Brand Innovators Future of Consumer Experience & Retail, Oct. 29,2015

Dallas 10/29/15

Future of Consumer Experience & Retail

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Welcome to Brand Innovators Future of Consumer Engagement & Retail at JCPenney in Plano!

Brandon Gutman Co-Founder

Marc Sternberg Co-Founder

The Internet, digital media and innovative emerging technologies are re-inventing the retail industry faster than you can say flash sale. Notably, social media, content marketing, digital video, and powerful new data and behavioral analytics tools, are personalizing the shopping experience and reinventing how brands, retailers and online merchants are communicating with and building long term relationships with their consumers.

Brand Innovators Future Consumer Engagement & Retail will examine how best-of-breed retailers are leveraging technology, innovative new digital media platforms and devices, and exciting new in-store capabilities to create a unified consumer experience across all channels. As always, our goal is to provide brand marketers, from Fortune 500 and other leading brands, with an important forum to share success stories and best practices about how they are repositioning themselves to reach and connect with their next generation of consumers.

Thank you to all of our speakers, sponsors, attendees who have contributed to make today’s program such a success. We invite you to participate in the discussion, and to share your thoughts ideas with your fellow brand marketers in the Brand Innovators community, both during and after our event.

And, an extra special thanks to our friends at JCPenney for hosting Brand Innovators Future of Consumer Engagement & Retail.

Enjoy the day and we look forward to seeing you, again, at our next Brand Innovators Summit in Dallas in Q1!

Marc Sternberg

Brandon Gutman

Co-Founder

Co-Founder

Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.

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Brand Innovators Team

Brandon Gutman Co-Founder

Ted Rubin

Acting Chief Marketing Officer

David Teicher

Marc Sternberg Co-Founder

Jared Hopfer

Chief Revenue Officer

Alexander Kanish

Chief Content Officer

Business Development Manager

Maria Sekar

Martina Suess

Program Director

Program Director

What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 VIP SPEAKERS ................................................................. 10 AGENDA ............................................................................. 26 SPEAKERS ........................................................................ 34 ADVISORY BOARD ........................................................... 44 STRATEGIC ADVISORS .................................................... 50 SPONSORS ...................................................................... 51

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Host

TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRuBIN Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January. Connect with Ted… http://TedRubin.com

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Event Chairperson

TRACEY CHAVEZ NATIONAL MEDIA DIRECTOR, JCPENNEY @ChaTracy As National Media Director for JC Penney, Tracy Chavez is responsible for the development of holistic media strategy of national and local broadcast, digital and print campaign planning and allocation for JCP cross-divisional and brand-specific initiatives in both the general and multicultural markets. She provides media direction to agencies and internal and external partners and supports high-level media partnerships across channels. Tracy implemented the JCP communications/ channel architecture process to launch brands in JCP shop concept. She proudly leads media strategy and activation of all JCP Cares philanthropic initiatives.

Earlier in her career Tracy spent three years as a Regional Director for the Starcom MediaVest Group.

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Hello, we’re Salesforce.

We help make your customers love you.

salesforce.com Š 2015 salesforce.com, inc. All rights reserved. Salesforce is a registered trademark of salesforce.com, inc., as are other names and marks herein.

Keynote Speakers

CHRIS GARDNER ENTREPRENEUR, PHILANTHROPIST AND AUTHOR OF THE NEW YORK TIMES BESTSELLERS THE PURSUIT OF HAPPYNESS, A MEMOIR AND THE TRANSFORMATIONAL START WHERE YOU ARE: LESSONS IN GETTING FROM WHERE YOU ARE TO WHERE YOU WANT TO BE. Chris Gardner is the author of the 2006 autobiography, The Pursuit of Happyness, a New York Times and Washington Post #1 bestseller that has been translated into over forty languages. Gardner is also the inspiration for the acclaimed movie “The Pursuit of Happyness” for which Will Smith, starring as Gardner, received Golden Globe, Screen Actors Guild and Academy Award nominations for his performance.

Gardner’s second bestselling book, Start Where You Are: Life Lessons in Getting from Where You Are to Where You Want to Be, was published in May 2009. When a series of adverse circumstances in the early 1980’s left Gardner homeless and the sole guardian of his toddler son he climbed the financial industry ladder from the very bottom.

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Keynote Speakers

SHERYL ADKINS-GREEN CHIEF MARKETING OFFICER, MARY KAY @SherryAG Sheryl Adkins-Green, Mary Kay’s Chief Marketing Officer, leads the global marketing strategy, new product development, advertising, digital marketing, social media, and customer insights that make the Mary Kay brand “irresistible!” Prior to Mary Kay, Sheryl was an executive for several notable companies including Alberto-Culver, Cadbury-Schweppes, Citigroup, and Kraft Foods. In both 2015 and 2014, Sheryl received the Brand Innovators “Top 50” Women in Brand Marketing Award, and she was also named one of the Most Influential Women in Direct Selling, and recognized on @Forbes Top 50 CMO Influencers list. In 2012, Sheryl was the first recipient of Global Marketer Award from the Academy of Marketing Science, and she was featured in the book, “Successful Women Think Differently.” Sheryl received a Bachelor of Science in retailing, cum laude, from the University of Wisconsin and holds a Masters of Business Administration from Harvard Business School.

