Brand Innovators Content Marketing, Hosted by Spotify

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18, NOVEMBER 2015 HOSTED BY

LONDON, UNITED KINGDOM

are you ready for the spotlight?

2015 Rising Star Awards Outbrain is shining a spotlight on emerging leaders in digital content. Nominated by their peers, these individuals are transforming brand storytelling through content.

Discover how dozens of nominees are doing it and submit your own Rising Stars for the 2015 awards.

Visit: Outbrain.com/RisingStars

Hello and ...

Welcome to Brand Innovators Content Marketing London!

Brandon Gutman Co-Founder

Marc Sternberg Co-Founder

Content marketing is as old as the hills, however, the Internet and innovative new advertising technologies are enabling brands to use content to communicate and engage with their consumers in more exciting ways than ever. By delivering unique and compelling content and consumer experiences online and educating consumers about the things that they are passionate about, brand marketers are creating millions of “earned” media impressions and building loyalty and trust with their consumers.

Brand Innovators Content Marketing London will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are leveraging original content and digital media to reach their consumers more efficiently, emotionally, and authentically than they ever could by using traditional media. We will hear from some of the world’s best and brightest brand marketers about what’s working in content marketing and the major trends on the horizon.

Thank you to all of our speakers, sponsors, attendees who have contributed to make today’s program such a success. We invite you to participate in the discussion, and to share your thoughts ideas with your fellow brand marketers in the Brand Innovators community, both during and after our event.

Extra special thanks to our friends at Spotify for hosting Brand Innovators Content Marketing.

Enjoy the show and we look forward to seeing you at our next event in London, again, soon!

Marc Sternberg

Brandon Gutman

Co-Founder

Co-Founder

Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.

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Brand Innovators Team Brandon Gutman Co-Founder

Ted Rubin

Marc Sternberg Co-Founder

Jared Hopfer

Acting Chief Marketing Officer

Chief Revenue Officer

David Teicher

Alexander Kanish

Chief Content Officer

Maria Sekar

Program Director

Business Development Manager

Martina Suess

Program Director

Lucy Handley

Program Director

What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 VIP SPEAKERS ................................................................. 6 AGENDA ............................................................................. 20 SPEAKERS ........................................................................ 31 ADVISORY BOARD ........................................................... 36 STRATEGIC ADVISORS .................................................... 40 SPONSORS ...................................................................... 41

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Discover how smart brands plan for the moment on Twitter.

Follow: @TwitterAds Read our blog: advertising.twitter.com

Host

TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS, AND AUTHOR OF RETURN ON RELATIONSHIP AND HOW TO LOOK PEOPLE IN THE EYE DIGITALLY @TedRubin Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January. Connect with Ted… http://TedRubin.com

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Event Co-Chairperson

JONATHAN EARLE HEAD OF STRATEGY, PLANNING, INNOVATION & EXPERIENCE (CEO-2) TELEFÓNICA UK Jonathan is Head of Strategy, Planning, Innovation and Customer Experience at O2 in the UK. He has been at O2 for 9 years and in that time spent 2 years working abroad at one of Telefonica’s subsidiaries in Central Europe where he was Chief Marketing Officer as well as General Manager for the Consumer P&L business. Prior to that Jonathan worked at NatWest, Barclays Bank, Goldfish credit card and Orange.

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Keynote Speakers

DAVID COOPER DIRECTOR OF AUDIO SALES, SPOTIFY David Cooper is currently Director of Sales and have been with Spotify for over 6 years, proudly spent helping Spotify blossom into market leader in on-demand music streaming with many adventures on the way.

EMANUEL GAVERT SENIOR MANAGER, GLOBAL CHOCOLATE CATEGORY, MONDELĒZ INTERNATIONAL Emanuel is, via various marketing roles in Cadbury, and post-acquisition in Kraft Foods, now Senior Manager, Global Chocolate, for Mondelēz International, the world’s largest chocolate company (Mondelēz International is a spin-off of Kraft Foods Inc.), Specifically responsible for brands like Twirl, Wispa, 5STAR, Bis and Sonho Di Valsa. Before joining Cadbury he led AIESEC, a youth leadership development organization – locally, nationally, regionally and globally. In 2014 he was an inaugural member of the Marketing Week and Adobe ‘VISION 100’ list and awarded young marketing leader of the year in Marketing Society awards for excellence. As of July 2015 he is also servicing as an Advisory Board member of B-Lab Europe – the certifiers of benefit corporations in Europe.

