K BRAND WEE
SAN FRANCISCO
JULY 13 - 17
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Hello and ... Welcome to the first annual edition of Brand Innovators Brand Week in San Francisco!
Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
The San Francisco Bay Area is home to some of the most iconic brands in America, and is a market leader in many diverse industries, from consumer packaged goods (Clorox, Del Monte, Big Heart Pet Brands, Method), to fashion and retail (Gap, Levi Strauss & Co., The North Face, Sephora) to finance (Charles Schwab & Co., Wells Fargo), to technology (Apple, Cisco, HewlettPackard Company, Intel, Intuit, Oracle), to name a few. Fact: Over 30 Fortune 500 companies are based in the Bay Area, second only to the metropolitan New York area. Brand Innovators Brand Week in San Francisco, July 13-17, will celebrate some of the world’s greatest brands --- from San Jose to San Francisco --- and the consumers who love them. We will look at how these brands consistently over deliver and build trust, loyalty, and long term relationships with their customers. Brand Innovators Brand Week will also examine how these leading brands are using technology — including social media, content marketing, mobile, digital video advertising, data and analytics, marketing automation, and E-commerce — to engage more closely with their consumers. Brand Innovators Mega-Trends hosted by Wells Fargo (333 Market Street) --- Monday, July 13 Brand Innovators Future of Consumer Experience & Retail hosted by WilliamsSonoma (3250 Van Ness Avenue) --- Tuesday, July 14 Brand Innovators Content Marketing hosted by Salesforce (121 Spear Street) --- Thursday, July 16 Brand Innovators Mobile & Millennials hosted by Western Union Digital (185 Berry Street) --- Friday, July 17 Thank you to all of the members of the Brand Innovators community, our Advisory Board, and our sponsors for making our inaugural edition of Brand Innovators Brand Week in San Francisco such a success. And an extra special shout out to our partners at Wells Fargo, Williams-Sonoma, Salesforce and Western Union Digital for hosting us this week. Enjoy the show and we look forward to seeing you, again, soon at our next event in San Francisco!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Chief Content Officer
Ryo Mochido
Event and Marketing Manager
Maria Sekar
Program Director
Elizabeth Scott
Social Media Manager
Marc Sternberg Co-Founder
Jared Hopfer
Chief Revenue Officer
Paula Parisi
Chief Technology Officer
Alexander Kanish
Business Development Manager
Martina Suess
Program Director
Negeen Amuzegar
Marketing Coordinator
Parker Johnson
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 AGENDA ............................................................................ 6 SPEAKERS ........................................................................ 14 40 UNDER 40 .................................................................. 42 ADVISORY BOARD ........................................................... 44 STRATEGIC ADVISORS .................................................... 52 SPONSORS ...................................................................... 56
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Agenda HOSTED BY WELLS FARGO
NDS MEGA - TRE
MONDAY, JULY 13
7:30 am Breakfast
8:45 am
Welcome Brandon Gutman Co-Founder, Brand Innovators; Marc Sternberg, Co-Founder, Brand Innovators; David Teicher, Chief Content Officer, Brand Innovators Host: Ted Rubin, Strategic Advisor, Acting CMO, Brand Innovators, and author of Return on Relationship Event Chairperson: Roohi Moolla, Senior Vice President, Enterprise Social Media, Wells Fargo
9:00 am
Digital Mega-Trends Circa 2015: Social, Mobile, Content, Video and Data Drive Brand Marketing Jennifer Bordner, Mobile Marketing Lead, CRM, Gap Inc Andrew Der, Marketing Strategy & Business Development, Verizon Ventures Justin Holmerud, Global Marketing Manager, Merchandising, Social Commerce & Personalization, Starwood Hotels & Resorts Worldwide, Inc
9:35 am Keynote – Wells Fargo 10:00 am
Connecting with Millennials and Gen Z through Entertainment and Compelling Content Hamilton Brown, Sr. Brand Director & Managing Director, Taco Bell Foundation, Taco Bell Jon Budd, Senior Group Manager, New Media, Hyundai Motor America Raphael Aquino Jose, Senior Marketing Communications Manager, Skype, Microsoft Justin Manfredi, Senior Director, Digital Marketing, Activision
10:35 am Networking Break 10:55 am Success Story Scott Kegley, Director of Digital and Social Media, San Francisco 49ers 11:15 am
Keynote — Digital Trends 2015: The Evolution of Consumer Experiences Nathalie Krup, Global Consumer Insights Manager, Microsoft
11:40 am
Wells Fargo New Initiatives of Focus Moderator: David Encizo, VP, Enterprise Social Media Analysis & Command Center, Wells Fargo; Darius Miranda, VP, Social Business Strategist, Wells Fargo; Josephine Chew, Vice President of Digital Marketing, Wells Fargo; Jennifer Manger, Vice President, Enterprise Social Media, Wells Fargo
12:15 pm
Success Story Jon Budd, Senior Group Manager, New Media, Hyundai Motor America
12:30 pm Lunch hosted by FleishmanHillard
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1:40 pm
Keynote — Reviving Espolòn Tequila Umberto Luchini, Vice President of Marketing, Campari America
2:05 pm
Success Story
2:30 pm
Success Story: Digital Video Nidhi Gupta, Senior Marketing Manager, Western Union Egan Brinkman, Large Customer Sales – Finance, Google
3:00 pm 3:35 pm
Macro Marketing Trends 2015 Moderator: Arie Jongejan, Enterprise Account Executive, Livefyre John Koller, Vice-President, Marketing, Sony PlayStation (SCEA) Umberto Luchini, Vice President of Marketing, Campari America Burke Raine, Vice President of Marketing, Snacks, Diamond Foods Inc. Networking Break
3:55 pm
Keynote John Koller, Vice-President, Marketing, Sony PlayStation (SCEA)
4:20 pm
Brand Innovators “40 Under 40” Roundtable: How To Be A Change Agent Travis Brennion, Brand Manager, Milk-Bone, Big Heart Pet Brands PJ Lewis, Senior Director, Global Brand Marketing and Design, Mattel, Inc. Michelle Weiskittel, Manager, Digital Media Marketing, Safeway
5:00 pm
Brand Innovators “40 Under 40” Awards
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www.Brand-Innovators.com
Agenda ONSUMER UTURE OF C
F
HOSTED BY WILLIAMS-SONOMA TUESDAY, JULY 14 7:30 am
Breakfast
8:45 am
Welcome Brandon Gutman Co-Founder, Brand Innovators; Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Chief Content Officer, Brand Innovators Host: Ted Rubin, Strategic Advisor, Acting CMO, Brand Innovators, and author of Return on Relationship Event Chairperson: Felix Carbullido, EVP, Chief Marketing Officer, Williams-Sonoma, Inc.