STUART BECK BRAND MARKETING DIRECTOR, RUFFLES, FRITO-LAY Stuart Beck has 12 years of CPG experience, all with Frito-Lay. Stuart started his career with a strong analytical background with IRI and Finance experience. He’s spent the last 8 years pursuing his passion in marketing at Frito-Lay in a variety of rotational roles including brand marketing on Doritos, field level shopper marketing and innovation for Tostitos, Ruffles and Dips brands. Currently, Stuart is on the Doritos brand as the Director of Marketing leading the $2 billion US business and is very excited to be working at a company that challenges it’s marketing team to change, evolve and push the limits as much as it’s consumers do.

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Keynote Speakers

PERNILLE BRUUN-JENSEN CHIEF MARKETING OFFICER, NETBASE @PernilleBruunJ

Pernille Bruun-Jensen is a well-rounded international business professional and operator who has lived and worked around the world, and who ‘gets’ the challenges of brands.

She previously led the dramatic turn-around of Intuit’s UK operation as General Manager, delivering double digit growth on all dimensions, and fostering a thriving company culture to become the #1 Best Small Workplace. As VP and Global CMO she then led Global Expansion for QuickBooks Online – again for double digit growth. Prior to Intuit, Pernille held senior Marketing positions at Johnson & Johnson and also Kraft Foods. Pernille holds an MBA in International Management from the top European Business School ESCP (formerly EAP). She loves customer insights and innovation – compelling her to join NetBase to unleash social action powered by technology – with brands and agencies around the world.

BARON CONCORS GLOBAL CHIEF DIGITAL OFFICER, PIZZA HUT Baron Concors is the Chief Digital Officer for Pizza Hut, an operating company of Yum! Brands, Inc. (NYSE: YUM). He is responsible for driving digital innovation across marketing, technology and partnerships to ensure Pizza Hut stays front and center with its technology connected consumers. Prior to this role, he was the Chief Information Officer for Yum! Restaurants International where he was responsible for KFC and Pizza Hut technology for over thirty thousand restaurants in over 120 countries. Before becoming CIO for Yum! Restaurants International, he was Chief Information and Digital Officer for Pizza Hut US. In 2009, Forbes Magazine named the Pizza Hut iPhone application the #1 branded mobile application of the year and Baron was named by Computerworld Magazine as one of the 100 Premier Technology Leaders in the world.

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“Quality means doing it right when no one is looking.”

— Henry Ford

Hello, transparency.

Know how your ad spend is working for you. Gain insight into your media’s effectiveness to reach your most valuable consumer.

Keynote Speakers

MELISSA GREEN DIRECTOR, ADSMOVIL Melissa Green is a digital media professional with 9 years of experience working to connect brands with Multicultural consumers. Through her agency and sales roles, she has partnered with blue chip advertisers across the Midwest to advance their digital media strategies and activations. In her current role at Adsmovil, she is responsible for driving revenue and growth, breaking territories and developing products that meet client demands in the Hispanic mobile market. Prior to joining Adsmovil, Melissa worked with Allstate, Best Buy, Walmart and Kraft developing award winning digital initiatives across paid, owned and earned.

TODD HAYES MIDWEST DIRECTOR OF SALES, QUALIA

Todd Hayes is the Midwest Director of Sales for Qualia — an industry leader in Intent Targeting. Opening up the Midwest Regional office in 2011, he’s responsible for helping brands in the region take advantage of Qualia’s ability to identify target audience members based on powerful and unique intent signals. Prior to Qualia Todd worked as a Senior Account Executive at 24/7 Real Media and started his career working at major agencies PHD, MEC and Mindshare.

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Keynote Speakers

BETTINA HEIN CEO, PIXABILITY

KYLE MARTIN MARKETING DIRECTOR, FRITO-LAY Kyle Martin is an adaptable marketing leader with experience in brand management, shopper marketing, product management, and digital marketing across a variety of industries including Consumer Packaged Goods, TV & Digital Media, and Energy. He is currently the Director of Marketing leading the Ruffles brand team for Frito-Lay North America, a division of PepsiCo. In his time at Frito-Lay, Kyle has led the company’s $100MM expansion into new product categories as well as led the brand strategy and activation for a $1B portfolio brand. Prior to that, he led online sales and digital marketing strategy at TXU Energy. He started his career as a TV news producer at the ABC station in Austin, Texas.