Clarity, compassion, conviction and integrity are his values and personal interests include sport, nature, reading, psychology, creativity, meditation, education and sustaining-ability (sustainability). Ultimately Emanuel wants to grow brands and businesses in harmony with all aspects of society. He is the author of two books within the area of organizational psychology and influencing. During his professional career he has lived in 5 countries and traveled to 55, now making his home in Zurich, Switzerland.

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Hello, we’re Salesforce.

We help make your customers love you.

salesforce.com Š 2015 salesforce.com, inc. All rights reserved. Salesforce is a registered trademark of salesforce.com, inc., as are other names and marks herein.

Keynote Speakers

JAN HUCKFELDT VICE PRESIDENT MARKETING EMEA, LENOVO Jan Huckfeldt is Vice President Marketing Lenovo Europe, Middle East and Africa (EMEA), responsible for developing and driving all marketing activities in the EMEA geography.

Before entering the IT industry, Jan held Marketing roles at Procter & Gamble during an eight year period. He then joined Hewlett Packard where, most recently, he has been leading the Marketing organization as vice president of Marketing for the Imaging and Printing Group in EMEA. Jan originally started at HP as the Consumer and Retail Marketing Director with responsibilities for the Printing and the Personal Computer business.

Jan holds a PhD in Polymer Chemistry from University College Dublin and is fluent in German, English, French and Italian.

GAVIN PAGE VICE PRESIDENT, INTERNATIONAL SALES, LIVEFYRE Gavin is Vice President International Sales for Livefyre and having launched Livefyre outside of their native US, now heads their entire international operation. Gavin’s 22-year sales career includes 19 years in sales and sales management of Enterprise software and services across the UK and Europe, as well as a period working within a digital marketing agency using technology to lead consumer engagement with brands.

His most recent experience has focused on social media, ecommerce and marketing solutions and he has a broad network of contacts in retail, brands and publishing/media.

Working every day with companies innovating in software and technology, he now brings a wealth of expertise to help brands with their technical strategy to deliver engaging consumer experiences.

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Keynote Speakers

GUY NORTH MANAGING DIRECTOR, FREEVIEW Guy is Managing Director for Freeview, the UK’s biggest TV platform. Recently he has led both a full re-brand and the launch of Freeview Play; the biggest development in the company’s history, which brings catch-up TV from the BBC, ITV, Channel 4 and Channel 5, on-demand services and live television to the mass market. Prior to joining Freeview in July 2011 Guy was at Victim Support where he transformed the brand with a new positioning, identity and advertising campaign, and put in place the national charity’s first five year fundraising strategy. His media expertise comes from over a decade at the BBC, working in several senior marketing roles, with responsibility for BBC Digital channels, BBC Sport and the BBC Television channel portfolio. His last eighteen months at the BBC were in BBC Worldwide, working on the global franchise strategy for Top Gear, Dr Who and Dancing with the Stars brands. Prior to the BBC, Guy developed his commercial focus in marketing roles at Bass Brewers, increasing share and profit for the Worthington, Grolsch and Carling brands. Guy is married with two children and has always been a sports fanatic. He is now concentrating on golf having stopped playing competitive hockey and cricket.

AFONSO REBELO DE SOUSA MEDIA STRATEGY LEAD, LINKEDIN MARKETING SOLUTIONS, LINKEDIN Afonso Rebelo de Sousa is currently the media strategy lead on Linkedin’s Marketing Solutions team, where he works to create economic opportunity for every member of the global workforce and discovered his newfound passion for B2B branding. Prior to LinkedIn, Afonso held several senior roles at agencies and brands, perhaps most notably at Adidas where he served as the creative lead at World Cup 2014 for design and visual language. Afonso brings a very worldly perspective to his work having lived and worked in several different countries and regions, including Sao Paulo, New York, Lisbon and London.

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Keynote Speakers

LARS SILBERBAUER GLOBAL DIRECTOR OF SOCIAL MEDIA & SEARCH MARKETING, LEGO GROUP Lars is Global Director of Social Media & Search Marketing at LEGO Group and is driving the innovative toy company’s social media and search strategy, and execution. Lars leads a global team of marketers that drive real time engagement with consumers world wide. The Holmes Report has named Lars as one of the 25 most innovative and influential marketers in Europe, and Adweek recently named LEGO as the number one brand on Social Media and YouTube in the toy industry. Lars previously worked for 10 years in the digital and broadcast media industry as a digital strategist and creative manager; he has also worked in web development and user research. Lars holds an MA in Digital Media Science and an HD in Innovation and Organizational Strategy.