9:00 am
Omni-Channel Retailing 2020 Hamilton Brown, Sr. Brand Director & Managing Director, Taco Bell Foundation, Taco Bell Shailesh Chaudhry , Director, Business Strategy, Retail Solutions Division, Intel Corporation Michelle Weiskittel, Manager, Digital Media Marketing, Safeway
9:35 am
Keynote: What is a “Lifestyle Brand? Carrie Crespo Dixon, Director, Public Relations, Social Media, Registry, Williams-Sonoma brand and Brand Marketing, Williams Sonoma
10:00 am The New Age of Experiential Retail Marketing Eric Oliver, Director, Digital Marketing, The North Face Kimiko Thornton, Senior Director of Innovation, Westfield 10:35 am POV: What is a “Lifestyle Brand? Carrie Crespo Dixon, Director,Public Relations, Social Media, Registry, Williams-Sonoma brand and Brand Marketing, Williams Sonoma 10:50 am Networking Break 11:10 am
Life at the Intersection of Content and Commerce Moderator: Kristin Hersant, VP of Marketing, Livefyre; Tracy Chavez, National Media Director, JC Penney; Justin Holmerud, Global Marketing Manager, Merchandising, Social Commerce & Personalization, Starwood Hotels & Resorts Worldwide, Inc; Raquel L. Lachman, Director of Brand Marketing, Walker & Company
11:45 am
Success Story: Automated Retail Susan Kim, VP, Global Strategic Marketing, Benefit Cosmetics
12:05 pm
Mobile and Tablet Retailing Gains Critical Mass Kate Duggan, Director, Digital Marketing, Safeway Inc. Matthew Karson, Sr. Marketing Director, Group Manager Media – Digital Shopper, The Clorox Company Denis Scott, Senior Director of Marketing, OpenTable
12:35 pm Lunch hosted by Slalom Consulting
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1:35 pm
Keynote — Life: A Commerce Journey Through Oil Paintings David Kaye, Director, eCommerce, FitBit
2:00 pm
The Need for Speed – The Impact of Innovation on Brands
2:35 pm
Behind the Curtain – Building a Lifestyle Brand in the Digital Age Angela Caltagirone, VP Global eCommerce & Marketing, Williams Sonoma Carrie Crespo Dixon, Director,Public Relations, Social Media, Registry, Williams-Sonoma brand and Brand Marketing, Williams Sonoma
3:10 pm
Networking Break
3:30 pm 3:50 pm
Success Story Fireside Chat: Cooking up Flavor with Flare –- How Content Marketing Partnerships Feed Consumer Engagement
4:25 pm
Brand Innovators Cocktail Reception
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Agenda HOSTED BY SALESFORCE.COM THURSDAY, JULY 16TH
7:30 am
8:45 am
Breakfast
Welcome Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators
9:00 am Content Marketing 2.0: From Boardroom to Newsroom 9:40 am
Keynote — Salesforce
10:10 am
Brands as Editors Moderator: Damian Borichevsky, Vice President, Client Services, OneSpot Annalisa Camarillo, Head of Editorial & Planning, Netapp Marissa Gomes, Senior Brand Manager, Innovation, Big Heart Pet Brands Armen Najarian, WW SaaS Category Marketing, IBM Amity Valentin, Group Marketing Manager, Quickbooks Desktop, Intuit
10:50 am Networking Break 11:10 am
Keynote — Leaving Fear Behind: How Venture Marketing Vanquishes Fear Julian Aldridge, VP, Brand Evangelism & Activation, Charles Schwab
11:30 am Keynote: Content Marketing the Kimpton Way Whitney Smith, Director of Social Media, Kimpton Hotels & Restaurants 12:05 pm Success Story Michael Fenech, Global Social Strategy Lead, Western Union 12:30 pm Lunch hosted by FleishmanHillard
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1:30 pm
Keynote Pamela Naumes, Senior Director, Brand Engagement, Bolthouse House
2:00 pm
Fireside Chat: About.com & The Clorox Company
2:30 pm
People, Partnerships, and Production: Three Routes To Creating Compelling Content Michael Fenech, Global Social Strategy Lead, Western Union Amanda Mahan, Creative Director, Digital/Content/Social, The Clorox Company Pamela Naumes, Senior Director, Brand Engagement, Bolthouse Farms
3:05 pm
Get A Digital Marketing Quick Win With Employee Advocacy Moderator: Pavey Purewal, CMO, Dynamic Signal Julie Hayes, Sr. Brand Communications Manager, Autodesk Tiffany Hsu, Associate Community Manager, Salesforce
3:35 pm
Closing Remarks
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Agenda MOBILE &
S MILLENNIAL
HOSTED BY WESTERN UNION DIGITAL FRIDAY, JULY 17 7:30 am
Breakfast & Registration
8:45 am Welcome Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Editor and Chief Content Officer Host: Ted Rubin, Strategic Advisor, Acting CMO, Brand Innovators, and author of Return on Relationship Event Chair: Frederick Crosby, Chief Revenue Officer, Western Union Digital
9:00 am
Marketing to Millennials: The X Factor Tim Hannan, Chief Marketing Officer, GoGobot Esther Lem, CMO, Chegg Inc. Brandon Rodríguez, Director, Global Innovation Marketing, Visa
9:30 am
Keynote
10:00 am Mobile & Millennials Moderator: Karen O’brien, Vice President, Global Social Media, Western Union 10:20 am Networking Break 10:40 am Tapping Into Mobile: Content, Commerce, and Data 11:10 am
Keynote
11:35 am
Keynote AnnMarie Baba, Senior Manager – Campaign Marketing, Adobe
12:05 pm Lunch 1:05 pm
2015 Millennial Brand Ranking Report Norty Cohen, CEO and Founder, Moosylvania
1:35 pm
Keynote: Why Experiences Matter Katelyn Watson, VP of Marketing, IfOnly
2:00 pm
How Millennials Shop: Exploring New Habits in Mobile, Commerce, and Retail Moderator: Stephen Howard-Sarin, Head of North America Display Advertising, eBay Dre Madden, Director of Global Marketing, Display & Mobile, OpenTable Aaron Magness, Chief Marketing Officer, Betabrand Kristina Salcido, Shopper Marketing Manager, Starbucks
2:35 pm
Keynote
3:00 pm Closing Remarks
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www.Brand-Innovators.com
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Speakers JULIAN ALDRIDGE VP, BRAND EVANGELISM & ACTIVATION, CHARLES SCHWAB
Julian Aldridge joined Schwab in 2012, to drive the Challenger Brand Identity project and help the company rediscover and activate its rich Challenger heritage for a new generation of investors. Over his 30 years in the advertising and marketing industry he’s worked across virtually every category imaginable, and with iconic brands like Nike, DHL, Miller, Adidas, Coke and Disney, to name but a few. His driving passions throughout his career have been re-invention and re-imagination – of brands, of himself and of marketing its self. A passion that has seen him pioneer the concept of Experience Planning in the first dotcom boom, Influencer Marketing before Facebook, and most recently Challenger thinking and activation within major corporations. He’s also an avid traveler, athlete, softball player, father, husband and crossfitter.
ANNMARIE BABA SENIOR MANAGER CAMPAIGN MARKETING, ADOBE @ambabba
AnnMarie is a Senior Manager of Adobe Campaigns, focusing on the student segment and creating the next generation of creative professionals and enthusiasts. The student Make it with Creative Cloud campaign has won many industry awards, including best use of video in social media and best B to C campaign. Before joining Adobe, she worked with consumer brands like Norton and Apple, and has over 15 years of experience and accolades across marketing disciplines including market research, product marketing, experiential marketing, digital and social media. Earlier in her career, AnnMarie was responsible for marketing research at a number of high technology companies servicing multiple sectors including Cisco, Sun Microsystems, and Applied Biosystems. 14
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RAPHAEL AQUINO JOSE
SENIOR MARKETING COMMUNICATIONS MANAGER, SKYPE, MICROSOFT Raphael Aquino Jose is a Senior Marketing Communications Manager at Skype (Microsoft) responsible for influencer brand activation for new audiences and social media integration for large-scale campaigns for the brand. He leads sponsorship and events for Consumer Apps and Services (Skype, Bing, OneDrive), driving brand and product engagement with influencers across lifestyle categories. Additionally, he was the campaign and creative lead for the launch of Outlook.com and Hotmail (digital).
JENNIFER BORDNER
MOBILE MARKETING LEAD, CRM, GAP INC Jennifer Bordner (Mobile Marketing, Old Navy) leads all mobile customer engagement experiences for the brand. She has over a decade of experience developing innovative digital marketing campaigns, coupled with a strong personal passion for how mobile technology can enhance the retail experience. Before joining Old Navy, she spent several years at agencies large and small working to solve problems for consumer brands including PayPal, Adobe, Toshiba and U.S. Cellular. She resides in San Francisco with her husband and her seriously cute Welsh Corgi, Winston.
www.Brand-Innovators.com
Speakers DAMIAN BORICHEVSKY
VICE PRESIDENT, CLIENT SERVICES ONESPOT Prior to joining OneSpot, Damian Borichevsky spent the previous eight years as a services executive in the marketing technology industry with Sailthru and PulsePoint. During this time, Damian worked directly with world-class clients including Dell, Sony, NBC Universal, Zynga, Kabam, RetailMeNot, Acumen Brands, Turner, The Huffington Post, Sports Illustrated, and Salem Communications to help them build and execute cross-channel, digital marketing campaigns. Before entering the marketing technology field, Damian spent several years working in a management role in Professional Services with Dell. Prior to Dell, he worked in the Consulting Group at Computer Sciences Corporation and held senior technical positions at several small Internet start-ups where his responsibilities ranged from development and service team management to strategic client success and growth initiatives.