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The Global Location Marketplace Built on foundational accuracy, xAd is the only company able to harness the power of location at scale, enabling nearly 1 million global advertisers to reach 300 million people in 300 billion unique mobile moments each month. To find out more, visit us at www.xAd.com

Keynote Speakers

SARAH MCALOON CHIEF MARKETING OFFICER, CICI’S PIZZA

DAVE SCOTT CHIEF MARKETING OFFICER, LIVEFYRE With over 15 years of marketing experience, Dave Scott has served as a top-tier marketing executive for Fortune 500 companies and billion dollar organizations. Throughout his career, Dave has managed half a billion marketing dollars, and generated over 30 million marketing leads. Dave is currently the Chief Marketing Officer of Livefyre – the leader in Social Depth Platforms. Previously, Dave served as CMO of Gigya and the CMO of Foresee, Inc which was acquired by Answers Corp in February of 2014. Prior to joining Foresee, Dave served as CEO of Marketfish, a VC backed startup in the SaaS data and lead generation space. Prior to Marketfish, he was Vice President of Global Marketing and Strategy at Intermec, Inc. (NYSE:IN), where he was responsible for all global marketing strategy. Dave is also the author of The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI published by AMACOM. His new book, The Essentials of Small Business marketing will come out in 2014. Dave sits on the boards of Direct Marketing Association, Goodwill and Powerful Schools and is a member of Rotary International. In 2007, he was named to the Puget Sound Business Journal’s “40 Under 40″ award.

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Keynote Speakers

JOHN STARKWEATHER EXECUTIVE DIRECTOR, DIGITAL MARKETING, AT&T @johnstarky

John Starkweather is the Executive Director of Social and Digital Marketing at AT&T, responsible for leading the transformation of how the company engages with business customers online. He understands the role that content plays in delivering value to customers and will share specific stories of how this can drive bottom-line business results. Before joining AT&T in Dallas, John built the global social and digital groups at HTC which consistently outranked their competitors for consumer engagement. And over nearly a decade with Microsoft, he held senior marketing and communications roles where he established a customer insights-driven product development model still being used today.

www.Brand-Innovators.com

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Keynote Speakers

STEVEN TEDJAMULIA CEO, PREDICTIVE SCIENCE Steven Tedjamulia is the CEO and Co-Founder of Predictive Science. Prior to Predictive Science, Steven was the founder and executive practice lead for Dell’s Digital Strategy and Innovation consulting practice. He also served as the director and co-founder of Dell’s digital and social commerce innovation labs, where he led strategic efforts in creating, experimenting, partnering, and launching digital and big data technologies. Steven serves on the boards of Brand Innovators, Digital Strategy Innovation Summit, Chief Strategy Officer Magazine, and Tech Media. He also continues to advise Carnival Cruise Lines, VMware, and Verizon’s digital executives

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Agenda 7:30 am

THURSDAY, OCTOBER 29, 2015 JCPENNEY, DALLAS BREAKFAST

8:45am

WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Editor and Chief Content Officer, Brand Innovators Host: Ted Rubin, Strategic Advisor, Acting CMO, Brand Innovators, and author of Return on Relationship Event Chair: Tracy Chavez, National Media Director, JCPenney

9:00 am

CUSTOMER EXPERIENCE 2020: OMNI-CHANNEL RETAILING & LOYALTY Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.

Moderator: Ken Simon, Director, Enterprise Loyalty Solutions, SessionM Raja Doddala, Vice President, Omnichannel & Ventures at 7-Eleven Ryan Green, Managing Director Customer Strategy & Development, Southwest Airlines Jennifer Pisciotta, Vice President, Brand Marketing, The Patron Spirits Company Ashley Sheetz, Chief Marketing Officer, Group Vice President, Sally Beauty

9:40 am

KEYNOTE — Steven Tedjamulia, CEO, Predictive Science

9:55 am

LIFE AT THE INTERSECTION OF CONTENT AND COMMERCE The intersection of digital content and commerce is reshaping the marketing CONTINUED ON PAGE 28

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Agenda industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

Jenna Bromberg, Head of Digital Experience, Pizza Hut Tamara Del Valle, Social Media Manager, JCPenney Amy Rehmeyer, Head of Search and Content Strategy, AT&T

10:30 am NETWORKING BREAK 10:45 am KEYNOTE — CAN YOU PROVE IT? A MODERN APPROACH TO MEASURING BRAND IMPACT John Starkweather, Executive Director, Digital Marketing, AT&T While the bar for ‘great marketing’ continues to rise, too often marketers are left to measure the impact of it with metrics that are either limited or lack credibility with upper management. This is particularly true of online content, communities and social programs where ‘success’ is regularly measured in Likes, Views, Clicks, and at best Engagement. Through a case study of a new community, AT&T will share how to demonstrate that brand and customer-support-focused programs drive tangible financial results; even making the most revenue-focused executives supportive of budgets for modern marketing.