JEREMY WAITE HEAD OF DIGITAL STRATEGY, EMEA EXACTTARGET/SALESFORCE.COM @JeremyWaite Jereremy Waite is, in his own words, “a digital marketer, cyclist, writer and lover of good cheese and whiskey.” He is currently Head of Digital Strategy, EMEA, for Salesforce ExactTarget @ MarketingCloud, which he joined in April, after nearly two years at Adobe, where he was Head of Social Strategy EMEA. His past experience includes owning his own agency, writing the book Sex, Brands & Rock’n’Roll and working for brands including Nike, MTV, Rovio, Zynga, Reebok, Dell, BMW and Vodafone. Jeremy also previously headed strategy for TBG (Facebook’s largest ad agency at the time), built the UK’s largest social media program for Phones 4u Group and led social strategy for Adobe EMEA. You can see what he’s been up to at his blog, JeremyWaite.

Tumblr.com. Jeremy is passionate about building communities and helping brands “stand for something bigger than themselves,” and, in case you’re wondering, his is always an Old Fashioned.

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Keynote Speakers

BRIAN WALMSLEY HEAD OF INNOVATION AND DIGITAL EMEA, MCCORMICK & COMPANY Brian Walmsley is the Head of Innovation and Digital for McCormick for EMEA. McCormick is a global leader in flavour, with $4.2 billion in annual sales, including Schwartz herbs and spices in the UK, and many consumer and industrial brands around the world. Prior to that, Brian was Chief Marketing Officer for the Treehouse Group, leading a portfolio of market leading parenting brands backed by private equity which included Bounty in the UK, Mom365 in the US and BabyOkay in China. Previously, Brian was UK & Ireland Marketing Director for Johnson & Johnson including brands such Neutrogena, Aveeno, Johnson’s Baby, Piz Buin and Clean & Clear. Highlights included leadership of the Johnson’s Baby ‘Touch of Magic’ advertising campaign, the launch the Johnson’s Baby Bedtime range, Clean & Clear Morning Energy and the industry-leading J&J Beauty Care Journalism awards. From 2005 to 2009, Brian launched and ran Fairgift, a social enterprise that provided co-operatives and Fair Trade producers in Africa, Asia and Latin America with access to western markets. Awarded fellowship of the Royal Society of Arts, is a patient fan of Reading FC and is a competitive yet still slow marathon runner.

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MO OSY LVA NI A PR ESE NTS

THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last three years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.

FOR MORE INFORMATION, CONTACT:

NORTY COHEN, FOUNDER/CEO MOOSYLVANIA

314-644-7901 • NORTY@MOOSYLVANIA.COM

Agenda WEDNESDAY, 18 NOVEMBER, 2015 SPOTIFY, LONDON 8:00 am

BREAKFAST

8:45am

WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Editor and Chief Content Officer, Brand Innovators Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators, and author of Return on Relationship and How To Look People in The Eye Digitally Event Co-Chairperson: Jonathan Earle, Head of Strategy, Planning, Innovation & Experience (CEO-2) Telefónica UK

9:00 am

CONTENT MARKETING 2.0: FROM BOARDROOM TO NEWSROOM Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands. Lean in and listen up, to learn more about how content marketing can drive your sales to new heights.

Brian Bork, Vice President, Brand Strategy, Capital One Nick Gorgoglione, Senior Brand Manager, Global Brand Team, Vodafone Simon Hughes, UK Business Planning Manager, Marketing & Operations, Microsoft

CONTINUED ON PAGE 22 20

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Agenda 9:35 am

KEYNOTE Jeremy Waite, Head of Digital Strategy, EMEA, Salesforce Marketing Cloud

10:00 am O2 AND THE RUGBY WORLD CUP Jonathan Earle, Head of Strategy, Planning, Innovation & Experience (CEO-2) Telefónica UK How O2 (not a sponsor of the Rugby World Cup) used content for the RWC to drive millions of people to support the #WeAreTheRose hashtag and became the most watched advert on Twitter in September.