TRAVIS BRENNION BRAND MANAGER, MILKBONE, BIG HEART PET BRANDS
Travis Brennion is a Brand Manager at Big Heart Pet Brands, leading the marketing activation of new products under the Milk-Bone® brand. Recently, he served as a member of the Innovation and Marketing teams that developed and launched, Milk-Bone® Brushing Chews®. Travis also played an integral role in cultivating Big Heart Pet Brand’s strategic relationship with Petzila, Inc. and led the branding and positioning work for their remote pet-treating device, the Petzi Treat Cam™.
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BRIGITTE BRADYHARRIS BRAND MARKETING, WILLIAMS-SONOMA, INC.
Brigitte Brady-Harris serves as Vice President of Brand Marketing for the Pottery Barn brands, a division of Williams-Sonoma, Inc. (NYSE: WSM). As a marketing leader for North America’s preeminent home furnishings retailer, Brigitte oversees brand strategy, research, partnerships, licensing and experiential marketing. She helped launch social media for the Pottery Barn brands and continues to serve in an advisory role on all content and community efforts. Brigitte brings nearly 20 years of marketing and advertising experience to her current role. Prior to her 7 years at WilliamsSonoma, Inc., Brigitte held leadership positions at Gap Inc., Smith & Hawken and a variety of advertising agencies.
EGAN BRINKMAN
LARGE CUSTOMER SALES, FINANCE, GOOGLE
Egan Brinkman is head of Large Customer Sales in the Finance department of Google. He joined Google in 2011 as an Account Manager for Retail & Tech in the Google TV Ads unit. Prior to that he was Manager of Marketing for Page Wine Cellars. Egan has a BA in Sociology & Environmental Studies from Whitman College and attended the UC Berkeley Haas School of Business. He studied Cultural Anthropology at the School of International Training in Mombasa, Kenya, and spent two years in the U.S. Peace Corps. www.Brand-Innovators.com
Speakers HAMILTON BROWN SENIOR BRAND DIRECTOR & MANAGING DIRECTOR, TACO BELL FOUNDATION, TACO BELL
Hamilton Brown is a passionate business leader and an award winning brand builder with over a decade of experience in creating avid fans of experiential brands. He has led large, global and small businesses, consumer inspired product and commercial initiatives, and managed large multifunctional/multi-agency and global teams that have led to sales, volume, and profit growth. Throughout his career, Hamilton has demonstrated an entrepreneurial and independent thinking mindset that has enabled him to build expertise in business transformations/turnarounds and establishing base and premium business segments.
ANGELA CALTAGIRONE
VP GLOBAL ECOMMERCE & MARKETING, WILLIAMSSONOMA Angela Caltagirone is the Vice President of Digital & Database Marketing at WilliamsSonoma Inc. leading a team that manages all online marketing channels and database marketing activity for each of WilliamsSonoma Inc.’s seven brands. In the last 15 years Angela has led strategic initiatives developing industry-leading expertise in all online marketing channels– email, paid search, natural search, online display, social direct response, affiliates, content syndication, mobile etc. Angela has extensive experience in creating a marketing vision and managing the implementation of complex, cross-functional strategic marketing initiatives. She oversees a large team of marketing professionals at Williams-Sonoma Inc. and continues to nurture strong multi-channel growth via her marketing expertise and entrepreneurial spirit. 18
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JON BUDD
SENIOR GROUP MANAGER, NEW MEDIA, HYUNDAI MOTOR AMERICA @jonbudd Jon Budd, a 28-year veteran of the automotive industry, joined Hyundai Motor America in 2007. Jon is responsible for the strategic development and execution of Digital Advertising, Social Media and Lead Management. Budd joined Hyundai from R.L. Polk & Co. where he served as Director of Western Imports. Budd began his career in 1987 at Ford Motor Company as a zone manager. He spent 19 years in various key sales and marketing positions including regional marketing, brand management, national advertising and CRM while at Ford. Budd is an active member in a number of Digital Marketing Groups and Associations.
ANNALISA CAMARILLO
HEAD OF EDITORIAL & PLANNING, NETAPP Annalisa Camarillo is the Head of Sponsored Media and Content Publishing at NetApp, where she provides companies with business and technology insight that helps them achieve an advantage. With a relentless customer focus, Annalisa’s team has improved brand health, earned the highest engagement through content marketing, and B2B marketing awards. Annalisa is recognized for her ability to start up new operations on a global level and help the business decide when it’s time to evolve. She has a proven ability to increase brand equity and enable sales with social media, content marketing, corporate journalism, go-to-market programs and lead generation strategy. www.Brand-Innovators.com
Speakers SHAILESH CHAUDHRY
DIRECTOR, BUSINESS STRATEGY, RETAIL SOLUTIONS DIVISION, INTEL CORPORATION Shailesh Chaudhry is director of business strategy for Retail Solutions Division of Internet of Things Group at Intel Corporation. He has over twenty years of experience is product design, product management, marketing and strategy. In his current role, he is responsible for developing and executing the Retail Solutions Division’s strategy. He has worked with some of the leading brands and retailers to deliver innovative solutions to improve in-store experience. Shailesh authored Intel’s Responsive Store vision, and is now enabling that vision in partnership with retailers, brands and eco-system partners.
NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @nortycohen
In 2003 Norty Cohen founded Moosylvania with the goal of creating value for clients while hosting a dynamic environment that embraces new media and innovation every day. Norty got his start as a creative, then moved to the account side and, eventually, agency ownership. Since launching Moosylvania he hasn’t stopped learning, adapting and pioneering the way. Norty has led numerous breakthrough studies, including several on the behavior of Millennials, summaries of which can be found on his blog at Moosylvania.com.
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TRACY CHAVEZ NATIONAL MEDIA DIRECTOR, JC PENNEY
Tracy Chavez is currently responsible for the development and management of the media mix modeling, planning and activation of data driven multi-platform total market brand and promotional campaigns across multiple divisions nationally and locally for JCPenney. She also leads the organizations newly developed strategic Communications Planning program that allows JCPenney to gain critical insights for each of their unique customer groups and align those findings with tactical planning and relevant messaging along the path to purchase. Tracy works closely with the JCPenney CRM, Analytics and Brand Metrics departments to ensure JCPenney is leveraging the most innovative analytical technologies and information to bring cutting edge data to the strategic and tactical planning processes.
CARRIE CRESPO DIXON
DIRECTOR, PUBLIC RELATIONS & SOCIAL MEDIA, WILLIAMS-SONOMA Carrie Crespo Dixon is the Director of Public Relations and Social Media at WilliamsSonoma. Over the past decade she’s launched and helped build some of the most iconic and innovative brands. Carrie’s strength is developing comprehensive and creative brand marketing and PR programs. Strategic planning and partnerships comprise the foundation of her approach. Prior to joining Williams-Sonoma, Carrie held positions at brands and agencies including LVMH, HL Group and Pernod Ricard USA. www.Brand-Innovators.com
Speakers FREDERICK CROSBY
CHIEF REVENUE OFFICER, WESTERN UNION DIGITAL @senorvino As VP of Business Development and Marketing for Western Union Digital, Frederick Crosby has global CRO responsibility for growing Western Union Digital’s money transfer business, serving millions of customers in over 200 countries through customer focused websites and mobile apps. Frederick manages multiple business units, including Marketing, Business Partnerships, Content and Customer Strategy in countries around the world. Since joining Western Union in 2011 he doubled revenues through innovative marketing efforts, optimizing pricing in 4K corridors, launching new sites and apps, and focusing on the needs of the customer.
KATE DUGGAN
DIRECTOR, DIGITAL MARKETING, SAFEWAY INC.