11:05 am

KEYNOTE

Bettina Hein, CEO, Pixability

11:25 am KEYNOTE – SEEING INVISIBLE SIGNS: THE MARY KAY EXPERIENCE Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay Everyone has an invisible sign hanging from their neck that says, ‘Make Me Feel Important!’ ” This insight from Mary Kay Ash is one of the key engines that has powered the growth of the Mary Kay business around the world for more than 52 years. While “Big Data” and marketing automation are dominating discussions CONTINUED ON PAGE 30 26

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Agenda in the C-suite, customers – particularly millennials – are looking for personalized products, services and experiences provided by companies that care. Sheryl AdkinsGreen, Mary Kay Inc.’s Chief Marketing Officer, will share how Mary Kay is leveraging their P & L – People and Love – to build lasting, loyal relationships in this digital age.

11:50 am KEYNOTE — THE URBAN LEGEND OF SOCIAL MEDIA MARKETING

Dave Scott, Chief Marketing Officer, Livefyre As social marketing evolves into a mandatory effort for brands, the social landscape is constantly shifting. Exponential growth has pushed the ‘feed frenzy’ louder than ever while social powerhouses are aggressively moving to monetize their platforms. With never-ending algorithm changes that diminish organic reach by the day, brands are forced into a paid media corner just to engage the community they have spent the past decade building. As marketers are quickly discovering, there are serious flaws in current social marketing strategies: we are experiencing the death of earned media and it’s time for brands to rethink how they build engaged communities. In this session, attendees will learn how to socialize their owned properties, apps and events by creating their own, highly engaging social experiences. Early adopter success stories, technologies, and best practices for these new strategies will be covered in the session.

12:10 pm EXPLORING NEW HABITS: HOW MOBILE HAS CHANGED COMMERCE AND RETAIL

Nearly 80 percent of millennials own a smartphone, yet 63 percent of them don’t have a credit card. The first mobile generation is upending everything we know about shopper behavior, as they use their devices to shop smarter, faster and cheaper. This session will explore trends in shopping behaviors, lead by millennials, and how innovative retailers are changing the paradigm by embracing a new wave of technologies, like mobile wallets and payments, beacons and GPS, and the latest social commerce tools.

Moderator : Darin Leach, Director of Strategic Accounts, Liquid, Powered by PCH Sarah Beachler, Director of Client and Marketing Insights, Sephora Katarina Brown, Digital Manager – Mobile Marketing, JCPenney Anurag Kadyan, Senior Director, eCommerce & Digital Marketing, Tourneau Bart Kieschnick, Omni-Channel Product Manager, 7-Eleven Kirk Heinlein, Director, Marketing Communications, Global Markets Advertising, AT&T CONTINUED ON PAGE 32

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Agenda 12:45 pm LUNCH 1:35 pm

KEYNOTE — BACK TO THE FUTURE AT CICI’S Sarah McAloon, Chief Marketing Officer, CiCi’s Pizza This keynote presentation will provide a look at how CiCi’s pizza is going back to the foundation of the brand and applying relevance and differentiation for a millennial customer base to create a powerful new vision of the future.

2:00 pm

NETBASE ORIGINAL — POLITICIANS AS BRANDS: THE SOCIAL VIEW ON BRAND PERFORMANCE Pernille Bruun-Jensen, Chief Marketing Officer, NetBase

Join CMO of NetBase, Pernille Bruun-Jensen, as she shares the latest social insights into both Republican and Democrat Brand performance. Get the live access tour.

Is it what you expected?

2:20 pm

FIRESIDE CHAT

Baron Concors, Global Chief Digital Officer, Pizza Hut

Q&A conducted by Mike Parkes, SVP, North American Sales, Amobee

2:50 pm

HISPANICS AND THE RETAIL SHOPPING EXPERIENCE

Melissa Green, Director, Adsmovil

By 2060, Hispanics will represent 31% of the total US population. Controlling $1.5 trillion in buying power, this segment represents a powerful and unique opportunity for marketers. Join Adsmovil, the premier mobile solution for reaching Hispanics, for an overview of this growing demographic, their shopping behavior, and how to connect with them both culturally and digitally.

3:05 pm

NETWORKING BREAK

3:25 pm

SUCCESS STORY: INSIDE TOURNEAU’S SITE REDESIGN AND OMNI-CHANNEL STRATEGY Anurag Kadyan, Senior Director, eCommerce & Digital Marketing, Tourneau

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Agenda 3:45 pm

INSIDE THE BAG: THE LATEST SCOOP FROM DORITOS & RUFFLES Stuart Beck, Brand Marketing Director, Ruffles, Frito-Lay Kyle Martin, Marketing Director, Frito-Lay In these two back-to-back presentations, Frito-Lay Marketing Director, Stuart Beck, will share a success story around Doritos first-of-its-kind use Twitter’s new social video streaming app, Periscope, to engage consumers, after which, Kyle Martin, Ruffles Brand Marketing Director, will outline the strategy and thought process behind the recent shift to take the Ruffles brand “Digital Only,” in a bid to court millennial males.