10:20 am KEYNOTE

Alex Cheeseman, Head of International Strategy, NewsCred

10:40 am BRANDS AS EDITORS Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial.

Moderator: Matt Garcia, Vice President, Carusele James Balcazar, Social Media Lead EMEA, E. & J. Gallo Winery Gemma Carver, Chief Marketing Officer, ATG Media Stephanie Himoff, UK Managing Director, Outbrain Simon Lloyd, Group Brand and Digital Director, AXA UK Lars Silberbauer, Global Director, Social Media & Search, LEGO Group

11:15 am

NETWORKING BREAK

11:30 am KEYNOTE – WHAT’S PUTTING WIND IN OUR SALES? CONTINUED ON PAGE 26 22

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Agenda Afonso Rebelo de Sousa, Media Strategy Lead, LinkedIn Marketing Solutions, LinkedIn What steps are LinkedIn taking to address the consumer’s journey and increase brand relevance?

11:50 am SUCCESS STORY — THE URBAN LEGEND OF SOCIAL MEDIA MARKETING

Gavin Page, Vice President International Sales, Livefyre As social marketing evolves into a mandatory effort for brands, the social landscape is constantly shifting. Exponential growth has pushed the ‘feed frenzy’ louder than ever while social powerhouses are aggressively moving to monetize their platforms. With never-ending algorithm changes that diminish organic reach by the day, brands are forced into a paid media corner just to engage the community they have spent the past decade building. As marketers are quickly discovering, there are serious flaws in current social marketing strategies: we are experiencing the death of earned media and it’s time for brands to rethink how they build engaged communities. In this session, attendees will learn how to socialize their owned properties, apps and events by creating their own, highly engaging social experiences. Early adopter success stories, technologies, and best practices for these new strategies will be covered in the session.

12:10 pm SUCCESS STORY – MODERN DAY VINYL

David Cooper, Director of Audio Sales, Spotify

12:25 pm KEYNOTE Lars Silberbauer, Global Director, Social Media & Search, LEGO Group

12:45 pm LUNCH 1:40 pm

KEYNOTE - THE FIVE IMPERATIVES OF CONTENT MARKETING Jan Huckfeldt, Vice President Marketing EMEA, Lenovo

2:05 pm

CONTENT MARKETING ON THE PATH TO PURCHASE: HOW SCHWARTZ TRACKS ENGAGEMENT TO TRANSACTION Brian Walmsley, Head of Innovation and Digital EMEA, McCormick & Company

CONTINUED ON PAGE 28 26

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Agenda What role does your brand and content have in consumers’ lives? What’s the return on investment for your content marketing efforts? Which channels should you focus on for your content? The raft of channels and choices available in content marketing continues to multiply and evolve. It is up to marketers to understand how this influences consumers’ attitudes and behaviour, and ultimately the bottom line. In this session, you will learn how McCormick and its portfolio of brands such as Schwartz in the UK is using different channels and data to provide a cohesive and impactful experience. Understand the big questions you need to ask (and answer) for your brand and your content.

2:25 pm

EMPLOYEE ADVOCACY Moderator: Chris Seth, Managing Director Europe, Dynamic Signal Kristian Lorenzon, Head of Social Media, O2 – Telefónica UK Alex Montuschi, Digital Marketing Manager EMEA, Cisco

2:55 pm

NETWORKING BREAK

3:15 pm

SUCCESS STORY — TAKING TV ADVERTS BEYOND THE AD BREAK Guy North, Managing Director, Freeview

3:35 pm

PEOPLE, PARTNERSHIPS, AND PRODUCTION: THREE ROUTES TO CREATING COMPELLING CONTENT SHOULD PRIORITIZE ‘EXPERIENCE’ Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs. Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.

Moderator: Andy Chandler, Managing Director, Virool Gareth Barker, Head of Entertainment Marketing, UKTV Justin Coghlan, Co-Founder, Movember Adi Mohan, Senior Global Digital Brand Manager, Unilever CONTINUED ON PAGE 30

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Markeeng that Maaers

Pear enables brands to build real relaaonships with communiies at scale.