Kate Duggan is Director of Digital Marketing at Albertsons-Safeway. She has over 15 years’ experience with direct and online marketing. Currently Kate oversees digital strategy and channel optimization for acquisition, engagement and customer loyalty initiatives across multiple US divisions for the newly merged Albertsons-Safeway organization. She also partners with key agencies, technology leads and analytics teams to solve for customer needs and push on platform and mobile innovation. Prior to Safeway, Kate focused on CRM and Loyalty efforts for eCommerce and Retail at Gap and Kodak Gallery. She also brings extensive knowledge of B2B2C marketing in payments and banking from Visa and Intuit. 22
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ANDREW DER
STRATEGIC MARKETING & BUSINESS DEVELOPMENT, VERIZON VENTURES @ndrewder Andrew Der joined Verizon Ventures in 2013 and focuses on strategic marketing and business development for the firm. He is also the co-founder of NYC Marketing Mixer, an organization connecting marketers with colleagues, agency partners, and startups. Andrew has over 10 years of experience working in innovation, strategy, digital marketing, and emerging technologies roles, focusing primarily on consumer products and web / mobile products. Before coming to Verizon Ventures, he was the Senior Manager of Digital Strategy & Innovation at American Express and worked in similar functions at futurethink, Coty, EffectiveBrands, and Aon Hewitt.
MICHAEL FENECH
GLOBAL SOCIAL STRATEGY LEAD, WESTERN UNION
Michael Fenech leads Global Social Strategy for Western Union, a global F500 company. He works to evangelize social engagement and ignite all departments to leverage social media in all communications at Western Union. Michael partners with marketers and agencies across the globe to facilitate content and engagement strategies, align programs to business goals, provide analysis, oversee development, production, presentation, evaluation, measurement and governance of country-level and diaspora community social programs.
www.Brand-Innovators.com
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Speakers MARISSA GOMES
SENIOR BRAND MANAGER, INNOVATION, BIG HEART PET BRANDS Marissa Gomes is the senior brand manager of innovation at Big Heart Pet Brands. In this role, Marissa is responsible for guiding the brand’s innovation pipeline focused specifically on snack brands, which includes America’s #1 pet snacks brand: Milk-Bone. Prior to Big Heart Pet Brands, Marissa was at Fisher-Price where she ran the infant business within the FisherPrice portfolio, and was responsible for core branded items as well as the Laugh and Learn sub-brand. Marissa has extensive experience in digital and multi-cultural marketing, social media and new product commercialization. She received her BA in Economics from UCLA and her MBA in Marketing and International Business from Northwestern University, Kellogg School of Management.
BRANDON GUTMAN
CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared in Fast Company and on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. 24
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NIDHI GUPTA
SENIOR MARKETING MANAGER, WESTERN UNION
Nidhi Gupta has marketing experience in fields spanning from consumer packaged goods and financial services, to technology entrepreneurship. Her first professional assignment was with Nestle in India, where she grew the culinary and confectionery international business multifold. This was followed by a stint at TiE Silicon Valley, a leading global non-profit dedicated to fostering entrepreneurship. In 2008, Nidhi joined Western Union, a leader in global payment services. She shifted gears in 2012 to join their Digital office in San Francisco, where she currently leads marketing for their online and mobile app money transfer business for the Americas region.
TIM HANNAN
CHIEF MARKETING OFFICER, GOGOBOT
Tim Hannan is the Chief Marketing Officer at Gogobot. Before joining Gogobot, Tim spent nine years in a variety of marketing and strategy roles at Expedia and then Orbitz. Most recently he ran the eMarketing team at Orbitz where he was responsible for managing online acquisition for both Orbitz. com and Cheaptickets.com. Tim holds a BA from Providence College and an MBA from London Business School. He enjoys travel and finding great places to eat, both abroad and in his own neighborhood.
www.Brand-Innovators.com
Speakers JUSTIN HOLMERUD
GLOBAL MARKETING MANAGER, MERCHANDISING, SOCIAL COMMERCE & PERSONALIZATION, STARWOOD HOTELS & RESORTS WORLDWIDE, INC. @Justang31 Justin Holmerud is Global Social Media Manager for Starwood Hotels & Resorts, responsible for driving platform and tool development to meet the needs of the company’s more than 1,110 hotels around the world. Mr. Holmerud joined Starwood in 2007, out of their regional Field Marketing office in San Diego. In his five years with Starwood, Mr. Holmerud has led regional hotel online marketing as well as search engine optimization and social media for all of the North American hotels. In April 2012, he was promoted to his current global role within Starwood’s digital team, focusing on platforms, tools and analytics.
MATT KARSON
GROUP MANAGER MEDIA DIGITAL SHOPPER, THE CLOROX COMPANY Matt Karson spent the first half of his media career focused on traditional media at Mindshare and Universal McCann in New York, before transitioning into digital with MEC. He joined the Clorox media team last year after three years as Associate Media Director at AKQA on the Clorox and YouTube accounts. At Clorox, he drives the media approach to reaching the digital shopper via shopper data, shopper apps, geotargeting to retailers, and partnerships with key eCommerce players. Matt also oversees cross-channel media planning/investment on Clorox Disinfecting Wipes and Homecare Innovation products.
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STEPHEN HOWARD-SARIN
HEAD OF NORTH AMERICA DISPLAY ADVERTISING, EBAY Stephen runs ad sales, marketing, strategy and operations for eBay Advertising in the U.S. His teams match the needs of marketers and trading desks to eBay’s core properties on desktop and mobile. Stephen joined eBay in 2011 to lead the then-new business of on-site display advertising and has forged eBay’s industry-leading position for programmatic leadership. With more than two decades’ experience in digital media, Stephen was building products for users and marketers before banner ads appeared. At CBS Interactive, he managed a portfolio of global business and tech brands with multiple ad-revenue streams. Stephen is a graduate of U.C. Berkeley.
DAVID KAYE
FOUNDER, DAXAN ART & ECOMMERCE DIRECTOR, FITBIT @daxan_ct David Kaye started art dealing with one simple goal, to help artists by filling people’s lives with original works of art. An avid collector, having bought his first painting in 1985, his journey really gained momentum upon moving to San Francisco in 1992 where he was confronted with the massive and hearth-breaking reality of people living on the streets. One day he happening upon a talented, bright and semi-unbalanced artist, living on the streets, and forged a friendship which included buying paintings. From there and over the next two decades, his collection has grown to 50+ paintings, including noted South African artist Shany van den Berg and San Francisco painters Adam Hunter Caldwell and E. Dale Erickson. As a technology leader in Wearable eCommerce, holding leadership positions at Jawbone, Motorola and currently Fitbit. www.Brand-Innovators.com
Speakers SCOTT KEGLEY
DIRECTOR OF DIGITAL AND SOCIAL MEDIA, SAN FRANCISCO 49ERS Scott Kegley is the Director of Digital and Social Media for the San Francisco 49ers. He oversees the organization’s social and digital initiatives. During his tenure, he has launched all of the 49ers social media platforms, including Instagram (1st in followers in the NFL), Twitter (4th), Facebook (8th) and Vine (1st). These rankings reflect his passion for visual storytelling, understanding of the team’s fan base and knowledge of the everevolving digital landscape. In this role, Kegley also oversaw the launch of the new 49ers mobile app, available for iPhone and Android and created and implemented several new social and digital concepts for Levi’s Stadium, including the “Forty Viners.”
JOHN KOLLER
VICE-PRESIDENT, MARKETING, SONY PLAYSTATION (SCEA) @jpkoller John Koller is the Vice-President, Platforms Marketing at Sony PlayStation and Sony Computer Entertainment of America (SCEA). In that capacity he functions as the General Manager responsible for all aspects of platform strategy for the PlayStation 4, PlayStation 3, PS Vita, peripherals and licensing verticals, including brand marketing, business models, customer experience, product planning, portfolio planning, pricing, packaging, communications, distribution, and retail promotions. At SCEA, he has managed or assisted with the launch of five multibillion dollar platforms, including the highly anticipated PlayStation 4. 30
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NATALIE KLINKHAMMER
VICE PRESIDENT SALES, WEST COAST, ABOUT.COM Natalie Klinkhammer is Vice President of Sales, West Coast for About.com, assuming the role in February of 2014. Prior to About. com, Natalie developed cutting edge content programs with leading Women’s Lifetsyle brands in the very early content marketing and social media days. Natalie has more than 25 years experience in media, working with top publishers like CNet, Yahoo! and Federated Media to develop, distribute and socially amplify branded content for their brands. Natalie received a B.A. in Communications from the University of California, Santa Barbara. She lives in San Francisco with her three young children.