4:15 pm

THE ATTRIBUTION REVOLUTION — HOW DID YOUR ADVERTISING CONTRIBUTE TO IN-STORE SALES Todd Hayes, Midwest Director of Sales, Qualia Accurate and comprehensive online to offline sales attribution remains one of the biggest challenges facing brands and marketers today. In this presentation Todd will speak about how the space is evolving and what the future of in-store sales attribution might look like.

4:15 pm

CLOSING KEYNOTE — SPIRITUAL GENETICS AND THE AMERICAN DREAM Chris Gardner, Entrepreneur, Philanthropist and Author of the New York Times bestsellers The Pursuit of Happyness, A Memoir and the transformational Start Where You Are: Lessons in Getting from Where You Are to Where You Want to Be.

5:30 pm

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IT’S A WRAP!

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Markeeng that Maaers

Pear enables brands to build real relaaonships with communiies at scale.

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Speakers SARAH BEACHLER

JENNA BROMBERG

Director of Client and Marketing Insights, Sephora

As Director of Client Insights & Market Research, Sarah Beachler oversees all primary research projects for Sephora North America, having founded the function just one year ago. Working collaboratively and cross-functionally, she informs strategic decisions across brand positioning, product, client experience, innovation, and digital UX (site, mobile, in-store). Prior to Sephora she ran research and competitive intelligence for Bebe Stores. Early in her career, Sarah managed marketing communications and packaging for the global housewares brand Simplehuman where she found her love of consumer behavior and innovation. During her tenure at research firms Millward Brown and Kelton Global, she advised Fortune 500 companies in retail, fashion, entertainment, technology, and FMCG. She graduated with a B.A. in Communications and Media from UNC Chapel Hill with minors in Art History and Chemistry; and an M.A. in Quantitative Methods in the Social Sciences from Columbia University.

Head of Digital Experience, Pizza Hut

Jenna Bromberg is the Senior Manager Digital Engagement for Pizza Hut, overseeing social media strategy, customer engagement, digital media, content creation and influencer activation programs for the world’s largest pizza brand. Before she was hired in a 140-second Pizza Hut interview at South

by Southwest, Jenna led digital marketing programs at H&R Block and Houlihan’s Restaurants, Inc in Kansas City, MO. Jenna graduated from Cornell University and lives in Dallas with her husband, whom she met on Tumblr.

TAMARA DEL VALLE

Social Media Manager, JCPenney

KATARINA BROWN

Digital Manager – Mobile Marketing, JCPenney

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To learn more, please contact: advertisers@pk4media.com

Speakers RAJA DODDALA

Vice President, Omnichannel & Ventures, 7-Eleven

BRANDON GUTMAN

Co-Founder, Brand Innovators @BrandonGutman As Co-Founder of Brand Innovators, Brandon Guttman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.

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RYAN GREEN

Managing Director Customer Strategy & Development, Southwest Airlines Ryan C. Green is Managing Director Customer Strategy and Development at Southwest Airlines Co. He is responsible for overseeing the awardwinning Rapid Rewards frequent flyer program, the airline’s co-brand credit card relationship, and other key partnerships to develop a unique travel experience. In his 13-year history with Southwest, Ryan has served in a number of marketing leadership positions including Director of Loyalty Marketing and Manager of Product Development.

In these previous positions, he launched Rapid Rewards A-List-the frequent flyer program’s tiered status level, led the development and launch of the southwestgiftcard, and laid the groundwork for numerous inflight experience enchancements.

KIRK HEINLEIN

Director, Marketing Communications, Global Markets Advertising, AT&T @kheinlein Since receiving his BS in Marketing from Washington University in St. Louis, Kirk Heinlein has effortlessly circumnavigated a variety of seemingly different worlds – global advertising agencies and global Fortune 500 clients; communications and strategy; and traditional advertising and leading-edge social/digital interactions. Now, as Director of Advertising for the Global Marketing Organization within AT&T, Kirk brings it all together – along with his extensive technology and telecom experience with clients such as NEC, Macromedia GTE (now Verizon), Sprint, Qwest and Samsung Mobile – to build deep customer engagement for AT&T Business Solutions. In his rare off hours, Kirk spends his time remodeling his house, playing with his daughter, remodeling his house, working out and remodeling his house. www.Brand-Innovators.com

MO OSY LVA NI A PR ESE NTS

THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last three years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.