Soluuons.Pearup.com

Agenda 4:10 pm

PASSING THROUGH THE FILTER EVERYONE IS HOLDING UP AGAINST US – CASE STUDIES ON HOW TO ENGAGE PEOPLE WITH BRANDED CONTENT THEY WANT TO SHARE Emanuel Gavert, Senior Manager, Global Chocolate Category, Mondelēz International

4:35 pm

WHAT DOES SUCCESS IN CONTENT MARKETING LOOK LIKE? Whether it is page views or leads you are looking for, success in content marketing is a function of what you are trying to achieve. Having said that, hopefully all of your content marketing efforts lead to new customers or conversions. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. How are brands successfully measuring content marketing results? What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? Leading brand marketers share their insights.

Moderator: Susan Agliata, Head of Branded Content Solutions, Europe, Middle East & Africa, YouTube, Google Nina Alexandersen, Head of Marketing and Events, Healthy Living, Walt Disney Company UK Emanuel Gavert, Senior Manager, Global Chocolate Category, Mondelēz International Jan Huckfeldt, Vice President Marketing EMEA, Lenovo

5:10 pm

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IT’S A WRAP!

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Speakers SUSAN AGLIATA

Head of Branded Content Solutions, Google Europe, Middle East & Africa Susan Agliata is the Head of Branded Content Solutions for Europe, Middle East & Africa at Google. She works with some of the largest brands and agencies across Europe to help them define their YouTube content and distribution strategies and connect to new and passionate communities through creation and collaboration with the influencer ecosystem. Beginning her career in publishing, she joined Google NY in 2009, and after spending a few sunny years in San Francisco, now lives and works in London.

JAMES BALCAZAR Social Media Lead EMEA, E. & J. Gallo Winery

James is Social Media Lead at the E&J Winery EMEA, helping to carve out strategy and drive online communications alignment of power brands within the Gallo portfolio across EMEA. James previously worked for Mondelēz International as Digital and Social Media Manager where he looked after the online presences for Green & Black’s, Maynards Sour Patch Kids, Maynards Discovery Patch and Halls brands. James also spent time within the entertainment industry at VUE Cinemas working on online campaigns and promotions alongside Disney, 20th Century Fox, Warner Brothers and Universal.

NINA ALEXANDERSEN

Head of Marketing and Events, Healthy Living, Walt Disney Company UK Nina Alexandersen is Head of Marketing and Events, Healthy Living for the Walt Disney Company UK. Her background is live entertainment having begun her career in theatre and then as Executive Producer at IMG Arts & Entertainment. She has previously worked as a consultant and was of the charity Head of Wings for Life, on behalf of Red Bull UK.

GARETH BARKER Head of Entertainment Marketing, UKTV

Gareth is Head of Entertainment Marketing at UKTV, the UK’s fastest growing TV network, where he is responsible for all branding and marketing activity for the Dave, Watch, and Gold channels. Previously Gareth spent ten years at Procter & Gamble, where he held a variety of roles, including shopper marketing with Boots and Sainsbury’s, and Marketing Operations roles across a wide portfolio of brands ranging from Gillette to Oral B. He is a passionate advocate of digital innovation, having gained experience leading marketing for P&G’s eCommerce channel in Europe, where he helped to overhaul the region’s website strategy and establish P&G’s best practise approach for digital marketing.

www.Brand-Innovators.com

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Speakers BRIAN J. BORK Vice President, Brand Strategy, Capital One

Brian Bork is the Vice President of Brand Strategy at Capital One where he manages the customer strategy and Insight organization. Brian is responsible for strategic planning, loyalty marketing & rewards, consumer experience and the research & insights function. Prior to Capital One, Brian held several senior marketing positions at a number of hotels and casinos, including Hard Rock Hotel & Casino in Las Vegas, MGM Resorts International, Mohegan Sun and Harrah’s Entertainment. Brian received his undergraduate degree from the University of Denver, Daniels College of Business and an MBA in Marketing from Pepperdine University in Southern California.

ANDY CHANDLER Managing Director, Virool

Andy is a 15 year digital media veteran.

From working in the digital teams of ‘traditional’ media like The Telegraph and Sky through to digital giants such as Microsoft, Yahoo! and Amazon, he has been at the centre of the radical disruption that digital has had on the world. Andy is now MD of Virool, a programmatic video platform that seeks to bring back the human side of advertising by empowering those with great content to place it in front of an audience at a time and a place they want to watch it.