NATHALIE KRUP GLOBAL CONSUMER INSIGHTS MANAGER, MICROSOFT @nathaliekrup
Passionate about technology and what drives consumer behavior, Nathalie Krup, Global Consumer Insights at Microsoft Advertising is responsible for working with key global customers to deliver consumer-centric insights that drive marketing strategies. Nathalie brings 10+ years’ experience in market insights and strategic consultation having developed and future-proofed strategies for companies such as Disney, Verizon, Sony and MetLife among others. Nathalie holds two Masters’ Degrees in Digital Economics and Global Media from the London School of Economics and the University of Southern California, Annenberg School. www.Brand-Innovators.com
Speakers RAQUEL L. LACHMAN
ESTHER LEM
CMO, CHEGG INC.
DIRECTOR OF BRAND MARKETING, WALKER & COMPANY Raquel is a Director of Brand Marketing at Walker & Company where she focuses on brand marketing, innovation, partnerships, retail strategy and PR & communications. She is a brand leader with experiences in health & beauty, lifestyle beverages, consumer products and financial services. Raquel grew up at The Coca-Cola Company, American Express and BlackRock. She has an undergraduate degree from Harvard and received her MBA from Northwestern’s Kellogg School of Management. She serves on the Board of Trustees at The Dana Hall School. Raquel was selected to the Brand Innovators 40 Under 40 class of brand marketers.
PJ LEWIS
SENIOR DIRECTOR, GLOBAL BRAND MARKETING AND DESIGN, MATTEL, INC.
PJ leads marketing and design for the Mattel Games Global Brand Team. He is responsible for creating the vision behind a portfolio including UNO, Scrabble, and more to create next generation players. Previously he led the Monster High global brand team and oversaw marketing communication, content production, product development, and digital execution as the property grew to over a $1 billion franchise. He has over a decade of experience partnering and executing brand strategy for some of the world’s most visible brands including the licensor relationships with Minecraft, Cartoon Network, DC Entertainment, and WWE.
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Esther serves as the Chief Marketing Officer, driving all online and offline marketing and communications initiatives at Chegg, with an emphasis on consumer interest and rental behavior. Previously, Esther was the V.P. for Unilever’s Global Hair Category, working on various brands including Dove and Axe. Her prior role at Unilever was as Vice President, brand development for deodorants for Unilever in North America, where she presided over one of the biggest men’s personal care launches in U.S. history. In 2000, Lem came to the U.S., where she and other Unilever marketing executives focused squarely on the young male.
UMBERTO LUCHINI VICE PRESIDENT, MARKETING, CAMPARI AMERICA
Umberto Luchini is Vice President of Marketing for Campari America. Appointed to the role in 2012, Luchini oversees the entire U.S. portfolio of brands, as well as all aspects of the marketing mix in the country. Campari America’s brands include SKYY Vodka, Wild Turkey Bourbon, Appleton Estate Rum, Espolòn Tequila, Aperol, Frangelico, Cinzano and of course, the namesake Campari. Luchini uses fresh thinking, an entrepreneurial mentality and astute analysis of the marketing landscape to ensure Campari America’s diverse portfolio resonates with audiences in an authentic way. Under his leadership, the team of marketing professionals at Campari America consistently achieves success in an industry where hundreds of brands strive for attention. www.Brand-Innovators.com
Speakers DRE MADDEN
DIRECTOR OF GLOBAL MARKETING, DISPLAY & MOBILE, OPENTABLE Dre Madden is a multifaceted marketing leader with extensive experience in both innovative startups and large, established companies. She spearheaded the development of several marketing departments from the ground up, from email and customer satisfaction, to display and mobile advertising. With over 15 years in digital marketing, she is a veteran in ad tech, and loves the industry. In addition to marketing, she developed the advertising business for StubHub and managed its sales department. In January 2015, after 10 years at StubHub, Dre moved to her next passion, fine dining, and began working at OpenTable as the Director of Global Marketing, Display and Mobile Advertising.
JUSTIN MANFREDI SENIOR DIRECTOR, DIGITAL MARKETING, ACTIVISION @JWManfredi
Justin Manfredi is a leader, strategist and business partner who believes in the power of a big idea and building brands through insight and innovation. Justin prides himself on providing creative business-driven solutions, not just advertising. He has worked on One Show, Cannes, Webby and Effie award-winning campaigns for iconic packaged goods, retail, financial and automotive brands across the globe. Justin began his career at J. Walter Thompson in NY working on marquee brands for Warner-Lambert and Pfizer. He has spent time at Deutsch, AKQA, David&Goliath and TBWA leading clients including IKEA, Johnson & Johnson, General Motors, PNC Financial, Visa, Kia Motors America (yes, he did the hamsters) and Gatorade. Before arriving at Activision as the Senior Director of Digital Marketing, Justin served as Deputy Director for the TBWA\Digital Arts Network (DAN) in LA. 34
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AMANDA MAHAN
CREATIVE DIRECTOR, DIGITAL/CONTENT/SOCIAL, THE CLOROX COMPANY @RimmaKats. Amanda Mahan brings a blend of digital content strategy and creative thinking to The Clorox Company where she works on key brands including Clorox Liquid Bleach, Hidden Valley Ranch, Kingsford, Glad, Fresh Step, Brita and Burt’s Bees. At Clorox, she defined the methodology for content strategies, developed a break-thru voice workshop and spearheaded creative work such as the Appy award winning myStain mobile app, featured in People Magazine. She also wrote and created the People’s Choice Award winning Green Mommy blog for Greenworks. Amanda won the Clorox Entrepreneur Award for out-of-the-box thinking/ new ideas/ risk taking.
ROOHI MOOLIA
SENIOR VICE PRESIDENT, ENTERPRISE SOCIAL MEDIA, WELLS FARGO @RimmaKats. Roohi Moolla is Senior Vice President, Enterprise Social Media, for Wells Fargo. She leads a team of strategists to help guide and develop enterprise social strategies, evaluate and recommend new social properties and technologies, and understand and communicate trends and opportunities in social media and social business. Prior to joining Wells Fargo in 2012 Roohi was Senior Product Manager, Social & Community, for Williams-Sonoma, Inc.
www.Brand-Innovators.com
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Speakers ARMEN NAJARIAN WW SAAS CATEGORY MARKETING, IBM @armennajarian
Armen Najarian’s team is pioneering new digital content marketing strategies to reach, engage, and progress IBM Cloud customers throughout their buying journey. Previously, he led the worldwide go-to-market strategy for the IBM Cloud portfolio of SaaS offerings. Armen joined IBM in 2012 through the acquisition of DemandTec, where as VP of Corporate Marketing he orchestrated an integrated, global demand generation engine. Earlier in his career, Armen held product, brand, and digital marketing roles with ConAgra Foods, Avery Dennison, and Gateway. He lives in the heart of Silicon Valley with his wife and four young children.
PAMELA NAUMES SENIOR DIRECTOR, BRAND ENGAGEMENT, BOLTHOUSE FARMS @pamelaanastasia
Pamela Naumes is the Head of Digital Engagement of Bolthouse Farms, leading all digital and social marketing strategy for the company. Her division is responsible for creating bold and engaging initiatives that bring the brand’s social sustainability mission — to inspire the fresh revolution — to life across platforms. Additionally, Pamela leads social media and digital channel innovation across Bolthouse Farms business units, including beverages, dressings, and kids. Pamela has more than 15 years of digital marketing experience working on both the agency and brand side with extensive knowledge in global retail, hospitality, and consumer package goods.