FOR MORE INFORMATION, CONTACT:

NORTY COHEN, FOUNDER/CEO MOOSYLVANIA

314-644-7901 • NORTY@MOOSYLVANIA.COM

Speakers ANURAG KADYAN Senior Director, eCommerce & Digital Marketing, Tourneau

Anurag Kadyan leads eCommerce and Digital Marketing for the largest luxury watch retailer in the US, Tourneau. In this role, he is responsible for eCommerce business and for driving revenue growth and customer acquisition via all digital channels including email, SEO, SEM and Display Media. Anurag spearheaded the launch of new Tourneau.com on Demandware platform with omni-channel customer journeys to drive conversion across online and in-store. Prior to Tourneau, Anurag was a Marketing Director at Dell where he has held roles with progressive responsibility across a wide variety of marketing functions within DellOutlet.com, including P&L management, Merchandising, Pricing, Marketing Operations and Marketing Analytics. Anurag holds an MBA from The University of Texas at Austin and a B.Tech. in Mechanical Engineering from National Institute of Technology – Kurukshetra, India.

BART KIESCHNICK

Sr. Product Manager, Omnichannel Commerce, 7-Eleven, Inc. Bart Kieschnick focuses primarily on the ondemand delivery space and how to best provide 7-Eleven products to customers when and where they want them. Aside from delivery Bart vets new business opportunities and strategic partnerships for implementation as part of the Innovation Team. Previously, Bart was Senior Manager, Digital Marketing and led marketing strategy, execution, and partnerships for all digital channels. In this role he launched new social channels, elevated digital content, and helped pave the way for personalization in the marketing contact strategy.

Prior to 7-Eleven he held positions at Hilton Worldwide and JCPenney overseeing e-commerce practices and mobile marketing and digital media initiatives, respectively. Bart holds a B.S. in Advertising from the University of Texas at Austin.

MICHAEL PARKES SVP, North America, Amobee

Michael Parkes is a seasoned digital marketing executive, with over 15 years of senior leadership experience providing innovative marketing technology solutions to brands and agencies.

As SVP North America at Amobee, Michael is actively engaged in bringing Amobee’s patented Brand Intelligence technology and cross channel media activation platform to market, enabling brands to engage consumers with the greatest effectiveness and efficiency. Amobee Brand Intelligence provides a comprehensive understanding of audiences, brands, interests and trends using real time and historical data from across the web, social, mobile and video.

Brands are able to activate on discoveries and insights in real time through Amobee’s cross channel and cross device platform. Michael graduated from University of Technology, Sydney with a degree in Management.

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Speakers ASHLEY SHEETZ Chief Marketing Officer, Group Vice President, Sally Beauty

Over a 20-year career in marketing, Ashley has proven to be a thought-leader and change agent with extensive expertise across strategic planning, consumer insights and cuttingedge marketing technologies. Ashley’s career started at advertising agencies including DDB and Publicis where she worked on accounts including American Airlines, Verizon, Omni Hotels, T.G.I.Friday’s, The Texas Lottery and Hershey’s Milks. Ashley then spent six years at GameStop, rising to CMO, VP of Marketing and Strategy where she was an integral part of GameStop’s strategic planning group focused on long-term growth and introducing new businesses and store concepts. Today, Ashley is the CMO, Group VP of Sally Beauty. Ashley is focused on transforming Sally’s customer experience, repositioning the brand and finding new ways to connect with consumers. She manages customer insights and analytics, advertising and promotions, PR, CRM, Sally’s loyalty program, e-commerce, social media and an in-house creative team.

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MARC STERNBERG

Co-Founder, Brand Innovators @MarcSternberg1 Marc Sternberg is co-founder of Brand Innovators, the leading producer of conferences and events for the digital media and advertising technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and nonprofit organizations, including Make-A-Wish Foundation of Los Angeles and the AntiDefamation League/LA.

DAVID TEICHER Chief Content Officer, Brand Innovators @aerocles

David Teicher is Chief Content Officer at Brand Innovators, managing content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content.

David joined Brand Innovators in June 2014 from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.

www.Brand-Innovators.com

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Advisory Board MADHUR AGGARWAL

VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

HAMILTON BROWN SENIOR BRAND DIRECTOR & MANAGING DIRECTOR, TACO BELL FOUNDATION, TACO BELL

LASTON CHARRIEZ SVP MARKETING, WESTERN UNION

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B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY

CHRIS CHESEBRO ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA

ERICK DICKENS

JORGE FONTANEZ

VICE PRESIDENT, MARKETING, KING’S HAWAIIAN

VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

MARC FONZETTI

NICOLE FRALEY

DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

AVP DIGITAL MARKETING, VICTORIA’S SECRET

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Advisory Board IAN GOMAR

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MAYUR GUPTA

PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES

SENIOR VICE PRESIDENT, HEAD OF DIGITAL HEALTHGRADES

KIRK HEINLEIN

SCOTT HUDLER

DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS

JASON JOHN

ADAM KMIEC

CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE

SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

JOHN KOLLER

BOON LAI

VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

VP MARKETING, HEALTH AND WELLNESS, PHILLIPS NORTH AMERICA

VICTOR LEE

JAKE LESTAN

SVP DIGITAL MARKETING, HASBRO

HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER

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Advisory Board PJ LEWIS SENIOR DIRECTOR, GLOBAL BRAND MARKETING & DESIGN, MATTEL

