJs, live artists and more. Whatever talent your weird little heart desires, we can make it happen.
(see
for yourself)
OUR FRIEND:
JOSH OSTROVSKY ) W E J T A F E (AKA TH HE’S NOT CALGARIAN, HE’S NOT EVEN CANADIAN – BUT HE’S EXACTLY WHERE YOU WANT TO BE.
wo rds b y GABRIELLE FRATANGELO (AKA LIL’ ITALY) p hotos b y DANIEL RESTREPO 32
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Some funny things happen when you’re initially
Now, he’s a vintner with his ever-flowing White
met with the unicorn that is Josh Ostrovsky. You find
Girl Rosé, the author of Money Pizza Respect, one
yourself immediately sucked into his world of weird shit
of the world’s first male plus-size models, a body-
– a picture of a ‘90s Lil’ Kim in a cheetah-printed thong
posi advocate, and a soon-to-be perfumer – an
shares a wall with a framed dreadlock that Jaden Smith
EDM-cologne collaboration with artist Diplo (which,
had recently sent him – while also quickly realizing
according to Ostrovsky, smells like “sweat and shame”)
that he speaks as if directly citing one of his famed
is set to drop any minute. He’s even got a vaping
Instagram captions. Better known as The Fat Jew, he’s
venture coming out entitled ‘The Fat Jewce.’ “I want
sprawled out, shirt off, on a plush purple couch of New
to be where people expect me the least,” he says. “I
York City’s Dream Hotel in Midtown, wearing nothing
create what I know all of us are already feeling – it’s
but a pair of Nike gym shorts and a white bathrobe so
kind of reverse engineering.”
small it wouldn’t fit North West. “It takes a lot to look this mediocre,” he says, never missing a beat.
Though the Internet’s spawned his success and fame, it’s not a space he wants to be in forever. “There’s
If you think his largely followed Instagram account,
too much noise. There’s too many babies and too
@TheFatJewish, breeds any indication of what’s
many acai bowls – we’re basically hitting social media
occurring in our ridiculous popular culture, try meeting
burnout,” he says, describing our generation’s lack of
the 34-year-old in person – he is the Internet, walking.
human connection. “I am of-the-Internet, but I wasn’t
Covered in tattoos of pizza slices, Snapchat ghosts, and
like, jizzed out of a hard drive.”
other cartoons, his masterfully frizzy coif piled high on his head, dubbed the ‘hair erection,’ comes off more
Ostrovsky’s been busy planning to take his brand from
Tumblr than tasteful. “I am the first Millennial,” he says,
the URL to IRL (in real life). “The Internet isn’t going
stroking his ego but, in actuality, his erect ‘do. “I was
anywhere. I want to give people real shit to drink and
doing this stuff before there were places to share it.”
real things to do so they can go and get a UTI and make some bad decisions.” To make this happen,
He’s schleppy, sure, but isn’t that partially how he’s
he’s got a number of offline projects in the works. For
grown his Instagram following to a whopping 8.5
September’s New York Fashion Week, he’ll be curating
million? We’ve been laughing with him, not at him, for
a runway show highlighting a group of “sick people”
the past few years, because the content he’s posted –
for the second year in a row (last season’s focus: dads
self-deprecating humour screenshots and dead-on
and their lack of fashion know-how).
life struggle memes scoured from the corners of the Interweb are always this-is-so-me relatable.
Unfortunately for Canadians, we can’t drink his “real shit” just yet – White Girl Rosé is not available in The
It’s true, Ostrovsky’s created a legitimate business out
Great North, but Ostrovsky says that’s changing soon.
of being himself: a genuinely smart dude acting like an
We discovered the new-age mogul has a soft spot for
idiot. He could be considered the OG of social media
Canada, a place where he has some magical memories.
influencers and one of the first to come out from
“When I was 18, I went to Montreal, and it was the
behind the curtain of his mobile device as an authentic
greatest thing that ever happened to anybody. You
voice (and face) for his brand. From the beginning, it
could drink, I had sex with a girl with big, rough hands,
was apparent that his fully unadulterated, volume-
I really enjoyed myself. Toronto is also like, the cleanest
up-to-eleven persona was not an act, but truly who
place I’ve ever been, ever. I would move to Canada
he was. This authentic and honest branding garnered
– it sounds chill as fuck.” While he hasn’t gotten his
Ostrovsky some serious attention from the corporate
Canadian visa quite yet, Ostrovsky, who currently splits
world. He’s worked with everyone from delivery
his time between New York and Los Angeles, is not one
service Seamless (think Just Eat) to Bud Light – but he
to rule anything out. He wants to immerse himself in
quickly discovered these collabs were constraining his
as many different scenes as possible, and he’s created
persona. “You can’t post a picture of a rose jammed
a life where he gets to do exactly that.
in a urethra, which is stuff I love,” he says. Desperate for creative control, he decided to take matters into his
“I’m getting to do genuinely weird shit as a job – that
own hands by building sub-brands on his own terms.
was definitely the dream. I’m down to be a real human – but it’s just not as fun as eating crab eggs benedict at a strip club at 11 o’clock in the morning, which is your dream. I am living your dream.”