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ASHWIN NATHAN
SR. MARKETING DIRECTOR, E-COMMERCE, DIGITAL AND D3 STUDIOS, PEPSICO @ashwinnathan Ashwin Nathan is Marketing Director, Digital Marketing and E-Commerce, for PepsiCo. In this role, he leads digital strategy, engagement and capabilities for the Frito Lay portfolio in North America. He also heads D3 Studios, a new internal digital agency consisting of data scientists, designers and digital strategists with responsibility for content creation across FLNA brands. Prior to PepsiCo, Ashwin spent 9 years at P&G in various brand management and innovation roles. Ashwin started his P&G career in digital innovation, developing some of the first mobile apps in the industry, including painfully coding apps for the blackberry platform in 2005.
KAREN O’BRIEN
VICE PRESIDENT, GLOBAL SOCIAL MEDIA, WESTERN UNION @bondjanebond Karen O’Brien is the VP of Global Social Media for Western Union, where she leads the team responsible for driving social strategy and execution on WU’s social channels. Over the past 18 mos. her team has taken WU from ground zero to some of the fastest growing and most engaged brand social channels in FSI globally. Karen focuses at the intersection of social engagement, advocacy and loyalty for consumers that delivers deep brand engagement and results through integrated experiences. She’s worked with some of the world’s most successful brands: Xbox, Microsoft, T-Mobile, Starbucks, Verizon, ABC, Dell, HP, Symantec, Seagate, Cisco, IBM, Oracle and PayPal. www.Brand-Innovators.com
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Speakers ERIC OLIVER
DIRECTOR, DIGITAL MARKETING, THE NORTH FACE
Eric Oliver leads the digital marketing discipline at The North Face, where his responsibilities include performance media, social media, user experience, branded content development, omnichannel tactics, CRM, and loyalty programs. Prior to joining The North Face in 2011, Eric held positions at Converse, Apple and Blue Cross Blue Shield of Massachusetts.
TED RUBIN
STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS. @TedRubin Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.
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BURKE RAINE
VICE PRESIDENT OF MARKETING, SNACKS, DIAMOND FOODS, INC. Burke Raine is Vice President of Marketing, Snacks, for Diamond Foods. His current portfolio of brands includes Kettle Brand chips and Pop Secret popcorn. Burke joined Diamond Foods in 2013. Prior to joining Diamond Foods, Burke was with the Frito Lay division of PepsiCo in a variety of marketing roles. Garnering experience in brand management, innovation, and shopper marketing, he concluded his tenure with Frito Lay as Director of Marketing for Lay’s Potato Chips. Burke holds a Master of Business Administration from the Fuqua School of Business, Duke University, and a BA from The University of Michigan. He currently resides with his family in San Francisco.
KRISTINA SALCIDO Shopper Marketing Manager, Starbucks
Kristina Salcido Roach is currently a Shopper Marketing Manager for Starbucks, where she leads strategy, planning, and execution of digital and in-store marketing plans for Starbucks Coffee, Seattle’s Best Coffee & Tazo Tea products at Albertsons-Safeway. Prior to joining Starbucks, Kristina led digital trade marketing innovation at Anheuser-Busch where she identified and piloted emerging technology solutions at retail for Stella Artois, Budweiser, and Shock Top brands. Her pilots included mobile, social, digital display, and augmented reality. Kristina began her career at Clorox in 2004, where she spent 9 years in progressive Marketing roles across shopper marketing, ecommerce, and digital shopper insights. www.Brand-Innovators.com
Speakers WHITNEY SMITH
DIRECTOR OF SOCIAL MEDIA, KIMPTON HOTELS & RESTAURANTS Whitney Smith is Director of Social Media at Kimpton Hotels & Restaurants. She oversees social strategy for the Kimpton brand, which includes 130-plus individual hotels and restaurants in 30 U.S. cities. During her time there, she has launched Kimpton’s presence on Pinterest and Instagram, overseen the comprehensive social strategy behind the launch of Kimpton Karma Rewards and the brand’s blog, Life is Suite, and continues to drum up engaging campaigns such as #AdoreThySelfie encouraging guests to post selfies on property for a chance to win monthly prizes. She also oversees Kimpton’s Social Media Listening Desk, a dedicated team that works to bridge the gap between social media and operations.
DAVID TEICHER
CHIEF CONTENT OFFICER, BRAND INNOVATORS @aerocles David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators. com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge. com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage. 40
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MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
KIMIKO THORNTON SENIOR DIRECTOR OF INNOVATION, WESTFIELD
From neuroscience, to hospitality, to retail, Kimiko Thornton has an eclectic background and an insatiable drive to foster innovation across industries. Her past few years have been spent in retail innovation while developing Bespoke, Coworking, Events, and Demo, and fostering the convergence of brick & mortar and digital innovation at Westfield San Francisco. roscience, to hospitality, to retail, Kimiko Thornton has an eclectic background and an insatiable drive to foster innovation across industries. Her past few years have been spent in retail innovation while developing Bespoke, Coworking, Events, and Demo, and fostering the convergence of brick & mortar and digital innovation at Westfield San Francisco.
Speakers AMITY VALENTIN
GROUP MARKETING MANAGER, QUICKBOOKS DESKTOP, INTUIT
Amity Valentin is a Group Marketing Manager for Intuit’s QuickBooks Business, focused on delivering awesome in-product marketing that helps 3.5 million precious customers engage with value-adding services inside QuickBooks. Before making the big Silicon Valley plunge, she spent over a decade in consumerpackaged goods building mega-brands like Cheerios, Yoplait, Pillsbury, and Green Giant. Most recently working with Coca-Cola’s Venturing and Emerging Brands group focused on finding and developing the next generation of brands with billion-dollar potential through breakthrough innovation in addition to leading B2B integrated marketing efforts for the company’s foremost innovation unit.
MICHELLE WEISKITTEL
MANAGER, DIGITAL MEDIA MARKETING, SAFEWAY Michelle Weiskittel is a marketing strategist with 10+ years of experience constructing integrated campaigns to achieve communication and financial objectives. Through her agency and client roles she has advanced the digital media strategy through consumer insights, targeting, content, media innovation and measurement. In her two years at Safeway she launched the first CRM shopper programmatic buy enabling a new communication platform for personalization in paid channels. Now, at the combined Albertson Safeway organization, she continues to lead digital strategy across paid channel for both national and local efforts for 16 divisions operating over 2,200 stores nationwide.
KATELYN WATSON VICE PRESIDENT OF MARKETING, IFONLY
As Vice President of Marketing at IfOnly, Katelyn focuses on customer acquisition and retention through all channels with a heavy focus on celebrity music, entertainment and food marketing, as well as marketplace growth. Katelyn has over 13 years of experience working with agencies and large brands on eCommerce, acquisition and digital marketing growth and innovation. She started her career on the agency side with Omnicom, then moved to the brand side and led digital marketing and acquisition for global hotel brand La Quinta for 3 years before moving on to lead the acquisition and Digital Marketing team at Shutterfly brands, driving marketing and online brand strategy for all of the companies brands.