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GEMMA CARVER Chief Marketing Officer, ATG Media

Gemma Carver joined ATG Media in October 2014 from Bookatable, the restaurant marketplace, where she was Group Marketing Director. With more than 15 years marketing experience at companies such as the Guardian Media Group, Centaur Media and eBay Enterprise, Gemma brings a deep understanding of how to build and grow data-driven marketing operations. Her remit at ATG Media spans all brands, including the saleroom, i-bidder.com, bidspotter.com and bidspotter.co.uk within the portfolio and her task is to build, shape and grow these brands and ensure their success. Gemma is a modern languages graduate of Trinity College Cambridge.

JUSTIN COGHLAN Co-Founder, The Movember Foundation

JC is one of the co-founders of leading global men’s health organisation The Movember Foundation. Movember’s journey began in 2003. In the beginning their goal was simple – to create a campaign promoting the growth of the moustache among likeminded people and having fun while doing good along the way. Now the foundation has grown across 21 countries, and seen over 5 million Mo Bros and Mo Sistas raise over £400m globally. JC grew up in a media family: he worked extensively in the Australian media industry with the likes of News Corp and IPMG, and he has also created businesses in manufacturing, food and property.

Speakers MATT GARCIA

Vice President, Carusele

Matt Garcia was appointed VP of Client Services at Carusele and parent company Ignite Media in January. He joined from his GONEXT Advertising Consultants, which he founded and ran for 6 years. Prior to that, Matt spent 4 years at Collective Bias. In his role as Senior Vice President of International Business Development for Collective Bias, Matt focused on creating a win-win for all parties through the development and implementation of conscientious digital marketing strategies, principles that continues to inform his thinking at Ignite.

Earlier in his career, Matt spent two years at Saatchi & Saatchi, and also worked in-house at Walmart and Sam’s Club.

NICK GORGOGLIONE

Senior Brand Manager, Global Brand Team, Vodafone Global brand and marketing expert with specialised expertise in technology branding.

Nick has accomplishments in all brand disciplines from campaign management, planning, digital, integrated marketing and strategy. He is now focused on helping brands whose product is intangible to become more relevant, engaging and emotionally connected thus driving better business results, build trust, loyalty and most importantly avoid commotisation – all through developing a strong and clear brand ethos within the organisation and in communication.

BRANDON GUTMAN

Co-Founder, Brand Innovators @BrandonGutman Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared in Fast Company and on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.

SIMON HUGHES UK Business Planning Manager, Marketing and Operations, Microsoft

Simon is the Business Planning Manager Microsoft’s marketing in the UK, orchestrating annual planning/budget allocation and driving optimal fiscal management and ROI/impact. His previous Microsoft role was managing marketing operations and transformation across Europe. An avid follower of business, marketing and technology press and particularly interested in social business and disruption by digital within the enterprise.

www.Brand-Innovators.com

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Speakers SIMON LLOYD

Group Brand and Digital Director, AXA UK

Simon is currently leading Marketing and Digital Transformation in the UK for the World’s largest Insurance company, AXA. Previously a top marketer for one of the biggest brands in the world, Virgin Atlantic, Simon has years of experience being at the forefront of creative and innovative marketing. Prior to this, Simon was Director of Media Engagement, Marketing and Audiences at the BBC where he had responsibility for the distribution of all marketing content across all platforms. Simon was also responsible for the strategic marketing and brand leadership of BBC Sport, Radio 5Live, Children’s and Learning. Recently, he worked with international clothing company Supergroup Plc to develop the Marketing Strategy for the Superdry brand.

ADITYA MOHAN

Senior Global Digital Brand Manager, Unilever

Adi is Senior Brand Manager working on Digital and Social Media at Unilever. His latest work, the Knorr Flavour of Home Campaign drove up love and equity for the brand in 20 countries and topped the Ad Age viral video chart the week after it launched. The team won the Global Marketing and Media award 2015 for Best Use of Video. In the last nine years, Adi has worked on many iconic brands within the Unilever portfolio with experience in brand management, innovation, digital marketing, media and communications planning. He is a big believer in creating the future and being a change agent within the organization.

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KRISTIAN LORENZON

Head of Social Media, O2 – Telefónica UK Kristian leads social strategy, delivery and broader customer engagement programmes for O2’s award winning social arm. Coming from a planning and retail background his areas of interest include marketing analytics, new media and innovation.