34
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Words to live by:
Your next tattoo?
Favourite Canadian?
Go-to drunk munch?
Who would play you in a Fat Jew biopic?
You have $20. What do you spend it on?
36
summer is here. take the elevator up to the sky.
618 confluence way se simmons building www.rtbsimmons.com df @rtbsimmons
eat share gather friends
reservations@charbar.ca www.charbar.ca df @charbar_yyc 403-452-3115 618 Confluence Way SE, Calgary, AB
clothing courtesy of Holt Renfrew
Grab the crew and hit the greens. PGA TOUR Champions returns to YYC. September 2 – 4 | Canyon Meadows Golf & Country Club
shawcharityclassic.com @shawclassic #shawclassic
CREATURE OF THE NIGHT p hotos b y BRITTANY BACK p rod uced b y IVY TRUONG 41
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TUBBY DOG a-bomb, sumo, sherm’s utimate gripper, t-rings
CLIVE BURGER triple burger with all the fixins and a fried egg, poutine, strawberry custard shake
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BLANCO el demonio burrito, dirty rice, pescado tacos, nachos
CHICKEN ON THE WAY fried chicken, fries, fritters, gravy
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words by
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paul hardy O N B E I N G A FA S H I O N D E S I G N E R I N C A LG A R Y It could be argued that Alberta is generally not highly regarded for its fashion scene. Many industry contemporaries have often questioned why I’ve continued to reside in Calgary. In truth, I believe I was led here to gain wisdom, and ultimately have something deeper imparted within me from the local friendships I have forged. After completing a degree in fashion at Ryerson University in Toronto, I had passed on taking a head design position with a company in New York. Instead, I accepted a recruitment offer from Holt Renfrew in Calgary to learn the retail side of the fashion industry. After a conversation with an experienced industry vet, my choice to move to this city was reaffirmed. I believe that within the heart of most Albertans, there exists a pioneering spirit from which we seek to create and build. I began my business in the kitchen of my Briar Hill basement bachelor suite nicknamed the ‘the bat cave’. Shortly after exiting my post at Holt Renfrew, a small group of devoted former clients heard of my plans to start my own line. They willingly volunteered to preorder from sketches and swatches, affording me the resources to develop my first collection. In my experience, Calgarians are loyal to people from their own community, which makes this a great place to live and start a business. A host of supporters rallied to expose my work on a national level. In turn, ironically, I returned to Holt Renfrew less than a year later, but this time I was showcasing my own brand. Discovering alliances that have an appreciation for my creative vision in a city dominated by the energy sectors has been challenging at times. But this reality has also required me to think outside the box and utilize unconventional industry methods when conducting business in order to maintain a life here. Over the past 15 years, I have often wrestled with thoughts of whether remaining in Calgary has been strategically the right choice. Regardless of me being considered a fashion nomad and an embattled minority on many levels, my reason for maintaining a presence in Calgary has been its people. They are the best part of the city, and they’ve reinforced a guiding principle: that one of the most important parts of life is relationships.
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up close and personal photos by NINA CAPUTO produced by AYRA PEREDO
Candy K from the Kylie Lip Kit by Kylie Cosmetics, $29, kyliecosmetics.com
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Mesh Strap Bralet in black by Topshop, $40, The Bay necklaces, model’s own
50
Strappy Back Bodysuit in black by Topshop, $35, The Bay Airtex Bomber Jacket in blush by Topshop, $95, The Bay
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Shiny Rust MA1 bomber by Topshop, $140, The Bay
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Mesh Strap Bralet in the black by Topshop, $40, The Bay Airtex Bomber Jacket in blush by Topshop, $95, The Bay
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NOODLE Mid Heel Two-Part Sandals in black by Topshop, $90, The Bay Cropped Glitter Rib Ankle Sock in black by Topshop, $8, The Bay
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In 1998, our founders, the “three fired guys” dreamed of opening their own craft brewery to help re-establish Canada’s once-renowned brewing heritage. From the beginning they committed to focus on brewing only one beer, an authentic Pilsner, as they knew the style to be amongst the most challenging beers to perfect. Today we remain a fiercely independent craft brewery, dedicated to our community, passionate about our “Good Beer Folk” culture and unrelenting in our commitment to make an original craft beer that will be respected across this great country.
Let us take you on a ride relaunch SeptEMBER 2016
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