RUBÉN ARMANDO HERNÁNDEZ CASTILLO
DIGITAL MARKETING MANAGER, HEINEKEN MEXICO Ruben is a Digital Media Manager leading the Digital Analytics Department for Heineken Mexico that includes top selling brands -- Tecate, Heineken and Dos Equis. He provides data-driven strategy, insights and recommendations to Heineken Mexico brand teams to drive digital campaigns and marketing efforts. A digital native, Ruben is experienced in digital marketing, design, implementation and measurement of social media, display, social ads and mobile apps.
www.Brand-Innovators.com
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40 Under 40 San Francisco
BRAND INNOVATORS PRESENTS 40 WHO ARE SHAKING UP THE MARKETING MIX
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Casey Acker Wolberg, VP, Social Media Marketing, Wells Fargo
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Gedioen Aloula, VP, Head of US Consumer Marketing, Visa
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Jennifer Bordner, Mobile Marketing Lead, CRM, Gap Inc
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Travis Brennion, Brand Manager, Milk-Bone, Big Heart Pet Brands
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Hamilton Brown, Sr. Brand Director and Managing Director - Taco Bell Foundation, Taco Bell
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Judy Chan, Senior Product Marketing Manager, Urban Airship
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Lindsay Chastain, Digital Marketing Director, Sephora
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Christine De Martini, Director, Global Media & Marketing, Electronic Arts (EA)
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Josh Ehren, Director of eCommerce - Digital Lab, VF Corporation
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Tighe Flatley, Digital Marketing Manager, Gap
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Kristen Gall, Sr. Director/GM, Global E-Commerce at LeapFrog
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Carlos Gil, Global Sr. Social Marketing Manager, LinkedIn
Get Social: @Brand_Innovator #bisummit
40 Under 40 San Francisco •
Peter Giorgi, Global Head of Advertising and Content, Airbnb
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Nick Higgins, Glad Marketing Director, Procter & Gamble
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Justin Holmerud, Global Marketing Manager - Merchandising, Social Commerce & Personalization, Starwood Hotels & Resorts
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Dawn Horrell, Media Director, Piperlime & Athleta, Gap Inc
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Jennifer Hwang, Director, Online Marketing, Salesforce
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Megan Imbres, Director of Marketing, North America, Netflix
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Jennifer Kaplan, Brand Manager, Clif Bar and Company
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Scott Kegley, Director of Digital and Social Media, San Francisco 49ers
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Noelle Kim, Product Marketing Manager Google Glass, Google
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Susan Kim, VP, Global Strategic Marketing, Benefit Cosmetics
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PJ Lewis, Senior Director, Global Brand Marketing and Design, Mattel
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Justin Manfredi, Senior Director, Digital Marketing, Activision
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Shaunte Mears-Watkins, Director of Marketing - Laundry, The Clorox Company
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Shay Miles, Digital/Mobile Commerce & Marketing, The North Face
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Chris Murphy, Director, Brand Communications and Digital Marketing, Adidas
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Stephanie Naegeli, Digital Marketing Innovation Manager, Nestle
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Jina Osumi, Director, Brand Strategy & Marketing Activation, Del Monte Foods
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Alison Rezai, Vice President, Technology & Innovation Marketing, Visa
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Bradley Roslyn, Digital Marketing, GoPro
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Kristina Salcido, Shopper Marketing Manager, Starbucks
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Brenden Schaefer, Marketing Director, Emerging Brands, PepsiCo
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Denis Scott, Senior Director of Acquisition Marketing, OpenTable
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Pooja Singh, Senior Director, Digital - Customer Experience, Walmart.com
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Jesse P. Stollak, VP, Global Digital Brand and Innovation, Nike
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Amity Valentin, Group Marketing Manager, Quickbooks Desktop, Intuit
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Tom Valentin, Senior Product Marketing Manager, Digital Experience, AT&T
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Michelle Weiskittel, Manager, Digital Media Marketing, Safeway
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Rujul Zaparde, CEO, FlightCar
www.Brand-Innovators.com
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Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
CHIEF MARKETING OFFICER AND SVP DIGITAL, ALEX AND ANI
B. BONIN BOUGH
DOUGLAS BUSK
VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
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RYAN BONIFACIO
CINDY CHEN GLOBAL HEAD OF ECOMMERCE, MONDELĒZ INTERNATIONAL
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
GEOFF COLON
ERICK DICKENS
GROUP MARKETING MANAGER, EMERGING MEDIA, MICROSOFT
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
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www.Brand-Innovators.com
Advisory Board JORGE FONTANEZ
MARC FONZETTI
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
NICOLE FRALEY
IAN GOMAR
AVP DIGITAL MARKETING, VICTORIA’S SECRET
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
MAYUR GUPTA
KIRK HEINLEIN
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
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DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
SCOTT HUDLER
JASON JOHN
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
ADAM KMIEC
JOHN KOLLER
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
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www.Brand-Innovators.com
Advisory Board VICTOR LEE
JAKE LESTAN
VP DIGITAL BRAND MARKETING, HASBRO
HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER
TRESSIE LIEBERMAN SENIOR DIRECTOR & SOCIAL MARKETING, TACO BELL
VP STRATEGIC MARKETING, COLUMBIA RECORDS
MICHAEL MA
PAUL MARCUM
SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
MERYL TRUFFELMAN MACUNE
ANDREW MARKOWITZ
VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
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ELLIOT LUM
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
ASHWIN NATHAN
MASON NELDER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
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www.Brand-Innovators.com
Markeeng that Maaers
Pear enables brands to build real relaaonships with communiies at scale.
Soluuons.Pearup.com
Advisory Board MARC PATRICK
DEB RADCLIFF
SENIOR BRAND DIRECTOR, NIKE EAST
SENIOR VP MARKETING, WEST MARINE
UMANG SHAH GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
JONATHAN STEPHEN HEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS
JON SUAREZDAVIS VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
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JOHN STARKWEATHER EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
www.Brand-Innovators.com
Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
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MO OSY LVA NI A PR ESE NTS
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314-644-7901 • NORTY@MOOSYLVANIA.COM
Marquee Sponsors
With a 160-year history of connecting people when it matters most, Western Union continues to shape the world in which we live. Western Union offers one of the easiest ways for families, friends and businesses to send money and stay connected almost anywhere in the world. It all comes down to the relationships we’ve established over many years. Together with our Agents, we speak our consumers’ languages and live in our consumers’ neighborhoods. And we share our consumers’ cultures. We are a significant part of each other’s lives. As a result, our Agents and employees are more like ambassadors. They are ambassadors of trust. Ambassadors of responsibility. And ambassadors of hope. They are the living, breathing manifestation of who we are as a company and everything we stand for. We are inspired, driven, responsible, connected, and game-changers. @WesternUnion
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are WilliamsSonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We’ve seen some big changes since our first brickand-mortar store opened more than half of a century ago. What hasn’t changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we’re a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing – and we’re always looking for new energy and ideas. @WilliamsSonoma
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TURN ON THE LIGHTS with eBay Adver tising
As one of the world's most recognizable brands, eBay provides a premium, well-lit environment, where shopping intent is at its highest and fraud is at its lowest. From cross-device solutions and bot-free targeting, to guaranteed viewability and audience accuracy, we are committed to offering our partners solutions for today’s complex marketing challenges.
Contact me today to get started. Bernadette Van Osdal
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bvanosdal@triadretail.com
cc.ebay.com/brighter-solutions
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727.231.5096
Title Sponsors
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Amobee is the company defining digital marketing with an innovative technology platform and solutions for advertisers, agencies, publishers and operators on a global scale. The Amobee platform enables its customers to run data-driven, targeted, cross-channel digital marketing campaigns with unparalleled ROI. Amobee is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, Asia, and Australia. @amobee
Bottlenose provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center™, offers an enterprise-grade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. Nerve Center is used by marketing, content, distribution, security, research, customer service and many other functions in leading brands and agencies, to identify, anticipate and instigate the trends that materially drive their business. @BottlenoseApp
Carusele brings together audiences, influencers, and brands though high quality social media content to increase awareness, engagement and brand recognition. Using an Organishtm media approach, our editors and content creator network create branded media that is shared exponentially across the social media landscape. Leading brands choose Carusele, an Ignite Social Media Company, because we help them activate the right audience in creative, strategic and measureable ways. @carusele
Collective is a leading data-driven, programmatic advertising company that connects brand marketers to audiences with personalized ad experiences across screens and formats. Collective’s unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective is backed by Accel Partners, Cox Media Group, Greycroft Partners, iNovia Capital and Samsung Ventures. To learn more about Collective, visit www.collective.com. @collectivesays
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Title Sponsors
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @dstillery
Other agencies treat social media the way advertising has always been treated. At Ignite Social Media, we have created an innovative, specialized approach that we use to power social media marketing for some of the world’s best brands. Brands choose us because, as one of North America’s first social media agencies, we know how to turn business objectives into realities in creative, strategic and measurable ways. @IgniteSMA
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Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services. @dynamicsignal
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @Livefyre @Livefyre www.Brand-Innovators.com
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Microsoft Advertising provides advertisers and publishers with digital media and support to help drive deep and profitable engagement with consumers across Microsoft’s devices and services. This includes a media network that reaches hundreds of millions of consumers around the world, and services and sales support that help untangle the complexities of digital media to get more value from marketing and content investments. Microsoft Advertisingmakes buying and selling simple on leading media and innovative devices that include Windows 8, Windows Phone, Xbox 360, Skype, Bing, MSN and more. @Microsoft
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania
NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Kenneth Cole, Ogilvy, T-Mobile, Taco Bell, Universal Music Group, Walmart and YUM! Brands. Learn more at www.netbase.com. See your brand’s social movement in real-time with NetBase LIVE Pulse™. @Netbase
As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fullylicensed articles, images and video from over 2,500 world-class sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @Newscred
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Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. @Outbrain
Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective YouTube campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with presences in New York, San Francisco, Chicago, and London. @Pixability
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
Twitter is a global social networking platform that allows its users to send and read 140-character messages known as “tweets”. It enables registered users to read and post their tweets through the web, short message service (SMS), and mobile applications. As a global real-time communications platform, Twitter has more than 400 million monthly visitors and 255 million monthly active users around the world. Twitter’s active group of registered members includes World leaders, major athletes, star performers, news organizations, and entertainment outlets. It is currently available in more 35 languages. @Twitter www.Brand-Innovators.com
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Title Sponsors
Virool is the fastest growing native video platform in the world. There is a science to the placement of video creative, and we believe we’ve cracked it. Virool exists because we want to change the advertising experience and make digital video ads interactive, engaging, and relevant. We are proud to be trusted by over 30,000 global brands and agencies to amplify their digital video content via our desktop, mobile, and tablet ad units that are 100% viewable and designed to go Beyond The View.