TRESSIE LIEBERMAN SENIOR DIRECTOR & SOCIAL MARKETING, TACO BELL

ELLIOT LUM

MICHAEL MA

VP STRATEGIC MARKETING, COLUMBIA RECORDS

SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA

PAUL MARCUM

ANDREW MARKOWITZ

HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA

DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

ASHWIN NATHAN

MASON NELDER

MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO

DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

MARC PATRICK

DEB RADCLIFF

SENIOR BRAND DIRECTOR, NIKE EAST

SENIOR VP MARKETING, WEST MARINE

www.Brand-Innovators.com

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Advisory Board BETH REILLY

UMANG SHAH

BETH REILLY, HEAD OF GLOBAL CONSUMER ENGAGEMENT, MOTOROLA

GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY

STEVE SOMMERS VICE PRESIDENT OF GLOBAL BRAND MARKETING, UNDER ARMOUR

EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T

REID STEWART

CHAD STUBBS

VICE PRESIDENT, MEN’S MARKETING, RALPH LAUREN

SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO

CHRIS THORNE CHIEF MARKETING OFFICER, THE HONEST COMPANY

COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA

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JOHN STARKWEATHER

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GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE

Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen

JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick

SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy

TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin

BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis

www.Brand-Innovators.com

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Marquee Sponsor

Title Sponsors

Adsmovil, a Cisneros Interactive company, has pioneered the way brands and content owners interact with the Hispanic audience via their most valuable communication source, their mobile devices. Adsmovil has developed advertising mobile campaigns, mobile web sites and provides mobile solutions that enhance the interaction between brands across the Americas, using innovative digital platforms and the ‘sabor Hispanic’ that make our message delivery effective.

We combine our expertise in wireless technology, marketing and media, to tailor our services and solutions to satisfy our clients’ needs. @Adsmovil

Amobee is the company defining digital marketing with an innovative technology platform and solutions for advertisers, agencies, publishers and operators on a global scale. The Amobee platform enables its customers to run data-driven, targeted, cross-channel digital marketing campaigns with unparalleled ROI. Amobee is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, Asia, and Australia. @amobee

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Title Sponsors

Carusele brings together audiences, influencers, and brands though high quality social media content to increase awareness, engagement and brand recognition. Using an OrganishTM media approach, our editors and content creator network create branded media that is shared exponentially across the social media landscape. Leading brands choose Carusele, an Ignite Social Media Company, because we help them activate the right audience in creative, strategic and measureable ways. @carusele

Dstillery extracts intelligence from desktop, mobile and location data to match a consumer’s digital journey. We empower brands to reach audiences across Mobile, Desktop and Video at moments that matter with unprecedented accuracy. We’re proud to raise industry standards with our unmatched scientific rigor and data quality. Our employees are the driving force behind Dstillery’s 97% client retention rate and the reason that hundreds of the most innovative marketers rely on Dstillery. More information: dstillery.com.

Dynamic Signal redefines how companies communicate with the world. Our proven Employee Advocacy platform lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates and contributors. Founded in 2010, Dynamic Signal helps hundreds of organizations of all sizes including IBM, Salesforce, GameStop, Domo, SurveyMonkey and Bloomberg. @dynamicsignal

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Title Sponsors

Other agencies treat social media the way advertising has always been treated. At Ignite Social Media, we have created an innovative, specialized approach that we use to power social media marketing for some of the world’s best brands. Brands choose us because, as one of North America’s first social media agencies, we know how to turn business objectives into realities in creative, strategic and measurable ways. @IgniteSMA

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @Livefyre

Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers.

We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability to interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania

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Title Sponsors

As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fully-licensed articles, images and video from over 2,500 worldclass sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns.@Newscred

NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby’s, Beam, Coca-Cola, Kenneth Cole, McCann Erickson, Ogilvy, Walmart and YUM!. Our customers report 34% cost reduction to capture social media insights, 20% time reduction to manage PR and significant boost in productivity for many business functions. Please contact us to learn more and to schedule a custom demo: www.netbase.com or email info@netbase.com. @Netbase

Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company.

Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month.

Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. @Outbrain www.Brand-Innovators.com

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Title Sponsors

Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective YouTube campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with presences in New York, San Francisco, Chicago, and London. @Pixability

Predictive Science provides market leading enterprise predictive analytics and social intelligence, enhancing the existing voice of the customer and customer intelligence platforms used by Fortune 1000 companies. Predictive Science’s technology and services help companies take their research initiatives to the next level by augmenting traditional customer research and advanced community platforms with predictive insights from the combination of first party and third party data. Advanced analytics, social media insights, and rich customer engagement data shared centrally through the organization helps companies drive revenue, make better decisions, and act quickly on insights.