ALEX MONTUSCHI Digital Marketing Manager EMEA, Cisco

Speakers CHRIS SETH

Managing Director Europe, Dynamic Signal @chrisjseth Chris Seth is Managing Director at Dynamic Signal and is focused on developing the company’s business across EMEA. Dynamic Signal’s technology platform helps companies turn their employees and customers into brand advocates on social.

Founded by the team behind comScore, Flycast and Adify and backed by a number of top tier investors, the company today works with many of the worlds largest brands, enabling them to scale their content marketing and deliver break through business growth. Over his career, Chris has helped build successful global companies at Stardoll, BBDO, Time Out and the New York Times. He is an investor and advisor to a range of early stage companies including Banjo, Future Ad Labs, CTRLio and Rippll.

Chris is passionate about brand creation and the impact this has on the strength and value of an enterprise.

MARC STERNBERG Co-Founder, Brand Innovators @MarcSternberg1

Sternberg is co-founder of Brand Innovators, the leading producer of conferences and events for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors.

From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter.

Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.

DAVID TEICHER Chief Content Officer, Brand Innovators @aerocles

David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to BrandInnovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager.

He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.

www.Brand-Innovators.com

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Advisory Board MADHUR AGGARWAL

VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

HAMILTON BROWN SENIOR BRAND DIRECTOR & MANAGING DIRECTOR, TACO BELL FOUNDATION, TACO BELL

PATRICK CASSIDY GLOBAL DIGITAL BRAND MARKETING, NEW BALANCE

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B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY

LASTON CHARRIEZ SVP MARKETING, WESTERN UNION

CHRIS CHESEBRO

ERICK DICKENS

ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA

VICE PRESIDENT, MARKETING, KING’S HAWAIIAN

JORGE FONTANEZ

MARC FONZETTI

VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

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Advisory Board NICOLE FRALEY

IAN GOMAR

AVP DIGITAL MARKETING, VICTORIA’S SECRET

PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES

MAYUR GUPTA

KIRK HEINLEIN

SENIOR VICE PRESIDENT, HEAD OF DIGITAL HEALTHGRADES

DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

SCOTT HUDLER

JASON JOHN

VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS

CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE

ADAM KMIEC

JOHN KOLLER

SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

BOON LAI

VICTOR LEE

VP MARKETING, HEALTH AND WELLNESS, PHILLIPS NORTH AMERICA

SVP DIGITAL MARKETING, HASBRO

JAKE LESTAN

PJ LEWIS

HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER

SENIOR DIRECTOR, GLOBAL BRAND MARKETING & DESIGN, MATTEL

www.Brand-Innovators.com

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Advisory Board TRESSIE LIEBERMAN SENIOR DIRECTOR & SOCIAL MARKETING, TACO BELL

MICHAEL MA SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA

PAUL MARCUM HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA

TARA MCRAE

SENIOR VICE PRESIDENT OF BRAND & MARKETING, PUMA NA

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ELLIOT LUM VP STRATEGIC MARKETING, COLUMBIA RECORDS

FERNANDO MACHADO SENIOR VICE PRESIDENT GLOBAL BRAND MANAGEMENT, BURGER KING CORPORATION

ANDREW MARKOWITZ

DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

ASHWIN NATHAN MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO

MASON NELDER

MARC PATRICK

DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

SENIOR BRAND DIRECTOR, NIKE EAST

DEB RADCLIFF

BETH REILLY

SENIOR VP MARKETING, WEST MARINE

BETH REILLY, HEAD OF GLOBAL CONSUMER ENGAGEMENT, MOTOROLA

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Advisory Board UMANG SHAH

STEVE SOMMERS

GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY

VICE PRESIDENT OF GLOBAL BRAND MARKETING, UNDER ARMOUR

DAVE SPINATO

JOHN STARKWEATHER

GLOBAL DIRECTOR, DIGITAL, HARMAN INTERNATIONAL

EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T

REID STEWART

CHAD STUBBS

VICE PRESIDENT, MEN’S MARKETING, RALPH LAUREN

SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO

CHRIS THORNE CHIEF MARKETING OFFICER, THE HONEST COMPANY

GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE

COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA

www.Brand-Innovators.com

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Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen

JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick

SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy

TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin

BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis

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Marquee Sponsors

Spotify for Brands connects brands with Spotify’s 55-million plus free user base through quality audio, video and display ad products and high-touch custom solutions. Our platform offerings are 100% viewable and 100% share of voice, with zero wasted impressions. Available in 58 markets globally, Spotify reaches a highly engaged audience on desktop, mobile, tablet, home entertainment systems and more. The average cross-platform Spotify user spends 148 minutes listening throughout their day, while working, studying, driving, exercising, relaxing at home and more. This increasingly mobile audience is twice as likely to have a strong emotional connection to brands (Source: comScore Music Impact Study, 2014).