Premiere Sponsors
About.com is the largest source of expert content on the Internet that helps users solve problems, learn something new or find inspiration. @Aboutdotcom
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Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into one of the world’s leading premium spirits companies where each employee is trusted with a legacy. With Their greatest assets – Their brands and Their people – They’re driving growth through impactful marketing, innovation and entrepreneurial spirit.. @Beamsuntory
Premiere Sponsors
FleishmanHillard is the world’s most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on The Power of True, reflecting the firm’s high values, and unique ability to guide clients through a world demanding unprecedented authenticity and transparency. FleishmanHillard was named PRWeek’s 2014 Global Agency of the Year, “Standout Agency” on Advertising Age’s 2013 A-List; NAFE’s “Top 50 Companies for Executive Women” for 2010-2014; and among PRWeek’s 2013 “Best Places to Work.” The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of the DAS Group of Companies, and has 88 offices in 31 countries, plus affiliates in 42 countries. Visit us at www.fleishmanhillard.com.
LiveIntent is an Email Innovator, proving that email is no longer about sending email by making the buying and selling of display ads within the email channel as easy and efficient as every other form of digital media. They are the first real-time ad server for email, powered by predictive optimization and targeting that is activated every time the email is opened. With an exchange spanning thousands of newsletters that see over 65MM uniques in virtually every vertical, they stand as a gateway to a proprietary, highly engaged audience that, with an average performance 2-10x better than traditional web display, should to be the top priority of every brand that is serious about their digital marketing strategy. @LiveIntent
OneSpot marries content marketing with the power, data intelligence, and infrastructure of online advertising. OneSpot’s platform turns owned and earned content into native advertising that drive positive business outcomes. Big data machine learning is applied to place native ads with the highest efficacy across all web traffic sources, and then makes use of viewer behavior data for re-targeting sequencing to optimize the content-toconversion funnel. OneSpot has been running content ad campaigns in private preview since March 2012. Clients have represented B2B, B2C, and CPG companies. The system is now in public beta and live with display ads today, but will shortly support other channels, including: mobile, Facebook, Twitter, LinkedIn and AdWords/AdSense. @OneSpot
Where groups and sponsors connect. Pear’s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content, and consumer insights initiatives. The sponsored benefits from the sponsorship support, and the sponsor gets exposure while building customer engagement and loyalty. Pear brings this process online, and makes it easier than ever before. Real relationships. Real results. Learn more, advertising.pearup.com www.Brand-Innovators.com
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Premiere Sponsors
POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce — online, on mobile, on TV, and at your door. POPSUGAR. com is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR’s growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18 to 40, POPSUGAR Inc. draws over 75 million users worldwide and drives a billion dollars in sales for its retail partners. POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners, with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit POPSUGAR.com. @POPSUGAR.
Slalom helps our clients connect and engage with their customers in order to build exceptional customer experiences and increase growth. We design and build strategies and systems to solve some of the most complex and interesting business challenges. We put people first. Every individual who joins us becomes part of our fabric, weaving their talents and perspective to the greater whole of who we are. Founded in 2001, Slalom Consulting has been ranked as a Top 10 Best Firms to Work For by Consulting magazine four times. For more information, visit slalom.com. @Slalom 66
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Simulmedia is the pioneer and market leader in audience-based advertising on TV. We marry the power of advertising placements on national TV inventory with the accuracy of data driven audience targeting to sell and deliver the most precise, results-driven national TV advertising of any TV or media network. Since 2009, our mission has been to build the data resources, audience knowledge, inventory access, and technology platform to deliver results-driven TV advertising. @Simulmedia
Storyful is an online publishing platform for news stories which combines journalistic skills, curation technology and an online community to turn social media noise into streams of relevant news. The business gathers the most valuable content from social media platforms such as Twitter, YouTube and Facebook and delivers it to global news organisations though its StoryfulPro product. Storyful has developed curation partnerships with a number of established global media brands. 36 Real time stories challenge the old rules of news. They don’t fit neat categories. They refuse distinctions between professional and amateur. Language is tight. Less is always more. They believe every story starts with a single voice. There is no such thing as a scoop, just a story before its inflection point. Storyful’s golden rule is there is ALWAYS someone closer to the story. @Storyful
Premiere Sponsors
Triad Retail Media creates, manages and operates online media programs for leading retail e-commerce websites, delivering innovative, custom digital ad campaign opportunities to national brands to reach, target and engage shoppers at exactly the right time and place — while they’re researching brands and making final purchase decisions. Our mantra: Advertising is good. Advertising + Sales is better. That’s the Triad difference. Our portfolio of retail publishers includes the biggest retailers in the world — Walmart, eBay, CVS, Sam’s Club, Dell and many more. @triadretail
Wayin is a social intelligence and visualization company that makes tools to analyze and integrate social content into sales, service, and marketing efforts. Wayin gives brands control over their social data to create real-time experiences for consumers that foster trust and drive action. Started by Scott McNealy, the former Sun Microsystems co-founder and CEO, Wayin is led by key Sun Microsystems alumni, as well as top digital and media industry veterans. Wayin is based in Denver with offices in New York, San Francisco, Los Angeles, Atlanta, Japan, Argentina, Brazil and Hong Kong. www.wayin.com, @Wayin
Verve is the pioneering leader in locationbased mobile advertising. Our customers are national brand advertisers who want to engage consumers on their mobile devices with location-aware, data-driven and highly targeted marketing. We also serve premium publishers across the nation, delivering the platforms and services they need to power and monetize their mobile properties. The Verve “location intelligent” technology platform and the proprietary data it generates are revolutionizing mobile media and advertising. Verve has been leading the way in location-based mobile advertising since 2005 and has offices in New York City, Washington D.C., Chicago, Los Angeles, San Francisco, Atlanta, Dallas, Detroit, and San Diego. @vervemobile
xAd helps brands harness the power of accurate location data to produce measurable results from mobile advertising. Through awardwinning location technology that is precise, measurable and scalable, xAd’s platform pinpoints target audiences by neighborhood, across the country and around the globe at pivotal moments during the consumers’ path-to-purchase. xAd’s platform drives results powered by search-enhanced targeting, ultimately yielding unparalleled performance. Founded in 2009, xAd is headquartered in New York City and has several offices both across the U.S. and internationally. xAd serves more than 1.5 million national and local advertisers, while managing more than 30 billion location-verified ad requests per month. @xadinc
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