Salesforce is the Customer Success Platform. Our social and mobile cloud technologies—including our flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways. @salesforce

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Title Sponsors

Tongal is an open innovation platform that produces and distributes social video content.

Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal

Twitter is an online social network and a microblogging service that enables users to send and read “tweets,” which are messages limited to 140 characters. Registered users of Twitter are able to read and post tweets via the web, SMS or mobile applications. Created in March 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com and more than 200 million monthly active users around the world. It receives a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet. @twitter

Verve is the pioneering leader in location-based mobile advertising. Our customers are national brand advertisers who want to engage consumers on their mobile devices with location-aware, datadriven and highly targeted marketing. We also serve premium publishers across the nation, delivering the platforms and services they need to power and monetize their mobile properties. The Verve “location intelligent” technology platform and the proprietary data it generates are revolutionizing mobile media and advertising. It enables consumer and content brands to reach their desired audiences on the go, out and about, and closer to the buying decision than ever before. Verve has been leading the way in location-based mobile advertising since 2005 and has offices in New York City, Washington D.C., Chicago, Los Angeles, San Francisco, Atlanta, Dallas, Detroit, and San Diego. @vervemobile

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Title Sponsors

xAd helps brands harness the power of accurate location data to produce measurable results from mobile advertising. Through award-winning location technology that is precise, measurable and scalable, xAd’s platform pinpoints target audiences by neighborhood, across the country and around the globe at pivotal moments during the consumers’ path-to-purchase. xAd’s platform drives results powered by search-enhanced targeting, ultimately yielding unparalleled performance. Founded in 2009, xAd is headquartered in New York City and has several offices both across the U.S. and internationally. xAd serves more than 1.5 million national and local advertisers, while managing more than 30 billion location-verified ad requests per month. @xadinc

ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a view into culture and the tools to turn insights into more impactful media for brands. As the technology company of choice for nearly every Hollywood movie studio and music label, ZEFR manages over 275 million videos online and tracks over 31 billion video views a month. ZEFR is a top ranked ComScore video property. The company is headquartered in Venice Beach, California with offices in New York, Boston and Chicago. @ZEFRinc

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Premier Sponsors

Collective is a leading data-driven, programmatic advertising company that connects brand marketers to audiences with personalized ad experiences across screens and formats. Collective’s unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective is backed by Accel Partners, Cox Media Group, Greycroft Partners, iNovia Capital and Samsung Ventures. To learn more about Collective, visit www.collective.com. @collectivesays

The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign.

Where groups and sponsors connect. Pear’s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content, and consumer insights initiatives. The sponsored benefits from the sponsorship support, and the sponsor gets exposure while building customer engagement and loyalty. Pear brings this process online, and makes it easier than ever before. Real relationships. Real results. Learn more, advertising.pearup.com. @Pear_says

www.Brand-Innovators.com

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Premier Sponsors

Headquartered in Los Angeles, PK4 Media is a cross-platform technology company. The company delivers and optimizes highly targeted digital advertising across desktop, mobile and tablet devices through its proprietary Demand-Side Platform (DSP), self-service programmatic interface, and customized managed services. Named one of America’s Most Promising Companies by Forbes, it offers high-impact media capabilities through direct-to-publisher relationships and advanced planning. Founded in 2009, PK4 Media’s clients are advertisers and include companies such as Amazon, Amgen, AT&T, Ford, NBCUniversal, Procter & Gamble and others. @PK4Media

SessionM is the next generation consumer engagement and loyalty platform. Our Mobile Marketing Cloud is a SaaS-based platform that makes it possible to instantly gather actionable insights, ensure intelligent messaging and maximize customer loyalty. We integrate mobile marketing automation with personalized messaging and data management – giving your brand a single view of your customer and all the tools to act in real-time at the moment of impact.

Qualia, an intent targeting pioneer, empowers marketers with the ability to respond to realtime expressions of consumer intent. Our Intent Quality™ Decision Engine creates a composite of multiple intent signals from a consumer and overlays our targeting capabilities to reach a marketer’s most qualified audience. Our technology then targets that consumer across any or all of their devices (mobile, tablet, laptop, desktop) and platforms (web, app) with any type of IAB-standard creative. Qualia’s proprietary Return on Intent™ Analytics Suite measures campaign success “beyond the click” – helping marketers understand how they have influenced a consumer’s journey toward purchase. In market since 2011, Qualia is led by Kathy Leake, CEO (co-founder Media6Degrees/Dstillery) and Niels Meersschaert, CTO (founding Principal Architect of Magnetic) who are committed to defining the next generation of intent targeting. Qualia is headquartered in NYC and has offices in Chicago, Los Angeles, San Francisco, Detroit, Boston, and Atlanta. For additional information, visit qualia-media.com.

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