As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fully-licensed articles, images and video from over 2,500 worldclass sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @Newscred

Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company.

Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month.

Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. @Outbrain

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Title Sponsors

Carusele brings together audiences, influencers, and brands though high quality social media content to increase awareness, engagement and brand recognition. Using an Organish(TM) media approach, our editors and content creator network create branded media that is shared exponentially across the social media landscape. Leading brands choose Carusele, an Ignite Social Media Company, because we help them activate the right audience in creative, strategic and measureable ways. @carusele

Dstillery extracts intelligence from desktop, mobile and location data to match a consumer’s digital journey. We empower brands to reach audiences across Mobile, Desktop and Video at moments that matter with unprecedented accuracy. We’re proud to raise industry standards with our unmatched scientific rigor and data quality. Our employees are the driving force behind Dstillery’s 97% client retention rate and the reason that hundreds of the most innovative marketers rely on Dstillery. More information: dstillery.com.

Other agencies treat social media the way advertising has always been treated. At Ignite Social Media, we have created an innovative, specialized approach that we use to power social media marketing for some of the world’s best brands. Brands choose us because, as one of North America’s first social media agencies, we know how to turn business objectives into realities in creative, strategic and measurable ways.@IgniteSMA

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Title Sponsors

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate realtime social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @Livefyre

Dynamic Signal redefines how companies communicate with the world. Our proven Employee Advocacy platform lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates and contributors. Founded in 2010, Dynamic Signal helps hundreds of organizations of all sizes including IBM, Salesforce, GameStop, Domo, SurveyMonkey and Bloomberg. @dynamicsignal

Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers.

We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability to interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania

www.Brand-Innovators.com

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Title Sponsors

NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby’s, Beam, Coca-Cola, Kenneth Cole, McCann Erickson, Ogilvy, Walmart and YUM!. Our customers report 34% cost reduction to capture social media insights, 20% time reduction to manage PR and significant boost in productivity for many business functions. Please contact us to learn more and to schedule a custom demo: www.netbase.com or email info@netbase.com. @Netbase

Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective YouTube campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with presences in New York, San Francisco, Chicago, and London. @Pixability

Salesforce is the Customer Success Platform. Our social and mobile cloud technologies—including our flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways. @salesforce

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Title Sponsors

Tongal is an open innovation platform that produces and distributes social video content.

Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal

Twitter is an online social network and a microblogging service that enables users to send and read “tweets,” which are messages limited to 140 characters. Registered users of Twitter are able to read and post tweets via the web, SMS or mobile applications. Created in March 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com and more than 200 million monthly active users around the world. It receives a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet. @twitter

ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a view into culture and the tools to turn insights into more impactful media for brands. As the technology company of choice for nearly every Hollywood movie studio and music label, ZEFR manages over 275 million videos online and tracks over 31 billion video views a month. ZEFR is a top ranked ComScore video property. The company is headquartered in Venice Beach, California with offices in New York, Boston and Chicago. @ZEFRinc

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Premier Sponsors

Where groups and sponsors connect. Pear’s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content, and consumer insights initiatives. The sponsored benefits from the sponsorship support, and the sponsor gets exposure while building customer engagement and loyalty. Pear brings this process online, and makes it easier than ever before. Real relationships. Real results. Learn more, advertising.pearup.com. @Pear_says

Virool is a programmatic video marketing platform for individuals, small businesses and global brands and their agencies. More than 30,000 global advertisers are using the Virool platform to promote their video messages, engage their audience and elevate their brand. Leveraging precise audience targeting and a fully transparent and insightful analytics suite, Virool offers custom creative solutions that enable one-click social sharing. More than 100,000 online and mobile publisher properties have run video content from Virool via programmatic partnerships, native placements and direct integrations. Having served more than 60,000 video advertising campaigns, Virool is trusted by some of the biggest brands in the world including Coca-Cola, Red Bull, Disney, Sony, AnheuserBusch, Turkish Airlines, Intel, and Levi’s. @Virool

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www.Brand-Innovators.com